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Author : George Otto Pfaff
Publisher :
ISBN 13 :
Total Pages : 178 pages
Book Rating : 4.:/5 (244 download)
Download or read book How to Improve the Effectiveness of Trade Shows as a Sales Promotional Medium written by George Otto Pfaff and published by . This book was released on 1951 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Barry Siskind
Publisher : John Wiley & Sons
ISBN 13 : 0470675497
Total Pages : 323 pages
Book Rating : 4.4/5 (76 download)
Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author : Ruth P. Stevens
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)
Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author : Robert B. Konikow
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Participate Profitably in Trade Shows written by Robert B. Konikow and published by . This book was released on 1985 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Alessandra
Publisher : Morgan James Publishing
ISBN 13 : 9781600373299
Total Pages : 236 pages
Book Rating : 4.3/5 (732 download)
Download or read book The Platinum Rule for Trade Show Mastery written by Tony Alessandra and published by Morgan James Publishing. This book was released on 2007-11-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Author : Timothy Patterson
Publisher :
ISBN 13 : 9780692446362
Total Pages : 134 pages
Book Rating : 4.4/5 (463 download)
Download or read book Tradeshow Success written by Timothy Patterson and published by . This book was released on 2015-10-21 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: So...you're in charge of planning your company's trade show marketing strategy. Don't freak out! This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion. Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead. Building your business can seem like a daunting task, but whether you're new to promotion or this isn't your first rodeo, Patterson's fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.
Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.1/5 (36 download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Author : Mark J. Hiltz
Publisher : Markcheck Publishing
ISBN 13 : 0968559336
Total Pages : 2717 pages
Book Rating : 4.9/5 (685 download)
Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Author :
Publisher : Natl Assn Wholesale-Distr
ISBN 13 : 1934014311
Total Pages : 224 pages
Book Rating : 4.9/5 (34 download)
Download or read book Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution written by and published by Natl Assn Wholesale-Distr. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johannes Marie Hubert Huynen
Publisher :
ISBN 13 :
Total Pages : 412 pages
Book Rating : 4.3/5 (91 download)
Download or read book Trends in Trade Fairs written by Johannes Marie Hubert Huynen and published by . This book was released on 1973 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Miller
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 ( download)
Download or read book How to Get the Most Out of Trade Shows written by Steve Miller and published by N T C Business Books. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting
Author : Roddy Mullin
Publisher : Routledge
ISBN 13 : 1351341251
Total Pages : 261 pages
Book Rating : 4.3/5 (513 download)
Download or read book Promotional Marketing written by Roddy Mullin and published by Routledge. This book was released on 2018-05-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
Author : Linda Musgrove
Publisher : Penguin
ISBN 13 : 1101012315
Total Pages : 338 pages
Book Rating : 4.1/5 (1 download)
Download or read book The Complete Idiot's Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009-03-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Author :
Publisher : Goyal Brothers Prakashan
ISBN 13 : 9357260501
Total Pages : 209 pages
Book Rating : 4.3/5 (572 download)
Download or read book Goyal's ICSE Commercial Studies Specimen Question Bank with Model Test Papers Class 10 for 2024 Examination written by and published by Goyal Brothers Prakashan. This book was released on 2023-05-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goyal's ICSE Commercial Studies Specimen Question Bank with Model Test Papers Class 10 for 2024 Examination Chapter-wise STUDY NOTES include Important Terms, Concepts, Definitions, etc. for revision of the chapter Chapter-wise QUESTION BANK includes all types of questions as per the Latest Examination Pattern Prescribed by the CISCE I.C.S.E. EXAMINATION PAPER 2023 {SOLVED) SPECIMEN QUESTION PAPER {SOLVED) for Annual Examination MODEL TEST PAPERS for Annual Examination to be held in February-March, 2024 QR CODES to access Solutions of Unsolved Model Test Papers There will be one written paper of two hours duration carrying 80 marks and Internal Assessment of 20 marks. The paper will be divided into two section A and B. Section A (Compulsory) will consist of questions requiring short answers and will cover the entire syllabus. There will be no choice of questions. Section B will consist of questions, which will require detailed answers. There will be a choice and candidates will be required to answer four questions from this section. 1. Stakeholders in Commercial Organisations (a) Meaning of stakeholder, types: Internal (shareholder, employee and employer- meaning of each) and External stakeholders (supplier, creditor, government and society- meaning of each); differences between internal and external stakeholders. (b) Expectations of employers (owners and managers), employees, creditors and suppliers, government and society from a commercial organization. 2. Marketing and Sales (a) Marketing Meaning and objectives of marketing. Difference between marketing and sales. (b) Product and service Meaning and difference between a product and a service (with examples). (c) Pricing Meaning and objectives (d) Advertising and Sales promotion Advertising: meaning, importance of advertising; merits and demerits, difference between advertising and publicity. Advertising Agency; meaning and functions only, Social advertising media - Concept and examples only. Sales promotion - meaning and techniques; difference between advertising and sales promotion. (e) Consumer Protection Consumer Protection Act (2019); features of the Act, rights of a consumer, Consumer exploitation; meaning and types, Importance of consumer awareness. (f) E-commerce Introduction and benefits over traditional methods of transactions, E-tailing, E-advertising, E-marketing and E-security (meaning only). ERP and its modules (brief concept).
Author :
Publisher :
ISBN 13 :
Total Pages : 1006 pages
Book Rating : 4.3/5 ( download)
Download or read book Advertising & Sales Promotion written by and published by . This book was released on 1973 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 : 9780844233666
Total Pages : 197 pages
Book Rating : 4.2/5 (336 download)
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author : Harald Bathelt
Publisher : Oxford University Press, USA
ISBN 13 : 0199643083
Total Pages : 343 pages
Book Rating : 4.1/5 (996 download)
Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
