Author : Fridtjof Storde
Publisher : GRIN Verlag
ISBN 13 : 3956875230
Total Pages : 118 pages
Book Rating : 4.9/5 (568 download)
Book Synopsis How to recruit Generation Z. Successful and sustainable recruiting strategies for attracting young potential employees by : Fridtjof Storde
Download or read book How to recruit Generation Z. Successful and sustainable recruiting strategies for attracting young potential employees written by Fridtjof Storde and published by GRIN Verlag. This book was released on 2018-09-20 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Germany’s aging population older people are retiring in record numbers while a young generation is entering the workforce. Therefore, companies must adapt to the changing expectations of the new generation in order to stay attractive as employers. Therefore, the interest in employer branding and the need for an optimized recruiting strategy is ever growing. In this publication Fridtjof Storde examines Generation Z. He analyses their characteristics, expectations, and differences regarding the previous Generation Y. How can companies attract young candidates from Generation Z? What are these young people looking for? The author develops suitable strategies of employer branding and recruiting that are specifically designed to attract this new generation. Keywords: - Generation Z; - Generation Y; - Employer Branding; - Recruiting; - Labour Market