Market Smart

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Publisher : AuthorHouse
ISBN 13 : 1477227784
Total Pages : 215 pages
Book Rating : 4.4/5 (772 download)

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Book Synopsis Market Smart by : Lisa Shepherd

Download or read book Market Smart written by Lisa Shepherd and published by AuthorHouse. This book was released on 2012 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B companies aren't often natural-born marketers. Marketing isn't a core competence or even a comfort zone for many of them. But with more global competition and new ways of doing business, B2B companies now have the opportunity – and the necessity – to get smart about marketing. They have the opportunity to capitalize on marketing to enhance awareness of their products and services, gain new customers and increase their profits. This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory. It equips you with the fundamentals of marketing and the tactics that will help you achieve powerful results. The book is written for all the B2B companies who don't have multi-million dollar marketing budgets, and might never have had a marketing plan or a dedicated marketer. It's for leaders of B2B companies who (whether they want to or not) wear the marketing hat for their business. It's also for all the B2B company administrators and coordinators who aren't marketers by training but become marketers by delegation. The book is a comprehensive guide that covers the critical elements of successful B2B marketing in a single source. You'll learn how to: • Develop a B2B marketing strategy with a practical 3-step process • Identify what B2B customers really want and what will make your company stand out • Choose the right B2B marketing tactics for your organization • Create a realistic action plan • Set goals • Budget and manage B2B marketing activities • Implement effectively If you work in a B2B company and want to put marketing to work and gain customers and increase your profits, this book is for you.

Market Smart

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Author :
Publisher : Harper Collins
ISBN 13 : 0061697141
Total Pages : 232 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis Market Smart by : Jim Gilmarten

Download or read book Market Smart written by Jim Gilmarten and published by Harper Collins. This book was released on 2009-05-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions. Most graphic design books focus on what designers are creating - logos, brochures, product packaging, etc. Market Smart has a fresh perspective by focusing instead on who they are creating for. Effective age, gender, and lifestyle specific designs from around the world are featured. Readers learn how designers use the tastes, trends, and backgrounds of consumers to market their products specifically for them. Chapters are divided by both demographics and psychographics. Demographic chapters include introductions by successful designers, marketers, and industry leaders. A complete index is also included.

Stock Market Smart

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Publisher : Millbrook Press
ISBN 13 : 9780761321132
Total Pages : 72 pages
Book Rating : 4.3/5 (211 download)

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Book Synopsis Stock Market Smart by : Eileen Nixon McGowan

Download or read book Stock Market Smart written by Eileen Nixon McGowan and published by Millbrook Press. This book was released on 2002-01-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the stock market and how it works, and discusses types of investments, investment strategies, understanding the financial section, developing a portfolio, trading, long-term goals, balance, and related topics.

Your Smart Retail Market Strategy Book

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Publisher : Partridge Publishing Singapore
ISBN 13 : 1482881802
Total Pages : 428 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis Your Smart Retail Market Strategy Book by : Ho Eng Wah

Download or read book Your Smart Retail Market Strategy Book written by Ho Eng Wah and published by Partridge Publishing Singapore. This book was released on 2017-01-20 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization. Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset.

Engagement Fundraising

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Publisher :
ISBN 13 : 9781732262812
Total Pages : 186 pages
Book Rating : 4.2/5 (628 download)

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Book Synopsis Engagement Fundraising by : Greg Warner

Download or read book Engagement Fundraising written by Greg Warner and published by . This book was released on 2018-09-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE TIME HAS COME This book is for you if you know your job is getting harder because donor expectations have changed, the old orthodoxies and conventions don't work anymore, and competition for the charitable dollar is growing. Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. With Engagement Fundraising, you can be the fundraiser you want to be, helping wealthy and legacy-minded individuals find meaning in their lives through giving. The key is in leveraging smart strategies and powerful technologies to engage your supporters with highly relevant, captivating, respectful communications. Try Engagement Fundraising and the results will speak for themselves.

