Impact Of Ethnic Affiliation And Consumer Ethnocentrism On Consumer Behavior

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Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior

Author : Aziz Bakay
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior by : Aziz Bakay

Download or read book Impact of Ethnic Affiliation and Consumer Ethnocentrism on Consumer Behavior written by Aziz Bakay and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates into the consumer preferences of Turkish Americans. The impact of consumer ethnocentrism on the consumption behaviors of Turkish Americans towards foreign-made products (FMP) is conceptually modeled. Paper also looks into the fact that whether the strength of the national identity matters with respect to choosing Turkish-made products as opposed to non-Turkish-made products. Therefore, the consumption attitudes of consumers differ based on the degrees of which one is attached to an ethic group. In addition, consumption experiences, consumer innovativeness and consumption information sharing attitudes are employed in the conceptual model in order to depict the mediating roles of these variables between consumer ethnocentrism and consumer behavior. Paper starts with ethnicity concept by elaborating on the definition followed by the discussion of variables. Then, the conceptual model is presented with the supposed propositions between the constructs. A conclusion follows.

Ethnic Identity Impact on Consumers' Ethnocentric Tendencies

Author : Manish Das
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Ethnic Identity Impact on Consumers' Ethnocentric Tendencies by : Manish Das

Download or read book Ethnic Identity Impact on Consumers' Ethnocentric Tendencies written by Manish Das and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of globalization and technological advancements, ethnic identity (EID) is creating both opportunities as well as challenges for domestic and international marketers in formulating suitable marketing and branding strategies. This study attempts to investigate the role of EID in shaping consumers' ethnocentric tendencies (CET). By analyzing data obtained from 385 surveys completed by Indian consumers, the study assessed the association of EID dimensions and consumer ethnocentrism. The findings showed that Association with Local Culture, Preserving Local Culture, Feelings towards Local Culture and Local Interpersonal Relationship enhance consumers' CET. Materialism strengthens the effects of association for three EID dimensions and ethnocentrism, whereas acculturation weakens the association for three dimensions of EID. This study contributes to the literature, especially in the understanding of social identity theory. Practically, the findings are useful to marketers and retailers dealing with consumers in India in formulating their cultural branding strategies.

African American Ethnicity

Author : Charles Louis Sharp
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis African American Ethnicity by : Charles Louis Sharp

Download or read book African American Ethnicity written by Charles Louis Sharp and published by . This book was released on 1997 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164219
Total Pages : 539 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Marketing and Multicultural Diversity

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459829
Total Pages : 464 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Marketing and Multicultural Diversity by : Professor C P Rao

Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
ISBN 13 : 1466682639
Total Pages : 430 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Analyzing the Cultural Diversity of Consumers in the Global Marketplace by : Alcántara-Pilar, Juan Miguel

Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Proceedings of the 1996 Multicultural Marketing Conference

Author : Pravat K. Choudhury
Publisher : Springer
ISBN 13 : 3319173952
Total Pages : 404 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1996 Multicultural Marketing Conference by : Pravat K. Choudhury

Download or read book Proceedings of the 1996 Multicultural Marketing Conference written by Pravat K. Choudhury and published by Springer. This book was released on 2015-05-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Examining Mainstream Consumers' Reactions Toward Ethnic-Targeting Services

Author : Chuang Rang "Ronnie" Gao
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (885 download)

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Book Synopsis Examining Mainstream Consumers' Reactions Toward Ethnic-Targeting Services by : Chuang Rang "Ronnie" Gao

Download or read book Examining Mainstream Consumers' Reactions Toward Ethnic-Targeting Services written by Chuang Rang "Ronnie" Gao and published by . This book was released on 2014 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The populations in many countries are becoming increasingly ethnically diverse. As a result, many businesses have begun to provide services specifically targeting ethnic consumers. Though previous research has studied ethnic consumers' reactions toward these ethnic-targeting services, little research examines mainstream consumers' reactions to these marketing efforts. In my dissertation, through seven studies, I investigate how mainstream consumers react toward ethnic-targeting services. I predict and find that, 1) mainstream consumers prefer services simultaneously targeting multiple ethnic groups over services exclusively targeting a single ethnic group; 2) among services targeting different single ethnic groups, consumers living in ethnically heterogeneous areas react toward them indifferently, whereas mainstream consumers in ethnically homogeneous areas favor one over another; 3) consumers react indifferently toward services containing subtle or salient ethnic cultural factors; 4) mainstream consumers in different countries show different reaction patterns; 5) cosmopolitanism (COS), consumer ethnocentrism (CE), and national identity strength (NI) predict mainstream consumers' reactions toward ethnic-targeting services; 6) ethnic consumers react more favorably toward services targeting their ethnic groups, but their ethnic identity strength does not affect their reactions; and 7) mainstream consumers high on COS are more tolerant when they are personally negatively affected by ethnic-targeting services.

