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Hucksters In The Classroom
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Book Synopsis Hucksters in the Classroom by : Sheila Harty
Download or read book Hucksters in the Classroom written by Sheila Harty and published by . This book was released on 1979 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Public relations efforts by industries have extended into the school classroom, where corporate promotion and product advertising are cloaked under the guise of education. Promotional practices include educator guides to free materials, instructional media services, teaching aids, school supplies, sales and collection drives, multi-media teaching kits, etc.; the use of these materials makes the school a target for commercial messages aimed at future consumers--the pupils. Informational and educational materials fall into 4 major subject areas: nutrition, energy, economics, and the environment. Viewpoints and policies of teachers, administrators, and state departments of education concerning free sponsored materials are explored. The role of government is examined as it is exercised through the Federal Trade Commission and the Fairness Doctrine. Industrial self-regulation activities and citizen initiatives are also described. (nzm).
Book Synopsis Education And The Market Place by : Terence H. McLaughlin
Download or read book Education And The Market Place written by Terence H. McLaughlin and published by Routledge. This book was released on 2005-06-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays debates the application of market principles to and within the context of education. The contributors are all leading figures in their field, presenting their ideas in an accessible style to the lay reader. Throughout, the educational and public policy issues raised by the application of market principles to education are closely examined.
Book Synopsis School Commercialism by : Alex Molnar
Download or read book School Commercialism written by Alex Molnar and published by Routledge. This book was released on 2013-09-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism, education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
Book Synopsis The Ralph Nader Reader by : Ralph Nader
Download or read book The Ralph Nader Reader written by Ralph Nader and published by Seven Stories Press. This book was released on 2000-11-07 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four generations of Americans have come to associate Ralph Nader with the political issues that have defined our age, be it car safety in the 1960s or the anti-WTO demonstrations that recently shut down Seattle. His work has successfully shaped the Left, increased government accountability, made possible new laws, and served as a powerful check against abuses of corporate power. In this landmark collection, the essays that reveal the intellectual, social, and political underpinnings of this legendary citizen advocate are brought together for the first time. In The Ralph Nader Reader, we follow the trajectory of Nader's concerns from 1956 to the present and his personal evolution from consumer advocate to presidential candidate. The result is a monumental book, an invaluable resource for anyone interested in a unique vision of democracy that places citizenship over consumerism, communities over corporations, and public interest over private power.
Book Synopsis Captive Audience by : Catherine Gidney
Download or read book Captive Audience written by Catherine Gidney and published by Between the Lines. This book was released on 2019-04-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Spot, a popular BC restaurant chain, solicits hamburger concepts from third and fourth grade students and one of the student’s ideas becomes a feature on the kids’ menu. Home Depot donates playground equipment to an elementary school, and the ribbon-cutting ceremony culminates in a community swathed in corporate swag, temporary tattoos, and a new “Home Depot song” written by a teacher and sung by the children. Kindergarten students return home with a school district-prescribed dental hygiene flyer featuring a maze leading to a tube of Crest toothpaste. Schools receive five cents for each flyer handed to a student. While commercialism has existed in our schools for over a century, the corporate invasion of our schools reached unprecedented heights in the 1990s and 2000s after two decades of federal funding cuts and an increasing tendency to apply business models to the education system. Constant cutbacks have left school trustees, administrators, teachers, and parents with difficult decisions about how to finance programs and support students. Meanwhile, studies on the impact of advertising and consumer culture on children make clear that the effects are harmful both to the individual child and the broader culture. Captive Audience explores this compelling history of branding the classroom in Canada.
Book Synopsis American Misfits and the Making of Middle-Class Respectability by : Robert Wuthnow
Download or read book American Misfits and the Making of Middle-Class Respectability written by Robert Wuthnow and published by Princeton University Press. This book was released on 2020-08-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How American respectability has been built by maligning those who don't make the grade How did Americans come to think of themselves as respectable members of the middle class? Was it just by earning a decent living? Or did it require something more? And if it did, what can we learn that may still apply? The quest for middle-class respectability in nineteenth-century America is usually described as a process of inculcating positive values such as honesty, hard work, independence, and cultural refinement. But clergy, educators, and community leaders also defined respectability negatively, by maligning individuals and groups—“misfits”—who deviated from accepted norms. Robert Wuthnow argues that respectability is constructed by “othering” people who do not fit into easily recognizable, socially approved categories. He demonstrates this through an in-depth examination of a wide variety of individuals and groups that became objects of derision. We meet a disabled Civil War veteran who worked as a huckster on the edges of the frontier, the wife of a lunatic who raised her family while her husband was institutionalized, an immigrant religious community accused of sedition, and a wealthy scion charged with profiteering. Unlike respected Americans who marched confidently toward worldly and heavenly success, such misfits were usually ignored in paeans about the nation. But they played an important part in the cultural work that made America, and their story is essential for understanding the “othering” that remains so much a part of American culture and politics today.
