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Author : Amos Obi
Publisher : Independently Published
ISBN 13 : 9781726632102
Total Pages : 100 pages
Book Rating : 4.6/5 (321 download)
Download or read book How to Reap the Benefits of Digital Marketing Revolution Today written by Amos Obi and published by Independently Published. This book was released on 2018-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deema August
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (769 download)
Download or read book The Digital Marketing Revolution written by Deema August and published by Independently Published. This book was released on 2023-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DIGITAL MARKETING REVOLUTION: A-Z Guide To Transforming Your Business For The 21st Century Digital marketing refers to the promotion of products or services through digital channels. It encompasses a wide range of marketing techniques and tactics that are used to reach and engage customers online. With the rapid growth of technology and the internet, digital marketing has become an essential aspect of any business's overall marketing strategy. One of the main advantages of digital marketing is its ability to reach a vast audience. As of 2021, there are over 4.9 billion active internet users worldwide, and this number continues to grow each year. By utilizing digital channels, businesses can reach their target customers no matter where they are located. This is especially important in today's increasingly globalized world, where consumers are no longer limited by geography. Another advantage of digital marketing is its cost-effectiveness. Unlike traditional marketing methods, such as print advertisements and billboards, digital marketing allows businesses to reach a large audience at a fraction of the cost. This is particularly important for small and medium-sized businesses, which may not have the resources to invest in expensive marketing campaigns. Digital marketing also offers a high level of customization and personalization. With tools such as data analytics, businesses can understand their customers' behavior and preferences, and use this information to create targeted marketing campaigns. This results in a more personalized experience for customers, which can lead to increased engagement and higher conversion rates.
Author : Jonathan Houston
Publisher :
ISBN 13 : 9780992174279
Total Pages : 228 pages
Book Rating : 4.1/5 (742 download)
Download or read book Internet Marketing for Entrepreneurs written by Jonathan Houston and published by . This book was released on 2013-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding business and understanding marketing (especially digital marketing) are two very important skills that will help you in your journey to becoming a better online marketer and successful business person. This collection of B2B marketing thoughts, theories, tactics and practical demonstrations goes a long way in describing and explaining why marketing is a critical part of all businesses' future as well as why the mastering of the art is in the detail. Internet Marketing for Entrepreneurs covers critical planning, execution and measurement steps including: Alignment to Business Strategy Using Web Strategies for Business Success Online Marketing Tactics, including: SEO; Mobile; Social and PPC Value Proposition and Positioning Statements How psychology affects your marketing initiatives Measuring your marketing results with business relevant metrics. This new methodology for doing business in our New Age is a must read for entrepreneurs who want to ensure that they reap optimal benefits that the digital revolution can bring!
Author : Tawfik Jelassi
Publisher : Springer Nature
ISBN 13 : 3030489507
Total Pages : 793 pages
Book Rating : 4.0/5 (34 download)
Download or read book Strategies for e-Business written by Tawfik Jelassi and published by Springer Nature. This book was released on 2020-06-28 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Author : Dude Alien
Publisher :
ISBN 13 : 9781519605016
Total Pages : 158 pages
Book Rating : 4.6/5 (5 download)
Download or read book The Digital Marketing Revolution written by Dude Alien and published by . This book was released on 2016-01-22 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sup human? You're building an idea into a business online and need to get the word out to your target market.You've got unique ideas, but you have no idea how to spread them or become a trusted figure in your field.You're pursuing an entrepreneurial lifestyle, you're inspired, courageous, but not aware of how to build a customer base for your enterprise.The Digital Marketing Revolution is your answer! It will teach you how to build trust, stand out from the crowd, make more sales and become the authority in your industry.By following Beta's path you will transform your online presence and live the life you desire.That's a straight up promise! #pinkyswearHere are some reviews from the interwebz."This advice is out of this world."- Alpha S. Hale (Spice News)"Best marketing book ever."- Maestro Marks (The Rolling Asteroid)
Author : Robert Glazer
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728261740
Total Pages : 224 pages
Book Rating : 4.7/5 (282 download)
Download or read book Moving to Outcomes written by Robert Glazer and published by Sourcebooks, Inc.. This book was released on 2022-03-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. MOVING TO OUTCOMES will unlock the keys and show readers how to do so for themselves. Think about your marketing strategy as you would consider an investment portfolio. Every investment guru advises diversifying your stock market assets to protect against declines in some types of assets. Additionally, if you want better returns, you need to adjust your holdings through diversification and get outside of the traditional asset classes. Once an asset class reaches maturity and ubiquity, you are much less likely to see above-average returns. Investors can't beat the market by investing in the biggest names of today; instead, they need to find the next Microsoft, Amazon, or Tesla. Marketers today have a choice. They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future.
Author : Robert W. Palmatier
Publisher : Routledge
ISBN 13 : 1351388231
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)
Download or read book Relationship Marketing in the Digital Age written by Robert W. Palmatier and published by Routledge. This book was released on 2019-01-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age—strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer–seller relationships.
