The Marketing Book

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Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

How Tobacco Smoke Causes Disease

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Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis How Tobacco Smoke Causes Disease by : United States. Public Health Service. Office of the Surgeon General

Download or read book How Tobacco Smoke Causes Disease written by United States. Public Health Service. Office of the Surgeon General and published by . This book was released on 2010 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report considers the biological and behavioral mechanisms that may underlie the pathogenicity of tobacco smoke. Many Surgeon General's reports have considered research findings on mechanisms in assessing the biological plausibility of associations observed in epidemiologic studies. Mechanisms of disease are important because they may provide plausibility, which is one of the guideline criteria for assessing evidence on causation. This report specifically reviews the evidence on the potential mechanisms by which smoking causes diseases and considers whether a mechanism is likely to be operative in the production of human disease by tobacco smoke. This evidence is relevant to understanding how smoking causes disease, to identifying those who may be particularly susceptible, and to assessing the potential risks of tobacco products.

Practical Research

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Publisher :
ISBN 13 : 9781292021171
Total Pages : 384 pages
Book Rating : 4.0/5 (211 download)

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Book Synopsis Practical Research by : Paul D. Leedy

Download or read book Practical Research written by Paul D. Leedy and published by . This book was released on 2013-07-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.

How Learning Works

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Publisher : John Wiley & Sons
ISBN 13 : 0470617608
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis How Learning Works by : Susan A. Ambrose

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Vital Signs

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Publisher : National Academies Press
ISBN 13 : 0309324963
Total Pages : 245 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Vital Signs by : Institute of Medicine

Download or read book Vital Signs written by Institute of Medicine and published by National Academies Press. This book was released on 2015-08-26 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of measures are in use today to assess health and health care in the United States. Although many of these measures provide useful information, their usefulness in either gauging or guiding performance improvement in health and health care is seriously limited by their sheer number, as well as their lack of consistency, compatibility, reliability, focus, and organization. To achieve better health at lower cost, all stakeholders - including health professionals, payers, policy makers, and members of the public - must be alert to what matters most. What are the core measures that will yield the clearest understanding and focus on better health and well-being for Americans? Vital Signs explores the most important issues - healthier people, better quality care, affordable care, and engaged individuals and communities - and specifies a streamlined set of 15 core measures. These measures, if standardized and applied at national, state, local, and institutional levels across the country, will transform the effectiveness, efficiency, and burden of health measurement and help accelerate focus and progress on our highest health priorities. Vital Signs also describes the leadership and activities necessary to refine, apply, maintain, and revise the measures over time, as well as how they can improve the focus and utility of measures outside the core set. If health care is to become more effective and more efficient, sharper attention is required on the elements most important to health and health care. Vital Signs lays the groundwork for the adoption of core measures that, if systematically applied, will yield better health at a lower cost for all Americans.

History of Britain and Ireland

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Publisher : Penguin
ISBN 13 : 0744024404
Total Pages : 400 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis History of Britain and Ireland by : DK

Download or read book History of Britain and Ireland written by DK and published by Penguin. This book was released on 2019-12-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the pivotal political, military, and cultural events that shaped British and Irish history, from Stone Age Britain to the present day, in this revised and updated ebook. Combining over 700 photographs, maps, and artworks with accessible text, the History of Britain and Ireland is an invaluable resource for families, students, and anyone seeking to learn more about the fascinating story of the England, Scotland, Wales, and Ireland. Spanning six distinct periods of British and Irish history, this ebook is the best way to find out how Britain transformed with the Norman rule, fought two world wars in the 20th century, and faced new economic challenges in the 21st century. DK's visual guide places key figures - from Alfred the Great to Winston Churchill - and major events - from Roman invasion to the Battle of Britain - in their wider context, making it easier than ever before to learn how they influenced Britain and Ireland's development through the age of empire into the modern era.

