Start a Successful Business

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Author :
Publisher : AMACOM
ISBN 13 : 0814439195
Total Pages : 271 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Start a Successful Business by : Colleen DeBaise

Download or read book Start a Successful Business written by Colleen DeBaise and published by AMACOM. This book was released on 2018-02-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about. For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business. From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including: Establishing a brilliant business idea Selecting the best structure and strategy for your startup Getting the word out and building clientele Preparing to go global Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb’s success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.

Start, Run & Grow a Successful Small Business

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Publisher :
ISBN 13 : 9780808017943
Total Pages : 0 pages
Book Rating : 4.0/5 (179 download)

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Book Synopsis Start, Run & Grow a Successful Small Business by : Toolkit Media Group

Download or read book Start, Run & Grow a Successful Small Business written by Toolkit Media Group and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines how to start and run a successful small business for current and prospective entrepreneurs and offers tips on marketing strategies, creating a business plan, and handling human resources duties.

Motivation

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814433111
Total Pages : 131 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Motivation by : Brian Tracy

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

How to Write a Great Business Plan

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Publisher : Harvard Business Review Press
ISBN 13 : 1633691314
Total Pages : 73 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis How to Write a Great Business Plan by : William A. Sahlman

Download or read book How to Write a Great Business Plan written by William A. Sahlman and published by Harvard Business Review Press. This book was released on 2008-03-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

The Everything Start Your Own Business Book

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1605503150
Total Pages : 319 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Start Your Own Business Book by : Judith B Harrington

Download or read book The Everything Start Your Own Business Book written by Judith B Harrington and published by Simon and Schuster. This book was released on 2006-08-28 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Start Your Own Business Book, 2nd Edition has everything you need to start your own business-and keep it running in the black. Completely updated and expertly revised by successful businesswoman Judith B. Harrington, this one-stop resource contains new information on: Online business strategy Critical professional associations and organizations Regulatory pitfalls Competitive concepts such as leased employees Being your own boss, head cook, and bottle washer isn't easy-one in three new businesses fail the first year. With this straightforward, no-nonsense reference book, you can make sure your business succeeds. Whether you need help formulating a business plan, finding financing, or running the business once it's off the ground, you'll find it all in The Everything Start Your Own Business Book, 2nd Edition.

How to Establish a Successful Business in Thailand

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Author :
Publisher : Philip Wylie
ISBN 13 : 1887521755
Total Pages : 265 pages
Book Rating : 4.8/5 (875 download)

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Book Synopsis How to Establish a Successful Business in Thailand by : Philip Wylie

Download or read book How to Establish a Successful Business in Thailand written by Philip Wylie and published by Philip Wylie. This book was released on 2007 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for anyone thinking of starting or buying a business in Thailand, this guide is full of information on how to run a business in this Asian country. It includes practical tips by successful foreign business people from such different trades as guest house, bar trade, e-commerce, export, and restaurant.

Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur

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Author :
Publisher : Creative Power
ISBN 13 : 9781544509778
Total Pages : 262 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur by : Marcus Whitney

Download or read book Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur written by Marcus Whitney and published by Creative Power. This book was released on 2020-06-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Marcus Whitney moved to Nashville in 2000, he was a college dropout with a one-year-old and a baby on the way. He waited tables and lived in a week-to-week efficiency hotel. From the outside, Marcus looked like the furthest thing from a budding entrepreneur. But inside, he knew entrepreneurship was his path to a better life. Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville's new Major League Soccer team. In Create and Orchestrate, Marcus walks you through his unlikely journey from waiting tables to building companies. He demystifies much of what keeps people from pursuing entrepreneurship and explains why it's the only vocation that allows you to control your time by using your creativity. When you control your time, you can claim your full power by matching up what you're great at with the problems you see in the world. The world needs more entrepreneurs who can offer fresh solutions. Create and Orchestrate will give you the confidence to say: Why not me?

