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Il Marketing Comunicativo Dellimpresa Dalla Pubblicita Alla Comunicazione Offline E Online Al Consumatore
Download Il Marketing Comunicativo Dellimpresa Dalla Pubblicita Alla Comunicazione Offline E Online Al Consumatore full books in PDF, epub, and Kindle. Read online Il Marketing Comunicativo Dellimpresa Dalla Pubblicita Alla Comunicazione Offline E Online Al Consumatore ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Il marketing comunicativo dell'impresa. Dalla pubblicità alla comunicazione offline e online al consumatore by : Antonio Foglio
Download or read book Il marketing comunicativo dell'impresa. Dalla pubblicità alla comunicazione offline e online al consumatore written by Antonio Foglio and published by FrancoAngeli. This book was released on 2013-08-01T00:00:00+02:00 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.796
Book Synopsis Il marketing comunicativo business to business. La comunicazione offline e online dall'impresa alle imprese clienti by : Antonio Foglio
Download or read book Il marketing comunicativo business to business. La comunicazione offline e online dall'impresa alle imprese clienti written by Antonio Foglio and published by FrancoAngeli. This book was released on 2014-07-30T00:00:00+02:00 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.812
Book Synopsis Global Marketing Strategies for the Promotion of Luxury Goods by : Mosca, Fabrizio
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis La strategia in pubblicità by : Marco Lombardi
Download or read book La strategia in pubblicità written by Marco Lombardi and published by FrancoAngeli. This book was released on 2014-10-21T00:00:00+02:00 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: 639.56
Book Synopsis La pubblicità online by : Francesco Ausiello
Download or read book La pubblicità online written by Francesco Ausiello and published by Passerino Editore. This book was released on 2015-11-20 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: La rivoluzione digitale non poteva che incidere sul rapporto tra imprese e consumatori e, in particolar modo, sul principale strumento utilizzato per veicolare i messaggi, la pubblicità. L’obiettivo del presente lavoro è quello di analizzare le strategie e gli strumenti della pubblicità on line, evidenziando le divergenze, le sovrapposizioni con i media tradizionali, nonché le potenzialità e le opportunità offerte dall’online Advertising. Internet per le proprie peculiarità consente di segmentare il pubblico, di personalizzare i messaggi, di arricchire il contenuto informativo delle comunicazioni, di ridurre i costi rispetto ai media tradizionali e di realizzare pubblicità sia di tipo push che interattive. Inoltre nel cyberspazio è possibile attuare una strategia di permission marketing, intesa come nuovo modo di comunicare che nasce come alternativa all’interruption marketing. La logica di fondo adottata è sintetizzabile nell’espressione ”turning strangers into friends and friends into customers" con l’obiettivo di “coltivare” relazioni stabili con i consumatori, piuttosto che interromperli ed infastidirli continuamente con messaggi pubblicitari. L'autore Francesco Ausiello nasce nel 1978 a Capua. Laureato in Economia Aziendale presso la Seconda Università degli Studi di Napoli, si abilita come Dottore Commercialista e Revisore Contabile e diventa Dottore di ricerca in Economia presso l’Università degli Studi di Cassino e del Lazio Meridionale. Dopo aver conseguito varie specializzazioni ha lavorato prima nell’area contabile e marketing di diverse aziende private e, poi, dal 2005 presso la pubblica amministrazione.
Book Synopsis Digital corporate communication. Le cinque leve della comunicazione d'impresa nell'era del web by : Mauro Pecchenino
Download or read book Digital corporate communication. Le cinque leve della comunicazione d'impresa nell'era del web written by Mauro Pecchenino and published by FrancoAngeli. This book was released on 2016-04-28T00:00:00+02:00 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: 640.14
Book Synopsis Strategia in pubblicità by : Marco Lombardi
Download or read book Strategia in pubblicità written by Marco Lombardi and published by FrancoAngeli. This book was released on 2017-11-28T00:00:00+01:00 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: 270.8
Book Synopsis Own the Future by : Michael S. Deimler
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Book Synopsis Italian Populism and Constitutional Law by : Giacomo Delledonne
Download or read book Italian Populism and Constitutional Law written by Giacomo Delledonne and published by Palgrave Macmillan. This book was released on 2020-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the relationship between constitutionalism and populism in the Italian context. Italian populism is of interest to comparative lawyers for many reasons. Firstly, the country has a long-lasting tradition of anti-parliamentarism over the course of its history as a unitary state. After the 2018 general election, it has turned into the first European country in which two self-styled populist parties formed a coalition government. Although it collapsed in August 2019, many issues that it had raised remain. Secondly, as Italy is a founding member of the European Communities, the constitutional implications of populist politics have to be considered not only within the national framework but also in a wider context. This book argues that the relationship between populism and constitutionalism should not be seen in terms of mutual exclusion and perfect opposition. Indeed, populism frequently relies on concepts and categories belonging to the language of constitutionalism (majority, democracy, people), offering a kind of constitutional counter-narrative.
Book Synopsis The Business of Gamification by : Mikolaj Dymek
Download or read book The Business of Gamification written by Mikolaj Dymek and published by Routledge. This book was released on 2016-09-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations themselves. As the number of individuals playing video games grows, there seem to be an acceptance of game mechanics elsewhere. Its effectiveness is highly dependent on both technical possibilities and cultural acceptance, two factors present today. The aim of The Business of Gamification is to critically analyze the practical and theoretical consequences of gamification. Practically, how has gamification been applied in businesses to this point, and what are the future scenarios? Theoretically, what are the contributions of gamification to existing academic knowledge? How does this change our understanding of how business are performing and its consequences, for organizations, consumers, and society in general? This edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.
