Business Intelligence Demystified

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Author :
Publisher : BPB Publications
ISBN 13 : 9391030084
Total Pages : 343 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Intelligence Demystified by : Anoop Kumar V K

Download or read book Business Intelligence Demystified written by Anoop Kumar V K and published by BPB Publications. This book was released on 2021-09-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear your doubts about Business Intelligence and start your new journey KEY FEATURES ● Includes successful methods and innovative ideas to achieve success with BI. ● Vendor-neutral, unbiased, and based on experience. ● Highlights practical challenges in BI journeys. ● Covers financial aspects along with technical aspects. ● Showcases multiple BI organization models and the structure of BI teams. DESCRIPTION The book demystifies misconceptions and misinformation about BI. It provides clarity to almost everything related to BI in a simplified and unbiased way. It covers topics right from the definition of BI, terms used in the BI definition, coinage of BI, details of the different main uses of BI, processes that support the main uses, side benefits, and the level of importance of BI, various types of BI based on various parameters, main phases in the BI journey and the challenges faced in each of the phases in the BI journey. It clarifies myths about self-service BI and real-time BI. The book covers the structure of a typical internal BI team, BI organizational models, and the main roles in BI. It also clarifies the doubts around roles in BI. It explores the different components that add to the cost of BI and explains how to calculate the total cost of the ownership of BI and ROI for BI. It covers several ideas, including unconventional ideas to achieve BI success and also learn about IBI. It explains the different types of BI architectures, commonly used technologies, tools, and concepts in BI and provides clarity about the boundary of BI w.r.t technologies, tools, and concepts. The book helps you lay a very strong foundation and provides the right perspective about BI. It enables you to start or restart your journey with BI. WHAT YOU WILL LEARN ● Builds a strong conceptual foundation in BI. ● Gives the right perspective and clarity on BI uses, challenges, and architectures. ● Enables you to make the right decisions on the BI structure, organization model, and budget. ● Explains which type of BI solution is required for your business. ● Applies successful BI ideas. WHO THIS BOOK IS FOR This book is a must-read for business managers, BI aspirants, CxOs, and all those who want to drive the business value with data-driven insights. TABLE OF CONTENTS 1. What is Business Intelligence? 2. Why do Businesses need BI? 3. Types of Business Intelligence 4. Challenges in Business Intelligence 5. Roles in Business Intelligence 6. Financials of Business Intelligence 7. Ideas for Success with BI 8. Introduction to IBI 9. BI Architectures 10. Demystify Tech, Tools, and Concepts in BI

Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Introduction to Data Science

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Author :
Publisher : CRC Press
ISBN 13 : 1000708039
Total Pages : 836 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Introduction to Data Science by : Rafael A. Irizarry

Download or read book Introduction to Data Science written by Rafael A. Irizarry and published by CRC Press. This book was released on 2019-11-20 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Data Science: Data Analysis and Prediction Algorithms with R introduces concepts and skills that can help you tackle real-world data analysis challenges. It covers concepts from probability, statistical inference, linear regression, and machine learning. It also helps you develop skills such as R programming, data wrangling, data visualization, predictive algorithm building, file organization with UNIX/Linux shell, version control with Git and GitHub, and reproducible document preparation. This book is a textbook for a first course in data science. No previous knowledge of R is necessary, although some experience with programming may be helpful. The book is divided into six parts: R, data visualization, statistics with R, data wrangling, machine learning, and productivity tools. Each part has several chapters meant to be presented as one lecture. The author uses motivating case studies that realistically mimic a data scientist’s experience. He starts by asking specific questions and answers these through data analysis so concepts are learned as a means to answering the questions. Examples of the case studies included are: US murder rates by state, self-reported student heights, trends in world health and economics, the impact of vaccines on infectious disease rates, the financial crisis of 2007-2008, election forecasting, building a baseball team, image processing of hand-written digits, and movie recommendation systems. The statistical concepts used to answer the case study questions are only briefly introduced, so complementing with a probability and statistics textbook is highly recommended for in-depth understanding of these concepts. If you read and understand the chapters and complete the exercises, you will be prepared to learn the more advanced concepts and skills needed to become an expert.

The Big Book of Small Python Projects

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Author :
Publisher : No Starch Press
ISBN 13 : 1718501242
Total Pages : 433 pages
Book Rating : 4.7/5 (185 download)

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Book Synopsis The Big Book of Small Python Projects by : Al Sweigart

Download or read book The Big Book of Small Python Projects written by Al Sweigart and published by No Starch Press. This book was released on 2021-06-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling author Al Sweigart shows you how to easily build over 80 fun programs with minimal code and maximum creativity. If you’ve mastered basic Python syntax and you’re ready to start writing programs, you’ll find The Big Book of Small Python Projects both enlightening and fun. This collection of 81 Python projects will have you making digital art, games, animations, counting pro- grams, and more right away. Once you see how the code works, you’ll practice re-creating the programs and experiment by adding your own custom touches. These simple, text-based programs are 256 lines of code or less. And whether it’s a vintage screensaver, a snail-racing game, a clickbait headline generator, or animated strands of DNA, each project is designed to be self-contained so you can easily share it online. You’ll create: • Hangman, Blackjack, and other games to play against your friends or the computer • Simulations of a forest fire, a million dice rolls, and a Japanese abacus • Animations like a virtual fish tank, a rotating cube, and a bouncing DVD logo screensaver • A first-person 3D maze game • Encryption programs that use ciphers like ROT13 and Vigenère to conceal text If you’re tired of standard step-by-step tutorials, you’ll love the learn-by-doing approach of The Big Book of Small Python Projects. It’s proof that good things come in small programs!

Think Like a Data Scientist

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1638355207
Total Pages : 540 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Think Like a Data Scientist by : Brian Godsey

Download or read book Think Like a Data Scientist written by Brian Godsey and published by Simon and Schuster. This book was released on 2017-03-09 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Think Like a Data Scientist presents a step-by-step approach to data science, combining analytic, programming, and business perspectives into easy-to-digest techniques and thought processes for solving real world data-centric problems. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Data collected from customers, scientific measurements, IoT sensors, and so on is valuable only if you understand it. Data scientists revel in the interesting and rewarding challenge of observing, exploring, analyzing, and interpreting this data. Getting started with data science means more than mastering analytic tools and techniques, however; the real magic happens when you begin to think like a data scientist. This book will get you there. About the Book Think Like a Data Scientist teaches you a step-by-step approach to solving real-world data-centric problems. By breaking down carefully crafted examples, you'll learn to combine analytic, programming, and business perspectives into a repeatable process for extracting real knowledge from data. As you read, you'll discover (or remember) valuable statistical techniques and explore powerful data science software. More importantly, you'll put this knowledge together using a structured process for data science. When you've finished, you'll have a strong foundation for a lifetime of data science learning and practice. What's Inside The data science process, step-by-step How to anticipate problems Dealing with uncertainty Best practices in software and scientific thinking About the Reader Readers need beginner programming skills and knowledge of basic statistics. About the Author Brian Godsey has worked in software, academia, finance, and defense and has launched several data-centric start-ups. Table of Contents PART 1 - PREPARING AND GATHERING DATA AND KNOWLEDGE Philosophies of data science Setting goals by asking good questions Data all around us: the virtual wilderness Data wrangling: from capture to domestication Data assessment: poking and prodding PART 2 - BUILDING A PRODUCT WITH SOFTWARE AND STATISTICS Developing a plan Statistics and modeling: concepts and foundations Software: statistics in action Supplementary software: bigger, faster, more efficient Plan execution: putting it all together PART 3 - FINISHING OFF THE PRODUCT AND WRAPPING UP Delivering a product After product delivery: problems and revisions Wrapping up: putting the project away

Beyond the Basic Stuff with Python

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Publisher : No Starch Press
ISBN 13 : 1593279663
Total Pages : 385 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Beyond the Basic Stuff with Python by : Al Sweigart

Download or read book Beyond the Basic Stuff with Python written by Al Sweigart and published by No Starch Press. This book was released on 2020-12-16 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRIDGE THE GAP BETWEEN NOVICE AND PROFESSIONAL You've completed a basic Python programming tutorial or finished Al Sweigart's bestseller, Automate the Boring Stuff with Python. What's the next step toward becoming a capable, confident software developer? Welcome to Beyond the Basic Stuff with Python. More than a mere collection of advanced syntax and masterful tips for writing clean code, you'll learn how to advance your Python programming skills by using the command line and other professional tools like code formatters, type checkers, linters, and version control. Sweigart takes you through best practices for setting up your development environment, naming variables, and improving readability, then tackles documentation, organization and performance measurement, as well as object-oriented design and the Big-O algorithm analysis commonly used in coding interviews. The skills you learn will boost your ability to program--not just in Python but in any language. You'll learn: Coding style, and how to use Python's Black auto-formatting tool for cleaner code Common sources of bugs, and how to detect them with static analyzers How to structure the files in your code projects with the Cookiecutter template tool Functional programming techniques like lambda and higher-order functions How to profile the speed of your code with Python's built-in timeit and cProfile modules The computer science behind Big-O algorithm analysis How to make your comments and docstrings informative, and how often to write them How to create classes in object-oriented programming, and why they're used to organize code Toward the end of the book you'll read a detailed source-code breakdown of two classic command-line games, the Tower of Hanoi (a logic puzzle) and Four-in-a-Row (a two-player tile-dropping game), and a breakdown of how their code follows the book's best practices. You'll test your skills by implementing the program yourself. Of course, no single book can make you a professional software developer. But Beyond the Basic Stuff with Python will get you further down that path and make you a better programmer, as you learn to write readable code that's easy to debug and perfectly Pythonic Requirements: Covers Python 3.6 and higher

Python for Data Analysis

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491957611
Total Pages : 553 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Python for Data Analysis by : Wes McKinney

Download or read book Python for Data Analysis written by Wes McKinney and published by "O'Reilly Media, Inc.". This book was released on 2017-09-25 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

The Last Lecture

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Publisher :
ISBN 13 : 9780340978504
Total Pages : 0 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis The Last Lecture by : Randy Pausch

Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.

Random Illustrated Facts

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Publisher : Workman Publishing
ISBN 13 : 0761189955
Total Pages : 209 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Random Illustrated Facts by : Mike Lowery

Download or read book Random Illustrated Facts written by Mike Lowery and published by Workman Publishing. This book was released on 2017-10-31 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trivia meets its match. Did you know that Napoleon was once attacked by rabbits? Or that the Mars Rover sang itself “Happy Birthday”? How about the odd ingredient Civil War soldiers used to make coffee? From Jupiter’s diamond showers to why pirates wore eye patches to the delightful link between dancing goats and the discovery of coffee, this collection of obscure and fascinating facts is brought to you by Mike Lowery, an illustrator and connoisseur of the offbeat. Featuring four gatefolds and hundreds of infographic webs that connect the trivia in dozens of surprising ways, it’s a little book that delivers endless delight.

Why We Sleep

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Publisher : Simon and Schuster
ISBN 13 : 1501144316
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Why We Sleep by : Matthew Walker

Download or read book Why We Sleep written by Matthew Walker and published by Simon and Schuster. This book was released on 2017-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.

Smarter, Faster, Cheaper

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Publisher : John Wiley & Sons
ISBN 13 : 047093381X
Total Pages : 182 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smarter, Faster, Cheaper by : David Siteman Garland

Download or read book Smarter, Faster, Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

My New Roots

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Publisher : Clarkson Potter
ISBN 13 : 0804185395
Total Pages : 585 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis My New Roots by : Sarah Britton

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

The Lazy Genius Way

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Author :
Publisher : WaterBrook
ISBN 13 : 0525653910
Total Pages : 242 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis The Lazy Genius Way by : Kendra Adachi

Download or read book The Lazy Genius Way written by Kendra Adachi and published by WaterBrook. This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be productive without sacrificing peace of mind using Lazy Genius principles that help you focus on what really matters and let go of what doesn't. If you need a comprehensive strategy for a meaningful life but are tired of reading stacks of self-help books, here is an easy way that actually works. No more cobbling together life hacks and productivity strategies from dozens of authors and still feeling tired. The struggle is real, but it doesn't have to be in charge. With wisdom and wit, the host of The Lazy Genius Podcast, Kendra Adachi, shows you that it's not about doing more or doing less; it's about doing what matters to you. In this book, she offers fourteen principles that are both practical and purposeful, like a Swiss army knife for how to be a person. Use them in combination to "lazy genius" anything, from laundry and meal plans to making friends and napping without guilt. It's possible to be soulful and efficient at the same time, and this book is the blueprint. The Lazy Genius Way isn't a new list of things to do; it's a new way to see. Skip the rules about getting up at 5 a.m. and drinking more water. Let's just figure out how to be a good person who can get stuff done without turning into The Hulk. These Lazy Genius principles--such as Decide Once, Start Small, Ask the Magic Question, and more--offer a better way to approach your time, relationships, and piles of mail, no matter your personality or life stage. Be who you already are, just with a better set of tools.

"Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393355683
Total Pages : 429 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis "Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character by : Richard P. Feynman

Download or read book "Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character written by Richard P. Feynman and published by W. W. Norton & Company. This book was released on 2018-02-06 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most famous science books of our time, the phenomenal national bestseller that "buzzes with energy, anecdote and life. It almost makes you want to become a physicist" (Science Digest). Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that “can shatter the stereotype of the stuffy scientist” (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets—and much more of an eyebrow-raising nature. In his stories, Feynman’s life shines through in all its eccentric glory—a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah. Included for this edition is a new introduction by Bill Gates.

Data Mining and Predictive Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1118868676
Total Pages : 827 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Mining and Predictive Analytics by : Daniel T. Larose

Download or read book Data Mining and Predictive Analytics written by Daniel T. Larose and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant, with exclusive password-protected instructor content Data Mining and Predictive Analytics will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives.

Python Projects

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118909194
Total Pages : 397 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Python Projects by : Laura Cassell

Download or read book Python Projects written by Laura Cassell and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to completing Python projects for those ready to take their skills to the next level Python Projects is the ultimate resource for the Python programmer with basic skills who is ready to move beyond tutorials and start building projects. The preeminent guide to bridge the gap between learning and doing, this book walks readers through the "where" and "how" of real-world Python programming with practical, actionable instruction. With a focus on real-world functionality, Python Projects details the ways that Python can be used to complete daily tasks and bring efficiency to businesses and individuals alike. Python Projects is written specifically for those who know the Python syntax and lay of the land, but may still be intimidated by larger, more complex projects. The book provides a walk-through of the basic set-up for an application and the building and packaging for a library, and explains in detail the functionalities related to the projects. Topics include: *How to maximize the power of the standard library modules *Where to get third party libraries, and the best practices for utilization *Creating, packaging, and reusing libraries within and across projects *Building multi-layered functionality including networks, data, and user interfaces *Setting up development environments and using virtualenv, pip, and more Written by veteran Python trainers, the book is structured for easy navigation and logical progression that makes it ideal for individual, classroom, or corporate training. For Python developers looking to apply their skills to real-world challenges, Python Projects is a goldmine of information and expert insight.

IQ

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Publisher : Wiley
ISBN 13 : 9780471699774
Total Pages : 0 pages
Book Rating : 4.6/5 (997 download)

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Book Synopsis IQ by : Stephen Murdoch

Download or read book IQ written by Stephen Murdoch and published by Wiley. This book was released on 2007-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for IQ A Smart History of a Failed Idea "An up-to-date, reader-friendly account of the continuing saga of the mismeasure of women and men." —Howard Gardner, author of Frames of Mind and Multiple Intelligences: New Horizons "The good news is that you won't be tested after you've read Stephen Murdoch's important new book. The better news is that IQ: A Smart History of a Failed Idea is compelling from its first pages, and by its conclusion, Murdoch has deftly demonstrated that in our zeal to quantify intelligence, we have needlessly scarred—if not destroyed—the lives of millions of people who did not need an IQ score to prove their worth in the world. IQ is first-rate narrative journalism, a book that I hope leads to necessary change." —Russell Martin, author of Beethoven's Hair, Picasso's War, and Out of Silence "With fast-paced storytelling, freelance journalist Murdoch traces now ubiquitous but still controversial attempts to measure intelligence to its origins in the late nineteenth and early twentieth centuries. . . . Murdoch concludes that IQ testing provides neither a reliable nor a helpful tool in understanding people's behavior, nor can it predict their future success or failure. . . . A thoughtful overview and a welcome reminder of the dangers of relying on such standardized tests." —Publishers Weekly "Stephen Murdoch delivers a lucid and engaging chronicle of the ubiquitous and sometimes insidious use of IQ tests. This is a fresh look at a century-old and still controversial idea—that our human potential can be distilled down to a single test score. Murdoch's compelling account demands a reexamination of our mania for mental measurement." —Paul A. Lombardo, author of Three Generations, No Imbeciles: Eugenics, the Supreme Court & Buck v. Bell