Smart Markets for Water Resources

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Author :
Publisher : Springer
ISBN 13 : 331955008X
Total Pages : 313 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Smart Markets for Water Resources by : John F. Raffensperger

Download or read book Smart Markets for Water Resources written by John F. Raffensperger and published by Springer. This book was released on 2017-04-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is trade in wholesale water so rare, when markets can actively trade bread, tractors, and electricity? This book shows that water markets fail because of high transaction costs, resulting in inefficient allocations and unpredictable environmental effects. To overcome these obstacles, this book proposes a trading mechanism called a smart market. A smart market is an auction cleared with optimization. A smart market can reduce the transaction costs of water trading, while improving the environmental outcomes. The authors show why a smart market for water is needed, how it would work, and how to implement it. The smart market described here uses a hydrology simulation of the water resource, user bids via the internet, and mathematical optimization, to maximize the economic value of water while meeting all environmental constraints. The book provides the background to understand the smart market for water, and the detail to help the reader start working on its application. The book explores topics such as: Why water should be more expensive near sensitive environmental locations, Ways to set initial allocations of water rights, The role of regulatory oversight, The prerequisites of a water market, and How to counter objections to water markets. The culmination of a decade of investigation, this book combines explanation, examples, and detail to inform policymakers, large water users, environmental organizations, researchers, and a thirsty public.

Youtility

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Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Be Smart, Act Fast, Get Rich

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Publisher : John Wiley & Sons
ISBN 13 : 0470075015
Total Pages : 356 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Be Smart, Act Fast, Get Rich by : Charles V. Payne

Download or read book Be Smart, Act Fast, Get Rich written by Charles V. Payne and published by John Wiley & Sons. This book was released on 2007-05-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Be Smart, Act Fast, Get Rich "Charles Payne's book is blunt, provocative, and right on the money. This book is a lot like Charles himself: insightful and to the point. If you have time to read only one book on how to make money . . . this is the book." --Dr. Bob Froehlich, Chairman, Investor Strategy Committee Deutsche Asset Management, and Vice Chairman, DWS Scudder "Be Smart, Act Fast, Get Rich is a book for all investors from first-time stock buyers to seasoned investors. 'Be Smart' suggests you understand the fundamentals of the company you are purchasing. 'Act Fast' suggests that action must be taken if you are going to increase your wealth in the stock market. All too often we find interesting ideas to invest in but never have the confidence to act, only to watch the stock's price rise while others reap the benefits. This book is an easy read, and a must-read for all investors." --Tom Dorsey, President, Dorsey Wright & Associates and author, Point & Figure Charting "You should buy this book just for the super job Charles does in explaining everything you need to know about charts, graphs, and the other 'voodoo' of technical analysis that he makes so simple to understand. Charles really gives you a street fighter's education in the markets . . . I wish his book was around twenty-five years ago . . . it would have saved me millions in market mistakes I've made." --Tobin Smith, founder and Chairman, ChangeWave Research

Smart Money

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Publisher : Page Publishing Inc
ISBN 13 : 1662439083
Total Pages : 230 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Smart Money by : Stanley H. Teitelbaum Ph.D.

Download or read book Smart Money written by Stanley H. Teitelbaum Ph.D. and published by Page Publishing Inc. This book was released on 2021-09-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Money, Dr. Teitelbaum conveys how to identify and overcome our emotional roadblocks that interfere with successful investing, and he explores ways for people to develop greater trust in their ability to navigate their own investment decisions and to reduce their reliance on financial advisors. We all have personality issues that can become impediments to successful investing in the stock market and lead us into pitfalls, like buying high and selling low, following the herd, and searching for the next guru. Dr. Teitelbaum explains how addressing and overcoming our personal obstacles and implementing a set of guidelines such as distinguishing luck from skill, leaving your ego out of investment decisions, recognizing the value of self-discipline, avoiding self-deception, taming your inner con man and inner critic, and tuning out the media “noise” will enable investors to achieve a greater degree of success. Praise for Smart Money “In this painstakingly researched and well-written book, the clinical psychologist Stan Teitelbaum has applied his craft to something all investors know too well—our emotions, and human foibles often diminish our portfolio results. He takes you through countless cases of common mistakes using markets and the heroes of the past. As you read it, you will personally identify with some of his examples and find yourself saying, “That’s me!” As a result, you are likely to learn some important money-management lessons along the way.” Byron Wien, vice chairman of Blackstone Private Wealth Solutions Group “Stanley Teitelbaum’s disciplined approach to investing is a wise path for individual investors to build wealth over time. His understanding of the stock market’s volatility, its cyclicality, its inherent risks, and its history of performance informs that approach. Dr. Teitelbaum illustrates clearly how our own behavior and our very human impulses often lie at the bottom of our disappointing investment results and how recognizing and controlling our behavior can lead to successful investing.” Al Messina, managing director, Silvercrest Asset Management Group “This is quite an engaging book about psychological perceptions of risk and its relation to stock investing. It should appeal to both financial types and a general audience.” Edward N. Wolff, professor of economics, New York University

