How to Hack a Human

Download How to Hack a Human PDF Online Free

Author :
Publisher :
ISBN 13 : 9781911452232
Total Pages : 232 pages
Book Rating : 4.4/5 (522 download)

DOWNLOAD NOW!


Book Synopsis How to Hack a Human by : RAEF. MEEUWISSE

Download or read book How to Hack a Human written by RAEF. MEEUWISSE and published by . This book was released on 2019-01-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may not be aware that hacking the human mind is far easier than hacking any computer system - if you know how to do it. What's even scarier is that both criminals and legitimate organizations engage in human hacking. This book is a guide that helps you understand how these hackers operate and how you can defend yourself against them.

Human Hacking

Download Human Hacking PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0063001799
Total Pages : 288 pages
Book Rating : 4.0/5 (63 download)

DOWNLOAD NOW!


Book Synopsis Human Hacking by : Christopher Hadnagy

Download or read book Human Hacking written by Christopher Hadnagy and published by HarperCollins. This book was released on 2021-01-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good—to help you regain your confidence and control. Human Hacking provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and protect yourself from manipulators. Ultimately, you’ll become far more self-aware about how you’re presenting yourself—and able to use it to improve your life. Hadnagy includes lessons and interactive “missions”—exercises spread throughout the book to help you learn the skills, practice them, and master them. With Human Hacking, you’ll soon be winning friends, influencing people, and achieving your goals.

How to Hack Humans

Download How to Hack Humans PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 : 9781685246730
Total Pages : 130 pages
Book Rating : 4.2/5 (467 download)

DOWNLOAD NOW!


Book Synopsis How to Hack Humans by : Seth Erickson

Download or read book How to Hack Humans written by Seth Erickson and published by Independently Published. This book was released on 2021-10-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brain is a computer. Stories are the programs-storytelling is how you write the code. If you want to hack humans, you need to understand how to write in the language best suited for the human-computer." No, you're not holding the latest collection of recipes for cannibals. How to Hack Humans is the business book you didn't know you needed, a unicorn in a world of publishing that is too often dry and emotionless. Are you looking to get investment for your Startup? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90% failure rate, so how do you stand out from the crowd? Start by picking up a copy of How to Hack Humans, reading it, and realizing, hey, this Seth Erickson guy might be on to something. Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage. Make yourself and your product memorable by using patterns. Brains love repetition! Seth guides readers on a journey through the neuroscience behind storytelling, how to use it to make yourself clear in a world full of noise, how to work around bias, how to craft an impactful story, and much more. Seth has written a business book for the entertainment generation. Can you educate yourself AND chuckle as you turn page after page? How to Hack Humans proves you can.

The Hacking of the American Mind

Download The Hacking of the American Mind PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101982594
Total Pages : 352 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis The Hacking of the American Mind by : Robert H. Lustig

Download or read book The Hacking of the American Mind written by Robert H. Lustig and published by Penguin. This book was released on 2017-09-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Social Engineering

Download Social Engineering PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119433754
Total Pages : 320 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis Social Engineering by : Christopher Hadnagy

Download or read book Social Engineering written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2018-06-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harden the human firewall against the most current threats Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker’s repertoire—why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly-used techniques that fool even the most robust security personnel, and shows you how these techniques have been used in the past. The way that we make decisions as humans affects everything from our emotions to our security. Hackers, since the beginning of time, have figured out ways to exploit that decision making process and get you to take an action not in your best interest. This new Second Edition has been updated with the most current methods used by sharing stories, examples, and scientific study behind how those decisions are exploited. Networks and systems can be hacked, but they can also be protected; when the “system” in question is a human being, there is no software to fall back on, no hardware upgrade, no code that can lock information down indefinitely. Human nature and emotion is the secret weapon of the malicious social engineering, and this book shows you how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer’s bag of tricks. Examine the most common social engineering tricks used to gain access Discover which popular techniques generally don’t work in the real world Examine how our understanding of the science behind emotions and decisions can be used by social engineers Learn how social engineering factors into some of the biggest recent headlines Learn how to use these skills as a professional social engineer and secure your company Adopt effective counter-measures to keep hackers at bay By working from the social engineer’s playbook, you gain the advantage of foresight that can help you protect yourself and others from even their best efforts. Social Engineering gives you the inside information you need to mount an unshakeable defense.

Cognitive Hack

Download Cognitive Hack PDF Online Free

Author :
Publisher : CRC Press
ISBN 13 : 1498749828
Total Pages : 181 pages
Book Rating : 4.4/5 (987 download)

DOWNLOAD NOW!


Book Synopsis Cognitive Hack by : James Bone

Download or read book Cognitive Hack written by James Bone and published by CRC Press. This book was released on 2017-02-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a broad cross section of research and actual case studies to draw out new insights that may be used to build a benchmark for IT security professionals. This research takes a deeper dive beneath the surface of the analysis to uncover novel ways to mitigate data security vulnerabilities, connect the dots and identify patterns in the data on breaches. This analysis will assist security professionals not only in benchmarking their risk management programs but also in identifying forward looking security measures to narrow the path of future vulnerabilities.

