Identifying The Target Audience

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Fight Write

Author : Carla Hoch
Publisher : Penguin
ISBN 13 : 1440300739
Total Pages : 240 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Fight Write by : Carla Hoch

Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.

How to Write a Novel Using the Snowflake Method

Author : Randy Ingermanson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781500574055
Total Pages : 0 pages
Book Rating : 4.5/5 (74 download)

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Book Synopsis How to Write a Novel Using the Snowflake Method by : Randy Ingermanson

Download or read book How to Write a Novel Using the Snowflake Method written by Randy Ingermanson and published by Createspace Independent Publishing Platform. This book was released on 2014-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Snowflake Method-ten battle-tested steps that jump-start your creativity and help you quickly map out your story.

Identifying Target Customers

Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Identifying Target Customers by : Alexander Chernev

Download or read book Identifying Target Customers written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).

Personal Brand Management

Author : Talaya Waller
Publisher : Springer Nature
ISBN 13 : 3030437442
Total Pages : 170 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Personal Brand Management by : Talaya Waller

Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.

The Psychology of Pro-Environmental Communication

Author : Christian A. Klöckner
Publisher : Springer
ISBN 13 : 1137348321
Total Pages : 388 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis The Psychology of Pro-Environmental Communication by : Christian A. Klöckner

Download or read book The Psychology of Pro-Environmental Communication written by Christian A. Klöckner and published by Springer. This book was released on 2015-06-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

Start Up Nation

Author : Jeffrey Sloan
Publisher : Currency
ISBN 13 : 0385512481
Total Pages : 306 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Start Up Nation by : Jeffrey Sloan

Download or read book Start Up Nation written by Jeffrey Sloan and published by Currency. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.

Identifying Your Target Market

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Identifying Your Target Market by :

Download or read book Identifying Your Target Market written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore commonly used demographic and psychographic attributes for identifying your target market, and tips for developing your own business-specific market characteristics.

All Your Twisted Secrets

Author : Diana Urban
Publisher : HarperCollins
ISBN 13 : 0062908235
Total Pages : 342 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis All Your Twisted Secrets by : Diana Urban

Download or read book All Your Twisted Secrets written by Diana Urban and published by HarperCollins. This book was released on 2020-03-17 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die?

These Deadly Games

Author : Diana Urban
Publisher : Wednesday Books
ISBN 13 : 1250797209
Total Pages : 320 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis These Deadly Games by : Diana Urban

Download or read book These Deadly Games written by Diana Urban and published by Wednesday Books. This book was released on 2022-02-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A propulsive mystery with high stakes and devious, masterful twists that will leave you guessing until the very last page. Diana Urban's latest had my jaw on the floor." —Jessica Goodman, bestselling author of They Wish They Were Us Let’s play a game. You have 24 hours to win. If you break my rules, she dies. If you call the police, she dies. If you tell your parents or anyone else, she dies. Are you ready? When Crystal Donavan gets a message on a mysterious app with a picture of her little sister gagged and bound, she agrees to play the kidnapper’s game. At first, they make her complete bizarre tasks: steal a test and stuff it in a locker, bake brownies, make a prank call. But then Crystal realizes that each task is meant to hurt—and kill—her friends, one by one. But if she refuses to play, the kidnapper will kill her sister. Is someone trying to take her team out of the running for a gaming tournament? Or have they uncovered a secret from their past, and wants them to pay for what they did... Author of All Your Twisted Secrets, Diana Urban’s explosive sophomore novel, These Deadly Games, is a must-read, propulsive YA thriller with deadly stakes, stunning twists, and a shocking ending you'll never forget—perfect for fans of I Know What You Did Last Summer and One of Us Is Lying.

The Indispensable Brand

Author : Mitch Duckler
Publisher : Windsor House Press
ISBN 13 : 9781544501352
Total Pages : 300 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Indispensable Brand by : Mitch Duckler

Download or read book The Indispensable Brand written by Mitch Duckler and published by Windsor House Press. This book was released on 2019-03-26 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely low. Over the past two decades, a relentless focus on digital activation--without equal effort on establishing differentiated positioning--has made even once-great brands indistinguishable from the pack. The result: an environment that can only be described as brand monotony, which underwhelms and disappoints customers, and negatively impacts top- and bottom-line business performance. In The Indispensable Brand, Mitch Duckler draws on 25+ years of brand strategy experience to provide a wake-up call for any modern-day marketer or business leader--and a roadmap to more effective brand differentiation. Leveraging empirical market research and dozens of case studies, this book provides a 360-degree view on brand-building, focusing on strategy (e.g., positioning, architecture, and extendibility) as well as development (e.g., experience, story, and activation), and helping marketers transform their brands from indistinguishable to indispensable.

