How To Generate Effective Press Releases For Social Networks

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How to Generate Effective Press Releases for Social Networks

Author : Brian Solis
Publisher : Pearson Education
ISBN 13 : 0131377779
Total Pages : 20 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis How to Generate Effective Press Releases for Social Networks by : Brian Solis

Download or read book How to Generate Effective Press Releases for Social Networks written by Brian Solis and published by Pearson Education. This book was released on 2010-01-12 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

On Startups: Advice and Insights for Entrepreneurs

Author : Dharmesh Shah
Publisher : Hyperink Inc
ISBN 13 : 1614645965
Total Pages : 354 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis On Startups: Advice and Insights for Entrepreneurs by : Dharmesh Shah

Download or read book On Startups: Advice and Insights for Entrepreneurs written by Dharmesh Shah and published by Hyperink Inc. This book was released on 2012-12-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them.

The Truth About Male & Female Markets

Author : Michael R. Solomon
Publisher : FT Press
ISBN 13 : 013247994X
Total Pages : 18 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis The Truth About Male & Female Markets by : Michael R. Solomon

Download or read book The Truth About Male & Female Markets written by Michael R. Solomon and published by FT Press. This book was released on 2010-08-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats. Marketing to men, marketing to women, and marketing to “übersexuals”... Sexual identity is an important component of a consumer’s self-concept. People often conform to their culture’s expectations about how those of their gender should act, dress, or speak. Consider the gender differences that market researchers observe when they compare the food preferences of men to those of women. Women eat more fruit; men are more likely to eat meat. As one food writer put it, “Boy food doesn’t grow. It is hunted or killed...”

I Guarantee It

Author : George Zimmer
Publisher : Simon and Schuster
ISBN 13 : 1582708436
Total Pages : 257 pages
Book Rating : 4.5/5 (827 download)

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Book Synopsis I Guarantee It by : George Zimmer

Download or read book I Guarantee It written by George Zimmer and published by Simon and Schuster. This book was released on 2021-09-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: America knew George Zimmer for one of the most famous slogans in television advertising history: “I guarantee it.” Zimmer rode his promise to lead the Men’s Wearhouse to unimagined success as a retail giant. Now, years removed from his stunning dismissal as leader of the company he founded, I Guarantee It recounts the journey of Zimmer’s rise, the fall of the Men’s Wearhouse, and his personal renewal. For forty-one years, George Zimmer forged a relationship with American men who wanted to like the way they looked without getting too fussy about it. He made them a promise that came straight from the shoulder: “I guarantee it,” he said, and it was ironclad. By the millions, customers walked into The Men’s Wearhouse stores in all fifty states and Canada, where they received “quality, service, and a good price,” where they bought suits, ties, sports coats, and slacks by the tens of billions of dollars. Then a backstabbing — the handpicked board of directors fired Zimmer from the company he had created and developed into the most successful men’s specialty store in world history. Eight years later, Zimmer is back to tell his story: a man raised by a prosperous and loving family, a fun-loving son of the sixties, a merchant, an entrepreneur, a pitchman for the ages. Zimmer’s ouster devastated but did not destroy him. His is a story of hard work and resilience, about a life in business that succeeded beyond belief and followed the Golden Rule. It’s a story that will teach and inspire. He guarantees it.

Interdisciplinary Perspectives on Business Convergence, Computing, and Legality

Author : Khurana, Reema
Publisher : IGI Global
ISBN 13 : 1466642106
Total Pages : 271 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Interdisciplinary Perspectives on Business Convergence, Computing, and Legality by : Khurana, Reema

Download or read book Interdisciplinary Perspectives on Business Convergence, Computing, and Legality written by Khurana, Reema and published by IGI Global. This book was released on 2013-06-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital technologies develop, companies envision new ways to incorporate ever more disparate elements in their products, such as the combination of computing power and telecommunications in modern smart phones. Interdisciplinary Perspectives on Business Convergence, Computing, and Legality investigates the development of convergent and interoperable systems in business environments, with a particular focus on potential legal implications that emerge when a company begins branching out into domains traditionally occupied by suppliers and consumers. Business and law professionalsboth in academia and in practicewill use this book to gain a greater understanding of the growth of convergence in the field of information technologies and how such transformations affect business practices around the world.