Social Engineering

Download Social Engineering PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118029712
Total Pages : 374 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Social Engineering by : Christopher Hadnagy

Download or read book Social Engineering written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to reveal and dissect the technical aspect of many social engineering maneuvers From elicitation, pretexting, influence and manipulation all aspects of social engineering are picked apart, discussed and explained by using real world examples, personal experience and the science behind them to unraveled the mystery in social engineering. Kevin Mitnick—one of the most famous social engineers in the world—popularized the term “social engineering.” He explained that it is much easier to trick someone into revealing a password for a system than to exert the effort of hacking into the system. Mitnick claims that this social engineering tactic was the single-most effective method in his arsenal. This indispensable book examines a variety of maneuvers that are aimed at deceiving unsuspecting victims, while it also addresses ways to prevent social engineering threats. Examines social engineering, the science of influencing a target to perform a desired task or divulge information Arms you with invaluable information about the many methods of trickery that hackers use in order to gather information with the intent of executing identity theft, fraud, or gaining computer system access Reveals vital steps for preventing social engineering threats Social Engineering: The Art of Human Hacking does its part to prepare you against nefarious hackers—now you can do your part by putting to good use the critical information within its pages.

Mind Hacking

Download Mind Hacking PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1501105663
Total Pages : 240 pages
Book Rating : 4.5/5 (11 download)

DOWNLOAD NOW!


Book Synopsis Mind Hacking by : John Hargrave

Download or read book Mind Hacking written by John Hargrave and published by Simon and Schuster. This book was released on 2017-09-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

Hacking the Human

Download Hacking the Human PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351156861
Total Pages : 234 pages
Book Rating : 4.3/5 (511 download)

DOWNLOAD NOW!


Book Synopsis Hacking the Human by : Ian Mann

Download or read book Hacking the Human written by Ian Mann and published by Routledge. This book was released on 2017-11-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information security is about people, yet in most organizations protection remains focused on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to find technical vulnerabilities, hacking the human is usually sufficient. Ian Mann turns the black art of social engineering into an information security risk that can be understood, measured and managed effectively. The text highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Chapters on vulnerability mapping, developing a range of protection systems and awareness training provide a practical and authoritative guide to the risks and countermeasures that are available. There is a singular lack of useful information for security and IT professionals regarding the human vulnerabilities that social engineering attacks tend to exploit. Ian Mann provides a rich mix of examples, applied research and practical solutions that will enable you to assess the level of risk in your organization; measure the strength of your current security and enhance your training and systemic countermeasures accordingly. If you are responsible for physical or information security or the protection of your business and employees from significant risk, then Hacking the Human is a must-read.

Hacking Darwin

Download Hacking Darwin PDF Online Free

Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492670103
Total Pages : 251 pages
Book Rating : 4.4/5 (926 download)

DOWNLOAD NOW!


Book Synopsis Hacking Darwin by : Jamie Metzl

Download or read book Hacking Darwin written by Jamie Metzl and published by Sourcebooks, Inc.. This book was released on 2019-04-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A gifted and thoughtful writer, Metzl brings us to the frontiers of biology and technology, and reveals a world full of promise and peril." — Siddhartha Mukherjee MD, New York Times bestselling author of The Emperor of All Maladies and The Gene A groundbreaking exploration of genetic engineering and its impact on the future of our species from leading geopolitical expert and technology futurist, Jamie Metzl. At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race. Enter the laboratories where scientists are turning science fiction into reality. In this captivating and thought-provoking nonfiction science book, Jamie Metzl delves into the ethical, scientific, political, and technological dimensions of genetic engineering, and shares how it will shape the course of human evolution. Cutting-edge insights into the field of genetic engineering and its implications for humanity's future Explores the transformative power of genetic technologies and their potential to reshape human life Examines the ethical considerations surrounding genetic engineering and the choices we face as a species Engaging narrative that delves into the scientific breakthroughs and real-world applications of genetic technologies Provides a balanced perspective on the promises and risks associated with genetic engineering Raises thought-provoking questions about the future of reproduction, human health, and our relationship with nature Drawing on his extensive background in genetics, national security, and foreign policy, Metzl paints a vivid picture of a world where advancements in technology empower us to take control of our own evolution, but also cautions against the pitfalls and ethical dilemmas that could arise if not properly managed. Hacking Darwin is a must-read for anyone interested in the intersection of science, technology, and humanity's future.

Hacking Life

Download Hacking Life PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262538997
Total Pages : 217 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Hacking Life by : Joseph M. Reagle, Jr.

Download or read book Hacking Life written by Joseph M. Reagle, Jr. and published by MIT Press. This book was released on 2020-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?

Hacking the Hacker

Download Hacking the Hacker PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119396220
Total Pages : 320 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!


Book Synopsis Hacking the Hacker by : Roger A. Grimes

Download or read book Hacking the Hacker written by Roger A. Grimes and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.

Unmasking the Social Engineer

Download Unmasking the Social Engineer PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118608577
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!


Book Synopsis Unmasking the Social Engineer by : Christopher Hadnagy

Download or read book Unmasking the Social Engineer written by Christopher Hadnagy and published by John Wiley & Sons. This book was released on 2014-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to identify the social engineer by non-verbal behavior Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding non-verbal communications with the knowledge of how social engineers, scam artists and con men use these skills to build feelings of trust and rapport in their targets. The author helps readers understand how to identify and detect social engineers and scammers by analyzing their non-verbal behavior. Unmasking the Social Engineer shows how attacks work, explains nonverbal communications, and demonstrates with visuals the connection of non-verbal behavior to social engineering and scamming. Clearly combines both the practical and technical aspects of social engineering security Reveals the various dirty tricks that scammers use Pinpoints what to look for on the nonverbal side to detect the social engineer Sharing proven scientific methodology for reading, understanding, and deciphering non-verbal communications, Unmasking the Social Engineer arms readers with the knowledge needed to help protect their organizations.

The Cyber Effect

Download The Cyber Effect PDF Online Free

Author :
Publisher : Spiegel & Grau
ISBN 13 : 0812997859
Total Pages : 402 pages
Book Rating : 4.8/5 (129 download)

DOWNLOAD NOW!


Book Synopsis The Cyber Effect by : Mary Aiken

Download or read book The Cyber Effect written by Mary Aiken and published by Spiegel & Grau. This book was released on 2016 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From one of the world's leading experts in cyberpsychology--a discipline that combines psychology, forensics, and technology--comes a groundbreaking exploration of the impact of technology on human behavior. In the first book of its kind, Mary Aiken applies her expertise in cyber-behavioral analysis to a range of subjects, including criminal activity on the Deep Web and Darknet; deviant behavior; Internet addictions; the impact of technology on the developing child; teenagers and the Web; cyber-romance and cyber-friendships; cyberchondria; the future of artificial intelligence; and the positive effects on our digital selves, such as online altruism"--

The Hacked World Order

Download The Hacked World Order PDF Online Free

Author :
Publisher : PublicAffairs
ISBN 13 : 161039416X
Total Pages : 320 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis The Hacked World Order by : Adam Segal

Download or read book The Hacked World Order written by Adam Segal and published by PublicAffairs. This book was released on 2016-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of The Hacked World Order, cybersecurity expert Adam Segal offers unmatched insight into the new, opaque global conflict that is transforming geopolitics. For more than three hundred years, the world wrestled with conflicts between nation-states, which wielded military force, financial pressure, and diplomatic persuasion to create "world order." But in 2012, the involvement of the US and Israeli governments in Operation "Olympic Games," a mission aimed at disrupting the Iranian nuclear program through cyberattacks, was revealed; Russia and China conducted massive cyber-espionage operations; and the world split over the governance of the Internet. Cyberspace became a battlefield. Cyber warfare demands that the rules of engagement be completely reworked and all the old niceties of diplomacy be recast. Many of the critical resources of statecraft are now in the hands of the private sector, giant technology companies in particular. In this new world order, Segal reveals, power has been well and truly hacked.

Secrets and Lies

Download Secrets and Lies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119092434
Total Pages : 453 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Secrets and Lies by : Bruce Schneier

Download or read book Secrets and Lies written by Bruce Schneier and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anniversary edition which has stood the test of time as a runaway best-seller provides a practical, straight-forward guide to achieving security throughout computer networks. No theory, no math, no fiction of what should be working but isn't, just the facts. Known as the master of cryptography, Schneier uses his extensive field experience with his own clients to dispel the myths that often mislead IT managers as they try to build secure systems. A much-touted section: Schneier's tutorial on just what cryptography (a subset of computer security) can and cannot do for them, has received far-reaching praise from both the technical and business community. Praise for Secrets and Lies "This is a business issue, not a technical one, and executives can no longer leave such decisions to techies. That's why Secrets and Lies belongs in every manager's library."-Business Week "Startlingly lively....a jewel box of little surprises you can actually use."-Fortune "Secrets is a comprehensive, well-written work on a topic few business leaders can afford to neglect."-Business 2.0 "Instead of talking algorithms to geeky programmers, [Schneier] offers a primer in practical computer security aimed at those shopping, communicating or doing business online-almost everyone, in other words."-The Economist "Schneier...peppers the book with lively anecdotes and aphorisms, making it unusually accessible."-Los Angeles Times With a new and compelling Introduction by the author, this premium edition will become a keepsake for security enthusiasts of every stripe.

Brand Hacks

Download Brand Hacks PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1576878023
Total Pages : 242 pages
Book Rating : 4.5/5 (768 download)

DOWNLOAD NOW!


Book Synopsis Brand Hacks by : Emmanuel Probst

Download or read book Brand Hacks written by Emmanuel Probst and published by Simon and Schuster. This book was released on 2021-09-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.