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Author :
Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 (31 download)
Download or read book IAPD/IPRA Membership Directory and Buyers' Guide written by and published by . This book was released on 2008 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (31 download)
Download or read book IAPD/IPRA Buyers Guide written by and published by . This book was released on 2010 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains membership directory.
Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)
Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Author : Beth Kanter
Publisher : John Wiley & Sons
ISBN 13 : 1118137604
Total Pages : 336 pages
Book Rating : 4.1/5 (181 download)
Download or read book Measuring the Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.
Author : Gail S. Thornton
Publisher : Springer
ISBN 13 : 3319978942
Total Pages : 332 pages
Book Rating : 4.3/5 (199 download)
Download or read book Strategic Employee Communication written by Gail S. Thornton and published by Springer. This book was released on 2018-10-06 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Author : Sian Rees
Publisher : Routledge
ISBN 13 : 9780429022685
Total Pages : 186 pages
Book Rating : 4.0/5 (226 download)
Download or read book Public Relations, Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding"--
Author : S. A. Jackson
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (243 download)
Download or read book Among the Maples written by S. A. Jackson and published by . This book was released on 1908 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
ISBN 13 : 0205912745
Total Pages : 417 pages
Book Rating : 4.2/5 (59 download)
Download or read book THINK Public Relations written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics. Engage Students—An appealing visual design and real-world applications engage students in the material. Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Author : Tom Kelleher
Publisher :
ISBN 13 : 9780199029914
Total Pages : 456 pages
Book Rating : 4.0/5 (299 download)
Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author : Dennis L. Wilcox
Publisher : Prentice Hall
ISBN 13 : 9780205211678
Total Pages : 0 pages
Book Rating : 4.2/5 (116 download)
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Author : Glen M. Broom
Publisher : Pearson/Education
ISBN 13 : 9780138145668
Total Pages : 504 pages
Book Rating : 4.1/5 (456 download)
Download or read book Effective Public Relations written by Glen M. Broom and published by Pearson/Education. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.
Author : Beth Kanter
Publisher : John Wiley & Sons
ISBN 13 : 0470633050
Total Pages : 231 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2010-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Author : Geoff Thompson
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027270724
Total Pages : 432 pages
Book Rating : 4.0/5 (272 download)
Download or read book Evaluation in Context written by Geoff Thompson and published by John Benjamins Publishing Company. This book was released on 2014-02-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now an acknowledged fact in the world of linguistics that the concept of evaluation is crucial, and that there is very little – if any – discourse that cannot be analyzed through the prism of its evaluative content. This book presents some of the latest developments in the study of this phenomenon. Released more than a decade later than Hunston and Thompson’s (2000) Evaluation in Text, Evaluation in Context is designed as its sequel, in an attempt to continue, update and extend the different avenues of research opened by the earlier work. Both theoretical and empirical studies on the topic are presented, with the intention of scrutinizing as many of its dimensions as possible, by not only looking at evaluative texts, but also considering the aspects of the discursive context that affect the final evaluative meaning at both the production and reception stages of the evaluative act. The editors’ main objective has been to gather contributions which investigate the manifold faces and phases of evaluation by presenting a wide variety of perspectives that include different linguistic theories (e.g. Axiological Semantics, Functionalism or Politeness Theory), different levels of linguistic description (e.g. phonological, lexical or semantic), and different text types and contexts (e.g. the evaluation found in ironic discourse, the multimodality of media discourse or the world of politics, just to name a few). The volume can be of use not only for scholars who study the evaluative function of language, but also for students who wish to pursue research in the area.
Author : Alexandra Georgakopoulou
Publisher : Routledge
ISBN 13 : 1317439309
Total Pages : 448 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Routledge Handbook of Language and Digital Communication written by Alexandra Georgakopoulou and published by Routledge. This book was released on 2015-07-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
Author : Bart Preneel
Publisher : Springer
ISBN 13 : 9783662210581
Total Pages : 400 pages
Book Rating : 4.2/5 (15 download)
Download or read book State of the Art in Applied Cryptography written by Bart Preneel and published by Springer. This book was released on 2014-03-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Department of Electrical Engineering-ESAT at the Katholieke Universiteit Leuven regularly runs a course on the state of the art and evolution of computer security and industrial cryptography. The rst course took place in 1983, the second in 1989, and since then the course has been a biennial event. The course is intended for both researchers and practitioners from industry and government. It covers the basic principles as well as the most recent - velopments. Our own interests mean that the course emphasizes cryptography, but we also ensure that the most important topics in computer security are covered. We try to strike a good balance between basic theory and real-life - plications, between mathematical background and judicial aspects, and between recent technical developments and standardization issues. Perhaps the greatest strength of the course is the creation of an environment that enables dialogue between people from diverse professions and backgrounds. In 1993, we published the formal proceedings of the course in the Lecture Notes in Computer Science series (Volume 741). Since the el d of cryptography has advanced considerably during the interim period, there is a clear need to publish a new edition. Since 1993, several excellent textbooks and handbooks on cryptology have been published and the need for introductory-level papers has decreased. The growth of the main conferences in cryptology (Eurocrypt, Crypto,and Asiacrypt) shows that interest in the eld is increasing.
Author : B. A. LAPIDUS
Publisher :
ISBN 13 : 9781033549728
Total Pages : 0 pages
Book Rating : 4.5/5 (497 download)
Download or read book LEARNER'S RUSSIAN-ENGLISH DICTIONARY written by B. A. LAPIDUS and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
