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Impact Of Chinas Nation Brand On Purchasing Decisions In Kenya An In Depth Analysis
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Book Synopsis Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis by : Olivia Mengich
Download or read book Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis written by Olivia Mengich and published by GRIN Verlag. This book was released on 2023-11-10 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, , course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China’s nation brand dimensions and China’s nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen as the theoretical base of this study were Nations Branding, Anholt’s Nation Brand Index and Country-of-Origin effect. Three research questions were asked around the theory base and a survey was done on 75 professionals in Nairobi. Results obtained from the respondents allowed for statistical analysis. The results indicated that the China has a strong nation brand in Kenya, Kenyans are very familiar with and favourable towards China’s Nation Brand. However, China’s country of origin has minimal effects on purchasing decisions in Kenya. Kenyan purchasing decisions are influenced by the cost and quality of products from China.
Book Synopsis Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis by : Olivia Mengich
Download or read book Impact of China's Nation Brand on Purchasing Decisions in Kenya. An In-Depth Analysis written by Olivia Mengich and published by . This book was released on 2023-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Politics - Topic: International relations, grade: FIRST CLASS HONOURS, course: Strategic Marketing, language: English, abstract: This study aims at to establish the cause-and-effect relationship between China's nation brand dimensions and China's nation brand efforts on the perceptions of its nation brand in Kenya. The theories that were chosen as the theoretical base of this study were Nations Branding, Anholt's Nation Brand Index and Country-of-Origin effect. Three research questions were asked around the theory base and a survey was done on 75 professionals in Nairobi. Results obtained from the respondents allowed for statistical analysis. The results indicated that the China has a strong nation brand in Kenya, Kenyans are very familiar with and favourable towards China's Nation Brand. However, China's country of origin has minimal effects on purchasing decisions in Kenya. Kenyan purchasing decisions are influenced by the cost and quality of products from China.
Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2015-08-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Download or read book Nation branding written by Keith Dinnie and published by Routledge. This book was released on 2010-05-14 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Book Synopsis Global Trends 2040 by : National Intelligence Council
Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
Book Synopsis Health Financing and Spending in Low- and Middle-Income Countries by : Mihajlo (Michael) Jakovljevic
Download or read book Health Financing and Spending in Low- and Middle-Income Countries written by Mihajlo (Michael) Jakovljevic and published by Frontiers Media SA. This book was released on 2022-02-09 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis The Business of Lobbying in China by : Scott KENNEDY
Download or read book The Business of Lobbying in China written by Scott KENNEDY and published by Harvard University Press. This book was released on 2009-06-30 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on over 300 in-depth interviews with company executives, business association representatives, and government officials, this study identifies a wide range of national economic policies influenced by lobbying, including taxes, technical standards, and intellectual property rights. These findings have significant implications for how we think about Chinese politics and economics, as well as government-business relations in general.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Download or read book China and Africa written by Chris Alden and published by Springer. This book was released on 2017-08-24 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the expanding involvement of China in security cooperation in Africa. Drawing on leading and emerging scholars in the field, the volume uses a combination of analytical insights and case studies to unpack the complexity of security challenges confronting China and the continent. It interrogates how security considerations impact upon the growing economic and social links China has developed with African states.
Book Synopsis The Distributional Implications of the Impact of Fuel Price Increases on Inflation by : Mr. Kangni R Kpodar
Download or read book The Distributional Implications of the Impact of Fuel Price Increases on Inflation written by Mr. Kangni R Kpodar and published by International Monetary Fund. This book was released on 2021-11-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates the response of consumer price inflation to changes in domestic fuel prices, looking at the different categories of the overall consumer price index (CPI). We then combine household survey data with the CPI components to construct a CPI index for the poorest and richest income quintiles with the view to assess the distributional impact of the pass-through. To undertake this analysis, the paper provides an update to the Global Monthly Retail Fuel Price Database, expanding the product coverage to premium and regular fuels, the time dimension to December 2020, and the sample to 190 countries. Three key findings stand out. First, the response of inflation to gasoline price shocks is smaller, but more persistent and broad-based in developing economies than in advanced economies. Second, we show that past studies using crude oil prices instead of retail fuel prices to estimate the pass-through to inflation significantly underestimate it. Third, while the purchasing power of all households declines as fuel prices increase, the distributional impact is progressive. But the progressivity phases out within 6 months after the shock in advanced economies, whereas it persists beyond a year in developing countries.
Book Synopsis Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization by : Yi Wen
Download or read book Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization written by Yi Wen and published by World Scientific. This book was released on 2016-05-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China is no doubt one of the most important events in world economic history since the Industrial Revolution. Mainstream economics, especially the institutional theory of economic development based on a dichotomy of extractive vs. inclusive political institutions, is highly inadequate in explaining China's rise. This book argues that only a radical reinterpretation of the history of the Industrial Revolution and the rise of the West (as incorrectly portrayed by the institutional theory) can fully explain China's growth miracle and why the determined rise of China is unstoppable despite its current 'backward' financial system and political institutions. Conversely, China's spectacular and rapid transformation from an impoverished agrarian society to a formidable industrial superpower sheds considerable light on the fundamental shortcomings of the institutional theory and mainstream 'blackboard' economic models, and provides more-accurate reevaluations of historical episodes such as Africa's enduring poverty trap despite radical political and economic reforms, Latin America's lost decades and frequent debt crises, 19th century Europe's great escape from the Malthusian trap, and the Industrial Revolution itself.
Book Synopsis China Returns to Africa by : Chris Alden
Download or read book China Returns to Africa written by Chris Alden and published by Hurst & Company. This book was released on 2008 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The geopolitical landscape of contemporary China-Africa relations has provoked wide media interest. After being conspicuously overlooked during the G8's purported 'Year of Africa', the topic generated wider debate in the build-up to the China-Africa Summit in Beijing in 2006. Despite this, China's deepening re-engagement with the African continent has been relatively neglected in academic and development policy circles. In particular, the concrete ways in which different Chinese actors are operating in different parts of Africa, their political dynamics and implications for African development as well as Western views of this phenomenon, have yet be explored in depth."China Returns to Africa" responds to this need by addressing the key issues in contemporary China-Africa relations. Taking its cue from the widely touted 'Chinese Scramble for Africa' and the accompanying claim of a 'new Chinese imperialism', the book moves beyond narrow media-driven concerns to offer one of the first far-ranging surveys of China's return to Africa, examining what this new relationship holds for diplomacy, trade and development.
Book Synopsis The Rise of Digital Repression by : Steven Feldstein
Download or read book The Rise of Digital Repression written by Steven Feldstein and published by Oxford University Press. This book was released on 2021 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Carnegie Endowment for International Peace Book" -- dust jacket.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Engineering, Management Science and Applications 2015 by : Mitsuo Gen
Download or read book Industrial Engineering, Management Science and Applications 2015 written by Mitsuo Gen and published by Springer. This book was released on 2015-05-18 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners from both academia and industry to share cutting-edge developments in the field and to exchange and distribute the latest research and theories from the international community. The conference is held every year, making it an ideal platform for people to share their views and experiences in industrial engineering, management science and applications related fields.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251052280 Total Pages :316 pages Book Rating :4.0/5 (522 download)
Book Synopsis Globalization of Food Systems in Developing Countries by : Food and Agriculture Organization of the United Nations
Download or read book Globalization of Food Systems in Developing Countries written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and case studies presented at a FAO workshop held in Rome, Italy from 8 to 10 October 2003