Start Small FINISH BIG

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Publisher : Mandevilla Press
ISBN 13 : 1627040064
Total Pages : 348 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis Start Small FINISH BIG by : Fred De Luca

Download or read book Start Small FINISH BIG written by Fred De Luca and published by Mandevilla Press. This book was released on 2012-11-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age seventeen Fred Deluca borrowed $1,000 from a a friend-and srarted SUBWAY(R). Today, with more than 38,000 stores in one hundred countries and annual sales exceeding $16.6 billion, Fred DeLuca's SUBWAY is a success story with a message... START SMALL FINISH BIG Publishers Weekly Review: DeLuca was only 17 when he started what is now the Subway restaurant chain in 1965; he needed money to attend college and a friend offered to back him with $1,000 to start a sandwich shop in Bridgeport, Conn. That beginning led DeLuca to an enormously successful career: in addition to being president of the chain, he runs MILE, a nonprofit organization that offers loans to entrepreneurs. According to DeLuca, there are 15 essential principles for anyone starting a small business, some of which, DeLuca confesses, he learned the hard way (he had never made a submarine sandwich before opening day of his first shop). Among these pillars: Believe in Your People; Never Run Out of Money; Keep the Faith; and Profit or Perish. DeLuca uses his own business experience as well as that of other successful entrepreneursAe.g., the founders of Kinko's and Little Caesar'sAin addition to those of less well-known business people. Written in a conversational style, the advice isn't especially original or creative. However, would-be millionaires who are sitting at their kitchen table wondering if they should take that big step and start a business will find the book both instructive and inspirational. Agent, Bob Diforio. Library Journal DeLuca, co-founder in 1965 of SUBWAY Restaurants and founder in 1996 of the Micro Investment Lending Enterprise (MILE), a nonprofit organization making microloans to entrepreneurs/microentrepreneurs, has written this humorous, down-to-earth guide to success as a small business owner. Coauthor Hayes is a writer (Computer Architecture and Organization, 1998), public speaker, and business trainer. Each chapter describes one of DeLuca's 15 key lessons and is illustrated with a real-life case study. None of the people in these cases is a household name, but businesses such as Kinkos, Little Caesars, and SUBWAY are. DeLuca doesn't claim that his guides form a master plan for success, but he optimistically believes that anyone can become Bill Gates, Lillian Vernon, or Henry Lay and that his lessons will increase the chances. His book also promotes and supports MILE, and the last chapter and appendix are devoted to information about it and its programs. Recommended for most small business collections. Susan C. Awe, Univ. of New Mexico Lib., Albuquerque

Running a Successful Business After the Start-Up Phase

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781500476427
Total Pages : 0 pages
Book Rating : 4.4/5 (764 download)

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Book Synopsis Running a Successful Business After the Start-Up Phase by : Liz Broomfield

Download or read book Running a Successful Business After the Start-Up Phase written by Liz Broomfield and published by Createspace Independent Publishing Platform. This book was released on 2014-07-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow-up to "How I Survived my First Year of Full-Time Self-Employment: Going it Alone at 40", "Running a Successful Business After the Start-up Phase" looks at what happens once you have survived those start-up years. With sections on building your customer base, investing in your business, blogging and social media, this book gives the mature business-owner an essential toolkit for making more money, having more fun and reclaiming their work-life balance. Read on its own or in conjunction with "How I Survived my First Year of Full-Time Self-Employment" for a no-nonsense and practical guide to EXACTLY how to do things. There are no special secrets to buy or courses to take; the book links to extra resources on the Libro website which can be accessed free of charge. Do you want to know how to: -Say yes to the right customers and no to the wrong ones -Build your social media platform in a reciprocating and principled way -Make more money doing less work -Reclaim your work-life balance -Build links with other people in your industry and beyond -Succeed in a mature business If the answer to any of these is yes, read this book now!

Small Business For Dummies®

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Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 476 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137035
Total Pages : 368 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

How to Open & Operate a Financially Successful Staffing Service Business

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601382820
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Open & Operate a Financially Successful Staffing Service Business by : Kristie Lorette

Download or read book How to Open & Operate a Financially Successful Staffing Service Business written by Kristie Lorette and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. The median annual salary for someone in the staffing service industry is $29,000 according to the U.S. Department of Labor and as a business owner, you could make even more. The Department also estimates that the staffing industry will grow faster and add more jobs than just about any other industry over the next decade. If you have always yearned for a career where you can really make a difference in someone s life and are thinking of opening a staffing service business, then we have a book that can assist you in taking those first steps and answer all of your questions along the way. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each. A complete list of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a staffing service and how to minimise your losses. Also include is information on other types of insurance that you will need to have available to contractors that you hire, such as workers compensation, disability, and unemployment insurance. This book will assist in helping you decide whether you will offer temporary staffing services, long-term staffing services, or temp-to-perm staffing services. A list of potential sectors that your business can operate in will help you decide whether to stick to a specific niche or whether you will hire contractors to work in various fields, along with the benefits of operating in both situations and factors to consider such as local supply and demand, your own career experience, and economic feasibility. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and check-lists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no business owner should be without. A special chapter on finding qualified contractors and businesses to place your employees in will be included. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.

Successful Business Planning in 30 Days

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Author :
Publisher :
ISBN 13 : 9780967840239
Total Pages : 372 pages
Book Rating : 4.8/5 (42 download)

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Book Synopsis Successful Business Planning in 30 Days by : Peter J. Patsula

Download or read book Successful Business Planning in 30 Days written by Peter J. Patsula and published by . This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a newly updated and expanded 3rd edition, SBP30 is a concise, reader-friendly guide that contains all the information needed to craft a comprehensive business plan for any type of entrepreneurial activity within a 30-day time frame. It provides step-by-step procedures as well as hundreds of company startup and operating strategies. There is even a section showing readers how to create a mini- one day business plan in a single afternoon to give any current ideas they have a needed focus when time is of essence. Revised with international readers in mind, this 3rd edition also offers more than 200 educational and motivational quotations as well as 33 profit tips and 11 entrepreneurial success stories from around the globe. Enhanced with more than 100 time-saving checklists and worksheets, a sample business plan, and over 150 newly added sample paragraphs to help readers with the language of business, this guide is a key ingredient for anyone interested in planning a business.

Build the Damn Thing

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Author :
Publisher : Penguin
ISBN 13 : 0593329260
Total Pages : 273 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Build the Damn Thing by : Kathryn Finney

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

Starting a Business QuickStart Guide

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Author :
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

Unfuck Your Business

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Author :
Publisher : Microcosm Publishing
ISBN 13 : 1648412955
Total Pages : 124 pages
Book Rating : 4.6/5 (484 download)

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Book Synopsis Unfuck Your Business by : Joe Biel

Download or read book Unfuck Your Business written by Joe Biel and published by Microcosm Publishing. This book was released on 2023-05-23 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start and run a successful business, despite the odds? This unique guide to entrepreneurship teaches you practical math and management skills alongside the emotional intelligence, self-awareness, and coping skills that you need in order to overcome internal barriers to success no matter what type of business you are in. Joe Biel, author of A People's Guide to Publishing, draws on 26 years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what's most important.Dr. Faith Harper, author of the bestselling Unfuck Your Brain, provides vital skills that aren't often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, building mutually beneficial relationships, and preventing your emotional baggage from becoming your biggest business pitfall.If you've ever dreamed of starting a small business, or if you currently run a business and want to strengthen it for long term success, this practical guide cuts through the jargon and teaches you the skills you need to enjoy facing the challenges and surprises every day in business brings.

Heart, Smarts, Guts, and Luck

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422161943
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Heart, Smarts, Guts, and Luck by : Anthony K. Tjan

Download or read book Heart, Smarts, Guts, and Luck written by Anthony K. Tjan and published by Harvard Business Press. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the traits that define most people who achieve success, heart, smarts, guts, and luck, and helps readers to determine which traits they possess.