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Identity Politics And Its Impact On The Spread Of Digital Marketing
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Book Synopsis Identity Politics and Its Impact on the Spread of Digital Marketing by : Daniel B. Solomon
Download or read book Identity Politics and Its Impact on the Spread of Digital Marketing written by Daniel B. Solomon and published by Balboa Press. This book was released on 2021-08-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Sold Nation by : Daniel B. Solomon
Download or read book The Sold Nation written by Daniel B. Solomon and published by Balboa Press. This book was released on 2021-06-16 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sold Nation is a fictional story based on the ongoing realty in the contemporary Ethiopia. The novel begins with the students at Addis Ababa university at their Social Science Compass and ends in the great hall of the national palace of the country. The Sold Nation exhibits the trying struggle of the students of the said university and some of their professors to help the country get rid of the “so-called” identity politics, which has messed up the texture of the country as a united sovereign nation. The characters along with their respective settings are well constructed. They represent the various colors and odors of the nation and the aspiration of its citizens for the period the identity-based politics have been ruling the nation. The various conflicts between and among the characters are very well constructed. The plot is so strong and tense. It is very involving. It could simply capture the attention of the readers and drive them all the way to the end at one sitting. The language is attractive and enchanting to the mind. It is full of figurative speeches, well written expressions. This novel is a must to read novel, if you would like to apprehend the suffrage that the said politics has wedged on the citizens of Ethiopia. It is a worth reading.
Download or read book The Igod written by Daniel Solomon and published by Xlibris Corporation. This book was released on 2022-12-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Solomon is an accomplished author that writes both in English and Amharic, the vernacular official language of the Federal Democratic Republic. He was born and raised in Ethiopia. Hence, the majority of his works are portraits of his motherland, a country of ancient civilization, a home of hospitality, and a symbol of freedom. That being said, Daniel is currently a citizen of the United States of America, where he has lived and worked for years now. Literature is very much near and dear to the heart of Daniel Solomon. He spends a significant amount of his time reading and writing books. His work across multiple disciplines largely discourses narratives of human experience from all walks of life. Some of his exemplary books include titles lie Africa Distracted: Collection of Poems (2000) text in English, Abeshatay (2000) Novel text in Amharic, Tachyon (2016) Novel Text in Amharic, Blue Wave (2020) Novel text in English, The Sold Nation (2021) Novel, text in English, and The War of Two Brothers : collection of Poems (2019) text in English. He has also written academic books such as English for Grade 11 (2003), English for Pre-University and College Students (2005), and The Impact of Identity Politics for the Spread of Digital Marketing, the Case of Ethiopia (2021). He has also published various articles on in anemic and scientific journals such as the Journal of Engineering Computer Science, the Advanced Journal of Social Science and Humanities, and the Research Gate. His academic publications concentrate on his areas of study which embrace literature, technology, leadership, and project management. At present, the majority of his works are available online at
Book Synopsis Digital Identity Politics Getting to Know You, Getting to Know All about You by : Grace Fox
Download or read book Digital Identity Politics Getting to Know You, Getting to Know All about You written by Grace Fox and published by Independently Published. This book was released on 2018-11-27 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: One facet of identity which is currently undergoing radical transformation due to technology and specifically social media is the concept of identity politics. Identity politics describes the manner with which people's politics are crafted by aspects of their identity through loosely correlated social entities. Digital identity politics has given rise to the emergence of concepts such as 'alterative facts', 'fake news', and 'post truth'. This book explores how various techniques such as magical realism, gaslighting, digital rubbernecking are being used by politicians to construct digital narratives. The book also discusses how technological developments such as social media, cloud computing, blockchain, and artificial intelligence are now shaping the contours of digital politics. The book concludes with a focus on the urgent need for digital literacy which represents a Totem which every person can use to decipher fact from fiction in the emerging post-truth digital era. Awareness plays a pivotal role in this book. However, the awareness in this book is a multi-faceted concept. Awareness by each and every one of us about what is going on around us, how we are or may be manipulated and indeed how such manipulation can affect us. Awareness by various influencers in society that their actions are actually deliberate and purposeful and awareness of how we can address some of the nefarious effects of the digital world on our wellbeing."Digital Identity Politics" proposes a definite philosophy, namely self-awareness and care of the self in society. In reading the book you will no doubt encounter what can be in equal measure familiar and worrying, yet the length of the text is such that maybe your first acts after reading it, will be to reflect and return to it again. Like with most things in life, if we are to deal with the sleight of hand that pervades our digital existence, we first need to be aware of it and I hope that this book provides a step along the path to that awareness and discovery.
