Hulu And Jason Kilar

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Hulu and Jason Kilar

Author : Laura La Bella
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1477779221
Total Pages : 130 pages
Book Rating : 4.4/5 (777 download)

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Book Synopsis Hulu and Jason Kilar by : Laura La Bella

Download or read book Hulu and Jason Kilar written by Laura La Bella and published by The Rosen Publishing Group, Inc. This book was released on 2014-12-15 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography follows Internet and television innovator Jason Kilar from the family vacation in Florida's Disney World that sparked his interest in customer service when he was still a child, to his rise through the ranks of two of the most intriguing and successful new media companies: Amazon and Hulu. In addition to an account of Kilar's personal journey, readers will get an overview of how media technology and the Internet have evolved over the last two decades, radically altering the landscape of commerce as well as entertainment and making it possible for companies like Amazon and Hulu to thrive.

Hulu and Jason Kilar

Author : Laura La Bella
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1477779213
Total Pages : 130 pages
Book Rating : 4.4/5 (777 download)

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Book Synopsis Hulu and Jason Kilar by : Laura La Bella

Captive Audience

Author : Susan P. Crawford
Publisher : Yale University Press
ISBN 13 : 0300153139
Total Pages : 370 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Captive Audience by : Susan P. Crawford

Download or read book Captive Audience written by Susan P. Crawford and published by Yale University Press. This book was released on 2013-01-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Americans are paying much more for Internet access,and getting much less

Listen First!

Author : Stephen D. Rappaport
Publisher : John Wiley & Sons
ISBN 13 : 0470935510
Total Pages : 320 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Listen First! by : Stephen D. Rappaport

Download or read book Listen First! written by Stephen D. Rappaport and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.

FCC Record

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 798 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2013 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Media Distribution

Author : Jeff Ulin
Publisher : CRC Press
ISBN 13 : 1136057668
Total Pages : 529 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Business of Media Distribution by : Jeff Ulin

Download or read book The Business of Media Distribution written by Jeff Ulin and published by CRC Press. This book was released on 2012-12-06 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

Moving Data

Author : Pelle Snickars
Publisher : Columbia University Press
ISBN 13 : 0231504381
Total Pages : 359 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Moving Data by : Pelle Snickars

Download or read book Moving Data written by Pelle Snickars and published by Columbia University Press. This book was released on 2012-07-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The iPhone has revolutionized not only how people communicate but also how we consume and produce culture. Combining traditional and social media with mobile connectivity, smartphones have redefined and expanded the dimensions of everyday life, allowing individuals to personalize media as they move and process constant flows of data. Today, millions of consumers love and live by their iPhones, but what are the implications of its special technology on society, media, and culture? Featuring an eclectic mix of original essays, Moving Data explores the iPhone as technological prototype, lifestyle gadget, and platform for media creativity. Media experts, cultural critics, and scholars consider the device's newness and usability—even its "lickability"—and its "biographical" story. The book illuminates patterns of consumption; the fate of solitude against smartphone ubiquity; the economy of the App Store and its perceived "crisis of choice"; and the distance between the accessibility of digital information and the protocols governing its use. Alternating between critical and conceptual analyses, essays link the design of participatory media to the iPhone's technological features and sharing routines, and they follow the extent to which the pleasures of gesture-based interfaces are redefining media use and sensory experience. They also consider how user-led innovations, collaborative mapping, and creative empowerment are understood and reconciled through changes in mobile surveillance, personal rights, and prescriptive social software. Presenting a range of perspectives and arguments, this book reorients the practice and study of media critique.

Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 1118282787
Total Pages : 339 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2012-11-09 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Lists the top ten easy opportunities that companies and organization miss when it comes to social media Describes where social media should reside in an organization and the necessary building blocks for success Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success Shares proper training methods for your ENTIRE organization on social media; not just the chosen few Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.

Free Ride

Author : Robert Levine
Publisher : Anchor
ISBN 13 : 0385533772
Total Pages : 347 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Free Ride by : Robert Levine

Download or read book Free Ride written by Robert Levine and published by Anchor. This book was released on 2011-10-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plummeting as viewership migrates online, and publishers face off against Amazon over the price of digital books. In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Fearless in its reporting and analysis, Free Ride is the business history of the decade and a much-needed call to action.