Author : United States. Congress. House. Committee on Small Business. Subcommittee on Regulations, Health Care, and Trade
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.0/5 ( download)
Download or read book Subcommittee Hearing on the Impact of Online Advertising on Small Firms written by United States. Congress. House. Committee on Small Business. Subcommittee on Regulations, Health Care, and Trade and published by . This book was released on 2008 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bansal, Rohit
Publisher : IGI Global
ISBN 13 : 1799880834
Total Pages : 329 pages
Book Rating : 4.7/5 (998 download)
Download or read book Blockchain Technology and Applications for Digital Marketing written by Bansal, Rohit and published by IGI Global. This book was released on 2021-06-25 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.
Author : RWG Publishing
Publisher : RWG Publishing
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing Essentials written by RWG Publishing and published by RWG Publishing. This book was released on 2024-06-28 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Essentials by RWG Publishing is your ultimate guide to mastering the art of digital marketing. In an era where traditional marketing methods are rapidly becoming obsolete, this book serves as a comprehensive resource for business owners and marketers looking to navigate the dynamic landscape of digital marketing. From understanding the basics to implementing advanced strategies, this book covers it all. Discover how digital marketing acts as a direct communication channel with potential consumers, enabling businesses to effectively showcase their products and services. Learn about essential tools like email marketing and social media, which most people interact with daily, and how these tools can be leveraged to create cost-effective, precise, and result-driven marketing campaigns. This book addresses common challenges faced by business owners, such as the overwhelming number of digital marketing service providers and the lack of a concrete strategy. With practical tips and expert insights, Digital Marketing Essentials empowers you to develop professional-level digital marketing plans that drive success and build customer loyalty. Whether you're a seasoned marketer or a business owner new to the digital realm, this book is your key to unlocking the full potential of digital marketing.
Author : Riccardo Rialti
Publisher : Springer Nature
ISBN 13 : 3031336461
Total Pages : 204 pages
Book Rating : 4.0/5 (313 download)
Download or read book Digital Transformation of SME Marketing Strategies written by Riccardo Rialti and published by Springer Nature. This book was released on 2023-10-02 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.
Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author : Rafiki, Ahmad
Publisher : IGI Global
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (693 download)
Download or read book Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs written by Rafiki, Ahmad and published by IGI Global. This book was released on 2024-07-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: As small and medium-sized enterprises (SMEs) continue to grow and expand their operations globally, the choices around internationalization and digitalization have become increasingly crucial for business owners to consider. The challenges inherent in expanding operations globally and embracing digital technologies, which demand substantial investment and preparation, pose formidable obstacles. Furthermore, the prevailing mindset prioritizes profit maximization, neglecting the urgent need for environmentally concerned outputs. This critical juncture calls for a transformative solution that addresses the intricacies of international business and digital operations and champions sustainable practices for the future. Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs is a comprehensive guide meticulously crafted to tackle the pressing issues SMEs face today. The book presents a nuanced exploration of internationalization and digitalization, unraveling concepts, methods, strategies, and models crucial for navigating this complex terrain. Through an innovative lens, it redefines entrepreneurship by intertwining it with green achievements, advocating for sustainable outcomes that resonate with the growing global call for environmental responsibility. The book serves as a compass for change, offering readers a robust reference for implementing transformative strategies and models aligned with the dual objectives of enhancing business operations and fostering environmental sustainability.
Author : Jerry Power
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523085649
Total Pages : 193 pages
Book Rating : 4.5/5 (23 download)
Download or read book The Real-Time Revolution written by Jerry Power and published by Berrett-Koehler Publishers. This book was released on 2019-09-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done. Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs. To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. Where should leaders look to innovate? Powers and Ferratt say to search every step in the life of a product or service, from development to production to usage. And for each step, they identify four possible levers for innovation: the design of the products or services themselves, the process used to produce them, the data that can be gathered on their use, and the people who make or provide the product or service. The book features dozens of examples of companies that are getting it right and the innovations they used to help their customers save time, all while helping themselves to a hefty slice of market share. This is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
Author : Louis E. Boone
Publisher : South Western Educational Publishing
ISBN 13 : 9780324290103
Total Pages : 516 pages
Book Rating : 4.2/5 (91 download)
Download or read book Interactive Text, Contemporary Marketing written by Louis E. Boone and published by South Western Educational Publishing. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package - no "assembly" is required. Contemporary Marketing Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students.
Author : J. Cecil
Publisher : Springer
ISBN 13 : 1137511249
Total Pages : 210 pages
Book Rating : 4.1/5 (375 download)
Download or read book Online Video Revolution written by J. Cecil and published by Springer. This book was released on 2017-06-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Author : Asian Development Bank
Publisher : Asian Development Bank
ISBN 13 : 9292612336
Total Pages : 199 pages
Book Rating : 4.2/5 (926 download)
Download or read book Embracing the E-commerce Revolution in Asia and the Pacific written by Asian Development Bank and published by Asian Development Bank. This book was released on 2018-06-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the world's largest e-commerce marketplace and continues to grow rapidly. Some countries lead. Others need to catch up. An efficient e-commerce marketplace requires information and communication technology infrastructure—including internet access, speed, and affordability—along with logistics, an effective legal and institutional framework, and social acceptance and awareness. This report reviews the opportunities and challenges in developing business-to-consumer e-commerce in the region. It also examines how Fourth Industrial Revolution technologies—blockchains, the internet of things, machine learning, artificial intelligence, and 5G wireless networks, among others—will transform the industry and unlock its dynamic potential. It also offers policy recommendations to help lower barriers to e-commerce development.
