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Il Marketing E Linnovazione Di Prodotto Di Fronte Al Cambiamento Sociale E Tecnologico
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Book Synopsis Il marketing e l'innovazione di prodotto di fronte al cambiamento sociale e tecnologico by : Associazione Italiana Studi Marketing. Convegno annuale
Download or read book Il marketing e l'innovazione di prodotto di fronte al cambiamento sociale e tecnologico written by Associazione Italiana Studi Marketing. Convegno annuale and published by . This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing innovation by : Chiara Cantù
Download or read book Marketing innovation written by Chiara Cantù and published by FrancoAngeli. This book was released on 2022-02-01T00:00:00+01:00 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066.6
Book Synopsis Marketing e innovazione digitale by : Giuseppe Granata
Download or read book Marketing e innovazione digitale written by Giuseppe Granata and published by FrancoAngeli. This book was released on 2023-09-22T15:49:00+02:00 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1310
Download or read book Agrindex written by and published by . This book was released on 1982 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retro marketing written by Daniela Bavuso and published by Edizioni LSWR. This book was released on 2023-03-28T00:00:00+02:00 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sempre più spesso le aziende, nella progettazione e nella comunicazione dei propri prodotti, fanno leva sul passato e sulla nostalgia. Pensiamo, per esempio, al settore alimentare (le cose fatte “come una volta”), all’automotive (i nuovi modelli ispirati a celebri vetture del passato), al gaming (i personaggi ripresi dai vecchi videogiochi anni Ottanta). Questo avviene perché il passato dà un’idea di sicurezza e di appartenenza a un retroterra comune, un fattore di attrazione di grande importanza in anni come quelli che stiamo vivendo, in cui molte certezze sono venute meno (pandemia, guerra, crisi climatica). Questo volume vuole offrire ad aziende, consulenti e agenzie di marketing una guida pratica per realizzare progetti di branding e comunicazione che sfruttino la leva della nostalgia e del “vintage”, per aumentare il coinvolgimento del proprio target. Grazie anche a numerosi casi di studio italiani e internazionali, mostra inoltre come unire i richiami al passato con elementi di innovazione, per catturare l’attenzione anche dei più giovani e offrire ai clienti esperienze sempre nuove.
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis What Makes Us Think? by : Jean-Pierre Changeux
Download or read book What Makes Us Think? written by Jean-Pierre Changeux and published by Princeton University Press. This book was released on 2021-10-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will understanding our brains help us to know our minds? Or is there an unbridgeable distance between the work of neuroscience and the workings of human consciousness? In a remarkable exchange between neuroscientist Jean-Pierre Changeux and philosopher Paul Ricoeur, this book explores the vexed territory between these divergent approaches--and comes to a deeper, more complex perspective on human nature. Ranging across diverse traditions, from phrenology to PET scans and from Spinoza to Charles Taylor, What Makes Us Think? revolves around a central issue: the relation between the facts (or "what is") of science and the prescriptions (or "what ought to be") of ethics. Changeux and Ricoeur ask: Will neuroscientific knowledge influence our moral conduct? Is a naturally based ethics possible? Pursuing these questions, they attack key topics at the intersection of philosophy and neuroscience: What are the relations between brain states and psychological experience? Between language and truth? Memory and culture? Behavior and action? What is a mental representation? How does a sign relate to what it signifies? How might subjective experience be constructed rather than discovered? And can biological or cultural evolution be considered progressive? Throughout, Changeux and Ricoeur provide unprecedented insight into what neuroscience can--and cannot--tell us about the nature of human experience. Changeux and Ricoeur bring an unusual depth of engagement and breadth of knowledge to each other's subject. In doing so, they make two often hostile disciplines speak to one another in surprising and instructive ways--and speak with all the subtlety and passion of conversation at its very best.
Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Book Synopsis Integrated Reporting by : Chiara Mio
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Book Synopsis Writings of the Luddites by : Kevin Binfield
Download or read book Writings of the Luddites written by Kevin Binfield and published by JHU Press. This book was released on 2015-06-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As mechanization spread through the British cloth industries in the early nineteenth century, skilled textile workers, already suffering because of a generally weak economy, high unemployment, and the weakening of traditional guides, saw their wages and jobs erode further. Earlier efforts to block the introduction of powered machinery through legislation had failed, and in 1811 loosely organized bands of workers, striking most often by night - first in the Midlands, then in Yorkshire and Northwestern England - began destroying the new knitting frames and other equipment. Claiming as their leader the probably mythical Ned Ludd, they became known as Luddites. Although best known for violent action, the Luddite movement also produced a considerable body of writing, from threatening letters, to petitions and proclamations, to poems and songs. In this book, literary scholar Kevin Binfield collects a broad range of complete texts written by Luddites or their sympathizers from 1811 to 1816, adding detailed notes on each and organizing them according to the three major regions of Luddite activity." "To introduce the volume Binfield provides a historical overview of the Luddites, then examines more closely their rhetorical strategies while illuminating the literary contexts of their writings. Ranging from judicious to bloodthirsty in tone, the texts reveal a fascination with legal forms of address and an acute awareness of the recent political revolutions in France and America, and reflect also the more personal forms of Romantic literature. As Adrian Randall of the University of Birmingham concludes in his foreword, this collection of diverse, carefully presented texts clearly demonstrates the significance of Luddite writings within the movement and serves as an important reference for scholars of rhetoric and of the history of labor, technology, and society." --Book Jacket.
Book Synopsis Managing Open Innovation in SMEs by : Wim Vanhaverbeke
Download or read book Managing Open Innovation in SMEs written by Wim Vanhaverbeke and published by Cambridge University Press. This book was released on 2017-05-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.
Book Synopsis The Wealth of Networks by : Yochai Benkler
Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
Book Synopsis Software Takes Command by : Lev Manovich
Download or read book Software Takes Command written by Lev Manovich and published by A&C Black. This book was released on 2013-07-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.
Book Synopsis Researching Open Innovation In Smes by : Wim Vanhaverbeke
Download or read book Researching Open Innovation In Smes written by Wim Vanhaverbeke and published by World Scientific. This book was released on 2018-02-13 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of open innovation (OI) has become a very popular topic during the last decade, with increasing number of SMEs embracing OI practices to gain competitive advantage. This edited volume is a timely opportunity to gather research on OI in SMEs, to investigate how OI is managed and implemented to determine the peculiarities compared to OI management in large companies, and to specify the consequences for future OI research.The book offers insights into the following topics: The state of the art on open innovation in SMEs; adopting open innovation in SMEs; interorganizational networks and innovation ecosystems; sectoral patterns of open innovation in SMEs; and measuring, evaluating and stimulating open innovation in SMEs.
Book Synopsis Technological Evolution, Variety, and the Economy by : Paolo Saviotti
Download or read book Technological Evolution, Variety, and the Economy written by Paolo Saviotti and published by Edward Elgar Publishing. This book was released on 1996 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses the fundamental role played by qualitative change in economic development and the contribution made by technological change and innovation.
Book Synopsis The Economics of François Quesnay by : Gianni Vaggi
Download or read book The Economics of François Quesnay written by Gianni Vaggi and published by Duke University Press. This book was released on 1987 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally presented as the author's thesis (doctoral--Cambridge)Includes index. Bibliography: p. 221-229.
Book Synopsis Predictive Analytics for Human Resources by : Jac Fitz-enz
Download or read book Predictive Analytics for Human Resources written by Jac Fitz-enz and published by John Wiley & Sons. This book was released on 2014-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions. The book explains the basics of every business—the vision, the brand, and the culture, and shows how predictive analytics supports them. The authors put the focus on the fundamentals of predictability and include a framework of logical questions to help set up an analytic program or project, then follow up by offering a clear explanation of statistical applications. Predictive Analytics for Human Resources is a how-to guide filled with practical and targeted advice. The book starts with the basic idea of engaging in predictive analytics and walks through case simulations showing statistical examples. In addition, this important resource addresses the topics of internal coaching, mentoring, and sponsoring and includes information on how to recruit a sponsor. In the book, you'll find: A comprehensive guide to developing and implementing a human resource analytics project Illustrative examples that show how to go to market, develop a leadership model, and link it to financial targets through causal modeling Explanations of the ten steps required in building an analytics function How to add value through analysis of systems such as staffing, training, and retention For anyone who wants to launch an analytics project or program for HR, this complete guide provides the information and instruction to get started the right way.
