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Author : Godfrey Harris
Publisher : The Americas Group
ISBN 13 : 9780935047509
Total Pages : 264 pages
Book Rating : 4.0/5 (475 download)
Download or read book The Hottest Ideas in Word of Mouth Advertising written by Godfrey Harris and published by The Americas Group. This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Godfrey Harris
Publisher :
ISBN 13 : 9788176499651
Total Pages : pages
Book Rating : 4.4/5 (996 download)
Download or read book Hottest Ideas In Word Of Mouth Advertising written by Godfrey Harris and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Sernovitz
Publisher : Greenleaf Book Group
ISBN 13 : 9781608323661
Total Pages : 0 pages
Book Rating : 4.3/5 (236 download)
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author : Godfrey Harris
Publisher : Bookworld Services
ISBN 13 : 9780935047196
Total Pages : 136 pages
Book Rating : 4.0/5 (471 download)
Download or read book How to Generate Word of Mouth Advertising written by Godfrey Harris and published by Bookworld Services. This book was released on 1995-01-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: New ways to get the most powerful, least expensive form of advertising. -- Never just hope for favorable comments again; stop negative chatter and shape positive comments. -- Demonstrates how to make customers the best part of any sales force. -- Step-by-step examples that get people talking about products and services.The idea that word of mouth advertising could be successfully generated and need not be left to luck was first suggested in Talk is Cheap, also by the same authors. Their new book on the subject goes beyond concepts and provides 101 new ideas for generating word-of-mouth advertising in an easy-to-use recipe format. Describes gifts that automatically spark conversations about a business, shows how customers can be empowered to speak for a business, and what kinds of information can be disseminated to generate beneficial word-of-mouth comments.
Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)
Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author : Jeffrey I. Barke
Publisher : The Americas Group
ISBN 13 : 9780935047516
Total Pages : 150 pages
Book Rating : 4.0/5 (475 download)
Download or read book The Definitive Southern California Diet written by Jeffrey I. Barke and published by The Americas Group. This book was released on 2004 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical ways to achieve weight control by developing new habits, new techniques, and a new outlook involving food intake that recognises the difficulties of counting calories or calculating carbohydrate consumption, that shows how adopting simple lifestyle changes can help control weight and improve health, and that accounts for the imperatives of personal taste and the inevitable changes wrought by ageing, all the while advocating a relaxed, more casual approach to dieting to achieve the best results for the most people over the longest period of time.
Author : George Silverman
Publisher : AMACOM
ISBN 13 : 0814416691
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511022133
Total Pages : 39 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: Word of Mouth Marketing written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Andy Sernovitz's book: "Word of Mouth Marketing: How Smart Companies Get People Talking". This complete summary of the ideas from Andy Sernovitz's book "Word of Mouth Marketing" shows how this type of marketing isn't really about the marketers, or even marketing itself. It's all about creating happy customers and making them your best advertisers. In his book, the author explains the characteristics that make word of mouth marketing great for your business and why you should focus on the happiness of your customers in order to drive sales. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Word of Mouth Marketing" and discover why your customers are the real driving force behind your marketing.
Author : Andy Sernovitz
Publisher : Pressbox
ISBN 13 : 9780983429029
Total Pages : 76 pages
Book Rating : 4.4/5 (29 download)
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Pressbox. This book was released on 2012-07-01 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
Author :
Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.X/5 (3 download)
Download or read book Business India written by and published by . This book was released on 2005 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arnon Vered
Publisher : Lulu.com
ISBN 13 : 0615147755
Total Pages : 160 pages
Book Rating : 4.6/5 (151 download)
Download or read book Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results written by Arnon Vered and published by Lulu.com. This book was released on 2007-07-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page "The Big Idea" section and ends with a chapter summary and easy-to-implement exercises.
Author : George Silverman
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416683
Total Pages : 273 pages
Book Rating : 4.8/5 (144 download)
Download or read book Secrets of Word-of-mouth Marketing written by George Silverman and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.
Author : Ivan R. Misner
Publisher : Wildcat Publishing Company
ISBN 13 : 9781885167378
Total Pages : 0 pages
Book Rating : 4.1/5 (673 download)
Download or read book The World's Best-known Marketing Secret written by Ivan R. Misner and published by Wildcat Publishing Company. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your own business with the oldest, best, and most effective marketing method in the world--word of mouth.
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 0750668970
Total Pages : 350 pages
Book Rating : 4.7/5 (56 download)
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
Author : Lynn Thorne
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380119
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)
Download or read book Word-of-mouth Advertising, Online and Off written by Lynn Thorne and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : Paul M. Rand
Publisher : McGraw Hill Professional
ISBN 13 : 0071816224
Total Pages : 240 pages
Book Rating : 4.0/5 (718 download)
Download or read book Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business written by Paul M. Rand and published by McGraw Hill Professional. This book was released on 2013-10-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