Download or read book Resources in Education written by and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Class Conflict and the Crisis of Feudalism by : Rodney Hilton
Download or read book Class Conflict and the Crisis of Feudalism written by Rodney Hilton and published by A&C Black. This book was released on 1985-07-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conflict between landlords and peasants over the appropriation of the surplus product of the peasant holding was a prime mover in the evolution of medieval society. In this collection of essays Rodney Hilton looks at the economic context within which these conflicts took place. He seeks to explain the considerable variations in the size, composition and management of landed estates and investigates the nature of medieval urbanisation, a consequence of the development of both local commodity production and long distance trade in luxury goods. By setting the broader economic context – the nature of the peasant and landlord economies and the commercialisation of peasant production – Hilton's essays enable a thorough understanding of the relationship between landlords and peasants in medieval society.
Book Synopsis To Serve God and Wal-Mart by : Bethany Moreton
Download or read book To Serve God and Wal-Mart written by Bethany Moreton and published by Harvard University Press. This book was released on 2009-05-31 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next. - Publisher.
Book Synopsis Business Ethics by : William H. Shaw
Download or read book Business Ethics written by William H. Shaw and published by . This book was released on 1995 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive analysis of philosophical issues in business ethics also contains readings and case. This theoretically sound introduction to business ethics provides readers with the background and case studies needed to appreciate and resolve many morally complicated business issues.
Book Synopsis The Department of Energy's Public Information Programs by : Fusion Advisory Panel (U.S.)
Download or read book The Department of Energy's Public Information Programs written by Fusion Advisory Panel (U.S.) and published by . This book was released on 1981 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Morning Chronicle Survey of Labour and the Poor by : Henry Mayhew
Download or read book The Morning Chronicle Survey of Labour and the Poor written by Henry Mayhew and published by Routledge. This book was released on 2016-09-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years 1849 and 1850, Henry Mayhew was the metropolitan correspondent of the Morning Chronicle in its national survey of labour and the poor. Only about a third of his Morning Chronicle material was included in his later and better known, publication, London Labour and the London Poor. First published in 1981, this series of six volumes constitutes Henry Mayhew’s complete Morning Chronicle survey, in the sequence in which it was originally written in 1849 and 1850. It addresses a wealth of topics from cholera in the Jacob’s Island area to the food markets of London. The publication of this complete survey represented the first time in which the whole of Mayhew’s pioneering work was available in one place. The set is introduced by Dr Peter Razzell, who was co-editor of the national Morning Chronicle survey. This second volume contains letters from November 1849 to January 1850. This series will be of interest to those studying the history of social welfare, poverty and urbanisation.
Download or read book The Energy Consumer written by and published by . This book was released on with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Education Index written by and published by . This book was released on 1981 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis This Little Kiddy Went to Market by : Sharon Beder
Download or read book This Little Kiddy Went to Market written by Sharon Beder and published by ReadHowYouWant.com. This book was released on 2010-10-06 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...
Book Synopsis Giving Kids The Business by : Alex Molnar
Download or read book Giving Kids The Business written by Alex Molnar and published by Routledge. This book was released on 2018-03-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving Kids the Business exposes the ways in which corporate America is turning schools into profit centers, the curriculum into an advertising vehicle, and children into a cash crop. Learn how market-oriented school reforms take money out of your pocket and lower the quality of public education. This book sounds the alarm over schools being used by marketers to pitch their products to our nations children. }The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas future. Anyone curious about how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to read Giving Kids the Business. } The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and social commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences.Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermic eruption (compliments of General Mills). Imagine your daughter being taught a lesson about self-esteem by being asked to think about good hair days and bad hair days (compliments of Revlon.) Imagine that to cap off a day of world class learning, your childs teacher shows a videotape that explains that the Valdez oil spill wasnt so bad after all (compliments of Exxon). Giving Kids the Business explains why hot-button proposals like Channel One, an advertising-riddled television program for schools; for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc. ; taxpayer-financed vouchers for private schools; and the relentless interference of corporations in the school curriculum spell trouble for Americas children.With political races, legislative issues, and judicial challenges regarding education reform from Massachusetts to California, this book will explain whats behind the headlines in every state.
Book Synopsis British caribbean census reports by : Trinidad. Central Statistical Office
Download or read book British caribbean census reports written by Trinidad. Central Statistical Office and published by . This book was released on 1891 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
