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How Virtual Reality Is Changing Real Estate Marketing 2nd Edition
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Book Synopsis How Virtual Reality Is Changing Real Estate Marketing 2nd Edition by : Terry Taylor
Download or read book How Virtual Reality Is Changing Real Estate Marketing 2nd Edition written by Terry Taylor and published by . This book was released on 2019-08-19 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is everyone saying Virtual Reality is disrupting marketing? Over 92% of all properties for sale or rental are being researched online before an agent is contacted. Prospects have been wading through thousands of identical online images and reading through spec sheets ad nauseam, and opportunities are being lost by those sticking with old methods. Savvy property marketers recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction. This book is a primer on how the technology is disrupting property sales, rentals, hospitality and venue marketing in multiple niches. If you are looking to learn about the uses of VR and how you can use them to standout in property marketing, this book is perfect for you.
Book Synopsis How Virtual Reality Is Changing the Real Estate Market by : Terry Taylor
Download or read book How Virtual Reality Is Changing the Real Estate Market written by Terry Taylor and published by . This book was released on 2017-07-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 80% of all domestic buyers researching homes online, clients are wading through thousands of identical online images and reading through spec sheets ad nauseam, realtors recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction.
Book Synopsis The Effect of Virtual Reality on the Marketing of Residential Property by : Chuyi Xiong
Download or read book The Effect of Virtual Reality on the Marketing of Residential Property written by Chuyi Xiong and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property technology has ushered in new possibilities for the real estate industry, including the use of virtual reality (VR) technologies by real estate agents when marketing properties. Previous studies have identified factors in determining purchase intents within a virtual setting, but little is known about how such technologies affect homebuyers' purchase decisions. In this study, a family-home purchase decision-making model is used to conceptualise how VR can affect buyers' involvement in the property purchasing process. Using transaction data from Wuhan City, China, the study found that a 1% increase in the number of followers visiting an online property portal resulted in a 21% increase in physical home visits. The study also indicates that VR tours shorten the marketing time of property by 6.4% and narrow the bid-ask spread by 2%, ceteris paribus. These findings suggest that emerging property technologies such as VR can enhance the purchase decision-making process and reshape the role of the real estate agent.
Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do by : Jeremy Bailenson
Download or read book Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do written by Jeremy Bailenson and published by W. W. Norton & Company. This book was released on 2018-01-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.
Book Synopsis Understanding Virtual Reality by : William R. Sherman
Download or read book Understanding Virtual Reality written by William R. Sherman and published by Morgan Kaufmann. This book was released on 2018-11-08 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Virtual Reality: Interface, Application, and Design, Second Edition arrives at a time when the technologies behind virtual reality have advanced dramatically. The book helps users take advantage of the ways they can identify and prepare for the applications of VR in their field. By approaching VR as a communications medium, the authors have created a resource that will remain relevant even as underlying technologies evolve. Included are a history of VR, systems currently in use, the application of VR, and the many issues that arise in application design and implementation, including hardware requirements, system integration, interaction techniques and usability. - Features substantive, illuminating coverage designed for technical or business readers and the classroom - Examines VR's constituent technologies, drawn from visualization, representation, graphics, human-computer interaction and other fields - Provides (via a companion website) additional case studies, tutorials, instructional materials, and a link to an open-source VR programming system - Includes updated perception material and new sections on game engines, optical tracking, VR visual interface software, and a new glossary with pictures
Book Synopsis Scott on Multimedia Law, 4th Edition by : Scott
Download or read book Scott on Multimedia Law, 4th Edition written by Scott and published by Wolters Kluwer. This book was released on 2019-01-01 with total page 2252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Virtual Reality Real Estate by : Pauline Clark
Download or read book Virtual Reality Real Estate written by Pauline Clark and published by Independently Published. This book was released on 2023-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join us for an adventurous journey into a realm that marries the physical and digital worlds in our groundbreaking Special Report, Virtual Reality Real Estate: Exploring and Investing in the Digital World. Boasting a curious mix of tech sophistication and property essentials, this comprehensive guide demystifies the complex world of Virtual Reality Real Estate. Whether you are an enthusiast intrigued by the marvels of virtual landscapes or an investor scouting for the next big thing in realty, this report holds value for everyone. Understand the concept of virtual property and the emerging field of virtual real estate investment. Explore the benefits and challenges associated with investing in digital properties. Gain insights from industry-leading experts and successful investors in the field of virtual reality real estate. Embrace the future of real estate by learning about the current trends and forecasts. Authored by Pauline Clark, a seasoned expert with decades of experience in technology and real estate, this report simplifies the jargon, provides actionable advice, and presents everything you need to venture successfully into this brand-new frontier of virtual property. So, are you ready to step into the world of Virtual Reality Real Estate and explore the exciting opportunities it holds for the modern investor? Your guide awaits.