Ethnic Marketing

Author : Guilherme Pires
Publisher : Routledge
ISBN 13 : 1135046395
Total Pages : 383 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ethnic Marketing by : Guilherme Pires

Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

Shopping for Identity

Author : Marilyn Halter
Publisher : Schocken
ISBN 13 : 0307427706
Total Pages : 258 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Shopping for Identity by : Marilyn Halter

Download or read book Shopping for Identity written by Marilyn Halter and published by Schocken. This book was released on 2007-12-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots.

Marketing in a Multicultural World

Author : Janeen Arnold Costa
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa

Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.

Acculturation To The Global Consumer Culture And Ethnic Identity

Author : Parastoo Naghavi
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (896 download)

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Book Synopsis Acculturation To The Global Consumer Culture And Ethnic Identity by : Parastoo Naghavi

Download or read book Acculturation To The Global Consumer Culture And Ethnic Identity written by Parastoo Naghavi and published by . This book was released on 2011 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a phenomenon that was always present through different market trades. However, the evolution of technology mixed with open market frontiers has lead to a change in the communication systems, product circulation and movement of population for economic, social, political, ecological or leisure reasons. These trends have influenced behaviors of population and their exposure to other cultures, habits and consumer behaviors. In fact, consumer behavior theorists and marketing managers had to adapt to these important changes infusing a balance of "global consumer culture" and "ethnic identity" while experimenting resistance at the national, regional and local levels. Should they standardize, adapt or use a combination of methods to achieve success? How should they proceed? How should they adapt? The Middle East is particularly an interesting context to answer some of these strategic questions. More precisely, Iran offers an interesting perspective to investigate the relationship between acculturation to global consumer culture (AGCC) and Ethnic Identity (EID) with consumer behavior. Are Iranian more materialists or oriented towards their own culture and identity when it comes to buying products-services? Following a series of empirical studies in different countries, this particular study investigates the relationship between AGCC and EID with materialism (MAT), ethnocentrism (CET), and demographics. The results indicate the negative relationship between AGCC and EID, and positive impact of both on MAT. While, not enough evidences are found to accept CET and AGCC relation, the positive influence of EID on CET was founded. The Ethnic Identity (EID) seems to be the greater influencer on Materialism, Global Consumer Culture and Ethnocentrism. Among indicated products categories, food, global and local, was the only culturally bound product. The reason for this claim was the significant influence of Ethnic Identity on local food and significant impact of AGCC on global foods. However, both constructs (AGCC and EID) have a positive influence on luxury products, clothing and appliances consumption, asserting that these categories are not culturally bound products.

An Examination of the Impact of Ethnicity and Ethnic Identification on Consumer Behavior

Author : Leslie A. McCallister
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (48 download)

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Book Synopsis An Examination of the Impact of Ethnicity and Ethnic Identification on Consumer Behavior by : Leslie A. McCallister

Download or read book An Examination of the Impact of Ethnicity and Ethnic Identification on Consumer Behavior written by Leslie A. McCallister and published by . This book was released on 2001 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Consumer Behavior and Consumption Experience

Author : Rajagopal
Publisher : IGI Global
ISBN 13 : 1466675195
Total Pages : 319 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Exploring Ethnic Differences in Consumer Ethnocentrism

Author : Stephanie Brigitte Ding
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (465 download)

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Book Synopsis Exploring Ethnic Differences in Consumer Ethnocentrism by : Stephanie Brigitte Ding

Download or read book Exploring Ethnic Differences in Consumer Ethnocentrism written by Stephanie Brigitte Ding and published by . This book was released on 2000 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Acculturation to the Global Consumer Culture and Ethnic Identity

Author : Ranim Hallab
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Acculturation to the Global Consumer Culture and Ethnic Identity by : Ranim Hallab

Download or read book Acculturation to the Global Consumer Culture and Ethnic Identity written by Ranim Hallab and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.