The Arts Management Handbook: New Directions for Students and Practitioners

Author : Meg Brindle
Publisher : M.E. Sharpe
ISBN 13 : 0765629577
Total Pages : 370 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis The Arts Management Handbook: New Directions for Students and Practitioners by : Meg Brindle

Download or read book The Arts Management Handbook: New Directions for Students and Practitioners written by Meg Brindle and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether the art form is theater, dance, music, festival, or the visual arts and galleries, the arts manager is the liaison between the artists and their audience. Bringing together the insights of educators and practitioners, this groundbreaker links the fields of management and organizational management with the ongoing evolution in arts management education. It especially focuses on the new directions in arts management as education and practice merge. It uses cases studies as both a pedagogical tool and an integrating device. Separate sections cover Performing and Visual Arts Management, Arts Management Education and Careers, and Arts Management: Government, Nonprofits, and Evaluation. The book also includes a chapter on grants and raising money in the arts.

Fire and Life Safety Educator: Principles and Practice

Author : Marsha Giesler
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284139123
Total Pages : 424 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Fire and Life Safety Educator: Principles and Practice by : Marsha Giesler

Download or read book Fire and Life Safety Educator: Principles and Practice written by Marsha Giesler and published by Jones & Bartlett Learning. This book was released on 2016-11-08 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fire and Life Safety Educator: Principles and Practice, Second Edition Includes Navigate 2 Advantage Access, meets the objectives of NFPA 1035 (2015) for FLSE Levels I, II, III, Public Information Officer, Youth Firesetter Intervention Specialist, and Youth Firesetter Program Manager. It is written for practitioners, managers, and supervisors, as well as for those who are new to the FLSE field, covering fire behavior and prevention, code compliance, community risk reduction, risk assessment, and working with the public. Based solidly on research and proven tactics, it describes community outreach methods, how to effectively teach fire and life safety, and how to market prevention and preparedness messages to all age groups. In-depth instruction advises on developing fire and life safety curricula, objectives, lesson plans, and presentations. This second edition covers all aspects of designing, budgeting for, and managing a fire and life safety program; public relations and persuasion tactics; legal considerations; and best professional practices. The importance of program evaluation and how to conduct evaluation is explained. New chapters are included to address the public information officer role and specific responsibilities, Youth Firesetter intervention strategies, and Youth Firesetter program implementation.

52 Weeks of Sales Success

Author : Ralph R. Roberts
Publisher : John Wiley & Sons
ISBN 13 : 0470393505
Total Pages : 247 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis 52 Weeks of Sales Success by : Ralph R. Roberts

Download or read book 52 Weeks of Sales Success written by Ralph R. Roberts and published by John Wiley & Sons. This book was released on 2009-01-09 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: 52 Weeks of Sales Success, 2nd edition is based on Roberts' series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales-generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. In this second edition, Ralph has expanded and updated the material to address issues important to today's salespeople and reveals his field-proven strategies for selling in the 21st Century: Stop thinking like an employee and start thinking like an entrepreneur Surround yourself with positive people Develop systems and procedures Hire an assistant, so you can concentrate on clients Know your product, yourself, and your client Under-promise, over-deliver Turn problems into opportunities

Casting Revealed

Author : Hester Schell
Publisher : CRC Press
ISBN 13 : 1317359178
Total Pages : 206 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Casting Revealed by : Hester Schell

Download or read book Casting Revealed written by Hester Schell and published by CRC Press. This book was released on 2016-10-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casting is an essential component of any film or video project, but the core skill-set needed to cast effectively is little understood. Casting Revealed: A Guide for Film Directors is a straightforward manual on the art and craft of casting. Here, director Hester Schell offers her insider perspective on casting workflows, industry standards, finding actors, running auditions, what to look for in a performance, contracts, and making offers. This new edition has been updated with fresh interviews with casting directors, full color head shots, new information about online video submissions, and a companion website featuring forms, contracts, and sample scenes for auditions. Gain a fuller understanding of the misunderstood art and craft of casting actors for film and video production. Learn to find the right actors for any production, run auditions, interview actors, effectively judge performances and video submissions, evaluate suitability for a role, discover what it is you need from an actor, view headshots, draft contracts, make offers, and navigate current industry standards, unions, and procedures. This new edition has been updated to include full color sample head shots, new content on online video submissions, listings of casting wesbites, film resources, and film commissions and a companion website featuring interviews with celebrated casting directors from New York, Portland, Boston and Austin, necessary forms, sign-in sheets, contracts, and sample scenes for auditions.