Identifying the Target Audience

Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Identifying the Target Audience by :

Download or read book Identifying the Target Audience written by and published by . This book was released on 1997 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Instruction in Libraries and Information Centers

Author : Laura Saunders
Publisher :
ISBN 13 : 9781946011091
Total Pages : 389 pages
Book Rating : 4.0/5 (11 download)

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Book Synopsis Instruction in Libraries and Information Centers by : Laura Saunders

Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Consumer Behavior For Dummies

Author : Laura Lake
Publisher : John Wiley & Sons
ISBN 13 : 0470449837
Total Pages : 386 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Consumer Behavior For Dummies by : Laura Lake

Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.

Children's Writer's & Illustrator's Market 33rd Edition

Author : Amy Jones
Publisher : Penguin
ISBN 13 : 0593332059
Total Pages : 417 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Children's Writer's & Illustrator's Market 33rd Edition by : Amy Jones

Download or read book Children's Writer's & Illustrator's Market 33rd Edition written by Amy Jones and published by Penguin. This book was released on 2022-01-11 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Trusted Guide to the World of Children's Publishing, fully revised and updated The 33rd edition of Children's Writer's and Illustrator's Market is the definitive and trusted guide for anyone who seeks to write or illustrate for kids and young adults. If you're a writer or an illustrator for young readers and your goal is to get published, CWIM is the resource you need. In this book, you'll find more than 500 listings for children's book markets, including publishers, literary agents, magazines, contests, and more. These listings include a point of contact, how to properly submit your work, and what categories each market accepts. This edition also features: 500+ listings for children's markets, including book publishers, literary agents, magazines, contests, and more Interviews with bestselling authors, including Cassandra Clare, N.K. Jemisin, Jacqueline Woodson, Leigh Bardugo, and more Craft articles on topics ranging from P.O.V., mocking-up picture books, and including diverse characters Business articles on topics such as making the most of your platform, tracking submissions, and maximizing the time + energy you have to write, and much more

Children's Writer's & Illustrator's Market 2020

Author : Amy Jones
Publisher : Penguin
ISBN 13 : 0593191064
Total Pages : 402 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Children's Writer's & Illustrator's Market 2020 by : Amy Jones

Download or read book Children's Writer's & Illustrator's Market 2020 written by Amy Jones and published by Penguin. This book was released on 2019-12-03 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Trusted Guide to the World of Children's Publishing! The 32nd edition of Children's Writer's and Illustrator's Market is the definitive and trusted guide for anyone who seeks to write or illustrate for kids and young adults. If you're a writer or an illustrator for young readers and your goal is to get published, CWIM 2020 is the resource you need. In this book, you'll find more than 500 listings for children's book markets, including publishers, literary agents, magazines, contests, and more. These listings include a point of contact, how to properly submit your work, and what categories each market accepts. This edition also features: • Interviews with bestselling authors including Cassandra Clare, N.K. Jemisin, Jacqueline Woodson, Leigh Bardugo, and more. • Craft articles on topics ranging from P.O.V., mocking-up picture books, and including diverse characters. • Business articles on topics such as making the most of your platform, tracking submissions, and blocking out distractions when you write, and much more.

From Dissertation to Book

Author : William Germano
Publisher : University of Chicago Press
ISBN 13 : 022606218X
Total Pages : 178 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis From Dissertation to Book by : William Germano

Download or read book From Dissertation to Book written by William Germano and published by University of Chicago Press. This book was released on 2014-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.

The Creative Brief Blueprint

Author : Kevin McTigue
Publisher : Bookbaby
ISBN 13 : 9781098390457
Total Pages : 150 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis The Creative Brief Blueprint by : Kevin McTigue

Download or read book The Creative Brief Blueprint written by Kevin McTigue and published by Bookbaby. This book was released on 2021-08-18 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.