Illustrative Branding

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Illustrative Branding

Author : Viction:workshop
Publisher : Victionary
ISBN 13 : 9789881222855
Total Pages : 0 pages
Book Rating : 4.2/5 (228 download)

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Book Synopsis Illustrative Branding by : Viction:workshop

Download or read book Illustrative Branding written by Viction:workshop and published by Victionary. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees greater potential in creating brand identities with original paintings, handmade drawings and collage art. This fresh direction is forging strong and endearing brands, and is especially effective in todays overcrowded market. Illustrative Branding investigates close to 100 firms both large and small from around to the world to look at how designers capitalize on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationary to environmental settings.

ZAG

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Designing Brand Identity

Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

MTIV

Author : Hillman Curtis
Publisher : New Riders Publishing
ISBN 13 : 9780735711655
Total Pages : 0 pages
Book Rating : 4.7/5 (116 download)

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Book Synopsis MTIV by : Hillman Curtis

Download or read book MTIV written by Hillman Curtis and published by New Riders Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through trial and error, Hillman and his company honed a seven-step process for creating concepts, and developing and designing new media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience and enhanced by Hillman's years as a leader in the design field. Divided into three parts - "Process," "Inspiration," and "Practice"--The book offers a practical methodology for successful artistic and professional work and also offers technical advice for translating this to the web.

What is Illustration?

Author : Lawrence Zeegen
Publisher : Rotovision
ISBN 13 : 2888930331
Total Pages : 258 pages
Book Rating : 4.8/5 (889 download)

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Book Synopsis What is Illustration? by : Lawrence Zeegen

Download or read book What is Illustration? written by Lawrence Zeegen and published by Rotovision. This book was released on 2009-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Illustration? explores the disciplineâ€TMs history, and its relationship with art, design, and photography; it investigates how illustrated images are read and understood, and how personal visual languages are created by todayâ€TMs illustrators and image-makers. This book also investigates the many different contexts for illustration, and the range of career opportunities that are open to todayâ€TMs illustrators; from editorial illustration in newspapers and magazines, to book publishing, illustration for advertising, design, music, fashion, websites, and the increasing demand from stock libraries.

Design for Motion

Author : Austin Shaw
Publisher : Routledge
ISBN 13 : 0429841221
Total Pages : 400 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Design for Motion by : Austin Shaw

Download or read book Design for Motion written by Austin Shaw and published by Routledge. This book was released on 2019-10-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work. This second edition also includes updates on the following: Illustration techniques Typography Compositing Visual storytelling Incorporating 3D elements Social/mobile-first design Portfolio and concept development How to develop a distinct personal design style, and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Illustration Workshop

Author : Mary Kate McDevitt
Publisher :
ISBN 13 : 9781452155562
Total Pages : 0 pages
Book Rating : 4.1/5 (555 download)

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Book Synopsis Illustration Workshop by : Mary Kate McDevitt

Download or read book Illustration Workshop written by Mary Kate McDevitt and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For aspiring illustrators, students, or anyone who loves to draw, this workbook helps to build up drawing skills, confidence, and an attention-grabbing portfolio ... [Includes] 12 step-by-step assignments to illustrate commercially compelling products--like a greeting card, product packaging, a magazine editorial, and more"--Amazon.com

Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Pax and Blue

Author : Lori Richmond
Publisher : Simon and Schuster
ISBN 13 : 1481451332
Total Pages : 36 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis Pax and Blue by : Lori Richmond

Download or read book Pax and Blue written by Lori Richmond and published by Simon and Schuster. This book was released on 2017-02-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A School Library Journal Popular Pick A young boy makes an unlikely friend on his way to school in this sweet and charming picture book from the illustrator of A Hop Is Up. One thing is for sure. Pax is the littlest everywhere he goes. In school. At playtime. On the train. Then Pax meets a pigeon at the park—he names him Blue and makes a friend who knows what it’s like to be small. And understanding each other can lead to the best friendships.

