How To Create Heart Based Hospitality The Future Of The Hotel Hospitality Experience

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How to Create Heart-Based Hospitality: The Future of the Hotel Hospitality Experience

Author : Peter McAlpine
Publisher : Peter McAlpine
ISBN 13 :
Total Pages : 327 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Create Heart-Based Hospitality: The Future of the Hotel Hospitality Experience by : Peter McAlpine

Download or read book How to Create Heart-Based Hospitality: The Future of the Hotel Hospitality Experience written by Peter McAlpine and published by Peter McAlpine. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows hoteliers how to create a spirit of hospitality that is impossible to create with the globally pervasive, standards manual-based concept of SOP-Customer Satisfaction. Heart-Based Hospitality is an energetic and spiritual concept of hospitality, and it provides a completely new direction in hospitality. It is based on creating an ever-increasing spirit of unconditional love, Metta loving-kindness, compassion, and heart-warming care, which are the forgotten essence of hospitality. By working with energy, especially heart energy, and by developing the spiritual capacity of the staff you can create limitless levels of spiritual and energetic hospitality far above the traditional SOP-Customer Satisfaction ceiling. As you develop Heart-Based Hospitality you can increase the softness, gentleness, loving-kindness, compassion, and heart-warming care of the staff and the energetic warmth of the hospitality without limit. Heart-Based Hospitality is a concept and a direction that enables the spirit of hospitality to evolve energetically and spiritually. It will revolutionise the hospitality industry. I call the level Heart-Based Hospitality because it is created by working with human energy, especially with the energy of the heart; by developing the heart’s intelligence; by increasing heart coherence so as to open the heart to experience ever-stronger emotions of love; and by developing spiritual capacity which increases the desire to show unconditional love, Metta loving-kindness, heart-warming care, and compassion from the heart. The future hospitality experience will be energetic and spiritual. Hotels in the future will also use heart field energy techniques to change the energetic vibration of the hotel staff, the guests, and spaces. They will also infuse spaces, facilities, and guest accommodation with pleasant-feeling energy through specific meditations. I have written the book in order to bring about a revolution of change in the hotel industry. The book shows hotels how to implement and develop the process of creating Heart-Based Hospitality. Part 1, the Introduction to the book, explains what the book is about. Go to this link: http://heartbasedhospitality.com/?page_id=57800

The Heart of Hospitality

Author : Micah Solomon
Publisher : SelectBooks, Inc.
ISBN 13 : 159079379X
Total Pages : 191 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis The Heart of Hospitality by : Micah Solomon

Download or read book The Heart of Hospitality written by Micah Solomon and published by SelectBooks, Inc.. This book was released on 2016-10-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”

Hospitality With a Heart

Author : Joseph Koppel
Publisher : Taylor & Francis
ISBN 13 : 1000977579
Total Pages : 107 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Hospitality With a Heart by : Joseph Koppel

Download or read book Hospitality With a Heart written by Joseph Koppel and published by Taylor & Francis. This book was released on 2023-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in Association with Campus Compact and the American Hotel and Lodging Educational Foundation and the National Restaurant AssociationThe twentieth in AAHE and Campus Compact's series on service-learning in the disciplines, this volume takes a look at the programs and practices of hospitality educators who have expertly woven service-learning into their curricula. This book constitutes a useful introduction for both newcomers to service-learning and for experienced teachers and presents much practical advice for practitioners and students at all levels of readiness.

Handbook of Research on Innovative Management Using AI in Industry 5.0

Author : Garg, Vikas
Publisher : IGI Global
ISBN 13 : 1799884996
Total Pages : 351 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovative Management Using AI in Industry 5.0 by : Garg, Vikas

Download or read book Handbook of Research on Innovative Management Using AI in Industry 5.0 written by Garg, Vikas and published by IGI Global. This book was released on 2021-11-19 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students.

Hospitality Experience

Author : Frans Melissen
Publisher : Routledge
ISBN 13 : 1000038157
Total Pages : 369 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Hospitality Experience by : Frans Melissen

Download or read book Hospitality Experience written by Frans Melissen and published by Routledge. This book was released on 2019-11-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook familiarizes students with the basics of hospitality management and offers analysis as well as cases and practical examples. Designed primarily for entry-level students at all levels, the book will also be of interest to professionals working in the business.

The Future of Luxury Brands

Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110732750
Total Pages : 311 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis The Future of Luxury Brands by : Annamma Joy

Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

The Future of Luxury Customer Experience

Author : Gabriella Lojacono
Publisher : Kogan Page Publishers
ISBN 13 : 1398615463
Total Pages : 345 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The Future of Luxury Customer Experience by : Gabriella Lojacono

Download or read book The Future of Luxury Customer Experience written by Gabriella Lojacono and published by Kogan Page Publishers. This book was released on 2024-08-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.

Hospitality Branding

Author : Chekitan S. Dev
Publisher : Cornell University Press
ISBN 13 : 0801465265
Total Pages : 191 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis Hospitality Branding by : Chekitan S. Dev

Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Heads in Beds

Author : Jacob Tomsky
Publisher : Anchor
ISBN 13 : 0385535643
Total Pages : 250 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Heads in Beds by : Jacob Tomsky

Download or read book Heads in Beds written by Jacob Tomsky and published by Anchor. This book was released on 2012-11-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.

Reimagining Global Hospitality

Author : Alexander Mirza
Publisher : Archway Publishing
ISBN 13 : 1665754818
Total Pages : 169 pages
Book Rating : 4.6/5 (657 download)

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Book Synopsis Reimagining Global Hospitality by : Alexander Mirza

Download or read book Reimagining Global Hospitality written by Alexander Mirza and published by Archway Publishing. This book was released on 2024-01-18 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models and systems of corporate governance in diverse regions of the world and shares potential implications for government policies in a turbulent, multi-polar world.

The Routledge Handbook of Hospitality Studies

Author : Conrad Lashley
Publisher : Routledge
ISBN 13 : 1317395662
Total Pages : 672 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Routledge Handbook of Hospitality Studies by : Conrad Lashley

Download or read book The Routledge Handbook of Hospitality Studies written by Conrad Lashley and published by Routledge. This book was released on 2016-11-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a growing interest in the study of hospitality as a social phenomenon. This interest has tended to arrive from two communities. The first comprises hospitality academics interested in exploring the wider meanings of hospitality as a way of better understanding guest and host relations and its implications for commercial settings. The second comprises social scientists using hosts and guests as a metaphor for understanding the relationship between host communities and guests as people from outside the community – migrants, asylum seekers and illegal immigrants. The Routledge Handbook of Hospitality Studies encourages both the study of hospitality as a human phenomenon and the study for hospitality as an industrial activity embracing the service of food, drink and accommodation. Developed from specifically commissioned original contributions from recognised authors in the field, it is the most up-to-date and definitive resource on the subject. The volume is divided into four parts: the first looks at ways of seeing hospitality from an array of social science disciplines; the second highlights the experiences of hospitality from different guest perspectives; the third explores the need to be hospitable through various time periods and social structures, and across the globe; while the final section deals with the notions of sustainability and hospitality. This handbook is interdisciplinary in coverage and is also international in scope through authorship and content. The ‘state-of-the-art’ orientation of the book is achieved through a critical view of current debates and controversies in the field as well as future research issues and trends. It is designed to be a benchmark for any future assessment of the field and its development. This handbook offers the reader a comprehensive synthesis of this discipline, conveying the latest thinking, issues and research. It will be an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. Chapters: Chapter 4 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Hospitality Marketing

Author : Francis Buttle
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Hospitality Marketing by : Francis Buttle

Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Four Seasons

Author : Isadore Sharp
Publisher : Penguin
ISBN 13 : 9781591842446
Total Pages : 326 pages
Book Rating : 4.8/5 (424 download)

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Book Synopsis Four Seasons by : Isadore Sharp

Download or read book Four Seasons written by Isadore Sharp and published by Penguin. This book was released on 2009-04-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his engaging memoir, which doubles as a powerful guide for leaders in any field. He recalls the surprising history of his company, starting with its roots in his father's small construction business, which Sharp joined after getting a degree in architecture. Shifting into hotels wasn't easy, and he learned by trial and error. His breakthrough was a vision for a new kind of hotel, featuring superior design, top-quality amenities, and, above all, a deep commitment to service. Sharp realized that customers would gladly pay extra for a "home away from home" experience. But that would be possible only if everyone-from managers and supervisors to bellmen, servers, and housekeepers-was fully engaged. The front-line staff, who have the most contact with guests, can make or break a five-star reputation. Readers will be fascinated to learn how Four Seasons does it, year after year, in more than thirty countries around the world.

Sustainability in the Hospitality Industry

Author : Willy Legrand
Publisher : Taylor & Francis
ISBN 13 : 1000598004
Total Pages : 600 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sustainability in the Hospitality Industry by : Willy Legrand

Download or read book Sustainability in the Hospitality Industry written by Willy Legrand and published by Taylor & Francis. This book was released on 2022-07-29 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This foundational textbook investigates the economic, environmental and social sustainability issues facing the hospitality industry today, and explores ideas, solutions and strategies of how to manage operations in a sustainable way. This updated fourth edition features new content including: Research on nature-based solutions and zero-carbon approaches in facilities, technologies for energy, water and waste management, changes in consumer behaviour, and environmental and social impacts of food production A new chapter on employees, diversity, inclusion and well-being in the industry A new chapter on the challenges of operating in the Global South More than 100 international industry case studies and focused info boxes New practical exercises, discussion questions and research project ideas based on real-life sustainability scenarios Accessible and comprehensive, this book is essential reading for all students as well as current and future managers in the hospitality industry.

Experiencescapes

Author : Tom O'Dell
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001502
Total Pages : 212 pages
Book Rating : 4.0/5 (15 download)

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Book Synopsis Experiencescapes by : Tom O'Dell

Download or read book Experiencescapes written by Tom O'Dell and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Experiences have become the hottest commodities the market has to offer. No matter where we turn, we are constantly inundated by advertisements promoting products that promise to provide us with some ephemeral experience that is newer, better, more thrilling, more genuine, more flexible, or more fun than anything we have previously encountered. In turn, consumers themselves are increasingly willing to go to great lengths, invest large sums of money, and take great risks to avoid "the beaten track" and "experience something new."" "Working with an interdisciplinary approach, this book critically analyzes the significance this market for experiences (and interest in them) is having as a generative motor of cultural and socioeconomic change in modern society."--Jacket.

Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism

Author : Oliveira, Lídia
Publisher : IGI Global
ISBN 13 : 1799885305
Total Pages : 587 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism by : Oliveira, Lídia

Download or read book Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism written by Oliveira, Lídia and published by IGI Global. This book was released on 2022-01-28 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication is significantly expanding new opportunities and challenges in the tourism industry. Tourists, now more frequently than ever, bring their smartphones with them to every destination, and cultural tourists are particularly motivated to utilize a variety of services and platforms as they are especially open and interested in understanding in detail the places and heritage of the places they visit. Thus, researchers, educators, and professionals in the tourism and hospitality field should take advantage of this opportunity to propose new ways of presenting better content and creating a more immersive and optimized experience for tourists. The Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism shares research and experiences on the convergence between digital communication and cultural tourism, specifically the migration and creative appropriation of these technologies for increased tourist engagement and their role in destination marketing and strategic planning and decision making. Covering topics such as big data, e-tourism, and social media platforms, this major reference work is an invaluable resource for researchers, students, professors, academicians, government entities, museum managers, professionals, and cultural tourism managers and facilitators.

Peer to Peer Accommodation Networks

Author : Sara Dolnicar
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396536
Total Pages : 256 pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Peer to Peer Accommodation Networks by : Sara Dolnicar

Download or read book Peer to Peer Accommodation Networks written by Sara Dolnicar and published by Goodfellow Publishers Ltd. This book was released on 2017-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.