Book Synopsis Intersectionality by : Patricia Hill Collins
Download or read book Intersectionality written by Patricia Hill Collins and published by John Wiley & Sons. This book was released on 2020-04-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of intersectionality has become a central topic in academic and activist circles alike. But what exactly does it mean, and why has it emerged as such a vital lens through which to explore how social inequalities of race, class, gender, sexuality, age, ability, and ethnicity shape one another? In this fully revised and expanded second edition of their popular text, Patricia Hill Collins and Sirma Bilge provide a much-needed introduction to the field of intersectional knowledge and praxis. Analyzing the emergence, growth, and contours of the concept of intersectionality, the authors also consider its global reach through an array of new topics such as the rise of far-right populism, reproductive justice, climate change, and digital environments and cultures. Accessibly written and drawing on a plethora of lively examples to illustrate its arguments, the book highlights intersectionality’s potential for understanding complex architecture of social and economic inequalities and bringing about social justice-oriented change. Intersectionality will be an invaluable resource for anyone grappling with the main ideas, debates, and new directions in this field.
Book Synopsis Re-imagining Communication in Africa and the Caribbean by : Hopeton S. Dunn
Download or read book Re-imagining Communication in Africa and the Caribbean written by Hopeton S. Dunn and published by Springer Nature. This book was released on 2021-01-30 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and corporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony. This book therefore engages critically with the central issues of how we communicate, produce, entertain, and build communities in 21st-century Africa and the Caribbean.
Book Synopsis The Citizen Marketer by : Joel Penney
Download or read book The Citizen Marketer written by Joel Penney and published by Oxford University Press. This book was released on 2017-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.
Download or read book #identity written by Abigail De Kosnik and published by University of Michigan Press. This book was released on 2019-04-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its launch in 2006, Twitter has served as a major platform for political performance, social justice activism, and large-scale public debates over race, ethnicity, gender, sexuality, and nationality. It has empowered minoritarian groups to organize protests, articulate often-underrepresented perspectives, and form community. It has also spread hashtags that have been used to bully and silence women, people of color, and LGBTQ people. #identity is among the first scholarly books to address the positive and negative effects of Twitter on our contemporary world. Hailing from diverse scholarly fields, all contributors are affiliated with The Color of New Media, a scholarly collective based at the University of California, Berkeley. The Color of New Media explores the intersections of new media studies, critical race theory, gender and women’s studies, and postcolonial studies. The essays in #identity consider topics such as the social justice movements organized through #BlackLivesMatter, #Ferguson, and #SayHerName; the controversies around #WhyIStayed and #CancelColbert; Twitter use in India and Africa; the integration of hashtags such as #nohomo and #onfleek that have become part of everyday online vernacular; and other ways in which Twitter has been used by, for, and against women, people of color, LGBTQ, and Global South communities. Collectively, the essays in this volume offer a critically interdisciplinary view of how and why social media has been at the heart of US and global political discourse for over a decade.
Book Synopsis The Arab World Beyond Conflict by : Noha Aboueldahab
Download or read book The Arab World Beyond Conflict written by Noha Aboueldahab and published by . This book was released on 2019-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explore paths to ending strife across the Arab world. It addresses important issues in Arab societies beyond the narrow lens of conflict. It contains a preface, keynote address, introduction, and 11 chapters under three main themes: the root causes of conflict in the region; state-building and future prospects; and paths to inclusive citizenship in Arab societies.
Download or read book Digital Art written by Christiane Paul and published by Thames & Hudson. This book was released on 2023-04-27 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital art, along with the technological developments of its medium, has rapidly evolved from the digital revolution into the social media era and to the postdigital and post-Internet landscape. This new, expanded edition of this invaluable overview of the medium traces the emergence of artificial intelligence, augmented and mixed realities, and Non-Fungible Tokens (NFTs), and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art and the Anthropocene. Christiane Paul considers all forms of digital art, focusing on the basic characteristics of their aesthetic language and their technological and art-historical evolution. By looking at the ways in which internet art, digital installation, software art, AR and VR haveemerged as recognized artistic practices, Digital Art is an essential critical guide.
