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How To Market Mobile Apps
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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik
Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.
Book Synopsis The Everything Guide to Mobile Apps by : Peggy Anne Salz
Download or read book The Everything Guide to Mobile Apps written by Peggy Anne Salz and published by Simon and Schuster. This book was released on 2013-02-18 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to succeed in the mobile market! Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn't have to be! With The Everything Guide to Mobile Apps, you'll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you'll discover: What to consider when developing an app Which format best fits your needs and budget How to stand out in the app market The benefits of including apps in a marketing strategy How creating an app can improve business revenue From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business's revenue.
Book Synopsis How To Market Mobile Apps by : HowExpert
Download or read book How To Market Mobile Apps written by HowExpert and published by HowExpert. This book was released on 2010-11-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know how to make money with mobile apps, then get this course. You will discover: - How to discover mobile apps - How to make money with iPhone Apps - How to make money with Android Apps - How to make money with Blackberry Apps - Step-by-step marketing secrets to make money on auto-pilot with mobile apps (iphone apps,ipad apps, android apps, blackberry apps) If you want to tap into this new profitable field, this is the time. HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.
Book Synopsis Marketing Apps & Selling Apps. How to Create, Sell and Market Apps. App Development, Costs, Tools, Tips, Planning and Promoting Your App. by : Albert Luton
Download or read book Marketing Apps & Selling Apps. How to Create, Sell and Market Apps. App Development, Costs, Tools, Tips, Planning and Promoting Your App. written by Albert Luton and published by Zoodoo Publishing Marketing Apps and Selling Apps. This book was released on 2018-01-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: As computing in general and mobile computing in particular are rising, the app industries are booming. This book serves as a guide to beginners in app development on how to market and sell their apps. It contains useful information about apps in general, their types, how to create one, different ways of marketing your apps and how you can finally monetize or make money from your app. If you are looking to make extra money via app creation, this book is for you. It provides you with tips that will help you to have a successful app marketing campaign. Covered in this book: - Advertising - App stores optimization - Best channels - Bringing your sketch to reality - Common concerns - Common mistakes to avoid - Cost - Ethical considerations - Keywords - Know your target audience - Market campaign - Market places - Monetization models - Myths - Name your app - Planning - Platforms - Popularizing your app - Promoting - Research - Selling your app - Social media - The basics - The price - Tools - Tracking success - Types of apps - Your competitors .... and much more.
Download or read book Mobile Marketing written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.
Book Synopsis App Marketing, This is Real Android Marketing by : Jin Kim
Download or read book App Marketing, This is Real Android Marketing written by Jin Kim and published by ITMagnet. This book was released on 2014-06-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Length : 260 pages (PDF book pages) “It is a step-by-step guide book for marketing which comprises market research for boosting profitability, marketing strategy, pricing strategy, and measuring performance after launching.” 1. Based on global cases, it contains all kinds of practical methods to launch apps globally and to boost profitability of mobile apps 2. It presents the analysis of app data, operation, application guidelines, the inflow of users based on concrete numbers like KPIs and practical methods of how to analyze it. 3. It suggests strategic frameworks covering App Indexing, ASO(App Store Optimization), SEO(Search Engine Optimization), mobile webs, blog marketing, SNS marketing, PR, and even design, realization and operation of mobile app marketing. “App marketing, how can we start and operate?” The key for success in mobile app business is to completely integrate these three components: product strategy, content strategy and marketing strategy [Table of Contents] 1 STARTING ANDROID MARKETING - The Android Market, It is nothing to sneeze at 2 UNDERSTANDING THE ECOSYSTEM OF ANDROID - Understand the Ecosystem Structure 3 FINDING IDEAS - Good Ideas are Always Around YouImitate Actively - Create a Mashup App - Use Open Source codes - Apply the Newest Technology 4 CONDUCTING MARKET RESEARCH - Market Research is Really Important! - Are You Confident of Success? 5 PLANNING AN ANDROID APP - Set a Target Version - How to Make Apps that Sell Well? - Never Do These 6 APP DESIGN AND DEVELOPMENT - Guides for Development and Design, Know This - App Development, Quality is the First Priority 7 DEVISING A MARKETING STRATEGY - Understand the Flow of the Strategy Road Map for App Marketing - Promote Your App through Marketing before Launching - Strive to Succeed Within 30 Days - What to Do after 30 Days 8 ESTABLISHING PRICING STRATEGY - Understand the Monetization Measures for Individual App Business Model - Setting the Price, Think Cautiously! - How Much to Charge? - Try to Maximize Profit in a Paid App 9 APPLYING REVENUE REALIZATION MEASURE - Make Money with Free Apps 10 STABILIZING THE PRODUCT - Strengthen the Essential Value 11 LAUNCHING AN ANDROID APP AND AN OPERATING SERVICE - Establishing Operation Strategies is the Key - Finally, You Launch an App! - Set the App Coverage - Understand the Knowledge that is Helpful for a Service Operation 12 HOW TO GET SPOTTED IN THE MARKET - Aim for Top 50 in Free and Paid Sections 13 EXECUTE MARKETING PROGRAMS - Is it a Product Worthy of Marketing? - The Key is Exposure and PR - Secure Word-of-Mouth Marketing Channels 14 ADVERTISING - Enjoy Maximum Effect with Minimum Investment 15 MAINTENANCE - Keep the Tension 16 MEASURING THE PERFORMANCE AFTER LAUNCHING - Business without Measuring is Dangerous - Design an App Service Operation Process that Enables Comprehensive Management - Understand Major Indexes that are Quantifiable - Apply the Models Appropriate for App Service Analysis - Set Service KPI centered on OMTM (One Metric That Matters) - Acquire