Knowledge Graphs

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Publisher : Morgan & Claypool Publishers
ISBN 13 : 1636392369
Total Pages : 257 pages
Book Rating : 4.6/5 (363 download)

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Book Synopsis Knowledge Graphs by : Aidan Hogan

Download or read book Knowledge Graphs written by Aidan Hogan and published by Morgan & Claypool Publishers. This book was released on 2021-11-08 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and accessible introduction to knowledge graphs, which have recently garnered notable attention from both industry and academia. Knowledge graphs are founded on the principle of applying a graph-based abstraction to data, and are now broadly deployed in scenarios that require integrating and extracting value from multiple, diverse sources of data at large scale. The book defines knowledge graphs and provides a high-level overview of how they are used. It presents and contrasts popular graph models that are commonly used to represent data as graphs, and the languages by which they can be queried before describing how the resulting data graph can be enhanced with notions of schema, identity, and context. The book discusses how ontologies and rules can be used to encode knowledge as well as how inductive techniques—based on statistics, graph analytics, machine learning, etc.—can be used to encode and extract knowledge. It covers techniques for the creation, enrichment, assessment, and refinement of knowledge graphs and surveys recent open and enterprise knowledge graphs and the industries or applications within which they have been most widely adopted. The book closes by discussing the current limitations and future directions along which knowledge graphs are likely to evolve. This book is aimed at students, researchers, and practitioners who wish to learn more about knowledge graphs and how they facilitate extracting value from diverse data at large scale. To make the book accessible for newcomers, running examples and graphical notation are used throughout. Formal definitions and extensive references are also provided for those who opt to delve more deeply into specific topics.

Video Pedagogy

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Publisher : Springer Nature
ISBN 13 : 9813340096
Total Pages : 242 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Video Pedagogy by : Dilani S. P. Gedera

Download or read book Video Pedagogy written by Dilani S. P. Gedera and published by Springer Nature. This book was released on 2021-03-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book conceptualises the ways in which video has created a pedagogy for current learning and teaching practices, disciplines, and environments. It brings together the concepts and practice of video as pedagogy by providing theoretical discussion and practical guidance and recommendations on the use of video in learning and teaching, drawing on a wide range of case studies including nursing education, business education, architectural education, engineering, mathematics, physical education, science education, and screen production. Part I focuses on ‘video, students and learning’ and Part II on ‘video, teachers and practice’. The book covers various perspectives on the concept and use of video in learning and teaching: developing students’ practical skills and knowledge; using video for teaching culturally sensitive topics and cultural competency; for feedback, reflection, training and professional development; making and producing videos for educational purposes, with discussion on techniques, devices, software and strategies.

IOC Manual of Sports Cardiology

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Publisher : John Wiley & Sons
ISBN 13 : 1119046866
Total Pages : 528 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis IOC Manual of Sports Cardiology by : Mathew G. Wilson

Download or read book IOC Manual of Sports Cardiology written by Mathew G. Wilson and published by John Wiley & Sons. This book was released on 2016-12-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 8 Cardiovascular Screening for the Prevention of Sudden Cardiac Death in AthletesIntroduction; The Risk of Sudden Death in Athletes; Rationale for Screening Competitive Athletes; The Screening Programmes Implemented in Italy; Rationale for Including a 12-Lead ECG in the PPE ; Efficacy of Screening to Identify Cardiac Disease Risk; Impact of the Screening Programme on Cardiac Mortality; Costs of Systematic Screening across Italy; Limitations of Screening Programmes; Conclusion; References

Biochemistry

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Publisher : Academic Press
ISBN 13 : 0124925413
Total Pages : 1064 pages
Book Rating : 4.1/5 (249 download)

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Book Synopsis Biochemistry by : David E. Metzler