Getting Illustration Clients

Author : Jo Davies
Publisher : Bloomsbury Publishing
ISBN 13 : 1350146994
Total Pages : 416 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Getting Illustration Clients by : Jo Davies

Download or read book Getting Illustration Clients written by Jo Davies and published by Bloomsbury Publishing. This book was released on 2024-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commissioning process can be a confusing maze for the commercial illustrator just starting out so let Getting Illustration Clients be your beacon for success. Written by the duo that brought you Becoming a Successful Illustrator, here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration, from the point of the view of those hiring and briefing freelance illustrators: the art editors, the designers, the agents and more. With insider tips that will make your work garner attention and satisfy the needs of the brief, each section is beautifully illustrated with full-colour examples of projects typical to main areas of practice from around the globe. Organised with key action points and summaries, as well as case studies from commissioning professionals for Harper Collins, VMLR&Y Wooga Games, and many more. Supporting exercises support Jo and Derek's guidance, to be used off the shelf by students, graduates and early-career professionals working independently. For the practicing illustrator, who want to see the commissioning process from 'the other side', you will always have to hand expert advice on what clients want, how commissioning works and how to get your work noticed. For lecturers in illustration, this is your go-to recommend for recent graduates looking for advice on the working world of commercial illustration.

Brand Identity Essentials, Revised and Expanded

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Brand Identity Essentials, Revised and Expanded by : Kevin Budelmann

Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Brand Identity Essentials

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1610580680
Total Pages : 209 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Brand Identity Essentials by : Kevin Budelmann

Download or read book Brand Identity Essentials written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2010-10-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

On the Road to Variable

Author : TwoPoints.Net
Publisher : Victionary
ISBN 13 : 9789887850175
Total Pages : 0 pages
Book Rating : 4.8/5 (51 download)

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Book Synopsis On the Road to Variable by : TwoPoints.Net

Download or read book On the Road to Variable written by TwoPoints.Net and published by Victionary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world of typography is more exciting than ever. While the legacies of classical typographers will always be respected and revered, recent developments have paved the way for the new generation of digitally-savvy creatives to explore and experiment with an eye-opening range of variable possibilities. Curated, written, and designed by renowned design agency TwoPoints.Net, On the Road to Variable showcases an inspiring array of projects and interviews with those who fearlessly push the boundaries and embrace the new frontier in design: the flexible future of typography."--back cover.

Packaging Illustrations

Author : Xia Jiajia
Publisher : Artpower International Publish
ISBN 13 : 9789881468741
Total Pages : 0 pages
Book Rating : 4.4/5 (687 download)

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Book Synopsis Packaging Illustrations by : Xia Jiajia

Download or read book Packaging Illustrations written by Xia Jiajia and published by Artpower International Publish. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Illustrations explores one of the most expressive forms of modern design: illustration. It covers a broad range of products that use both illustration and painting in their collateral, revealing how diverse and expressive artwork can be used to create a thematic experience through a brand's packaging. It includes projects from companies like 21st Amendment Brewing, Pizza Hut, Coca Cola, Trident Gum, and dozens of food, drink, cosmetic, household, and "miscellaneous" brands, such as packaging for jewelry studios and independent records. These examples follow designs from conceptual sketches through finalized artwork, making Packaging Illustrations an in-depth and inspirational resource for illustrators and innovative designers of any kind.

Craft Beer Design

Author : gestalten
Publisher : Gestalten
ISBN 13 : 9783967040326
Total Pages : 256 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Craft Beer Design by : gestalten

Download or read book Craft Beer Design written by gestalten and published by Gestalten. This book was released on 2022-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Not Just Beer, Danish designer and craft beer expert Peter Monrad introduces the best and most out-there examples of beer branding from around the world.

Botanical Inspiration

Author : Victionary
Publisher : Viction:ary
ISBN 13 : 9789887903499
Total Pages : 0 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Botanical Inspiration by : Victionary

Download or read book Botanical Inspiration written by Victionary and published by Viction:ary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Botanical Inspiration is a timeless collection of artwork and illustrations that feature flora and its many facets through a variety of visual concepts, styles, and techniques."--

LogoLounge 7

Author : Bill Gardner
Publisher :
ISBN 13 : 1592537278
Total Pages : 194 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis LogoLounge 7 by : Bill Gardner

Download or read book LogoLounge 7 written by Bill Gardner and published by . This book was released on 2012-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 2,000 logos by top designers from around the world. Profiles selected designers and highlights successful new designs. Describes the creative process behind some logos by reviewing early designs and their evolution.