Fertilizer Use in African Agriculture

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Author :
Publisher : World Bank Publications
ISBN 13 : 0821368818
Total Pages : 162 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Fertilizer Use in African Agriculture by :

Download or read book Fertilizer Use in African Agriculture written by and published by World Bank Publications. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The good practice guidelines - which form the basis of an interactive policymaker's tool kit included on a CD accompanying the book - relate not only to the more focused problem of encouraging increased fertilizer use by farmers, but also to the broader challenge of creating the type of enabling environment that is needed to support the emergence of efficient, dynamic and commercially viable fertilizer marketing systems."--Jacket.

Remaking the American University

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Publisher : Rutgers University Press
ISBN 13 : 9780813536248
Total Pages : 260 pages
Book Rating : 4.5/5 (362 download)

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Book Synopsis Remaking the American University by : Robert Zemsky

Download or read book Remaking the American University written by Robert Zemsky and published by Rutgers University Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: At one time, universities educated new generations and were a source of social change. Today colleges and universities are less places of public purpose, than agencies of personal advantage. Remaking the American University provides a penetrating analysis of the ways market forces have shaped and distorted the behaviors, purposes, and ultimately the missions of universities and colleges over the past half-century. The authors describe how a competitive preoccupation with rankings and markets published by the media spawned an admissions arms race that drains institutional resources and energies. Equally revealing are the depictions of the ways faculty distance themselves from their universities with the resulting increase in the number of administrators, which contributes substantially to institutional costs. Other chapters focus on the impact of intercollegiate athletics on educational mission, even among selective institutions; on the unforeseen result of higher education's "outsourcing" a substantial share of the scholarly publication function to for-profit interests; and on the potentially dire consequences of today's zealous investments in e-learning. A central question extends through this series of explorations: Can universities and colleges today still choose to be places of public purpose? In the answers they provide, both sobering and enlightening, the authors underscore a consistent and powerful lesson-academic institutions cannot ignore the workings of the markets. The challenge ahead is to learn how to better use those markets to achieve public purposes.

Street Smart Internet Marketing

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Publisher : Street Smart Internet Market
ISBN 13 : 1424319633
Total Pages : 317 pages
Book Rating : 4.4/5 (243 download)

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Book Synopsis Street Smart Internet Marketing by : Justin Michie

Download or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cost-driven Design of Smart Microsystems

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Publisher : Artech House
ISBN 13 : 1608070859
Total Pages : 243 pages
Book Rating : 4.6/5 (8 download)

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Book Synopsis Cost-driven Design of Smart Microsystems by : Michael Niedermayer

Download or read book Cost-driven Design of Smart Microsystems written by Michael Niedermayer and published by Artech House. This book was released on 2011-12 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's professionals are constantly striving to create sensor technology and systems with lower cost and higher efficiency. Miniaturization and standardization have become critical drivers for cost reduction in the design and development process, giving rise to a new era of smart sensors and actuators. These devices contain more components, but normally provide significant cost savings due to wider applicability and mass production. This first-of-its-kind resource presents methods for cost optimization of smart microsystems to help you select highly cost-efficient implementation variants. Written by leading experts, the book offers detailed coverage of the key topics that you need to understand for your work in the field, such as methods for cost estimation, holistic design optimization, a methodology for a cost-driven design, and applied cost optimization. This practical book focuses on fundamental cost influences rather than absolute numbers, helping you appreciate relative values which reflect the competitive advantage of the various design implementations. Moreover, you find specific recommendations on which cost-reduction methods will be most advantageous in varying situations. This forward-looking volume provides keen insight into the underlying factors which drive the current economics and determine future trends of smart microsystems.