Download or read book Biochemistry written by David E. Metzler and published by Academic Press. This book was released on 2001 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biochemistry: The Chemical Reactions of Living Cells is a well-integrated, up-to-date reference for basic chemistry and underlying biological phenomena. Biochemistry is a comprehensive account of the chemical basis of life, describing the amazingly complex structures of the compounds that make up cells, the forces that hold them together, and the chemical reactions that allow for recognition, signaling, and movement. This book contains information on the human body, its genome, and the action of muscles, eyes, and the brain. * Thousands of literature references provide introduction to current research as well as historical background * Contains twice the number of chapters of the first edition * Each chapter contains boxes of information on topics of general interest

Adora and the Distance

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Publisher : Dark Horse Comics
ISBN 13 : 1506724507
Total Pages : 116 pages
Book Rating : 4.5/5 (67 download)

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Book Synopsis Adora and the Distance by : Marc Bernardin

Download or read book Adora and the Distance written by Marc Bernardin and published by Dark Horse Comics. This book was released on 2022-03-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new YA fantasy graphic novel following the epic adventures of Adora, a brave young woman of color who lives in a fantastical world with underground pirates, ghosts, and a mysterious force called “The Distance.” The Distance threatens to destroy it all, and only Adora can stop it! From Marc Bernardin—the award-winning television writer/producer on Star Trek: Picard, Critical Role: The Legend of Vox Machina, Masters of the Universe: Revelations, Castle Rock, and Mata Hari’s Ariela Kristantina. Includes an introduction by Damon Lindelof (Lost, The Leftovers, HBO's The Watchmen)! "Marc Bernardin's gorgeous, powerful Adora and the Distance was his way of connecting with a child on the Autism spectrum." — Vanity Fair "A letter from a parent to a child with love so overflowing that it’s visible on every page.” — Kelly Sue DeConnick (Captain Marvel, Aquaman) “Gorgeously rendered and tenderly told, ADORA AND THE DISTANCE is the story of an extraordinary child—and the extraordinary people who love her. You cannot help but be moved.” —G. Willow Wilson (Co-creator, Ms. Marvel) “Adora and the Distance begins as a fantasy, all fun and brilliance, like a Game of Thrones for teenage girls, and then transmutes into something deeper and more moving, a reflection of an interior life that solves all the riddles it has propounded in a way that is both satisfying and heartbreaking. I'm so glad it exists.” — Neil Gaiman (The Sandman, Coraline, American Gods) "Bernardin and Kristantina have pulled off a true magic trick. Adora and the Distance lures you in with dazzling fantasy yet its true magic lies its passionate, heartfelt exploration of deeper truths about connection, understanding and forgiveness through love. One of the most daring and heartfelt books I've read this year." — Scott Snyder (Batman, Nocterra)

Safer Homes, Stronger Communities

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Publisher : World Bank Publications
ISBN 13 : 0821382683
Total Pages : 408 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Safer Homes, Stronger Communities by : Abhas K. Jha

Download or read book Safer Homes, Stronger Communities written by Abhas K. Jha and published by World Bank Publications. This book was released on 2010-01-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is designed to guide public sector managers and development practitioners through the process of large-scale housing reconstruction after major disasters, based on the experiences of recent reconstruction programs in Aceh (Indonesia), Sri Lanka, Pakistan, Gujarat (India) and Bam (Iran).

Why Gender Matters in Economics

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Publisher : Princeton University Press
ISBN 13 : 0691203253
Total Pages : 408 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Why Gender Matters in Economics by : Mukesh Eswaran

