How To Build A Sales Funnel What The Leaders In Your Industry Are Doing To Stay At The Top

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How to Build a Sales Funnel: What the Leaders in Your Industry Are Doing To Stay At the Top

Author : Omid Kazravan
Publisher :
ISBN 13 : 9781647770006
Total Pages : 190 pages
Book Rating : 4.7/5 (7 download)

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Book Synopsis How to Build a Sales Funnel: What the Leaders in Your Industry Are Doing To Stay At the Top by : Omid Kazravan

Download or read book How to Build a Sales Funnel: What the Leaders in Your Industry Are Doing To Stay At the Top written by Omid Kazravan and published by . This book was released on 2019-11-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready for your business to take off? Want to get started with marketing? Then, download your copy today! If you're an entrepreneur, then you most likely have heard of sales funnels. There has been much talk about sales funnels and creating leads for a reason... it helps your business make bank. But, what is a sales funnel and how can you integrate it into your business? In this book, you'll find everything you need to know about sales funnels and how it can give your business a boost. What you'll learn: What is ABM? What is a Sales Funnel and why do you need it? How to create a strong pipeline How to know your target audience and build a buyer persona How to create and promote a lead magnet How to create a great landing page How to run Facebook Ads The advantages of an email list and tips on how to build one How to convert your leads And so, so much more! Harness the power of sales funnels! Become a successful marketer, maximize your income, and be one of the leaders in your industry. Grab your copy today and take your online marketing to the next level!

How to Build a Sales Funnel

Author : Omid Kazravan
Publisher : Independently Published
ISBN 13 : 9781090400987
Total Pages : 190 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis How to Build a Sales Funnel by : Omid Kazravan

Download or read book How to Build a Sales Funnel written by Omid Kazravan and published by Independently Published. This book was released on 2019-03-15 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready for your business to take off? Want to get started with marketing? Then, download your copy today! If you're an entrepreneur, then you most likely have heard of sales funnels. There has been much talk about sales funnels and creating leads for a reason... it helps your business make bank. But, what is a sales funnel and how can you integrate it into your business? In this book, you'll find everything you need to know about sales funnels and how it can give your business a boost. What you'll learn: What is ABM? What is a Sales Funnel and why do you need it? How to create a strong pipeline How to know your target audience and build a buyer persona How to create and promote a lead magnet How to create a great landing page How to run Facebook Ads The advantages of an email list and tips on how to build one How to convert your leads And so, so much more! Harness the power of sales funnels! Become a successful marketer, maximize your income, and be one of the leaders in your industry. Grab your copy today and take your online marketing to the next level!

From Single to Scale

Author : Michael Killen
Publisher : Apress
ISBN 13 : 1484238141
Total Pages : 221 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis From Single to Scale by : Michael Killen

Download or read book From Single to Scale written by Michael Killen and published by Apress. This book was released on 2018-09-07 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

The Content Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 161308417X
Total Pages : 209 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Content Marketing Handbook by : Robert W. Bly

Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders

Marketing Sales Funnel

Author : Chris Bishop
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.6/5 (629 download)

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Book Synopsis Marketing Sales Funnel by : Chris Bishop

Download or read book Marketing Sales Funnel written by Chris Bishop and published by . This book was released on 2020-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Opening Sales Strategies and Marketing Secrets Fortune 500 Companies Use Do you want to sell quickly and efficiently, just like a Fortune 500 company? "Sure," you may say, "but my business is way too small and I don't have the marketing resources that the big guys out there rely on." The secret of selling big doesn't hide in your marketing budget. You can learn from the successful companies and incorporate those lessons into your own selling strategy, regardless of your size or niche. The secret to successful sales has remained unchanged for over 100 years, and this even applies for businesses that operate entirely in the digital realm. Companies on the Fortune 500 list are clearly doing something right by crafting a foolproof process to reach prospects, win their trust, and convert them as quickly as possible. Are you looking to maximize your revenue and generate consistent, sustainable business for your brand, just like these businesses? To accomplish that, you'll have to overcome a few challenges first. Stats show that 96% of people who come to your website aren't ready to buy. The way you communicate with these potential customers and build a relationship with them will determine if they're going to change their minds. To make them trust you and help turn a lead into a loyal customer, you will have to build the right sales funnel. In Marketing Sales Funnel, you will discover: Why you shouldn't pop an offer the first time a person comes to your website The ways in which sales are a lot like dating someone before you make a marriage proposal Things that your competitors are doing right that you're probably screwing up right now ... and the best ways to win a competitive advantage by giving your brand its own voice 4 major ways the classic sales funnel has been modernized in a digital age The 5 stages of the digital sales funnel and how to choose appropriate communication channels for each A step-by-step, foolproof strategy for crafting an online sales funnel that will convert every single time 10 rookie mistakes marketers make when conceptualizing their funnel And much more. You will see actual examples of digital sales funnels that work and that have become the norm in the world of marketing. You will learn how to be creative, as well as how to address your prospects in the best possible way, even if you have a tiny marketing budget. There's no one-size-fits all approach to sales funnel creation. By following the right steps and understanding your industry, you'll be able to adopt the marketing strategies that will give you the targeted traffic you need to increase qualified leads. Building your credibility and authority will give you a competitive advantage, no matter how tough the field is. Online channels contain the tools and resources you can employ to beat bigger, stronger, and better-known brands competing against your own. So, what's keeping you from taking full advantage of Fortune 500's sales strategies? If you want to begin your business on a journey to massive success, then scroll up and click the "Add to Cart" button right now.

The Startup Protocol

Author : Sally Ann Frank
Publisher : CRC Press
ISBN 13 : 1003853366
Total Pages : 135 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Startup Protocol by : Sally Ann Frank

Download or read book The Startup Protocol written by Sally Ann Frank and published by CRC Press. This book was released on 2024-03-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it’s because the idea isn’t feasible or scalable. Sometimes, it’s because the market isn’t ready, or regulators aren’t ready. And sometimes, it’s just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking. The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success. The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including: ◾ What problem are you trying to solve? ◾ And why are you trying to solve this problem? ◾ Who will help you build the solution and company? ◾ How will you build the solution? ◾ How will you pitch your company? ◾ How will you sell your solution? ◾ And, what does success look like to you, your stakeholders, and your customers?

The Street Savvy Sales Leader

Author : Mark Welch
Publisher : Figure 1 Publishing
ISBN 13 : 1773270451
Total Pages : 246 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Street Savvy Sales Leader by : Mark Welch

Download or read book The Street Savvy Sales Leader written by Mark Welch and published by Figure 1 Publishing. This book was released on 2018-09-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are competing in a highly fragmented, highly competitive marketplace where decision makers are more knowledgeable, less risk averse, and busier than ever. As a result, making your numbers is tougher and more challenging than ever. You’re trying to figure out how to get the attention of new customers and to add value along the sales process to close business. And you’re coping with a potentially underperforming and unengaged sales team, despite investments in sales resources, such as training and technology, marketing content, CRM, and other tools to increase sales effectiveness. But you, like other sales leaders you talk with, are not getting the payoff from these investments. You see the data: • Businesses are spending more on training, but there is little correlation to ROI (ATD, 2015) • Without follow-up and coaching/mentoring, salespeople fail to retain 80% to 90% of what they learned in training within a month (Sales Alliance, 2014) • CRM holds a

Flee 9-5

Author : Ben Angel
Publisher : John Wiley & Sons
ISBN 13 : 0730307026
Total Pages : 109 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Flee 9-5 by : Ben Angel

Download or read book Flee 9-5 written by Ben Angel and published by John Wiley & Sons. This book was released on 2013-12-24 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to quit the rat race, do what you love, and make money doing it Ben Angel, also known as the "Agent of Influence," is Australia's top personal branding and influence specialist. Entrepreneurs, companies, speakers, and famous authors look to him when they want to learn how to engage their target audiences and the media or build a highly influential personal brand. In this new book, Angel offers practical, actionable advice on how to ditch the nine-to-five life and do something that both inspires and enriches you. With step-by-step strategies on how to design, fine tune, and market your business idea, this book shows you how to discover what you want to do, crack the code of the new social media landscape, find the tipping point that makes your business go viral, and make money authentically, by doing what you love. With lifelong job security a thing of the past, the most successful people are those capable of reinventing themselves and what they do. This book shows readers how to do that by monetising their particular area of expertise to change the world—and get rich in the process. Shows you how to flee 9-5 and turn your expertise and knowledge into a 6-7 figure business in under 6 months Find out ways to crack the code of the new world economy and shape the world we live in Reveals how any business owner, individual, or entrepreneur can outsource their work and do what they love from anywhere in the world If you want to start your own business, forget the nine-to-five life and start doing something that you love. With this book in hand, you'll learn to use social media and modern marketing techniques to build a brand, create revenue streams, and earn a six- to seven-figure income.

The Ultimate Sales Funnel

Author : Dr Zam
Publisher : Dr Zam's Academy and Business Heroes Infinity
ISBN 13 : 9814638102
Total Pages : 275 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis The Ultimate Sales Funnel by : Dr Zam

Download or read book The Ultimate Sales Funnel written by Dr Zam and published by Dr Zam's Academy and Business Heroes Infinity. This book was released on 2023-07-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where every interaction is an opportunity for growth with "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies." This extensive guide delves into the intricacies of crafting a sales funnel that not only captures attention but also converts prospects into loyal customers. Explore the psychological underpinnings of buyer behavior, learn to craft compelling content that resonates, and master the art of nurturing leads through each stage of the funnel. With a blend of data-driven insights, innovative techniques, and actionable steps, this book is an indispensable tool for anyone looking to elevate their sales strategy and drive meaningful business results. Get ready to transform your approach and watch your business thrive. The top 7 key takeaways from "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" are: 1. Understanding the sales funnel structure and its importance in guiding prospects from awareness to purchase. 2. Crafting compelling and targeted content to engage and move prospects through each stage of the funnel. 3. Implementing effective lead nurturing strategies to maintain interest and build trust with potential customers. 4. Leveraging data-driven decision-making to optimize funnel performance and increase conversion rates. 5. Mastering the art of conversion tactics to turn interested leads into paying customers. 6. Utilizing robust analytics to measure, analyze, and refine each element of the sales funnel for continuous improvement. 7. Implementing a DIY action plan, providing readers with the tools to design and execute their own successful sales funnel. "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" is a must-buy because: 1. Expert Insights: It distills complex sales funnel strategies into actionable insights, empowering you to transform prospects into loyal customers. 2. Data-Driven Approach: The book emphasizes the use of analytics and data to refine and optimize every stage of your sales process for maximum efficiency and results. 3. Practical Application: With real-life case studies and a DIY action plan, it offers a hands-on approach, allowing you to implement proven strategies directly into your business model. Testimonials from Readers: "A game-changer for small business owners. The strategies and insights in this book helped me understand my customers better and skyrocketed my sales." - Sarah L., Entrepreneur "Insightful and practical. This book provides a clear roadmap to not just attract leads but to convert them into loyal customers." - Michael T., Sales Manager "Absolutely essential! This book breaks down complex sales concepts into understandable and actionable steps. It's like having a mentor guide you through each stage of your sales funnel." - Emma P., Marketing Consultant "This book was a turning point for my business. The strategies are not just theories; they are practical, well-explained, and truly effective." - John D., Startup Founder

Combo Prospecting

Author : Tony Hughes
Publisher : AMACOM
ISBN 13 : 0814439128
Total Pages : 264 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Combo Prospecting by : Tony Hughes

Download or read book Combo Prospecting written by Tony Hughes and published by AMACOM. This book was released on 2018-01-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies. Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention. In Combo Prospecting, you will learn how to: Locate leverage points that matter Secure decision-maker meetings Build a knockout online brand that distinguishes you from the pack Build a constantly growing list of profitable referrals And much more! Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.

Marketing Made Human

Author : Malene Bendtsen
Publisher : Publishing Rebel
ISBN 13 : 879720952X
Total Pages : 210 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis Marketing Made Human by : Malene Bendtsen

Download or read book Marketing Made Human written by Malene Bendtsen and published by Publishing Rebel. This book was released on 2022-01-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MADE HUMAN is mindset shifting personal branding book and a practical guide for marketing in the 2020s. It breaks down cemented perceptions and beliefs around marketing and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. NOW is the best time ever to connect with your true tribe and build a lovable personal brand that customers will happily and voluntarily promote. This book will change your view of marketing forever. It breaks down cemented perceptions and beliefs around marketing and brand building and empowers entrepreneurs to fall in love with marketing, so they can have a bigger impact in the world and unlimited business success. Understanding fundamental human desires and their role in purchasing decisions opens up new ways of approaching your marketing role in the 2020s. The mission is to put human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from the discomfort and fear often associated with marketing. The book provides a framework to design novel marketing strategies that will, in fact, be helpful to and supported by your customers. Hopefully, you will feel inspired to tap into this new marketing paradigm to create a lovable brand and grow into a successful personal brand, and a confident marketer and leader of your tribe. This book will: - Demystify why you (with good reason) may have felt reluctant to marketing and sales, and outline a new paradigm to help you feel inspired and capable instead - Show you how fundamental human desires are driving customer happiness like never before and how you can leverage that in your marketing - Shed light on the forces driving immunity to traditional marketing and explain how social media platforms are responding to consumer demand to be ‘unreachable’ by traditional marketing, while increasingly empowering consumers to act as voluntary marketers - Teach you how you, as a personal brand entrepreneur, can leverage factors commonly ignored by bigger brands making authentic personal branding a cornerstone in your business success - Help you find the courage to fully step into your role and take full ownership of the empowering force you truly are to your most desired audience - Show you where to focus your efforts with generous human interaction and solid guidance to turn customers into engaged brand ambassadors - Outline how to build sales funnels in this new marketing paradigm and which metrics to use to measure your business success The book also offers a complimentary personal branding workbook with templates to complete the exercises and a complimentary 3-day mini-course to help you immediately connect more strongly with your audience.

Category Creation

Author : Anthony Kennada
Publisher : John Wiley & Sons
ISBN 13 : 111961161X
Total Pages : 170 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Category Creation by : Anthony Kennada

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

More and Better Customers - Blogging Action Plan

Author : Ozana Giusca
Publisher : Ozana
ISBN 13 : 1502409402
Total Pages : 66 pages
Book Rating : 4.5/5 (24 download)

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Book Synopsis More and Better Customers - Blogging Action Plan by : Ozana Giusca

Download or read book More and Better Customers - Blogging Action Plan written by Ozana Giusca and published by Ozana. This book was released on 2014-10-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Action Plan guides you step-by-step to setting up your blog or improving what you currently have, and blogging like a pro. In the next month you will: understand how your competitors use their blogsclarify the purpose of your blogwrite and publish your first blog post (or improve your existing posts)use killer titles and other secret weapons to make your content irresistiblecreate a plan to monitor and evaluate your successshare your irresistible content on other blogs and on social mediaget the resources you need, in case your team is too busy or doesn’t have the skills to blog. By the end of this exercise, your blog will have all the elements necessary to increase audience over time, and you will be one giant step ahead of your competitors.

99 Marketing Mistakes

Author : Kenyon Blunt
Publisher : Yorkshire Publishing
ISBN 13 : 1952320313
Total Pages : 255 pages
Book Rating : 4.9/5 (523 download)

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Book Synopsis 99 Marketing Mistakes by : Kenyon Blunt

Download or read book 99 Marketing Mistakes written by Kenyon Blunt and published by Yorkshire Publishing. This book was released on 2020-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)

Sales Funnel Marketing for Dummies

Author : Boniface BENEDICT
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Sales Funnel Marketing for Dummies by : Boniface BENEDICT

Download or read book Sales Funnel Marketing for Dummies written by Boniface BENEDICT and published by . This book was released on 2020-05-07 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you find it hard to make consistent sales in your business?Know that Generating sales always is not magic. There is a system to it called the SALES FUNNEL.Sadly, some businesses do not know how to make their sales funnel work for them.This book was written to address this challenge. This book is written in simple, clear language to educate you on;What is a sales funnel?Benefits of a sales funnelTypes of sales funnels.How to create sales funnelHow to manage sales funnelSales funnel email marketing toolsExamples of a sales funnelOnline tools for building high converting sales funnelTop mistakes you are making with your sales funnelSteps on how to generate high converting sales funnel It also guides you to the formula for building a high-converting sales funnel. You will also learn the top mistakes that businesses make in their sales funnel and how to avoid them. Finally, the book will equip you with all the tools that you need to build your online sales funnels.If you desire to boost your sales, read this book.

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 240 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Complete B2B Online Marketing

Author : William Leake
Publisher : John Wiley & Sons
ISBN 13 : 1118239180
Total Pages : 283 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Complete B2B Online Marketing by : William Leake

Download or read book Complete B2B Online Marketing written by William Leake and published by John Wiley & Sons. This book was released on 2012-07-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.