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Author : Maxine Paetro
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (97 download)
Download or read book How to Put Your Book Together and Get a Job in Advertising written by Maxine Paetro and published by . This book was released on 1990 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959633
Total Pages : 212 pages
Book Rating : 4.9/5 (596 download)
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Veksner
Publisher : Laurence King Publishing
ISBN 13 : 1780675232
Total Pages : 417 pages
Book Rating : 4.7/5 (86 download)
Download or read book How to Make It as an Advertising Creative written by Simon Veksner and published by Laurence King Publishing. This book was released on 2010-05-17 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don't get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
Author : Tom Altstiel
Publisher : SAGE
ISBN 13 : 9781412917964
Total Pages : 412 pages
Book Rating : 4.9/5 (179 download)
Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506386954
Total Pages : 503 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author : Stan Tymorek
Publisher : Infobase Publishing
ISBN 13 : 1438132042
Total Pages : 180 pages
Book Rating : 4.4/5 (381 download)
Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Author : Ken Haas
Publisher :
ISBN 13 : 9780910158602
Total Pages : 228 pages
Book Rating : 4.1/5 (586 download)
Download or read book How to Get a Job in Advertising written by Ken Haas and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 9780471281399
Total Pages : 308 pages
Book Rating : 4.2/5 (813 download)
Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
Author : William G. Christ
Publisher : Routledge
ISBN 13 : 1135606366
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)
Download or read book Assessing Media Education written by William G. Christ and published by Routledge. This book was released on 2013-11-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume moves through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, & measuring these outcomes. For faculty & administrators preparing for accreditation.
Author : Andy Tibbs
Publisher : Routledge
ISBN 13 : 1135260834
Total Pages : 439 pages
Book Rating : 4.1/5 (352 download)
Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?
Author : A. Jerome Jewler
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 ( download)
Download or read book Creative Strategy in Advertising written by A. Jerome Jewler and published by Wadsworth Publishing Company. This book was released on 1992 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should be of interest to students of advertising, advertising copy and layout, advertising campaigns, and creative strategy within departments of journalism, business and marketing.
Author : Rosanna Masiola
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443874868
Total Pages : 223 pages
Book Rating : 4.4/5 (438 download)
Download or read book Advertising Culture and Translation written by Rosanna Masiola and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.
Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 2940439443
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2010-06-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author : Nandini Ahuja
Publisher : HarperFestival
ISBN 13 : 9780063029590
Total Pages : 48 pages
Book Rating : 4.0/5 (295 download)
Download or read book Rise Up and Write It written by Nandini Ahuja and published by HarperFestival. This book was released on 2021-01-05 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : WetFeet (Firm)
Publisher : WETFEET, INC.
ISBN 13 : 1582078157
Total Pages : 116 pages
Book Rating : 4.5/5 (82 download)
Download or read book Careers in Advertising and Public Relations written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.
Author : Jaques Cattell Press
Publisher : R. R. Bowker
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library Journal Book Review, 1979 written by Jaques Cattell Press and published by R. R. Bowker. This book was released on 1980-03 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