Book Synopsis Digital Art (Fourth) (World of Art) by : Christiane Paul
Download or read book Digital Art (Fourth) (World of Art) written by Christiane Paul and published by Thames & Hudson. This book was released on 2023-05-09 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the essential introduction to digital art, one of contemporary art’s most exciting and dynamic forms of practice. Digital art, along with the technological developments of its medium, has rapidly evolved from the “digital revolution” into the social media era and then to the postdigital and post-Internet landscape. This new, expanded edition of Christiane Paul’s acclaimed book traces the emergence of artificial intelligence, augmented and mixed realities, and non-fungible tokens (NFTs) and surveys themes explored by digital artworks in the areas of activism, networks and telepresence, and ecological art andthe Anthropocene. It also examines issues surrounding the collection, presentation, and preservation of digital art. It looks at the impact of digital techniques and media on traditional forms of art, such as printing, painting, photography, and sculpture, as well as exploring the ways in which the Internet and software art, digital installation, and virtual reality have emerged as recognized artistic practices. Digital Art is an accessible and engaging text that brings to life individual works, explaining in clear terms how they use technologyto produce artworks with a radical new aesthetic and thematic and interactive qualities. It is an essential critical guide to all forms of digital art.
Book Synopsis Social Media and Democracy by : Nathaniel Persily
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Book Synopsis International Blogging by : Adrienne Russell
Download or read book International Blogging written by Adrienne Russell and published by Peter Lang. This book was released on 2009 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloggers around the world produce material for local, national and international audiences, yet they are developing in ways that are distinct from the U.S. model. Through case studies of blogs written in English, Chinese, Arab, French, Russian, and Hebrew, this book explores the way blogging is being conceptualized in different cultural contexts. The authors move beyond the most highly trafficked sites to shed light on larger developments taking place online, calling into question assumptions that form the foundation of much of what we read on blogging and, by extension, on global amateur or do-it-yourself media. This book suggests a more nuanced approach to understanding how blogospheres serve communication needs, how they exist in relation to one another, where they exist apart as well as where they overlap, and how they interact with other forms of communication in the larger media landscape.
Book Synopsis Introduction to Digital Media by : Alessandro Delfanti
Download or read book Introduction to Digital Media written by Alessandro Delfanti and published by John Wiley & Sons. This book was released on 2018-11-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media. It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies. Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societies Interweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readings Anchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital media Uses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Book Synopsis Deepening the Understanding of Social Media’s Impact in Southeast Asia by : Ross Tapsell
Download or read book Deepening the Understanding of Social Media’s Impact in Southeast Asia written by Ross Tapsell and published by ISEAS-Yusof Ishak Institute. This book was released on 2020-03-27 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia’s Internet users are far more diverse than usually reported. They range from the urban youth with laptops and highspeed Wi-Fi, to the older generation semi-rural and rural users with affordable mobile phones for Facebook and WhatsApp. Southeast Asians generally trust social media platforms more than in Western societies. This trust in social media reflects a lack of trust in local mainstream media and official sources of information. What campaign information (and disinformation) is being spread and which ones are most successful are essential for understanding how voters in Southeast Asia use and trust social media. Social media platforms and Southeast Asia’s “app industry” need clearer and enforced regulation on their use of data and the extent to which they can sell data to advertisers. These advertisers include, but are not limited to, politicians and political parties. Since the future of social media usage will likely lie in closed groups, the role of big data analyses that have dominated research on social media over the past ten years, is likely to regress. Instead, ethnographic scholars who can access these groups and engage with their particular interests and identities are more likely to be useful in understanding the digital sphere in the future.
Book Synopsis Digital Democracy, Analogue Politics by : Nanjala Nyabola
Download or read book Digital Democracy, Analogue Politics written by Nanjala Nyabola and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the upheavals of recent national elections to the success of the #MyDressMyChoice feminist movement, digital platforms have already had a dramatic impact on political life in Kenya – one of the most electronically advanced countries in Africa. While the impact of the Digital Age on Western politics has been extensively debated, there is still little appreciation of how it has been felt in developing countries such as Kenya, where Twitter, Facebook, WhatsApp and other online platforms are increasingly a part of everyday life. Written by a respected Kenyan activist and researcher at the forefront of political online struggles, this book presents a unique contribution to the debate on digital democracy. For traditionally marginalised groups, particularly women and people with disabilities, digital spaces have allowed Kenyans to build new communities which transcend old ethnic and gender divisions. But the picture is far from wholly positive. Digital Democracy, Analogue Politics explores the drastic efforts being made by elites to contain online activism, as well as how 'fake news', a failed digital vote-counting system and the incumbent president's recruitment of Cambridge Analytica contributed to tensions around the 2017 elections. Reframing digital democracy from the African perspective, Nyabola's ground-breaking work opens up new ways of understanding our current global online era.