Start a Business in Washington

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083300
Total Pages : 414 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start a Business in Washington by : The Staff of Entrepreneur Media

Download or read book Start a Business in Washington written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-08-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-specific title in Entrepreneur's evergreen SmartStart series shows the reader how to start a business in Washington. The staff of Entrepreneur Media presents essential guidance to aspiring business owners including state-specific rules, regulations, contacts, and statistics. Includes updated forms, worksheets, and tax information.

Successful Social Networking in Public Libraries

Author : Walt Crawford
Publisher : American Library Association
ISBN 13 : 0838911676
Total Pages : 177 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Successful Social Networking in Public Libraries by : Walt Crawford

Download or read book Successful Social Networking in Public Libraries written by Walt Crawford and published by American Library Association. This book was released on 2014 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford’s Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the US, Crawford Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways Offers many examples that will help other libraries establish or refine their own social networking activities Lays out several key questions that libraries should ask themselves, such as “Who do we want to reach?” and “What’s the best way to interact with communities?” Gives libraries guidelines for setting social networking goals and conducting ongoing evaluation Includes illuminating comments from numerous librarians on the front lines of communication Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.

Event Communication

Author : Barbara Mazza
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 191509755X
Total Pages : 259 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Event Communication by : Barbara Mazza

Download or read book Event Communication written by Barbara Mazza and published by Goodfellow Publishers Ltd. This book was released on 2024-02-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.

E-marketing

Author : Raymond D. Frost
Publisher : Routledge
ISBN 13 : 1315506513
Total Pages : 553 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis E-marketing by : Raymond D. Frost

Download or read book E-marketing written by Raymond D. Frost and published by Routledge. This book was released on 2016-06-03 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)

Professional Android

Author : Reto Meier
Publisher : John Wiley & Sons
ISBN 13 : 1118949536
Total Pages : 1205 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Professional Android by : Reto Meier

Download or read book Professional Android written by Reto Meier and published by John Wiley & Sons. This book was released on 2018-08-23 with total page 1205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive developer guide to the latest Android features and capabilities Professional Android, 4th Edition shows developers how to leverage the latest features of Android to create robust and compelling mobile apps. This hands-on approach provides in-depth coverage through a series of projects, each introducing a new Android platform feature and highlighting the techniques and best practices that exploit its utmost functionality. The exercises begin simply, and gradually build into advanced Android development. Clear, concise examples show you how to quickly construct real-world mobile applications. This book is your guide to smart, efficient, effective Android development. Learn the best practices that get more out of Android Understand the anatomy, lifecycle, and UI metaphor of Android apps Design for all mobile platforms, including tablets Utilize both the Android framework and Google Play services

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Author : Brown, Carlton
Publisher : IGI Global
ISBN 13 : 1522554106
Total Pages : 301 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Social Responsibility and Strategic Market Positioning for Organizational Success by : Brown, Carlton

Download or read book Corporate Social Responsibility and Strategic Market Positioning for Organizational Success written by Brown, Carlton and published by IGI Global. This book was released on 2018-07-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.

Disasters 2.0

Author : Adam Crowe
Publisher : CRC Press
ISBN 13 : 1439874433
Total Pages : 321 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Disasters 2.0 by : Adam Crowe

Download or read book Disasters 2.0 written by Adam Crowe and published by CRC Press. This book was released on 2012-04-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging social media and so-called Web 2.0 technologies will continue to have a great impact on the practice and application of the emergency management function in every public safety sector. Disasters 2.0: The Application of Social Media Systems for Modern Emergency Management prepares emergency managers and first responders to successfully appl

Social Media Strategies for Dynamic Library Service Development

Author : Tella, Adeyinka
Publisher : IGI Global
ISBN 13 : 1466674164
Total Pages : 414 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media Strategies for Dynamic Library Service Development by : Tella, Adeyinka

Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.