Book Synopsis PropTech and Real Estate Innovations by : Olayiwola Oladiran
Download or read book PropTech and Real Estate Innovations written by Olayiwola Oladiran and published by Taylor & Francis. This book was released on 2024-08-22 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook serves as a guide to real estate students and educators on the various property innovations and digital technologies that continue to shape the property industry. The advancement of PropTech in the last few decades has led to significant changes in real estate systems, operations, and practice, and this new textbook provides insight on the past, present, and future of PropTech innovations that have spread across the value chain of real estate through planning, development, management, finance, investment, operations, and transactions. The textbook approaches this subject from the real estate components, asset classes, and submarkets and links them to the associated innovations and digital technologies. It concludes by reviewing the role of education, innovation, skill development, and professionalism as major elements of the future of real estate operations and practice. This book’s unique contributions are in putting the “property” element at the forefront and then illustrating how technology can enhance the various areas of real estate; the focus on how the different innovations and technologies can enhance the economic, environmental, social, and physical efficiency of real estate; and its coverage of some non‐technological innovations like flexible working and more practical areas of real estate innovation such as skills, employability, creativity, and education. It contains 21 case studies and 29 case summaries, which can serve as practice exercises for students. This book will be useful to students in helping them build a knowledge base and understanding of innovation and digital technologies in the industry. Real estate educators can use the textbook as a guide to incorporate real estate innovation and digital technologies into their current teaching and also to develop their real estate curricula through PropTech‐related modules and courses where necessary. It will also be valuable to real estate researchers in search of the theoretical and conceptual linkages, as well as industry practitioners who seek insight into the current and future potential of digital technologies and their applications to real estate operations and practice.
Book Synopsis The Virtual World and Marketing by : Enes Emre Başar
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Book Synopsis Virtual Reality in Real Estate by : Brian Yang
Download or read book Virtual Reality in Real Estate written by Brian Yang and published by . This book was released on 2017-08-29 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Reality is used today in Real Estate, to help agents save time by showing less properties, and help buyers save time by seeing more homes. This book presents basic information at VR in real estate, and covers features profiles close to 30 incorporated companies in this space.
Book Synopsis AR & VR for Real Estate by : Rakesh Kumar
Download or read book AR & VR for Real Estate written by Rakesh Kumar and published by Independently Published. This book was released on 2024-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real estate industry has witnessed significant transformation over the past few decades, with technological advancements driving much of this change. In an era where digital interactions and immersive experiences are becoming the norm, Augmented Reality (AR) and Virtual Reality (VR) have emerged as powerful tools that are redefining how properties are marketed, sold, and experienced. AR and VR technologies offer unique opportunities to create more engaging, interactive, and efficient processes for both real estate professionals and clients. These technologies bridge the gap between imagination and reality, allowing potential buyers to experience properties in ways that were previously unimaginable. From virtual property tours to interactive floor plans and customizable interior designs, AR and VR are revolutionizing the real estate landscape. This book, "AR & VR for Real Estate," aims to explore the profound impact of these technologies on the real estate sector. It provides a comprehensive guide for real estate professionals looking to leverage AR and VR to enhance their business operations and client interactions. We will delve into the underlying technologies, explore practical applications, and examine case studies of successful implementations. Additionally, we will discuss the benefits and challenges associated with adopting AR and VR, and look ahead to future trends and innovations in this exciting field. Whether you are a real estate agent, developer, investor, or simply interested in the intersection of technology and real estate, this book will equip you with the knowledge and insights needed to navigate and thrive in this rapidly evolving industry. Join us as we embark on a journey to uncover how AR and VR are shaping the future of real estate, creating new possibilities and redefining the way we buy, sell, and experience properties.
Book Synopsis Virtual Reality Marketing by : Henry Stuart
Download or read book Virtual Reality Marketing written by Henry Stuart and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Book Synopsis Regulating the Metaverse by : Ignas Kalpokas
Download or read book Regulating the Metaverse written by Ignas Kalpokas and published by Taylor & Francis. This book was released on 2023-01-26 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse seems to be on everybody’s lips – and yet, very few people can actually explain what it means or why it is important. This book aims to fill the gap from an interdisciplinary perspective informed by law and media and communications studies. Going beyond the optimism emanating from technology companies and venture capitalists, the authors critically evaluate the antecedents and the building blocks of the metaverse, the design and regulatory challenges that need to be solved, and commercial opportunities that are yet to be fully realised. While the metaverse is poised to open new possibilities and perspectives, it will also be a dangerous place – one ripe with threats ranging from disinformation to intellectual property theft to sexual harassment. Hence, the book offers a useful guide to the legal and political governance issues ahead while also contextualising them within the broader domain of governance and regulation of digital technologies.
Book Synopsis Marketing New Realities by : Cathy Hackl
Download or read book Marketing New Realities written by Cathy Hackl and published by . This book was released on 2017-11-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :United States. Congress. House. Committee on Financial Services. Subcommittee on Housing and Community Opportunity Publisher : ISBN 13 : Total Pages :248 pages Book Rating :4.0/5 ( download)
Book Synopsis The Changing Real Estate Market by : United States. Congress. House. Committee on Financial Services. Subcommittee on Housing and Community Opportunity
Download or read book The Changing Real Estate Market written by United States. Congress. House. Committee on Financial Services. Subcommittee on Housing and Community Opportunity and published by . This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
