How Companies Succeed In Social Business

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How Companies Succeed in Social Business

Author : Shawn Santos
Publisher : Pearson Education
ISBN 13 : 0134036484
Total Pages : 369 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis How Companies Succeed in Social Business by : Shawn Santos

Download or read book How Companies Succeed in Social Business written by Shawn Santos and published by Pearson Education. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a unique, unprecedentedinsider's view of what it takes to succeed with social business. Dozens of battle-tested corporate practitioners have shared their intimate first-hand experiences in developing, launching and managing social media initiatives to improve customer care, marketing, product development, and other key business functions. Each chapter, written by a different social media thought leader, reveals their most intense struggles, biggest wins, and hardest-won lessons in social business. These case studies illuminate the differences between "social media for social's sake" and practical use cases that drive real business value. How Companies Succeed in Social Business delivers specific strategies, detailed tactics, true best practices, and actionable answers to these and other crucial questions about both strategy and tactics: How have other companies been successful, and where have they failed? How do I champion social business initiatives to executives? How do I measure ROI and build a business case? How do I attract and deepen both internal and external participation? How do I integrate social media with my existing technologies and processes? How do I organize internally for maximum effectiveness and efficiency? How will social media impact my people and our culture? How can I optimize our content management processes and systems? What's lurking around the corner? How can I prepare for the future of social business?

Socialized!

Author : Mark Fidelman
Publisher : Routledge
ISBN 13 : 1351860755
Total Pages : 232 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Socialized! by : Mark Fidelman

Download or read book Socialized! written by Mark Fidelman and published by Routledge. This book was released on 2016-10-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

The Social Entrepreneur's Playbook, Expanded Edition

Author : Ian C. MacMillan
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631324
Total Pages : 234 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Social Entrepreneur's Playbook, Expanded Edition by : Ian C. MacMillan

Download or read book The Social Entrepreneur's Playbook, Expanded Edition written by Ian C. MacMillan and published by University of Pennsylvania Press. This book was released on 2013-11-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Social Business By Design

Author : Dion Hinchcliffe
Publisher : John Wiley & Sons
ISBN 13 : 1118273214
Total Pages : 261 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Business By Design by : Dion Hinchcliffe

Download or read book Social Business By Design written by Dion Hinchcliffe and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Scaling Your Social Venture

Author : Paul N. Bloom
Publisher : Macmillan
ISBN 13 : 0230377297
Total Pages : 224 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Scaling Your Social Venture by : Paul N. Bloom

Download or read book Scaling Your Social Venture written by Paul N. Bloom and published by Macmillan. This book was released on 2012-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on their community. More often than not these ventures find it difficult to expand their initial concepts into new environments. As funding for social programs on a government level tightens, the ability for social programs to broaden and deepen their impact while maintaining financial stability has never been more important. This goal is only achievable when good intentions are combined with comprehensive analysis and planning that takes all aspects of a venture's ecosystem into consideration. Paul N. Bloom, a professor of social entrepreneurship at Duke University's Fuqua School of Business, explores the key components that any social entrepreneur needs to consider when approaching the challenge of scaling. Here Bloom explains the SCALERS model, which stresses that successful scaling requires organizational capabilities in seven areas: staffing, communicating, alliance-building, lobbying, earningsgeneration, replicating, and stimulating market forces. Rich with numerous examples of social entities that have developed these capabilities, Scaling Your Social Venture provides the tools to help social entrepreneurs take their venture to the next level.

Building a Successful Social Venture

Author : Eric Carlson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095962
Total Pages : 429 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Building a Successful Social Venture by : Eric Carlson

Download or read book Building a Successful Social Venture written by Eric Carlson and published by Berrett-Koehler Publishers. This book was released on 2018-09-18 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes “Social Venture Snapshots” illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world.

Connect

Author : John Browne
Publisher : Random House
ISBN 13 : 0753551756
Total Pages : 322 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Connect by : John Browne

Download or read book Connect written by John Browne and published by Random House. This book was released on 2015-09-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.

Building Social Business

Author : Muhammad Yunus
Publisher : PublicAffairs
ISBN 13 : 1586488635
Total Pages : 258 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Building Social Business by : Muhammad Yunus

Download or read book Building Social Business written by Muhammad Yunus and published by PublicAffairs. This book was released on 2010-05-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nobel Peace Prize winner and bestselling author shows how entrepreneurial spirit and business smarts can be harnessed to create sustainable businesses that can solve the world's biggest problems. Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

The New Pioneers

Author : Tania Ellis
Publisher : John Wiley & Sons
ISBN 13 : 0470971312
Total Pages : 314 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The New Pioneers by : Tania Ellis

Download or read book The New Pioneers written by Tania Ellis and published by John Wiley & Sons. This book was released on 2010-11-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs. 'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis. With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual – for the benefit of humanity and the bottom line. Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

How to Make the World a Better Place

Author : Jeffrey Hollender
Publisher :
ISBN 13 : 9780688084790
Total Pages : 308 pages
Book Rating : 4.0/5 (847 download)

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Book Synopsis How to Make the World a Better Place by : Jeffrey Hollender

Download or read book How to Make the World a Better Place written by Jeffrey Hollender and published by . This book was released on 1990 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice to effect postitive social change.

Creating a World Without Poverty

Author : Muhammad Yunus
Publisher : Public Affairs
ISBN 13 : 1586486675
Total Pages : 322 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis Creating a World Without Poverty by : Muhammad Yunus

Download or read book Creating a World Without Poverty written by Muhammad Yunus and published by Public Affairs. This book was released on 2009-01-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes his vision for an innovative business model that would combine the power of free markets with a quest for a more humane, egalitarian world that could help alleviate world poverty, inequality, and other social problems.

In the Business of Change

Author : Elisa Birnbaum
Publisher : New Society Publishers
ISBN 13 : 1550926640
Total Pages : 194 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis In the Business of Change by : Elisa Birnbaum

Download or read book In the Business of Change written by Elisa Birnbaum and published by New Society Publishers. This book was released on 2018-05-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communities Our communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do. In the Business of Change is a practical and inspirational guide that showcases how social entrepreneurs from places such as New York, Chicago, Los Angeles, San Francisco, and Vancouver, who are weary of waste, injustice, and government inaction, are using business savvy to tackle challenges in their communities. Part storytelling, part lessons learned, coverage includes: Profiles of remarkable individuals and companies in such diverse sectors as employment, food, art, education, and social justice An overview of lessons learned and real impacts on the ground Tips for getting started, connecting to the local community, and scaling up. In the Business of Change is for everyone who wants to rebuild their communities and believes that business can be a powerful, positive force for change.

Social Enterprise

Author : Malcolm Harper
Publisher : Routledge
ISBN 13 : 1000448789
Total Pages : 186 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social Enterprise by : Malcolm Harper

Download or read book Social Enterprise written by Malcolm Harper and published by Routledge. This book was released on 2021-09-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students and others to the discipline of social entrepreneurship, which encourages the creation of enterprises that are socially inclusive yet economically and ecologically sustainable. In each chapter there is a mix of case studies about internationally well-known enterprises and other more local enterprises which are totally new. The book leads its readers to understand and appreciate entrepreneurial issues and to engage themselves in community-based activities. Social Enterprise helps readers to: analyze and articulate the blend of social, environmental and economic values which is present in all kinds of enterprise understand the issues involved in translating good intentions with multiple goals into focused, sustainable and practical actions propose alternative social enterprise management strategies based on their own analysis of case studies of entrepreneurial endeavors that are perceived to be ‘social’ The authors take a pragmatic yet critical approach, and this book should be core or recommended reading for Social Entrepreneurship and Social Enterprise modules at advanced undergraduate, postgraduate and MBA levels.

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Lean Impact

Author : Ann Mei Chang
Publisher : John Wiley & Sons
ISBN 13 : 111950659X
Total Pages : 308 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Lean Impact by : Ann Mei Chang

Download or read book Lean Impact written by Ann Mei Chang and published by John Wiley & Sons. This book was released on 2018-10-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite enormous investments of time and money, are we making a dent on the social and environmental challenges of our time? What if we could exponentially increase our impact? Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices, popularized by bestseller The Lean Startup, that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal - radically greater social good. Social change is far more complicated than building a new app. It requires more listening, more care, and more stakeholders. To make a lasting difference, solutions must be embraced by beneficiaries, address root causes, and include an engine that can accelerate growth to reach the scale of the need. Lean Impact offers bold ideas to reach audacious goals through customer insight, rapid experimentation and iteration, and a relentless pursuit of impact. Ann Mei Chang brings a unique perspective from across sectors, from her years as a tech executive in Silicon Valley to her most recent experience as the Chief Innovation Officer at USAID. She vividly illustrates the book with real stories from interviews with over 200 organizations across the US and around the world. Whether you are a nonprofit, social enterprise, triple bottom line company, foundation, government agency, philanthropist, impact investor, or simply donate your time and money, Lean Impact is an essential guide to maximizing social impact and scale.

Social Innovation and Social Enterprises

Author : Antonino Vaccaro
Publisher : Springer Nature
ISBN 13 : 3030965961
Total Pages : 256 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Social Innovation and Social Enterprises by : Antonino Vaccaro

Download or read book Social Innovation and Social Enterprises written by Antonino Vaccaro and published by Springer Nature. This book was released on 2022-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an exhaustive, critical analysis of the challenges and opportunities associated with social enterprises and social innovation. More specifically, it addresses questions such as: What is a social innovation? Which are the best theories that explain how social innovations are generated and propagated in the global society? What is a social enterprise? Which are the theoretical perspectives that best describe the functioning of Social Enterprises , the threats and opportunities? How do social enterprises deal with the profit and non profit worlds and how these interactions affect their capability to be social innovators?The most recent literature has focused on strategies integrating conflicting logic, organizational practices or processes. In all these cases, the hybrid nature of the organization is implemented and sustained through original business models, new organizational arrangements and governance and novel strategies. We believe that the hybrid and institutional perspectives are just one of the many theoretical lenses that can be used to frame social innovation and social enterprises. Along this line, some have highlighted the inherent ethical nature of these phenomena, the critical role played by ethical values whose advancement go well beyond what expected by the corporate social responsibility, business ethics and institutional theorizing. This book follows these perspectives exploring the link between social innovation and social enterprises, presenting them as a new a new possible field of research that support new ways to understand and theorize individual, organizational and community behaviors.