Significant Analysis Data by Applying Professional Analysis Tools - Understand the Types of the Collected Statistics Data - Using Data Analysis that Increases the Actual Revenue [Book Review by Publisher] Now that app business is creating a new paradigm, This is the Real Android Marketing is a must-read book for everyone who is interested in or related to android app business— student, app marketer, app designer, app developer, and app businessman— regardless of the fields. The author has accumulated experiences and insights by mastering diverse businesses in web and app as a former developer and businessman who majored in management and put them into this book in ways for readers to understand easily with his own wit. The android market is already overflowing with so many excellent apps just for you to jump in only with business plan and app development ability. The author emphasizes that the key for success in this unstable reality is the business that organically combines product strategy, contents strategy, and marketing strategy. With the know-how’s of this author who has both theory and actual experience, lead your app plan, development, marketing, and business to success.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Book Synopsis Android Apps Marketing by : Jeffrey Hughes
Download or read book Android Apps Marketing written by Jeffrey Hughes and published by Pearson Education. This book was released on 2010-09-20 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development
Book Synopsis How to Market Mobile Apps by : Howexpert Press
Download or read book How to Market Mobile Apps written by Howexpert Press and published by . This book was released on 2016-09-30 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know how to make money with mobile apps, then get this course. You will discover: - How to discover mobile apps - How to make money with iPhone Apps - How to make money with Android Apps - How to make money with Blackberry Apps - Step-by-step marketing secrets to make money on auto-pilot with mobile apps (iphone apps,ipad apps, android apps, blackberry apps) If you want to tap into this new profitable field, this is the time. Read "How to Market Mobile Apps" Today!
Book Synopsis How to Sell Products and Services with Mobile Apps by : Maurice Ufituwe
Download or read book How to Sell Products and Services with Mobile Apps written by Maurice Ufituwe and published by . This book was released on 2015-09-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book holds the answers to apps and mobile marketing, and divulges the need for businesses to implement a mobile marketing strategy to drive sales on mobile devices. Here are just a few key features you will uncover: Learning how to maximize your ROI while minimizing the threat of loss Learning why engaging customers is crucial and how customer retention works for long term success How to run surveys and do marketing research on Smartphones and tablets Secrets to getting traffic & downloads Implementing a successful mobile strategy that works in your local area And much more... This book is the modern Bible for mobile marketers. It will bust the doors wide open in this booming trillion dollars industry... You will gain the knowledge the big boys and insiders are using to rake in millions of dollars every year with mobile apps! This book is divided into in 3 sections that are easy to understand: ***SECTION 1 is about technology and how it's reshaping the landscape of retailing, advertising, customer acquisition and customer retention. ***SECTION 2 delves into the anatomy and functionalities of a mobile app for business. ***SECTION 3 is about sales, downloads and app store optimization. Mobile is the future! Unless you've been living in a cave for 20 years or you already have the answers to mobile marketing, you may think you don't need this book. However, if you have had hard times landing customers or increasing your bottom line, then mobile is your option! You want your business in front of millions of buyers? Stop the search today; get this blueprint you've been looking for to succeed with mobile now!"
Book Synopsis The Content Code by : Mark W. Schaefer
Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Download or read book App Marketing written by R. L. Greene and published by . This book was released on 2017-09-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for. While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017. Today's market is the most competitive the app game has ever been which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people you stand the greatest chance of turning a profit as possible. While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain. All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future and buy this book today! Inside you will find A detailed breakdown of every viable app business model and how to build a marketing plan around it. Tips for maximizing ASO and social media marketing. Half a dozen viable monetization strategies that will work with any type of business model or type of app. Specialized promotion tips for the most profitable types of apps. Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market. And more...
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Book Synopsis How to Make Money Marketing Your Android Apps by : Jeffrey Hughes
Download or read book How to Make Money Marketing Your Android Apps written by Jeffrey Hughes and published by Pearson Education. This book was released on 2011-02-17 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
Book Synopsis Lean Mobile App Development by : Mike van Drongelen
Download or read book Lean Mobile App Development written by Mike van Drongelen and published by Packt Publishing Ltd. This book was released on 2017-11-28 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.
Book Synopsis Business In Mobile Apps by : Alvaro Baribeau
Download or read book Business In Mobile Apps written by Alvaro Baribeau and published by . This book was released on 2021-08-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking about launching your own app, this book will help you to think about the business side of your venture through the author's own experience, case studies, market analysis, and modern business trends. This book looks to provide its readers a deeper understanding of the evolution and dynamics of the mobile app economy. Using a combination of primary research and case studies, the book provides useful tools for evaluating the market potential of new mobile apps and how to market them. The research findings and case studies also provide food for thought in defining a new business model or reinforcing existing decisions.