Book Synopsis Transatlantic Memories of Slavery by :
Download or read book Transatlantic Memories of Slavery written by and published by Cambria Press. This book was released on 2015-08-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the memorialization of slavery has generated an impressive number of publications, relatively few studies deal with this subject from a transnational, transdisciplinary and transracial standpoint. As a historical phenomenon that crossed borders and traversed national communities and ethnic groups producing alliances that did not overlap with received identities, slavery as well as its memory call for comparative investigations that may bring to light aspects obscured by the predominant visibility of US-American and British narratives of the past. This study addresses the memory of slavery from a transnational perspective. It brings into dialogue texts and practices from the transatlantic world, offering comparative analyses which interlace the variety of memories emerging in diverse national contexts and fields of study and shed light on the ways local countermemories have interacted with and responded to hegemonic narratives of slavery. The inclusion of Brazil and the French, English, and Spanish Caribbean alongside the United States and Europe, and the variety of investigative approaches-ranging from cinema, popular culture and visual culture studies to anthropology and literary studies-expand the current understanding of the slave past and how it is reimagined today. This fascinating book brings freshness to the topic by considering objects of investigation which have so far remained marginal in the academic debate, such as heroic memorials, civic landscape, white family sagas, Young Adult literature of slavery, Latin American telenovelas and filmic narrations within and beyond Hollywood. What emerges is a multifarious set of memories, which keep changing according to generation, race, gender, nation and political urgency and indicate the advancing of a dynamic, mobilized memorialization of slavery willing to move beyond mourning towards a more militant stand for justice. This is an important book for those interested in African American, American, and Latin American studies and working across literature, cinema, visual arts, and public culture. It will also be useful to public official and civil servants interested in the question of slavery and its present memory.
Book Synopsis Organizing for Global Competitiveness by : Robert J. Kramer
Download or read book Organizing for Global Competitiveness written by Robert J. Kramer and published by . This book was released on 1993 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively."--P. 5.
Book Synopsis Beyond Territoriality by : Gunther Handl
Download or read book Beyond Territoriality written by Gunther Handl and published by Martinus Nijhoff Publishers. This book was released on 2012 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the evolution of transnational legal authority in the course of globalization. Representative case studies buttress its conclusion that today transnational authority is multifaceted, a phenomenon that renders unreliable the concepts of territoriality/extraterritoriality as global governance markers.
Book Synopsis On Racial Icons by : Nicole R. Fleetwood
Download or read book On Racial Icons written by Nicole R. Fleetwood and published by Rutgers University Press. This book was released on 2015-07-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: What meaning does the American public attach to images of key black political, social, and cultural figures? Considering photography’s role as a means of documenting historical progress, what is the representational currency of these images? How do racial icons “signify”? Nicole R. Fleetwood’s answers to these questions will change the way you think about the next photograph that you see depicting a racial event, black celebrity, or public figure. In On Racial Icons, Fleetwood focuses a sustained look on photography in documenting black public life, exploring the ways in which iconic images function as celebrations of national and racial progress at times or as a gauge of collective racial wounds in moments of crisis. Offering an overview of photography’s ability to capture shifting race relations, Fleetwood spotlights in each chapter a different set of iconic images in key sectors of public life. She considers flash points of racialized violence in photographs of Trayvon Martin and Emmett Till; the political, aesthetic, and cultural shifts marked by the rise of pop stars such as Diana Ross; and the power and precarity of such black sports icons as Serena Williams and LeBron James; and she does not miss Barack Obama and his family along the way. On Racial Icons is an eye-opener in every sense of the phrase. Images from the book. (http://rutgerspress.rutgers.edu/pages/Fleetwood.aspx)
Book Synopsis Multinationals and the Constitutionalization of the World Power System by : Jean-Philippe Robe
Download or read book Multinationals and the Constitutionalization of the World Power System written by Jean-Philippe Robe and published by Routledge. This book was released on 2016-06-03 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a powerful and coherent study of the transformation of the multinational enterprise as both an object and subject of law within and beyond States. The study develops an analysis of the large firm as being a system of organization exercising vast powers through various instruments of private law, such as property rights, contracts and corporations. The volume focuses on the firm as the operational unit of governance within emerging systems of globalization, whilst exploring in-depth the forms within which the firm might be regulated as against the inhibiting parameters of national law. It connects, through the ordering concept of the firm in globalization, the distinct regimes of constitutionalization, national and international law. The study will be of interest to students and academics in globalization and the regulation of multinational corporations, as well as law, economics and politics on a global scale. It will also interest government leaders and NGOs working in the areas of MNE regulations.
Book Synopsis Rethinking Strategy by : Henk W Volberda
Download or read book Rethinking Strategy written by Henk W Volberda and published by SAGE. This book was released on 2001-01-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Readers interest in an overview of important aspects of the strategy field will find this book a helpful volume to add to their shelves′ - Administrative Sciences Quarterly This is a new overview of the strategy field, with internationally renowned contributors summarizing the latest directions and developments in strategic management theory in the context of their theoretical roots in economics, organization theory, and systems theory. The contributors outline the most promising new directions on the basis of a systemic treatment of paradigms or schools of thought in strategy: redrawing firm boundaries, developing dynamic capabilities and discovering viable strategy configurations. The volume will be an invaluable companion to advanced courses in strategy and management, used as a reader alongside case material and field studies. As well as providing a summary and evaluation of the different schools of thought in strategy, the volume offers a synthesis of the American and European approaches.