Download or read book Why Gender Matters in Economics written by Mukesh Eswaran and published by Princeton University Press. This book was released on 2020-05-26 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: An economic way of thinking about the gender issues confronting women around the world Gender matters in economics—for even with today's technology, fertility choices, market opportunities, and improved social norms, economic outcomes for women remain markedly worse than for men. Drawing on insights from feminism, postmodernism, psychology, evolutionary biology, Marxism, and politics, this textbook provides a rigorous economic look at issues confronting women throughout the world—including nonmarket scenarios, such as marriage, family, fertility choice, and bargaining within households, as well as market areas, like those pertaining to labor and credit markets and globalization. Mukesh Eswaran examines how women’s behavioral responses in economic situations and their bargaining power within the household differ from those of men. Eswaran then delves into the far-reaching consequences of these differences in both market and nonmarket domains. The author considers how women may be discriminated against in labor and credit markets, how their family and market circumstances interact, and how globalization has influenced their lives. Eswaran also investigates how women have been empowered through access to education, credit, healthcare, and birth control; changes in ownership laws; the acquisition of suffrage; and political representation. Throughout, Eswaran applies sound economic analysis and new modeling approaches, and each chapter concludes with exercises and discussion questions. This textbook gives readers the necessary tools for thinking about gender from an economic perspective. Addresses economic issues for women throughout the world, in both developed and developing countries Looks at both market and nonmarket domains Requires only a background in basic economic principles Includes the most recent research on the economics of gender in a range of areas Concludes each chapter with exercises and discussion questions

Essentials of Interventional Cancer Pain Management

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Author :
Publisher : Springer
ISBN 13 : 3319996843
Total Pages : 510 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Essentials of Interventional Cancer Pain Management by : Amitabh Gulati

Download or read book Essentials of Interventional Cancer Pain Management written by Amitabh Gulati and published by Springer. This book was released on 2018-12-28 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive review and expertise on various interventional cancer pain procedures. The first part of the text addresses the lack of consistency seen in the literature regarding interventional treatment options for specific cancer pain syndromes. Initially, it discusses primary cancer and treatment-related cancer pain syndromes that physicians may encounter when managing cancer patients. The implementation of paradigms that can be used in treating specific groups of cancer such as breast cancer, follows. The remainder of the text delves into a more common approach to addressing interventional cancer pain medicine. After discussing interventional options that are commonly employed by physicians, the text investigates how surgeons may address some of the more severe pain syndromes, and covers the most important interventional available for our patients, intrathecal drug delivery. Chapters also cover radiologic options in targeted neurolysis and ablative techniques, specifically for bone metastasis, rehabilitation to address patients’ quality of life and function, and integrative and psychological therapies. Essentials of Interventional Cancer Pain Management globally assesses and addresses patients’ needs throughout the cancer journey. Written by experts in the field, and packed with copious tables, figures, and flow charts, this book is a must-have for pain physicians, residents, and fellows.

Critical Disability Theory

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Publisher : UBC Press
ISBN 13 : 0774841567
Total Pages : 354 pages
Book Rating : 4.7/5 (748 download)

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Book Synopsis Critical Disability Theory by : Dianne Pothier

Download or read book Critical Disability Theory written by Dianne Pothier and published by UBC Press. This book was released on 2011-11-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the widespread belief that Canada is a country of liberty, equality, and inclusiveness, many persons with disabilities experience social exclusion and marginalization. In this book, twenty-four scholars from a variety of disciplines contend that achieving equality for the disabled is not fundamentally a question of medicine or health, nor is it an issue of sensitivity or compassion. Rather, it is a question of politics, and of power and powerlessness. This book argues that we need a new understanding of participatory citizenship that encompasses the disabled, new policies to respond to their needs, and a new vision of their entitlements.

Atomic Layer Deposition for Semiconductors

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Publisher : Springer Science & Business Media
ISBN 13 : 146148054X
Total Pages : 266 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Atomic Layer Deposition for Semiconductors by : Cheol Seong Hwang

Download or read book Atomic Layer Deposition for Semiconductors written by Cheol Seong Hwang and published by Springer Science & Business Media. This book was released on 2013-10-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering thorough coverage of atomic layer deposition (ALD), this book moves from basic chemistry of ALD and modeling of processes to examine ALD in memory, logic devices and machines. Reviews history, operating principles and ALD processes for each device.

The Bookman

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Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Bookman by :

Download or read book The Bookman written by and published by . This book was released on 1908 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: