How to Generate More Leads, Customers and Profits!

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Publisher :
ISBN 13 : 9781500843038
Total Pages : 180 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis How to Generate More Leads, Customers and Profits! by : Rick Erling

Download or read book How to Generate More Leads, Customers and Profits! written by Rick Erling and published by . This book was released on 2014-08-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Your Business Need to Generate More Leads, Attract More Customers or Clients and Make More Money? Not making enough money in your business and feel like you are completely confusing 'being busy with being successful'? Find out how to make your business more profitable by the President and Lead Generation Specialist of Business Growth U.S. Rick Erling is the author and a recognized leader of a new generation in strategic sales and marketing success and leadership. In this book he outlines proven strategies that help businesses develop and execute the money making activities that they need to do every day to sell more in less time. By reading the book "How to Generate More Leads, Customers and Profits!" you'll discover how to... * Generate Unlimited Leads * Let Marketing Do The Heavy Lifting * Create a Powerful Offer * Use Scripts to Increase Sales * Generate Immediate Sales * Double your Referrals * Create Value and Make 1 + 1 = 3 * Increase Your Profitability * Profit through Time Management * Systematize Your Business Rick has an extensive business background ranging from numerous start-ups and small businesses to medium size companies and Fortune 500 corporations. He currently works with several diverse organizations helping them to out-smart, out-market and out-sell their competition. Rick's unique ability to 'think outside the box' makes him a popular resource for many small to medium sized corporations. The strategies outlined in this book have helped CEO's, entrepreneurs, business owners and independent professionals with the same result - established proven sales and marketing strategies and more business profits!Follow the advice and easy to implement strategies outlined in this 180 page book and you too will benefit by making more money with your business.

More Leads, Customers and Profits!

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Author :
Publisher : CreateSpace
ISBN 13 : 9781500638528
Total Pages : 178 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis More Leads, Customers and Profits! by : Rick Erling

Download or read book More Leads, Customers and Profits! written by Rick Erling and published by CreateSpace. This book was released on 2014-07-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business need to generate more leads, attract more customers or clients and make more money? Not making enough money in your business and feel like you are completely confusing 'being busy with being successful'? Find out how to make your business more profitable by the President and Lead Generation Specialist of Business Growth U.S. Rick Erling is the author and a recognized leader of a new generation in strategic sales and marketing success and leadership. In this book he outlines proven strategies that help businesses develop and execute the money making activities that they need to do every day to sell more in less time. By reading the book "More Leads, Customers and Profits!" you'll discover how to... * Generate Unlimited Leads * Let Marketing Do The Heavy Lifting * Create a Powerful Offer * Use Scripts to Increase Sales * Generate Immediate Sales * Double your Referrals * Create Value and Make 1 + 1 = 3 * Increase Your Profitability * Profit through Time Management * Systematize Your Business Rick has an extensive business background ranging from numerous start-ups and small businesses to medium size companies and Fortune 500 corporations. He currently works with several diverse organizations helping them to out-smart, out-market and out-sell their competition. Rick's unique ability to 'think outside the box' makes him a popular resource for many small to medium sized corporations. The strategies outlined in this book have helped CEO's, entrepreneurs, business owners and independent professionals with the same result - established proven sales and marketing strategies and more business profits! Follow the advice and easy to implement strategies outlined in this 178 page book and you too will benefit by making more money with your business.

Successful Ways To Get More MLM Customers

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.4/5 (543 download)

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Book Synopsis Successful Ways To Get More MLM Customers by : Gayle Dumez

Download or read book Successful Ways To Get More MLM Customers written by Gayle Dumez and published by . This book was released on 2021-08-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a time where generating network marketing leads has become easier than ever before. Long gone are the days where you would have to go knocking from door to door or scouring the mall for people to talk to. The invention of the internet has been a game-changer, not only for network marketing businesses but for all businesses in general. Times are changing rapidly and it's easy to miss something in the blink of an eye if you don't keep up. Now there is a multitude of powerful ways one can generate MLM leads both online and offline. In this book, I give you some valuable advice on how to prepare before you market for leads, how not to generate leads, and ways you can find the best leads/ This book will teach you an easy-to-learn system, plus the exact "time-tested" scripts that the professionals use to ensure their success when contacting prospects by phone. YOU WILL DISCOVER AND LEARN" -The inside scoop on buying a home business or MLM leads -How to get prospects to return your calls -How to connect quickly and create rapport with prospects -How to get prospects to agree to review your presentation -How to become an "objections-handling Ninja" -How to effectively close your prospects to the next steps -How to have more fun and enjoy prospecting for new business You'll gain powerful new skills that can quickly help you create more customers, engage new team members, and experience less frustration. It's time to have fun and be more profitable! Buy this book now.

LinkedIn for Business

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Author :
Publisher : Que Publishing
ISBN 13 : 0133048039
Total Pages : 353 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis LinkedIn for Business by : Brian Carter

Download or read book LinkedIn for Business written by Brian Carter and published by Que Publishing. This book was released on 2012-07-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes, generate more qualified leads, and build sales in powerful new ways! Through case studies, Carter reveals how innovative businesses of all types are achieving amazing results with LinkedIn and teaches specific, actionable lessons you can apply right now. Whether you’re an advertising expert, content marketer, sales professional, PR pro, B2B executive, or social media specialist, LinkedIn offers you far more power than you may realize--and this book will help you leverage all of it! YOU’LL LEARN HOW TO Identify the fastest, easiest ways to profit from LinkedIn Apply today’s 15 most valuable Internet marketing principles to your LinkedIn presence Network for dollars, with this book’s proven six-step relationship-building process Find hot prospects through quick LinkedIn prospecting and introductions Use LinkedIn as a “passive prospecting platform”: Generate more leads without more work! Attract “mega-leads” through LinkedIn Answers, Events, and Groups Strengthen brand awareness and spread key messages Leverage content marketing (infographics and more) to boost brand awareness and generate more leads Accelerate your sales cycle with LinkedIn Improve your lead funnel and ensure that prospects are qualified before they talk to salespeople Establish efficient weekly LinkedIn marketing routines Optimize LinkedIn ad campaigns to maximize clicks, leads, and sales

Market Smart

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Author :
Publisher : AuthorHouse
ISBN 13 : 1477227784
Total Pages : 215 pages
Book Rating : 4.4/5 (772 download)

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Book Synopsis Market Smart by : Lisa Shepherd

Download or read book Market Smart written by Lisa Shepherd and published by AuthorHouse. This book was released on 2012 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don't have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It's for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It's also for all the B2B company administrators and coordinators who aren't marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You'll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Lead Magnet

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781484070772
Total Pages : 146 pages
Book Rating : 4.0/5 (77 download)

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Book Synopsis Lead Magnet by : Charlie Hutton

Download or read book Lead Magnet written by Charlie Hutton and published by Createspace Independent Pub. This book was released on 2013-04-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How To Get All The Leads You'll Ever Need For Your Business!. . . And I Mean Hot, Qualified Leads That Are Guaranteed To Blow The Lid Off Your Sales And Profits! Discover the hidden insider secrets that allow small to medium sized business owners to make record sales during this economic downturn. This book allows you to ethically steal their secrets and begin profiting in your business...Immediately! Inside you'll find 43 foolproof strategies that give the everyday business owner an incredible opportunity to peak behind the curtain and see how the most successful businesses consistently make huge profits with their marketing. Your will discover: How to guarantee that your business stands heads and shoulders above your competition, so prospects will be excited to buy from you. Quick, easy and cheap ways to advertise your business promotions and sales. Real-life proven examples of how you can create a continual stream of fresh and eager leads.

The Six Figure Sales Funnel

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Author :
Publisher : Createspace Indie Pub Platform
ISBN 13 : 9781450543651
Total Pages : 152 pages
Book Rating : 4.5/5 (436 download)

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Book Synopsis The Six Figure Sales Funnel by : Tanner Larsson

Download or read book The Six Figure Sales Funnel written by Tanner Larsson and published by Createspace Indie Pub Platform. This book was released on 2010-02-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Your Business Have A Sales Funnel? With straightforward advice, marketing expert Tanner Larsson will show you how some of the worlds most successful companies use automated sales funnels to generate leads, increase customer value and skyrocket profits virtually free. Learn the open "Secret" of the Marketing Funnel. This is the most fundamental and important concepts behind all forms of direct marketing. Without it your business is floundering. How would you feel about converting more of your leads into customers? That's one of the first goals of improving overall profits from your pipeline and how about dramatically increasing the instant value of each customer. Why settle for $100 per customer when you could get $185? The Six Figure Method is a proven concept that works both online and offline. It's based on other systems that have been proven to work for their respective businesses - systems that are quietly making their owners fortunes in profits and business growth. It's adaptable. You'll be able to insert your own steps, as well as the methods used by your coaches and mentors. It contains little known strategies and tactics used by the top moneymaking doers. It's designed so you can focus more on the methods that give you the best results. You can start getting results right away, while still employing strategies for long-term growth. You can start it on a shoestring budget or a larger investment (plus use the 'ol time versus money trade-off). A sales funnel is a specialized marketing system and when you have a system in place, you're positioned to grow your business both over the short and long term. A system removes you from the time-consuming operations tasks and lets you focus on growing your business. The marketing system, in our case, deals with the end-to-end system of marketing, profit centers, and ROI. Everything that can possibly affect the three ways above to grow your business is part of the sales funnel.

Marketing For Business

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Marketing For Business by : Sherril Zeitler

Download or read book Marketing For Business written by Sherril Zeitler and published by Independently Published. This book was released on 2021-08-21 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for 3 months or 30 years, there is always room for improvement. In this book, you'll learn exactly how you can make more money in less time from your business by using seven very effective marketing strategies that have added extra profits to almost any business - no matter what the industry. You'll learn a proven 'step-by-step' system that can easily increase the profitability of your business by 50% or more within the next 6-12 months, and with little or no more marketing costs than you're spending now. You'll learn how to create, design, master-mind, implement and manage these seven profit-producing concepts and strategies into your business to get you more prospects, customers, sales, and profits. If you're looking to grow your business profits, then you'll find this book very valuable in helping you make more money, without working harder, and in less time than you're spending now. In it, you'll discover how to grow your business profits by: * attracting more leads and prospects to your business * converting more prospects to customers for your business, and * increasing the lifetime profit value of your current and new customers by increasing the average dollars per sale, and increasing the frequency that they purchase from you Plus, you'll learn these seven important marketing secrets that most business owners never systematically program into their business for consistent results: 1. How to clearly state the exact 'reasons why people should do business with you rather than any of your competitors 2. How to improve your current marketing approach for quick profits 3. Three secrets to getting more profits out of your current customers 4. How to set up joint venture alliances with other business owners - a a mutually beneficial way to easily harvest more profits by working together with others 5. How to use targeted direct marketing to get new customers who are eager and willing to do business with you 6. How to get more results from your advertising dollars - your advertising is costing you the same whether it brings in a little or a lot here's how to get more business in the door with no more expense 7. How to drive your competition absolutely crazy by using FREE marketing concepts - don't pay for advertising, when you can get it for FREE

How to Generate a Flood of Leads, Customers and Profits for Your Appliance Repair Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974361472
Total Pages : 86 pages
Book Rating : 4.3/5 (614 download)

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Book Synopsis How to Generate a Flood of Leads, Customers and Profits for Your Appliance Repair Business by : Marlon Thomas

Download or read book How to Generate a Flood of Leads, Customers and Profits for Your Appliance Repair Business written by Marlon Thomas and published by Createspace Independent Publishing Platform. This book was released on 2017-12-02 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your appliance repair business struggling to get quality customers who respect you as a professional and won't haggle over fees? The old economy is gone forever. Today's consumers are extremely demanding and appliance repair companies like yours must earn their business. Your appliance repair company needs an edge over the competition, simply put.... you must be better. How To Generate A Flood Of Leads, Customers And Profits For Your Appliance Repair Business, Reveals: - How to adapt to consumers in today's economy even if you don't know anything about Facebook, Yelp, Twitter or any type of traditional appliance repair marketing. - How to avoid being an advertising victim (by overpaying for useless appliance repair advertising and marketing that fails to produce results!) - The best low cost or NO COST sources to find appliance repair leads, today! - Why Google Maps can be your best friend, even if you don't have an appliance repair website. - WARNING: If you're already running a Google Adwords campaign, you could be losing leads - and money - by overpaying and attracting the WRONG prospects! - How to quickly and easily use Yelp to get FREE customers! - The dirty little secret about CraigsList - Buying leads? How to avoid getting RIPPED OFF by the giant appliance repair lead generation companies. - What's your average customer worth? The answer may shock you!

Profits Guide With Laser Target Marketing Strategy

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Author :
Publisher : Estalontech
ISBN 13 : 8834153766
Total Pages : pages
Book Rating : 4.8/5 (341 download)

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Book Synopsis Profits Guide With Laser Target Marketing Strategy by : Hillary Scholl

Download or read book Profits Guide With Laser Target Marketing Strategy written by Hillary Scholl and published by Estalontech. This book was released on 2019-07-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving laser targeted traffic & boost sales and profits Laser targeted marketing is the best technique that gives marketers the opportunity to target specific audience as per their niche, and if not given adequate importance to, it can be hazardous in a number of ways. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis. Let’s check out some fascinating case studies from industry leaders that are using laser targeted marketing- German global automobile leader Mercedes Benz has about 298,700 employees and a revenue of 168 Billion Euros in 2018 American multinational retail corporation Walmart employees more than 2,300,000 people and has a revenue of more than $500 Million. Telecom giant Apple is valued at $300 Billion American fast food giant McDonald’s is valued at over $21 Billion worldwide. American multinational tech powerhouse Microsoft has a valuation of above $110 Billion**. Truly, that’s just a small piece of the immense possibilities that it holds for business owners of all shapes and sizes. Yes, benefits are getting BIGGER AND BIGGER, so the opportunity to drive targeted traffic & promote your offers to increase sales & profits And you know what the best part is, now you don’t need to worry about the complexities and high cost involved in mastering these techniques. I have this revolutionary blueprint that takes you by the hand and ushers you safely through the complete process fast and easy with the ultimate …Profits Guide With Laser Target Marketing Strategy This step-by-step training guide will take you by the hand and teach you how to use laser-targeted marketing for generating targeted traffic to get better conversions, leads, sales. With its proper use, you can reach out to your specific audience to increase your profits. You’ll discover proven and tested tricks to focus on your target market and convert them into your brand loyalists to boost sales and profits. All the efforts for boosting your business by harnessing the MASSIVE power of this marketing technique has been taken care of on our end. You just need to apply these proven strategies and get your business way above your competitors. Making the most from Laser Targeted Marketing for your business does not need the application of any HI-TECH Formula. You just need to apply our SIMPLE & PROVEN techniques in the correct way and let your profits reach their peak. Most methods out there require you to spend countless hours and get miniscule results in return. With our ready to use training guide, all that will become passé. I've developed this so you can create profit-driving Laser Targeted Marketing campaigns and get higher ROI for your marketing efforts easily and quickly. The only way you will not succeed is by NOT TAKING ACTION

The Ultimate LinkedIn Sales Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119787890
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071491767
Total Pages : 237 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by : Brian Carroll

Download or read book Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI written by Brian Carroll and published by McGraw Hill Professional. This book was released on 2010-06-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Markup & Profit

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Author :
Publisher : Craftsman Book Co
ISBN 13 : 9781572180710
Total Pages : 316 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis Markup & Profit by : Michael Stone

Download or read book Markup & Profit written by Michael Stone and published by Craftsman Book Co. This book was released on 1999-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.

You Should Test That

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

The B2B Social Media Book

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Conversational Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119541891
Total Pages : 224 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Conversational Marketing by : David Cancel

Download or read book Conversational Marketing written by David Cancel and published by John Wiley & Sons. This book was released on 2019-01-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.

Business to Business Direct Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232430
Total Pages : 424 pages
Book Rating : 4.2/5 (324 download)

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Book Synopsis Business to Business Direct Marketing by : Robert W. Bly

Download or read book Business to Business Direct Marketing written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.