Igniting Customer Connections

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Igniting Customer Connections

Author : Andrew Frawley
Publisher : John Wiley & Sons
ISBN 13 : 1118916700
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Igniting Customer Connections by : Andrew Frawley

Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Ignite Your Champions

Author : Tracey Warren
Publisher : Pacelli Publishing
ISBN 13 : 9781933750880
Total Pages : 150 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Ignite Your Champions by : Tracey Warren

Download or read book Ignite Your Champions written by Tracey Warren and published by Pacelli Publishing. This book was released on 2021-08-30 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know you need to market your business to be successful, but you've tried everything and haven't seen the results you expected or were hoping for? Have you been taking a "do all the things" approach that has left you uninspired, exhausted, and feeling like a failure? Ignite Your Champions is your solution. It contains a simple four-step framework to build a community using social media, online marketing and in-person relationships. In workbook format, this book is full of practical ways to use social media, with explanations and examples of how to do it. It will be a reference you turn to again and again to help you maximize your time and strategically plan your success. You'll discover strategies for identifying and nurturing your squad, ideas for bringing easy and joy into your marketing activities and exactly how to build out your content calendar in ways that are simple and sustainable.

Secret Service

Author : John R. DiJulius III
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814426972
Total Pages : 186 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Secret Service by : John R. DiJulius III

Download or read book Secret Service written by John R. DiJulius III and published by AMACOM Div American Mgmt Assn. This book was released on 2003-01-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.

Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

Author : Melanie Katzman
Publisher : McGraw Hill Professional
ISBN 13 : 1260457842
Total Pages : 321 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work by : Melanie Katzman

Download or read book Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work written by Melanie Katzman and published by McGraw Hill Professional. This book was released on 2019-10-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 WALL STREET JOURNAL BESTSELLER • USA TODAY BESTSELLER A renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at work Technology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at work? Why does it feel like something is missing? It doesn’t have to be this way. In these rapidly changing, challenging times, how do we—YOU—develop the intuition, self-awareness, and interpersonal agility required to prosper? Here’s what we’ve lost track of: organizations are run by people, and people run on emotions. Strong relationships are the bedrock of lasting success, meaning, and joy at work. In this life-changing guide, Dr. Melanie Katzman shows you an impactful approach to connect first as fellow humans, then as coworkers and colleagues, to forge the deep bonds that make a significant difference. Learn how to: • Establish respect and make others feel valued • Engage all of your senses to create a truly inclusive culture • Become popular and be the person everyone wants to work with • Grow loyalty by making it about them—your coworkers • Resolve conflicts by remaining curious and open with others • Fight fear (and prepare for the future) by stepping outside your comfort zone and experimenting with new ideas • Have a big impact by leveraging your platform, living your values, and leading the change Dr. Katzman presents 52 actions you can take immediately to create a deeply rewarding work life by connecting to yourself, your organization, and the world at large. These are the same powerful techniques she has used with leaders and employees at the world’s top companies to enhance productivity and foster fulfillment and joy at work—the hallmarks of true success.

Viral

Author : Leonard Sweet
Publisher : WaterBrook
ISBN 13 : 0307459152
Total Pages : 242 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Viral by : Leonard Sweet

Download or read book Viral written by Leonard Sweet and published by WaterBrook. This book was released on 2012 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how social media resources can be used to enhance relationships with fellow Christians and with God.

Ignite Your Intuition

Author : Craig Karges
Publisher : Simon and Schuster
ISBN 13 : 0757311539
Total Pages : 207 pages
Book Rating : 4.7/5 (573 download)

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Book Synopsis Ignite Your Intuition by : Craig Karges

Download or read book Ignite Your Intuition written by Craig Karges and published by Simon and Schuster. This book was released on 2010-01-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extraordinist Craig Karges is known to millions of television viewers for his remarkable demonstrations of extraordinary phenomena on The Tonight Show with Jay Leno, Larry King Live, and many other TV shows. He presented his one-man touring show "Experience the Extraordinary" at performing arts centers, universities and corporate events in over 150 cities worldwide in 1998. Readers will learn how to use their intuition to solve problems, make decisions, come up with creative ideas, forecast their future, and even learn how to be in the right place at the right time. Karges reveals to readers proven techniques to program the subconscious mind for success including visualization, affirmations, and goal setting. They will learn how to use their subconscious to achieve personal goals and become the individuals they truly want to be. Karges also delves deeper into the power of the subconscious disclosing how to use dreams to solve problems and gain powerful insights about life. He reveals how it may be possible to know the unknown — how to exploit your natural psychic abilities. Readers will learn how to recognize these powers, develop them, and use them in daily life. Karges includes exercises, games, and stunts that help readers test and enhance subconscious skills, while amazing their friends at the same time.

Daring Democracy

Author : Frances Moore Lappé
Publisher : Beacon Press
ISBN 13 : 0807023817
Total Pages : 218 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Daring Democracy by : Frances Moore Lappé

Download or read book Daring Democracy written by Frances Moore Lappé and published by Beacon Press. This book was released on 2017-09-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic book for Americans who are asking, in the wake of Trump’s victory, What do we do now? The answer: We need to organize and fight to protect and expand our democracy. Americans are distraught as tightly held economic and political power drowns out their voices and values. Legendary Diet for a Small Planet author Frances Moore Lappé and organizer-scholar Adam Eichen offer a fresh, surprising response to this core crisis. This intergenerational duo opens with an essential truth: It’s not the magnitude of a challenge that crushes the human spirit. It’s feeling powerless—in this case, fearing that to stand up for democracy is futile. It’s not, Lappé and Eichen argue. With riveting stories and little-known evidence, they demystify how we got here, exposing the well-orchestrated effort that has robbed Americans of their rightful power. But at the heart of this unique book are solutions. Even in this divisive time, Americans are uniting across causes and ideologies to create a “canopy of hope” the authors call the Democracy Movement. In this invigorating “movement of movements,” millions of Americans are leaving despair behind as they push for and achieve historic change. The movement and democracy itself are vital to us as citizens and fulfill human needs—for power, meaning, and connection—essential to our thriving. In this timely and necessary book, Lappé and Eichen offer proof that courage is contagious in the daring fight for democracy.

Igniting the Sixth Sense

Author : Eric Pepin
Publisher : Higher Balance Pub.
ISBN 13 : 9781939410030
Total Pages : 288 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Igniting the Sixth Sense by : Eric Pepin

Download or read book Igniting the Sixth Sense written by Eric Pepin and published by Higher Balance Pub.. This book was released on 2013-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Igniting the Sixth Sense deals with the magnetic sense that allows birds, whales, bees and many other animals to detect and use magnetic fields in ways that seem impossible for humans. Yet, we possess this same natural ability. What happens if you combine a modern human with an active, magnetic sensory? They display skills and abilities that seem, at time, super-human"--Publisher.

Ignite Possibilities

Author : Jb Owen
Publisher : Jbo Global
ISBN 13 : 9781792387647
Total Pages : 340 pages
Book Rating : 4.3/5 (876 download)

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Book Synopsis Ignite Possibilities by : Jb Owen

Download or read book Ignite Possibilities written by Jb Owen and published by Jbo Global. This book was released on 2022-04-28 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has experienced an 'Ignite Moment' in their lives - a powerful moment when a sudden realization hits and your entire perspective changes, transforming your actions and your life for the better. This book is a collection of such moments as experienced by 37 unique people from around the world whose Ignite Moments proved not only revelatory but life-changing for themselves and others. Regular people share their personal stories of how a single moment unlocked a deep belief that anything and everything is possible for everyone, moving them to take action in a whole new way and empowering them to claim the life they dreamed of having. Let these stories inspire, uplift, and recharge you as you set about pursuing your own dreams and a life of infinite possibilities!

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119815347
Total Pages : 517 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

The Beauty of Conflict for Couples

Author : CrisMarie Campbell
Publisher : Mango Media Inc.
ISBN 13 : 1642500992
Total Pages : 160 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis The Beauty of Conflict for Couples by : CrisMarie Campbell

Download or read book The Beauty of Conflict for Couples written by CrisMarie Campbell and published by Mango Media Inc.. This book was released on 2019-09-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Genius . . . will teach you how to transform your conflict into closeness. A beautiful read for anyone in a relationship they want to take higher.” —Regena Thomashauer, New York Times bestselling author If left unresolved, sources of disconnect—from bad breath to infidelity—can lead to major rifts and smother the spark in a relationship. Authors CrisMarie Campbell and Susan Clarke bring over twenty years of experience in family and marriage counseling and relationship coaching to this book. They cater their advice to romantic relationships and provide resolution strategies for women and men. While arguments with our partner can get tiring, looking at those disagreements as opportunities to strengthen the bond rather than weaken it can have a significant impact on their effect. With conflict comes the chance to communicate and solve problems together. This can restore a sense of intimacy and connection with our partner, both emotionally and physically. In The Beauty of Conflict for Couples, you will find: · Relatable stories that shed light on the common struggles of romantic relationships · Practical tools that offer guidance for addressing conflict · A source of hope for relationships that appear to be fated for failure “The Beauty of Conflict for Couples is a knock-your-socks-off book for anyone who has ever struggled with intimacy, vulnerability, and the longing to make this relationship work even when it seems impossible . . . This book is readable (I couldn’t put it down!), funny, warm, practical, and powerful.” —Ann Weiser Cornell, author of The Radical Acceptance of Everything and The Power of Focusing

