Content and Copywriting

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119866502
Total Pages : 548 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Content and Copywriting by : Margo Berman

Download or read book Content and Copywriting written by Margo Berman and published by John Wiley & Sons. This book was released on 2024-09-30 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn’t enough. You must also know how to create gripping messages and interactive engagement. Content and Copywriting: The Complete Toolkit for Strategic Marketing is your one-stop resource to sharpen your skills and explore innovative methods to reach your audience. This comprehensive real-world guide helps you create content for any device and consumer touchpoint by seamlessly integrating social media writing and advertising copywriting. As an award-winning copywriter, producer/director, and professor, Margo Berman explains conceptual strategies and writing techniques to develop dynamic copy for a wide range of traditional and emerging media. This step-by-step approach offers specific instructions for writing websites, blogs, social media, direct mail, product packaging, viral marketing, radio, television, and videos. This work also analyzes immersive, experiential, augmented, mixed, and virtual reality content, then presents tips to maximize results. This updated and expanded second edition contains dozens of new TV and radio storyboards and scripts, charts and infographics, templates and writing tips, exercises and examples, terminology lists, plus over 100 new images of innovative marketing campaigns. It also covers shareable content, digital storytelling, headline and slogan techniques, and interactive experiences. In addition, there is a valuable section with skill-building resources, references, and suggested readings. Featuring an extensive collection of innovative visual examples, content writing templates, and teaching and learning resources, Content and Copywriting: The Complete Toolkit for Strategic Marketing is the ideal textbook for undergraduate courses in advertising, communications, public relations, and integrated marketing, and an invaluable reference for graduate students and professionals alike.

Hotel Tango

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533290144
Total Pages : 30 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis Hotel Tango by : Hunter Hiller

Download or read book Hotel Tango written by Hunter Hiller and published by Createspace Independent Publishing Platform. This book was released on 2016-09-10 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hotel Tango will face physical and emotional challenges.

House Divided

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Publisher : Grand Central Publishing
ISBN 13 : 9780446574389
Total Pages : 320 pages
Book Rating : 4.5/5 (743 download)

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Book Synopsis House Divided by : Raul Ramos y Sanchez

Download or read book House Divided written by Raul Ramos y Sanchez and published by Grand Central Publishing. This book was released on 2011-01-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once they had a country, a culture, a future. Today, upheaval and betrayal have turned their world upside down. And for one family-a U.S. war hero, his deeply religious wife, and their impressionable fourteen-year-old son-a new struggle has just begun. Mano Suarez made a choice to fight against injustice, and his wife can only pray for his deliverance. Now their son, Pedro, takes up his father's cause . . . disappearing into the ranks of a cult-like organization and leaving his family far behind. To rescue him, Mano must face the consequences of his past deeds. But how can he convince his son to give up the very ideals he, Mano, embraced? How can he prove that home and family are the most important ideals of all? HOUSE DIVIDED

Our Towns

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Publisher : Vintage
ISBN 13 : 1101871857
Total Pages : 432 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Our Towns by : James Fallows

Download or read book Our Towns written by James Fallows and published by Vintage. This book was released on 2018-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BEST SELLER • The basis for the HBO documentary now streaming on HBO Max For five years, James and Deborah Fallows have travelled across America in a single-engine prop airplane. Visiting dozens of towns, the America they saw is acutely conscious of its problems—from economic dislocation to the opioid scourge—but it is also crafting solutions, with a practical-minded determination at dramatic odds with the bitter paralysis of national politics. At times of dysfunction on a national level, reform possibilities have often arisen from the local level. The Fallowses describe America in the middle of one of these creative waves. Their view of the country is as complex and contradictory as America itself, but it also reflects the energy, the generosity and compassion, the dreams, and the determination of many who are in the midst of making things better. Our Towns is the story of their journey—and an account of a country busy remaking itself.

World War One, 1914 - 1918

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Author :
Publisher : Clube de Autores
ISBN 13 :
Total Pages : 401 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis World War One, 1914 - 1918 by : André Geraque Kiffer

Download or read book World War One, 1914 - 1918 written by André Geraque Kiffer and published by Clube de Autores. This book was released on 2019-11-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the principal historical assumption that the Central Alliance had better military leadership capable of innovating (technology) and maneuvering (flexible planning), based primarily on the evolution of the Prussian / German General Staff since 1806, but on the other hand, lacking a more solid political orientation, which eventually led him to assume this (inappropriate) role, the basis of the simulation of this book will be as it would have been if the German political leadership, in particular, had been better understood from the outset, perhaps provoking a shorter war and a fairer and more consolidated future peace.