Tinderbox

Author : James Andrew Miller
Publisher : Henry Holt and Company
ISBN 13 : 1250623995
Total Pages : 759 pages
Book Rating : 4.2/5 (56 download)

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Book Synopsis Tinderbox by : James Andrew Miller

Download or read book Tinderbox written by James Andrew Miller and published by Henry Holt and Company. This book was released on 2021-11-23 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tinderbox tells the exclusive, explosive, uninhibited true story of HBO and how it burst onto the American scene and screen to detonate a revolution and transform our relationship with television forever. The Sopranos, Game of Thrones, Sex and the City, The Wire, Succession...HBO has long been the home of epic shows, as well as the source for brilliant new movies, news-making documentaries, and controversial sports journalism. By thinking big, trashing tired formulas, and killing off cliches long past their primes, HBO shook off the shackles of convention and led the way to a bolder world of content, opening the door to all that was new, original, and worthy of our attention. In Tinderbox, award-winning journalist James Andrew Miller uncovers a bottomless trove of secrets and surprises, revealing new conflicts, insights, and analysis. As he did to great acclaim with SNL in Live from New York; with ESPN in Those Guys Have All the Fun; and with talent agency CAA in Powerhouse, Miller continues his record of extraordinary access to the most important voices, this time speaking with talents ranging from Abrams (J. J.) to Zendaya, as well as every single living president of HBO—and hundreds of other major players. Over the course of more than 750 interviews with key sources, Miller reveals how fraught HBO’s journey has been, capturing the drama and the comedy off-camera and inside boardrooms as HBO created and mobilized a daring new content universe, and, in doing so, reshaped storytelling and upended our entertainment lives forever.

Open TV

Author : Aymar Jean Christian
Publisher : NYU Press
ISBN 13 : 1479815977
Total Pages : 335 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Open TV by : Aymar Jean Christian

Download or read book Open TV written by Aymar Jean Christian and published by NYU Press. This book was released on 2018-01-09 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: independents change the channel -- Developing open tv: innovation for the open network, 1995-2005 -- Open tv production: revaluing creative labor -- Open tv representation: reforming cultural politics -- Open tv distribution: struggling for an independent market -- Scaling open tv: the challenges of big data television -- Epilogue: open tv and the future of the networked era

Media Management

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Media Management by : Bernd W. Wirtz

Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

What Makes Business Rock

Author : Bill Roedy
Publisher : John Wiley & Sons
ISBN 13 : 1118004760
Total Pages : 312 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis What Makes Business Rock by : Bill Roedy

Download or read book What Makes Business Rock written by Bill Roedy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roedy's business strategies have helped make MTV the most successful and best-known media brand in the world. But what makes this an important business book is that MTV International has done it by following a very different strategy than any other multinational corporation.

Sport Beyond Television

Author : Brett Hutchins
Publisher : Taylor & Francis
ISBN 13 : 1136321101
Total Pages : 256 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sport Beyond Television by : Brett Hutchins

Download or read book Sport Beyond Television written by Brett Hutchins and published by Taylor & Francis. This book was released on 2012-04-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures. An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media. Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

Forbes Best Business Mistakes

Author : Bob Sellers
Publisher : John Wiley & Sons
ISBN 13 : 0470768339
Total Pages : 242 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Forbes Best Business Mistakes by : Bob Sellers

Download or read book Forbes Best Business Mistakes written by Bob Sellers and published by John Wiley & Sons. This book was released on 2010-06-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's top business leaders reveal how to make even the biggest mistakes work for you Forbes Best Business Mistakes reveals practical lessons from some of today's most successful business leaders to show you how to turn a bad business situation into a success. Based on exclusive sit-down interviews with some of today's most successful men and women, author Bob Sellers shares their stories to provide valuable insights and lessons that can help you can learn from their mistakes. Those profiled in Forbes Best Business Mistakes include the likes of Wall Street guru Peter Lynch, larger-than-life media personalities Jim Cramer and Suze Orman, legendary CEO Jack Welch, and newcomer Jason Kilar, CEO of Hulu, who is poised to change the movie and TV industry landscape as we know it forever. Other names include PIMCO's Bill Gross and Mohamed El-Erian and Home Depot Founder Arthur Blank. Reveal how top business and financial leaders turned their biggest mistakes into success stories Based on exclusive interviews with some of today's most successful professionals, from Jason Kilar of Hulu to Suze Orman Contains practical lessons on how you can turn a bad business situation around As Malcolm Forbes put it, "Failure is success if we learn from it." Forbes Best Business Mistakes shares the missteps of others so you can learn from them, be inspired by them, and succeed where you may not have seen opportunity before.

Trade-Off

Author : Kevin Maney
Publisher : Currency
ISBN 13 : 0385525958
Total Pages : 242 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Trade-Off by : Kevin Maney

Download or read book Trade-Off written by Kevin Maney and published by Currency. This book was released on 2010-08-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands.

Burn Book

Author : Kara Swisher
Publisher : Simon and Schuster
ISBN 13 : 1982163895
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Burn Book by : Kara Swisher

Download or read book Burn Book written by Kara Swisher and published by Simon and Schuster. This book was released on 2024-02-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Part memoir, part history, Burn Book is a necessary chronicle of tech;s most powerful players. This is the inside story we've all been waiting for about modern Silicon Valley and the biggest boom in wealth creation in the history of the world"--