Advanced Leader Coaching

Author : Chris Edger
Publisher : Libri Publishing Limited
ISBN 13 : 1911450697
Total Pages : 271 pages
Book Rating : 4.9/5 (114 download)

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Book Synopsis Advanced Leader Coaching by : Chris Edger

Download or read book Advanced Leader Coaching written by Chris Edger and published by Libri Publishing Limited. This book was released on 2020-10-05 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Described by Professor Jonathan Passmore - Director of the highly regarded Henley Business School Centre for Coaching - as 'a fabulous book written by two highly experienced coaches (providing) a wealth of details to support the Executive Coach and individual leaders', 'Advanced Leader Coaching' is the must have reference book and guide for all Executive and Leadership coaches. Written by Professor Chris Edger (a shortlisted author of multiple books on leadership and coaching) and Dr Nollaig Heffernan (inventor of the ILM 72 leadership style psychometric test and member of the Centre for Neuroscience, UK) 'Advanced Leader Coaching' provides leading-edge insights into the way in which professional or workplace-based coaches can optimize Executive and Leadership performance. Practical and easy to use, it provides coaches with an overarching 'Advanced Leader Coaching Model', focused upon accelerating three key leadership factors; personal, interpersonal and business growth. Within these three factors various critical subcomponents are explored; personal (self-awareness, mental toughness, capacity, style and transitioning), interpersonal (customer, employee, team and stakeholder) and business (strategy, operations, change and innovation). Backed up with contemporary concepts, models, questions and case studies that coaches can use to raise Executive and Leadership performance, this book should provide real stimulus and confidence to coaching practitioners who work within this challenging domain. Tried and tested by the authors on hundreds of Executives and Leaders over the past decade, the approaches, techniques and methods outlined in 'Advanced Leader Coaching' provide a proven methodology and set of practical tools for any coach engaged with the task of accelerating Executive or Leadership performance!

Ignite

Author : Gabrielle Dolan
Publisher : John Wiley & Sons
ISBN 13 : 073032253X
Total Pages : 200 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Ignite by : Gabrielle Dolan

Download or read book Ignite written by Gabrielle Dolan and published by John Wiley & Sons. This book was released on 2015-10-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be "on message" at all times. Today's workers want to know the "why" behind the "what", and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the "boring" and "bull" and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in "information fatigue", and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.

High Performance in-memory computing with Apache Ignite

Author : Shamim bhuiyan
Publisher : Lulu.com
ISBN 13 : 1365732355
Total Pages : 360 pages
Book Rating : 4.3/5 (657 download)

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Book Synopsis High Performance in-memory computing with Apache Ignite by : Shamim bhuiyan

Download or read book High Performance in-memory computing with Apache Ignite written by Shamim bhuiyan and published by Lulu.com. This book was released on 2017-04-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a verity of topics, including in-memory data grid, highly available service grid, streaming (event processing for IoT and fast data) and in-memory computing use cases from high-performance computing to get performance gains. The book will be particularly useful for those, who have the following use cases: 1) You have a high volume of ACID transactions in your system. 2) You have database bottleneck in your application and want to solve the problem. 3) You want to develop and deploy Microservices in a distributed fashion. 4) You have an existing Hadoop ecosystem (OLAP) and want to improve the performance of map/reduce jobs without making any changes in your existing map/reduce jobs. 5) You want to share Spark RDD directly in-memory (without storing the state into the disk) 7) You are planning to process continuous never-ending streams and complex events of data. 8) You want to use distributed computations in parallel fashion to gain high performance.

Creating Passion Brands

Author : Helen Edwards
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447625
Total Pages : 260 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Creating Passion Brands by : Helen Edwards

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

The Apache Ignite Book

Author : Michael Zheludkov
Publisher : Lulu.com
ISBN 13 : 0359439373
Total Pages : 642 pages
Book Rating : 4.3/5 (594 download)

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Book Synopsis The Apache Ignite Book by : Michael Zheludkov

Download or read book The Apache Ignite Book written by Michael Zheludkov and published by Lulu.com. This book was released on 2019-02-25 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apache Ignite is one of the most widely used open source memory-centric distributed, caching, and processing platform. This allows the users to use the platform as an in-memory computing framework or a full functional persistence data stores with SQL and ACID transaction support. On the other hand, Apache Ignite can be used for accelerating existing Relational and NoSQL databases, processing events & streaming data or developing Microservices in fault-tolerant fashion. This book addressed anyone interested in learning in-memory computing and distributed database. This book intends to provide someone with little to no experience of Apache Ignite with an opportunity to learn how to use this platform effectively from scratch taking a practical hands-on approach to learning. Please see the table of contents for more details.