Bourbon Is My Comfort Food

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Publisher : University Press of Kentucky
ISBN 13 : 0813186919
Total Pages : 436 pages
Book Rating : 4.8/5 (131 download)

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Book Synopsis Bourbon Is My Comfort Food by : Heather Wibbels

Download or read book Bourbon Is My Comfort Food written by Heather Wibbels and published by University Press of Kentucky. This book was released on 2022-05-03 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bourbon Is My Comfort Food reveals the delicious beauty of bourbon cocktails and the joy of creating them. Whether readers are new to bourbon or steeped in its history and myriad uses, they will gain the knowledge to make great bourbon cocktails, share them with friends and family, and expand their whiskey horizons—because the only thing better than bourbon is sharing it with a friend. From building your home bar to basics on cocktail technique, Heather Wibbels showcases more than 140 variations on classic bourbon cocktails—like the Old-Fashioned, the Manhattan, Whiskey Sours, Highballs, Juleps, and more—in approachable ways. The book also features several Cocktail Labs, which invite readers to explore classic cocktail elements and experiment with flavors, textures, infusions, syrups, and garnishes. But more than that, Bourbon Is My Comfort Food is a celebration of ten years of bourbon education and cocktails by Bourbon Women, the first group dedicated to women and their love of the spirit. Wibbels celebrates with cocktails from the Bourbon Women leadership team, branches across the nation, and winners from the group's annual Not Your Pink Drink contest. Get out your cocktail shaker and explore the wide world of bourbon cocktails with Heather Wibbels and Bourbon Women!

The Spirit of Rye

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Publisher : Simon and Schuster
ISBN 13 : 1646431782
Total Pages : 656 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis The Spirit of Rye by : Carlo DeVito

Download or read book The Spirit of Rye written by Carlo DeVito and published by Simon and Schuster. This book was released on 2021-11-30 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spirit of Rye is a celebration of rye’s dynamic qualities and the spirit’s exciting revival. Celebrate the many flavor profiles of rye whiskey, its distinguished history, and its contemporary revival with The Spirit of Rye. The resurgence in rye whiskey is unmistakable, as is evidenced in the number of distillers producing remarkably varied expressions, from the Whiskey Trail to Pennsylvania, Texas, and California. With tasting notes for over 300 expressions and interviews with master distillers, readers both familiar and new to the rich world of rye will find The Spirit of Rye to be a revelation.

Contractions

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Contractions by : United States. Federal Aviation Administration

Download or read book Contractions written by United States. Federal Aviation Administration and published by . This book was released on 1994 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the approved word and phrase contractions used by personnel of the Federal Aviation Administration and other agencies in the use of air traffic control, communications, weather, charting, and associated services.

Gender

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Publisher : New Generation Publishing
ISBN 13 : 178507119X
Total Pages : 734 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Gender by : Symon Vegro

Download or read book Gender written by Symon Vegro and published by New Generation Publishing. This book was released on 2014-04-09 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: No description available

The P.R. Gazette ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The P.R. Gazette ... by :

Download or read book The P.R. Gazette ... written by and published by . This book was released on 1928 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lyrical Iowa

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Author :
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Lyrical Iowa by :

Download or read book Lyrical Iowa written by and published by . This book was released on 2019 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Life with Ghosts

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1668008343
Total Pages : 198 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis A Life with Ghosts by : Steve Gonsalves

Download or read book A Life with Ghosts written by Steve Gonsalves and published by Simon and Schuster. This book was released on 2023-08-22 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The official memoir from paranormal investigator and Ghost Hunters TV star Steve Gonsalves! Widely known as a lead investigator on the smash-hit TV series Ghost Hunters as well as Ghost Hunters Academy and the ratings king, Ghost Nation, Steve Gonsalves—already considered to be one of the top paranormal investigators in the world and a pioneer in the industry—showcases a collection of his most meaningful paranormal encounters from some of his favorite haunted locations. Along with the compelling history of each site, Steve recounts his terrifying experiences with disembodied voices, haunting EVPs, mysterious dark masses, and other unexplained phenomena—in addition to what he learned about living through a life with ghosts. His beliefs and theories on the craft of paranormal investigation are told through heartwarming, hilarious, and profound stories, reflecting the fun-loving personality that has garnered him millions of fans. Filled with facts and anecdotes to add an extra level of insight—all intricately woven together to create the perfect balance of unique information and spooky fun—this is the ultimate book for paranormal enthusiasts, history buffs, and horror fans.

Notices to Airmen

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Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Notices to Airmen by :

Download or read book Notices to Airmen written by and published by . This book was released on 2004-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

S.A. Pictorical

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Author :
Publisher :
ISBN 13 :
Total Pages : 802 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis S.A. Pictorical by :

Download or read book S.A. Pictorical written by and published by . This book was released on 1925 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Coup America

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Author :
Publisher : iUniverse
ISBN 13 : 0595160948
Total Pages : 570 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis Coup America by : Glen Roberts

