Analytics of Life

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Author :
Publisher : NLITX
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4./5 ( download)

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Book Synopsis Analytics of Life by : Mert Damlapinar

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Get Big Fast and Do More Good

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544114485
Total Pages : 245 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Get Big Fast and Do More Good by : Ido Leffler

Download or read book Get Big Fast and Do More Good written by Ido Leffler and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories, inspiration, and practical advice on how entrepreneurs can grow their companies rapidly without sacrificing their ethics (or Mother Earth), from the founders of Yes To, the #2 natural beauty brand in the U.S. after only a few short years.

How to Get the Most Out of Trade Shows

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Author :
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis How to Get the Most Out of Trade Shows by : Steve Miller

Download or read book How to Get the Most Out of Trade Shows written by Steve Miller and published by N T C Business Books. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting

Trade Show and Event Marketing

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Author :
Publisher : Texere
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Trade Show and Event Marketing by : Ruth P. Stevens

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

The Complete Idiot's Guide to Trade Shows

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Publisher : Penguin
ISBN 13 : 9781592578443
Total Pages : 340 pages
Book Rating : 4.5/5 (784 download)

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Book Synopsis The Complete Idiot's Guide to Trade Shows by : Linda Musgrove

Download or read book The Complete Idiot's Guide to Trade Shows written by Linda Musgrove and published by Penguin. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

The Ultimate Sales Machine

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Publisher : Penguin
ISBN 13 : 1101218339
Total Pages : 284 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Ultimate Sales Machine by : Chet Holmes

Download or read book The Ultimate Sales Machine written by Chet Holmes and published by Penguin. This book was released on 2007-06-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Guerrilla Trade Show Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Guerrilla Trade Show Selling by : Jay Conrad Levinson

Download or read book Guerrilla Trade Show Selling written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1997-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

Powerful Exhibit Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470675497
Total Pages : 323 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Powerful Exhibit Marketing by : Barry Siskind

Download or read book Powerful Exhibit Marketing written by Barry Siskind and published by John Wiley & Sons. This book was released on 2010-02-23 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.

Customer Success

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Publisher : John Wiley & Sons
ISBN 13 : 1119167965
Total Pages : 256 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Customer Success by : Nick Mehta

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Exhibitions, Trade Fairs and Industrial Events

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Author :
Publisher : Routledge
ISBN 13 : 1315415275
Total Pages : 253 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Exhibitions, Trade Fairs and Industrial Events by : Warwick Frost

Download or read book Exhibitions, Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

The Social Trade Show

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Author :
Publisher : Que Publishing
ISBN 13 : 013291803X
Total Pages : 494 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis The Social Trade Show by : Traci Browne

Download or read book The Social Trade Show written by Traci Browne and published by Que Publishing. This book was released on 2012-05-31 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn't). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets. Discover how to: * Create goals, measurable objectives, and strategies * Identify the tools and techniques most likely to work for you * Integrate social media and virtual events with existing pre-show, at-show and post-show tactics * Avoid older "virtual" techniques that have been proven to fail * Make the most of live streaming, video interviewing, mobile polling, and other innovations * Expand and enhance your community of customers and prospects year-round * Demonstrate the value of social media to key decision-makers

Flying Cars, Zombie Dogs, and Robot Overlords

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1630762407
Total Pages : 265 pages
Book Rating : 4.6/5 (37 download)

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Book Synopsis Flying Cars, Zombie Dogs, and Robot Overlords by : Charles Pappas

Download or read book Flying Cars, Zombie Dogs, and Robot Overlords written by Charles Pappas and published by Rowman & Littlefield. This book was released on 2017-11-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every time you chew a stick of Juicy Fruit, eat a hamburger, slip on a nylon, plug your phone into a wall socket, flick on a TV, withdraw money from an ATM, lick an ice-cream cone, switch on a computer, ride an escalator, play a DVR, watch a movie about dinosaurs, or pop a tranquilizer, you’re doing something that originated at a world’s fair or trade expo. In fact, each new technology and every novel product that rocked America and rolled the world, from the Colt revolver and the Corvette to fax machines and flush toilets, started at trade fairs, a $100 billion industry that includes world expos, trade shows, and state fairs. More than just promoting material things, however, trade fairs popularized and evangelized every social movement and cultural concept, too, including Manifest Destiny, the closing of the frontier, Nudism, Nazism, Fascism, eugenics, female suffrage, temperance, and technocracy. While there have been notable works on world’s fairs by Robert Rydell, Erik Larsen, Erik Mattie, and others, they only capture a fragment of the whole mosaic of these shows—a mosaic that makes the glitziest Las Vegas spectacle look like an Amish barn-raising. This amusing book covers, for example, the World’s Fair that featured a nudist colony (1935); Salvador Dali’s half-naked lobster women, their virtue barely secured by well-placed crustaceans (1939); a model of the Liberty Bell made of Oranges (1893); one of Thomas Edison’s lesser-known inventions, the prefabricated concrete home (1907); and the Bayer Company’s experiment with selling heroin. More memorable and culturally iconic debuts discussed here include electricity, radios, the Volkswagen and the Corvette, television, the X-ray machine, air conditioning, and even nylon stockings. Dozens of short, illustrated chapters take the reader through over 150 years of world and trade fairs, from the vibrators displayed by sexual health advocates at the 1900 World’s Fair to the first true IMAX film at Expo ’70 in Japan.

Finding New Ways to Engage and Satisfy Global Customers

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Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 921 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Finding New Ways to Engage and Satisfy Global Customers by : Patricia Rossi

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Meeting and Event Planning For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118053249
Total Pages : 389 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Meeting and Event Planning For Dummies by : Susan Friedmann

Download or read book Meeting and Event Planning For Dummies written by Susan Friedmann and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch! Praise for Meeting & Event Planning For Dummies "Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates "A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP

I'll Be Back

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Author :
Publisher : Sound Wisdom
ISBN 13 : 1640953027
Total Pages : 217 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis I'll Be Back by : Shep Hyken

Download or read book I'll Be Back written by Shep Hyken and published by Sound Wisdom. This book was released on 2021-09-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition. In I’ll Be Back you will learn… How to design and create an experience that gets customers to return, again and again The one trackable trend that leaders must monitor every morning The difference between repeat customers and loyal customers How to build the I’ll Be Back culture How delivering an amazing customer experience is within the reach of every organization The two simple words that are the secret to every customer service program Why most “loyalty programs” fail to create customer loyalty How to personalize the customer experience Why setting up or expanding self-service and digital customer service choices are is a must, not an option Ten loyalty killers that can terminate your relationship with your customers And much more! This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”

Trade Shows in the Globalizing Knowledge Economy

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0199643083
Total Pages : 343 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Trade Shows in the Globalizing Knowledge Economy by : Harald Bathelt

Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Build a Better Trade Show Image

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Author :
Publisher :
ISBN 13 : 9780971290518
Total Pages : 332 pages
Book Rating : 4.2/5 (95 download)

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Book Synopsis Build a Better Trade Show Image by : Marlys K. Arnold

Download or read book Build a Better Trade Show Image written by Marlys K. Arnold and published by . This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: