The Ultimate Guide on How To Become an Influencer - For Beginners

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Author :
Publisher : Independently Published
ISBN 13 : 9781072881001
Total Pages : 70 pages
Book Rating : 4.8/5 (81 download)

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Book Synopsis The Ultimate Guide on How To Become an Influencer - For Beginners by : M Laveau

Download or read book The Ultimate Guide on How To Become an Influencer - For Beginners written by M Laveau and published by Independently Published. This book was released on 2019-06-09 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide on How To Become an Influencer The growing popularity of influencers may have made you consider becoming one too. If this is something you've been thinking about, but were unsure how to proceed, this guide is exactly what you need.These are just a few of the tips you will learn reading this guide: Kinds of InfluencersStrategies to become an influencerHow many fans does it take to become a profitable influencer?Pros and cons of being an influencerBuilding a following is an ongoing headache.Top ways how influencers produce profitMistakes Influencers Need to Stop MakingInstructions to Start Influencer Marketing RelationshipsAre you ready to become a successful influencer

Become A Successful Social Media Influencer

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Author :
Publisher : Cedenheim Publishing
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis Become A Successful Social Media Influencer by : Cedenheim

Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

How to Become a Top Social Influencer

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Author :
Publisher :
ISBN 13 : 9780615856384
Total Pages : 54 pages
Book Rating : 4.8/5 (563 download)

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Book Synopsis How to Become a Top Social Influencer by : Shark Coaching

Download or read book How to Become a Top Social Influencer written by Shark Coaching and published by . This book was released on 2013-07-15 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in becoming a social influencer and learning social media marketing for your business? Successful social media influence has become an advanced tactic of social media marketing. Facebook and Twitter are just the tip of the social media network iceberg. This guide shares some of the ideas and lessons of the top social media influencers including: - The sure-fire ways to establish your social media presence - Methods to build and maintain your social media following - When it might be beneficial to create multiple social media networks - If you may benefit from joining in online social communities - The value of using the right account management tool to manage your social media network - And more If you want to increase traffic to your website, sell more products, or just start a trend, then you need to be a top social influencer. Read this book today and start influencing your tomorrow.

Influencer Entrepreneurs

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Publisher :
ISBN 13 : 9781087871790
Total Pages : 134 pages
Book Rating : 4.8/5 (717 download)

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Book Synopsis Influencer Entrepreneurs by : Jenny Melrose

Download or read book Influencer Entrepreneurs written by Jenny Melrose and published by . This book was released on 2020-03-11 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the problems you were born to solve and find actionable ways to live your purpose in this book. In Influencer Entrepreneurs, I reveal how to: Identify what makes you unique Use it to attract your ideal audience. Step into your greatness by being true to your heart. Create a mindset that helps your confidence and business grow. Take ownership of your actions and leave a ripple of kindness in your wake. Join thousands of women who are taking their passions and growing them into thriving businesses by reading this book right now.

The Influencer Code

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Publisher : Hatherleigh Press
ISBN 13 : 1578268257
Total Pages : 192 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis The Influencer Code by : Amanda Russell

Download or read book The Influencer Code written by Amanda Russell and published by Hatherleigh Press. This book was released on 2020-09-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.

How To Become A Successful Social Media Influencer

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Author :
Publisher : 大賢者外語
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4./5 ( download)

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Book Synopsis How To Become A Successful Social Media Influencer by : resell right

Download or read book How To Become A Successful Social Media Influencer written by resell right and published by 大賢者外語. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Become an Influencer

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Author :
Publisher :
ISBN 13 : 9781082709234
Total Pages : 164 pages
Book Rating : 4.7/5 (92 download)

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Book Synopsis Become an Influencer by : Chris Riley

Download or read book Become an Influencer written by Chris Riley and published by . This book was released on 2019-07-28 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine making money from the hobbies you have...getting paid for doing the things you're passionate about...receiving the best tools, latest technologies, and breakthrough products in your craft...all while making your bank account bigger and bigger every single day... Today, ANYONE can become an influencer, living the best lifestyle life has to offer & make money while doing it. In fact, "Become an Influencer" will show you exactly how to do that. You are going to discover how you can build your personal brand on social media, find your target audience, build an amazing blog, and make money from simply uploading a few posts a day! It does not matter if you already have a big account with a lot of followers, or if you have never made a single dollar online - this book will take you by the hand and give clear, step-by-step instructions to build your brand from 0, getting raving fans, and make money easily & consistently. In "Become an influencer", you'll: Get a step-by-step guide on how to become an influencer, even if you don't have a lot of followers right now Learn how to get paid for your posts, shares and stories Discover how you can manage all of your social media accounts in less than 1 hour a day Enjoy a lifestyle of complete freedom - no boss, no boring workdays, high income potential Expose the hacks that will get you thousands of followers with minimal efforts Reveal how to build an amazing lifestyle doing nothing but posting on social media, working less than 1 hour a day, and doing what you love! FAQ I don't like to post too much and be so public. Can it work for me? That's not a problem. You do not have to expose who you are to the world. In fact, many influencers are making tremendous amount of money from their personal brand without exposing their identity. In the book you'll learn how to do so. I don't have any craft or a specific hobby that I'm passionate about In the book, you'll learn how to find a field where you can become a hot influencer even if you don't want to commit to it. How much money can I expect to earn from this? That depends on the size of your followers and your engagement with them. Small influencers can make $10,000 a month, while top influencers can pile up more than $400,000 a month. In the book you'll learn how to systematically increase your followers and your income. Take advantage of this opportunity before it gets too saturated - Scroll up, click on "Buy Now with 1-Click", and get your copy now! *Kindle Matchbook Limited time promotion: Buy paperback, get the kindle edition immediately for FREE!

Influencer

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Author :
Publisher : Citadel Press
ISBN 13 : 0806538864
Total Pages : 256 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis Influencer by : Brittany Hennessy

Download or read book Influencer written by Brittany Hennessy and published by Citadel Press. This book was released on 2018-07-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC

Maximize Your Social

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

How to Become a Successful Social Media Influencer

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Author :
Publisher :
ISBN 13 : 9781802214437
Total Pages : 118 pages
Book Rating : 4.2/5 (144 download)

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Book Synopsis How to Become a Successful Social Media Influencer by : John P Wilson

Download or read book How to Become a Successful Social Media Influencer written by John P Wilson and published by . This book was released on 2021-04-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business struggling to make sales? Are you looking for better ways to promote your business? Are you having difficulties with your digital marketing campaign? Then keep reading... Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Is it possible to run an advertising that is able to reach hundreds or even thousands of people? Of course it is... Thanks to the advent of online social media. When promoting a business, digital marketing is an essential aspect of the overall marketing campaign that is impossible to overlook. In driving the growth of a business, there are several benefits that digital marketing offers. Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Here is what you'll learn in this step by step guide: - How Influencers Generate Their Income - ​How To Go Viral On TikTok - ​How To Use Hashtags & Challenges The Right Way On TikTok - ​TikTok Analytics - The Best Tool For An Influencer - What's The Most Important Things When Selecting Your Niche - How To Use Captions And Hashtags Like A Pro On Instagram - ​How To Use Analyze Your Audience And Create Viral Posts - ​How To Set Yourself Ready To Be Contacted By Brands For Promotions - ​Things You Should Never Do As An Influencer - ​How To Setup Your Youtube Channel The Right Way - ​Analyzing Your Channel Data For Maximum Exposure Get This Book Today, Scroll Up and Click the Buy Now Button!

Influence Unlocked

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Author :
Publisher : RWG Publishing
ISBN 13 : 3989110527
Total Pages : 76 pages
Book Rating : 4.9/5 (891 download)

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Book Synopsis Influence Unlocked by : B. Vincent

Download or read book Influence Unlocked written by B. Vincent and published by RWG Publishing. This book was released on 2023-04-26 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence Unlocked: The Ultimate Guide to Becoming a Successful Instagram Influencer is a comprehensive guide for anyone who wants to build a career as an influencer on Instagram. With over a billion active users, Instagram has become a powerful platform for marketing, and influencers are becoming increasingly essential for brands looking to reach their target audiences. This book covers everything from defining your niche and target audience to crafting a compelling brand story and developing a content strategy that aligns with your brand. It also provides tips for mastering the art of Instagram photography and visual storytelling, capturing attention with engaging captions and hashtags, and leveraging Instagram Stories and Reels to build engagement and increase reach. The book also explores strategies for collaborating with brands, pitching yourself, and negotiating deals, as well as the importance of authenticity and transparency in influencer marketing. It also covers legal and ethical issues, including navigating FTC guidelines and disclosing sponsored content. In addition, the book provides tips for growing your Instagram following, using analytics and metrics to measure success, and monetizing your Instagram account to generate revenue. It also covers strategies for expanding your influence beyond Instagram, including exploring other social media platforms and channels. Finally, the book explores predictions and trends for the future of Instagram influencer marketing, including the growing importance of micro-influencers, video content, authenticity and transparency, artificial intelligence, diversity and inclusion, and the continued growth of influencer marketing. Overall, Influence Unlocked provides a comprehensive guide for anyone who wants to become a successful Instagram influencer, covering everything from the basics of branding and content strategy to the latest trends and predictions for the future of influencer marketing. Whether you're just starting out or looking to take your career to the next level, this book is an essential resource for building a successful career as an influencer on Instagram.

Influence

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472972007
Total Pages : 224 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Influence by : Sara McCorquodale

Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

The Age of Influence

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1400216370
Total Pages : 288 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Age of Influence by : Neal Schaffer

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Influencer Marketing

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Author :
Publisher : Independently Published
ISBN 13 : 9781650441061
Total Pages : 152 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Influencer Marketing by : Ray Robbins

Download or read book Influencer Marketing written by Ray Robbins and published by Independently Published. This book was released on 2019-12-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could drive customers to your website, almost at will, without spending a dime? What if you could create powerful advertising campaigns, that would have people spending money on your product or service in a matter of hours? Although it sounds like a fantasy, it turns out this kind of marketing power is accessible to anyone who is willing to put the work in, including you. The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying customers. But don't get discouraged - we're here to tell you the exact steps you need to take in order to start making regular money online using social media networks and influencer marketing to drive traffic to your offers. The social media landscape has completely changed communication, how people interact, and how they entertain themselves. While the pace of change can be dizzying, there are many fundamental principles that are as old as marketing itself, and you just have to know how to apply them to the new landscape. Let the social media experts Jason Miller and Ray Robins show you the exact step-by-step methods that they use to bring customers to their own websites and online offers to make money. The fact is anyone can do it, and you can do it too. Why wait? Every day you let pass without learning this information is a day of lost opportunities. The time for you to take action is now. Let's take a look at the things that you are going to learn in this groundbreaking book on social media marketing and social media influencers: Learn the most important social media networks and why they are important. Find out how to leverage social media influencers to get your own following, or to advertise your products. Learn how to advertise online using social media sites for pennies on the dollar, the types of advertising you should use, and what levels of income you should spend. Find out how to exploit videos on YouTube in order to get people to watch your videos, for just a few cents. Discover the latest ways to post effectively and generate a rabid following that can't wait to hear from you. The seven steps you must take to build an effective online sales funnel will help you bring paying customers to your business. Become an instant expert on Facebook, Instagram, and YouTube marketing, and learn how to use it to drive traffic to your online offers. Social media is rapidly evolving, and the pace of change can leave many people feeling lost. But you don't need to be one of those people. If you download Influencer Marketing today, we'll demystify social media marketing for you and get you started on the right foot.

Winfluence

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Winfluence by : Jason Falls

Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Analyzing the Social Web

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Author :
Publisher : Newnes
ISBN 13 : 0124058566
Total Pages : 291 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Analyzing the Social Web by : Jennifer Golbeck

Download or read book Analyzing the Social Web written by Jennifer Golbeck and published by Newnes. This book was released on 2013-02-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

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Author :
Publisher : Neal Schaffer
ISBN 13 : 1456604619
Total Pages : 259 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.