World Of 5g, The - Volume 3: Intelligent Home

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Publisher : World Scientific
ISBN 13 : 9811244278
Total Pages : 156 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis World Of 5g, The - Volume 3: Intelligent Home by : Wei Wu

Download or read book World Of 5g, The - Volume 3: Intelligent Home written by Wei Wu and published by World Scientific. This book was released on 2022-04-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the evolution of the intelligent home wired up with 5G technologies supported by Internet of Things (IoT) in the intelligent smart home to integrate most home appliances such as HD TV, home security, and home network equipment into one central hub.

Market Operation for Reactive Power Ancillary Service

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Publisher : Springer Nature
ISBN 13 : 9819969522
Total Pages : 136 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Market Operation for Reactive Power Ancillary Service by : Devika Jay

Download or read book Market Operation for Reactive Power Ancillary Service written by Devika Jay and published by Springer Nature. This book was released on 2024-01-03 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a framework suitable for the design and analysis of market mechanisms suitable for reactive power ancillary service. The book focuses on the formulation of market mechanisms capable of handling the localized nature of reactive power. The book presents tools and methodologies to design a suitable market structure capable of handling the technical challenges associated with the reactive power market like localized nature or reactive power, voltage support requirement, reactive power reserve requirement, and coupling between active reactive power markets. The book also presents techniques suitable for analyzing the market efficiency of different market mechanisms for reactive power ancillary service. The key topics discussed in this book include the relevance and challenges of reactive power ancillary service; the design of market mechanisms; network partitioning techniques to handle the localized nature of reactive power; and analysis of market mechanisms for market efficiency. This book is helpful for researchers and graduate students to know about recent advances in this area. Practitioners find the book helpful for understanding how technological advances can be put into practice and learning from case studies that bring out practical challenges.

Smart Water Technologies and Techniques

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Publisher : John Wiley & Sons
ISBN 13 : 1119078644
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Smart Water Technologies and Techniques by : David A. Lloyd Owen

Download or read book Smart Water Technologies and Techniques written by David A. Lloyd Owen and published by John Wiley & Sons. This book was released on 2018-04-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Insightful Examination of Smart Water Systems and Technology Inland water supplies are under increasing pressure. Climate, social, and demographic change have begun tipping the balance toward demand management, as supplies begins to dwindle. Water and wastewater infrastructure will play a central role in the management of this increasingly valuable resource, and Smart Water Technologies and Techniques: Data Capture and Analysis for Sustainable Water Management provides insight on a key part of the solution. Smart water applications optimise the way water and wastewater services are used, allowing more efficient allocation of limited resources while adding flexibility to the system. Automation, real-time data capture, and rapid interpretation allow utilities and users to monitor, manage, and act on the part of the water cycle that matters to them, minimizing costs of providing service through optimal use of extant assets. This book brings together the core principles, key developments, and current state-of-the-art into a single resource that: Considers smart water within operational, economic, policy, and regulatory contexts Provides a comprehensive overview of the smart water concept and the latest advances in the field Examines key considerations and objections raised to date Discusses the potential value of smart water, from perception to policy Shows how smart water systems can optimize efficiency and flexibility of water and wastewater management Explores future directions for smart water development in the pursuit of balanced supply and demand Although primarily designed for water supply and sanitation, smart water systems may be applied to irrigation, reservoir and dam management, inland water flows, and more, making it a valuable asset as water scarcity begins to spread around the globe. This book answers the questions, assuages concerns, and explains the technology that could revolutionize the way water is accessed and supplied.

Network and System Security

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Author :
Publisher : Springer Nature
ISBN 13 : 3030369382
Total Pages : 740 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Network and System Security by : Joseph K. Liu

Download or read book Network and System Security written by Joseph K. Liu and published by Springer Nature. This book was released on 2019-12-10 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 13th International Conference on Network and System Security, NSS 2019, held in Sapporo, Japan, in December 2019. The 36 full papers and 7 short papers presented together with 4 invited papers in this book were carefully reviewed and selected from 89 initial submissions. The papers cover a wide range of topics in the field, including authentication, access control, availability, integrity, privacy, confidentiality, dependability and sustainability of computer networks and systems.