Author : Christoph Oliver Kiese
Publisher :
ISBN 13 :
Total Pages : 115 pages
Book Rating : 4.:/5 (125 download)
Book Synopsis How to Build a Two Sided B2b Online Market by : Christoph Oliver Kiese
Download or read book How to Build a Two Sided B2b Online Market written by Christoph Oliver Kiese and published by . This book was released on 2015 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merchant shipping is a very complex business. 'Safety' is one of its crucial issues and securing 'safety' is a demanding task involving sophisticated skills and many different stakeholders. The coordination of these stakeholders is a process which could be well supported by internet technology offering matching and communication means. Are relevant online services already available? Are they being used? Is there a market for other or new internet based market coordination services? These are the main questions we wish to answer by examining the supply side of the maritime safety service market through a global market research. Underlying motivation is the supposed interest of forming a two sided b2b online platform offering a supposed novel matching technology to more efficiently coordinate market participants and stakeholders. As for the success of a two sided online market rapid reach of critical mass is crucial, deriving answers to the following principal questions from the market research is of interest to conclude a go to market strategy: Is there a general interest in a b2b online platform on supplier's side? If this is not the case: what could be the market specific reasons and could possibly suitable remedies be found? If there is an interest: how could the innovative platform be diffused into the market so that it reaches critical mass until a critical point of time so that it becomes a success in terms of a viable business? Questions in conjunction for example are if there are specific suppliers possibly having more interest than others or if the online platform would need to have specific characteristics to be attractive to suppliers. Answers to these questions and in general results of the research as well as conclusions drawn are being presented in section four of this paper. In section two we describe the envisaged market and its background. Section three gives a literature overview on two sided markets/ b2b online platforms and their diffusion, chapter five concludes with an outlook on further investigations to be undertaken possibly.