Download or read book Coup America written by Glen Roberts and published by iUniverse. This book was released on 2001-03-13 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coup d’etat begins to bubble when a Executive Contingency Plan is leaked that orders officials to “euthanize” prison inmates in the event of a major nuclear, biological, or chemical attack against the US. A Leavenworth convict, former Captain Ben Simon, jailed for illegal and covert intrigues in Nicaragua discovers the contents of the directive. Simon, well trained by the U.S. military in counter-intelligence and propaganda, uses this directive to galvanize the population into a multiple prison breakout followed by inmate staged terrorist attacks. Simon achieves total insurrection when he informs the public the remainder of the Federal “euthanasia” plan. Inmates were not the only intended targets. Mental patients, premature infants and other "undesirables" were also in line for mercy killing. The coup succeeds and John Cotton is called upon to terminate the leader. As Cotton plots his strategy the story spirals in all directions with dealings, double-dealings and Machiavellian plans gone awry. Techno thriller fans won’t be disappointed by the array of artificial intelligence, electronic warfare and other extremely unorthodox military hardware and tactics. If you want to be thrilled by a savage but credible story of a U.S. insurrection in our time you’ve found it with Coup America.

Fodor's American Spirits

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Publisher : Fodor's Travel
ISBN 13 : 1640977546
Total Pages : 674 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Fodor's American Spirits by : Fodor's Travel Guides

Download or read book Fodor's American Spirits written by Fodor's Travel Guides and published by Fodor's Travel. This book was released on 2024-11-19 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to taste the wines of Napa Valley, learn about craft beer brewing in Michigan, or explore the Kentucky Bourbon Trail, the local Fodor's travel experts across the United States are here to help! Fodor's American Spirits: Exploring the Best Wineries, Breweries, and Distilleries in the USA guidebook is packed with maps, carefully curated recommendations, and everything else you need to simplify your trip-planning process and make the most of your time. This brand new title has been designed with an easy-to-read layout, fresh information, and beautiful color photos. Fodor's American Spirits travel guide includes: EXPERT RECOMMENDATIONS for the best places to learn about and taste the best wines, beers, ciders, and spirits produced in the USA DETAILED TRAVEL GUIDANCE including hotel and restaurant recommendations, for featured areas like Napa Valley; New York's Finger Lakes; and Louisville, Kentucky AN ILLUSTRATED ULTIMATE EXPERIENCES GUIDE to the top destinations and tours MORE THAN 30 DETAILED MAPS to help you navigate confidently COLOR PHOTOS throughout to spark your wanderlust—and thirst! HONEST RECOMMENDATIONS FROM LOCALS on the best wineries, breweries, distilleries, restaurants, nightlife, activities, and more PHOTO-FILLED “BEST OF” FEATURES on “Best U.S. Wineries,” “Best U.S. Breweries,” and “Best Distillery Tours” TRIP-PLANNING TOOLS AND PRACTICAL TIPS including when to go, getting around, beating the crowds, and saving time and money LOCAL WRITERS to help you find the under-the-radar gems UP-TO-DATE COVERAGE on Washington; Oregon; California with the Napa Valley, Sonoma County, and San Diego; Colorado; Arizona; New Mexico; Texas, with the Texas Hill Country; New Orleans; Florida, with Miami; North Carolina, with Asheville; Georgia; South Carolina; Tennessee; Kentucky, with Louisville and its famous Bourbon Trail; Minnesota; Wisconsin, with Milwaukee; Chicago; Michigan, with Grand Rapids; Pennsylvania, with Pittsburgh and Philadelphia; Virginia; Washington, DC; Maryland; Delaware; New Jersey; New York, with the Finger Lakes, Long Island, and New York City; Massachusetts, with Boston; Vermont, with Burlington; New Hampshire; and Maine, with Portland Planning on visiting more of the USA? Check out Fodor's Bucket List USA and Fodor's Best Road Trips in the USA *Important note for digital editions: The digital edition of this guide does not contain all the images or text included in the physical edition. ABOUT FODOR'S AUTHORS: Each Fodor's Travel Guide is researched and written by local experts. Fodor's has been offering expert advice for all tastes and budgets for over 80 years. For more travel inspiration, you can sign up for our travel newsletter at fodors.com/newsletter/signup, or follow us @FodorsTravel on Facebook, Instagram, and Twitter. We invite you to join our friendly community of travel experts at fodors.com/community to ask any other questions and share your experience with us!

Distillery Cats

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Publisher : Ten Speed Press
ISBN 13 : 1607748975
Total Pages : 114 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Distillery Cats by : Brad Thomas Parsons

Download or read book Distillery Cats written by Brad Thomas Parsons and published by Ten Speed Press. This book was released on 2017-09-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distillery Cats contains the whimsical tales of working cats in distilleries around the world, with charming illustrations of the beloved mousers. Distillery Cats cheekily tells the tale of the historical role of these spirited cats and their evolution from organic pest control to current brand ambassadors. James Beard Award-winning author (and noted cat enthusiast) Brad Thomas Parsons profiles 30 of the world's most adorable and lovable distillery cats, featuring "interviews," a hand-drawn portrait of each cat, plus trading card-style stat sheets with figures like "super-power" and "mice killed." Featuring 15 cocktail recipes to enjoy while you page through, Distillery Cats is a quirky but essential addition to any cat or spirits lover's bookshelf.