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Improving The Performance Of Sponsorship
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Book Synopsis Improving the Performance of Sponsorship by : Ardi Kolah
Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Book Synopsis The Sponsorship Handbook by : Pippa Collett
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Book Synopsis Project Sponsorship by : Alfonso Bucero
Download or read book Project Sponsorship written by Alfonso Bucero and published by Project Management Institute. This book was released on 2015-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Project Sponsorship—which includes an Appendix with new case studies, expanded assessment tools, and templates—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders on the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.
Book Synopsis Improving Executive Sponsorship of Projects by : Dawne E. Chandler
Download or read book Improving Executive Sponsorship of Projects written by Dawne E. Chandler and published by Business Expert Press. This book was released on 2016-12-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. Improving Executive Sponsorship of Projects identifies key factors to consider before creating an executive sponsorship improvement program or enhancing an existing one. The authors explain why executive sponsorship is important to an organization, how an organization’s culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. The book explores what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, it provides a process and tools to assess an organization’s readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.
Book Synopsis Sponsorship's Holy Grail by : Raymond Bednar
Download or read book Sponsorship's Holy Grail written by Raymond Bednar and published by iUniverse. This book was released on 2005 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.
Book Synopsis Sponsorship Strategy: Practical Approaches to Powerful Sponsorships by : Ken Ungar
Download or read book Sponsorship Strategy: Practical Approaches to Powerful Sponsorships written by Ken Ungar and published by . This book was released on 2020-07-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: From neighborhood youth sports to major festivals to the Olympic Games, sponsorship is big business, generating an estimated $62 billion worldwide. It is now one of the most valuable tools to enhance a brand's image and promote sales. However, "strategy without tactics is the slowest route to victory," and organizations risk wasting valuable resources without the right approach.Combining decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Strategy: Practical Approaches to Powerful Sponsorships as a resource for anyone wanting to up their sponsorship game. This book blends research-based strategies with real-world experiences to help sports organizations, nonprofits, and corporate brands achieve the best results. Sponsorship Strategy offers straightforward advice, including how to:?Identify the shared target audience for sponsorship?Evaluate the potential impact of a sponsorship property?Leverage the "superpower" of image transfer?Employ B2B sponsorships, corporate social responsibility, and the first-mover advantageIt provides the reader with a strategic toolbox to improve sponsorship's return-on-investment.For the professional starting out in sponsorship, this book teaches the fundamentals of effective strategy. For the sponsorship veteran, Sponsorship Strategy offers a checklist of issues vital to making every sponsorship work better. Every marketer who wants powerful sponsorships needs to read this book.
Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Book Synopsis Handbook of Improving Performance in the Workplace, The Handbook of Selecting and Implementing Performance Interventions by : Ryan Watkins
Download or read book Handbook of Improving Performance in the Workplace, The Handbook of Selecting and Implementing Performance Interventions written by Ryan Watkins and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: HANDBOOK of IMPROVING PERFORMANCE IN THE WORKPLACE Volume 2: Selecting and Implementing Performance Interventions In this groundbreaking volume, leading practitioners and scholars from around the world provide an authoritative review of the most up-to-date information available on performance interventions, all presented within a holistic framework that helps ensure the accomplishment of significant results. Addressing more than 30 performance interventions, with such varied topics as Incentive Systems, e-Learning, Succession Planning and Executive Coaching, this volume guides readers through the development of comprehensive performance improvement systems. Each chapter illustrates in practical terms how to select, plan, implement, and manage performance interventions, as well as how to evaluate their results. Through best practices research, comparative analysis, illustrative case studies from around the world, and editorial guidance on how to link together diverse interventions, the handbook is an important guide for achieving desired results in the workplace and beyond. Sponsored by International Society for Performance Improvement (ISPI), the Handbook of Improving Performance in the Workplace, three-volume reference, covers three main areas of interest including Instructional Design and Training Delivery, Selecting and Implementing Performance Interventions, and Measurement and Evaluation.
Book Synopsis Handbook of Improving Performance in the Workplace, Instructional Design and Training Delivery by : Kenneth H. Silber
Download or read book Handbook of Improving Performance in the Workplace, Instructional Design and Training Delivery written by Kenneth H. Silber and published by John Wiley & Sons. This book was released on 2009-12-09 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the contributions from leading national and international scholars and practitioners, this volume provides a "state-of-the-art" look at ID, addressing the major changes that have occurred in nearly every aspect of ID in the past decade and provides both theory and "how-to" information for ID and performance improvement practitioners practitioners who must stay current in their field. This volume goes beyond other ID references in its approach: it is useful to students and practitioners at all levels; it is grounded in the most current research and theory; and it provides up-to-the-minute coverage of topics not found in any other ID book. It addresses timely topics such as cognitive task analysis, instructional strategies based on cognitive research, data collection methods, games, higher-order problem-solving and expertise, psychomotor learning, project management, partnering with clients, and managing a training function. It also provides a new way of looking at what ID is, and the most comprehensive history of ID ever published. Sponsored by International Society for Performance Improvement (ISPI), the Handbook of Improving Performance in the Workplace, three-volume reference, covers three core areas of interest including Instructional Design and Training Delivery, Selecting and Implementing Performance Interventions, and Measurement and Evaluation.
Book Synopsis Total Improvement Management: The Next Generation in Performance Improvement by : James Harrington
Download or read book Total Improvement Management: The Next Generation in Performance Improvement written by James Harrington and published by McGraw Hill Professional. This book was released on 1995 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: That's the reason for this groundbreaking book. First, it shows why no single method will answer all an organization's problems. To optimize resource use and return on investment, you'll need to blend elements of total quality management, total productivity management, total cost management, total resource management, total technology management, and total business management methodologies.
Book Synopsis How Management Programs Can Improve Organization Performance by : Richard E. Crandall
Download or read book How Management Programs Can Improve Organization Performance written by Richard E. Crandall and published by IAP. This book was released on 2015-02-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: All organizations operate in an environment that is rapidly changing. To be successful, the organization must also change. The question is what to change and how. This book will describe in some detail a number of management programs, many of which are known by their three-letter acronyms, such as Just-in-Time (JIT) or Service-Oriented Architecture (SOA). A management program is designed to improve an organization’s effectiveness and efficiency. However, there are so many management programs it is often difficult for managers to decide which one would be most appropriate for their operation. This book will describe an array of management programs and group them to indicate their primary purpose. The book will also outline a process that will enable managers to select the most appropriate management program to meet their immediate and long-term needs. Implementing a management program is no small task. It can be expensive, time-consuming, and disruptive of normal operations; therefore, the choice of the management program requires careful selection and implementation. Care must be taken to increase the likelihood of successfully implementing new ventures in all types of organizations – business, nonprofit and governmental agencies. Many ventures fail, or achieve limited success, not because the idea isn’t good but because the organization has not adequately prepared its internal capabilities to meet the environmental conditions in which it operates. An important feature of this book is that it can be updated periodically to add new programs and phase out programs no longer relevant. The book will provide readers with a comprehensive description of the most popular management improvement programs and their primary applications to their organizations. We will discuss the philosophy and principles of these programs and include a discussion on how to use each program to achieve optimum success. A central theme of this book is to not just adopt an improvement program for the sake of adopting it, but to match the improvement program with the specific needs in an organization. In the chapters that follow, we will illustrate how this matching process can be conducted. Above all, we plan the book to be a concise and useful resource to both practitioners and academics. Here is what you can expect in the chapters.
Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett
Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Book Synopsis The Manager's Pocket Guide to Team Sponsorship by : Sara Pope
Download or read book The Manager's Pocket Guide to Team Sponsorship written by Sara Pope and published by Human Resource Development. This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for team leaders or managers who must form and manage teams, this guide provides helpful guidelines for turning the principles of team management into day-to-day actions. Covers steps in forming and managing natural, ad-hoc, and standing teams.
Book Synopsis Improving project performance using the PRINCE2 maturity model (P2MM) by : Andy Murray
Download or read book Improving project performance using the PRINCE2 maturity model (P2MM) written by Andy Murray and published by The Stationery Office. This book was released on 2007-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the guide is to help organisations gain full value from the PRINCE2 method by providing practical advice on using its Maturity Model (P2MM). The guide shows how P2MM can be used: to help implement PRINCE2 for first time users; re-invigorate existing implementations; help organisations improve their project performance; as a benchmark to assess organisational capability and plan improvements; as a means of gaining external recognition for organisational capability; and as part of a wider goal to improve Portfolio, Programme, and Project Management performance.
Book Synopsis Quality Measurement by : Derenda S. Pete
Download or read book Quality Measurement written by Derenda S. Pete and published by HC Pro, Inc.. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sponsorship for Sport Managers by : John L. Crompton
Download or read book Sponsorship for Sport Managers written by John L. Crompton and published by Fitness Information Technology. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.
Book Synopsis Sport Sponsorship Insights by : Norm O’Reilly
Download or read book Sport Sponsorship Insights written by Norm O’Reilly and published by Routledge. This book was released on 2021-09-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
