The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok

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Publisher : diplom.de
ISBN 13 : 3832459073
Total Pages : 120 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok by : Christian Westbeld

Download or read book The Impact of 9-11 on Thailand's Tourism Industry by Focusing on the First-Class Hotel Market in Bangkok written by Christian Westbeld and published by diplom.de. This book was released on 2002-10-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Sawasdee Khrap welcome to the kingdom of Thailand. A number of valid characterizations such as The Land of Smiles , The Land of Temples and Pagodas and Tropical Vacation Paradise describe Thailand at its best. In addition to these picturesque synonyms, the kingdom gained international recognition through its growing travel and hospitality industry. In 2001 Thailand once again booked the top spot as most preferred tourist destination in South East Asia as well as runner-up position in all of Asia, second only to China. When Muslim extremists hijacked four domestic U.S. flights and cowardly carried out the terrorist attack of 9-11 on the U.S.A., the global travel sector felt the direct impact of the terrorist attacks like no other industry. From one day to the other tourists decided to stay at or close to home and hotel rooms were left vacant. As major employer and source for foreign exchange earnings, Thailand s tourism industry was no exception to the threat. As the brutality and human tragedy of this incident will always be remembered, the following report will focus solely on the implications for the tourism and hospitality industry. In specific, the text will take an in-depth look at the development of the first class hotel market in Bangkok following the September attacks. The report looks at 14 top hotels of Bangkok and their performance from January 2000 to March 2002. Special attention lies on the seven months following the U.S.A. attacks in September 2001, whereas a full year comparison of 2000 and 2001 will also provide valid information. The tourism and hospitality industry is a major economic driving factor not only for Thailand, but also for many other Asian nations. Therefore, the beginning of this report deals with the regional development after the terrorist attacks. This way the reader will get an understanding of the current situation in Asia and the general impact of 9-11. After a general overview of Thailand, the first class hotel market of Bangkok will be analyzed by its occupancy, ADR and RevPar development. These performance related information create the backbone of this report and support further assumptions and findings. For validity reasons, the results are then compared to two independent surveys. The fourth section is made up of the changes in travel patterns, tourism demand and strategies, followed by a comparison of the two best performing individual hotels and their advantages over [...]

Hotel Industry in Thailand

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)

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Book Synopsis Hotel Industry in Thailand by : Supatra Chirathivat

Download or read book Hotel Industry in Thailand written by Supatra Chirathivat and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Greening the Hotel Industry in Thailand

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Publisher :
ISBN 13 :
Total Pages : 2 pages
Book Rating : 4.:/5 (876 download)

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Book Synopsis Greening the Hotel Industry in Thailand by :

Download or read book Greening the Hotel Industry in Thailand written by and published by . This book was released on 2013 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Examination of the Hotel Industry in the U.S. & Thailand: Recommendations for the Improvement of the Hotel Industry in Thailand

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Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (121 download)

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Book Synopsis An Examination of the Hotel Industry in the U.S. & Thailand: Recommendations for the Improvement of the Hotel Industry in Thailand by : Anusorn Hewsuwon

Download or read book An Examination of the Hotel Industry in the U.S. & Thailand: Recommendations for the Improvement of the Hotel Industry in Thailand written by Anusorn Hewsuwon and published by . This book was released on 1972 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Стихотворениâ 1920-1922

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Publisher :
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.:/5 (75 download)

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Book Synopsis Стихотворениâ 1920-1922 by : Демьâн Бедный

Download or read book Стихотворениâ 1920-1922 written by Демьâн Бедный and published by . This book was released on 1965 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hospitality and Tourism Industry in ASEAN and East Asian Destinations

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Publisher : CRC Press
ISBN 13 : 1000164713
Total Pages : 229 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis The Hospitality and Tourism Industry in ASEAN and East Asian Destinations by : Jinlin Zhao

Download or read book The Hospitality and Tourism Industry in ASEAN and East Asian Destinations written by Jinlin Zhao and published by CRC Press. This book was released on 2021-07-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.

Development of Hotel Industry in Selected Asian Countries

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Publisher :
ISBN 13 : 9783659255793
Total Pages : 0 pages
Book Rating : 4.2/5 (557 download)

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Book Synopsis Development of Hotel Industry in Selected Asian Countries by : Kanya Hemman

Download or read book Development of Hotel Industry in Selected Asian Countries written by Kanya Hemman and published by . This book was released on 2012-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Determinants of E-Commerce Usage in the Hotel Industry in Thailand

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Determinants of E-Commerce Usage in the Hotel Industry in Thailand by : Pongsak Hoontrakul

Download or read book Determinants of E-Commerce Usage in the Hotel Industry in Thailand written by Pongsak Hoontrakul and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of the Internet for communicating and transacting with customers has been growing rapidly in the worldwide tourism industry. However, there is a large variation in the intensity of use of e-commerce in the travel and tourism industry. While the Internet usage varies across countries, even within a country there are large variations amongst enterprises. These variations are mainly due to the impact of several factors associated with the internal and external environment of the enterprise. This study attempts to explore the impact of various factors on the Internet usage rate. The factors are classified into three broad groups: viz. factors associated with the location of the enterprise, internal factors of the enterprise and technological factors. An empirical study conducted with 95 hotels in seven locations in Thailand is used to assess the impact of the factors.

Relationship Marketing with Customers in the Hotel Industry in Thailand

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)

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Book Synopsis Relationship Marketing with Customers in the Hotel Industry in Thailand by : Piyanuch Preechanont

Download or read book Relationship Marketing with Customers in the Hotel Industry in Thailand written by Piyanuch Preechanont and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Management Practices in the Hotel Industry of Thailand

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.:/5 (893 download)

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Book Synopsis Strategic Management Practices in the Hotel Industry of Thailand by : Chaninan Angkasuvana

Download or read book Strategic Management Practices in the Hotel Industry of Thailand written by Chaninan Angkasuvana and published by . This book was released on 2005 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Explorations in Thai Tourism

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Publisher : Emerald Group Publishing
ISBN 13 : 0080467369
Total Pages : 328 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Explorations in Thai Tourism by : Erik H. Cohen

Download or read book Explorations in Thai Tourism written by Erik H. Cohen and published by Emerald Group Publishing. This book was released on 2008-05-08 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intends to contribute to the formation, embodiment, and advancement of knowledge in the field of tourism. This series includes application of theoretical, methodological, and substantive contributions from such fields as anthropology, business administration, ecology, economics, geography, history, hospitality, leisure, and planning.

The Impact of Transnational Companies in the Hotel and Tour Business

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Impact of Transnational Companies in the Hotel and Tour Business by : Sivavudh Devahastin Na Ayudhya

Download or read book The Impact of Transnational Companies in the Hotel and Tour Business written by Sivavudh Devahastin Na Ayudhya and published by . This book was released on 1982 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Empowerment

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ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (45 download)

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Book Synopsis Empowerment by : Rugee Thuayngarm

Download or read book Empowerment written by Rugee Thuayngarm and published by . This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research study is conducting to evaluate the degree of assessment of the empowerment concept at Sheraton Grande Sukhumvit Hotel, Bangkok, Thailand. Sheraton Grande Sukhumvit is a green-site hotel for the empowerment concept, which means that the hotel has been operated under empowerment since the hotel was first operated in 1996. It claims to be the first hotel in Thailand employing this concept. The research study carries out opinion and perceptions of front-line service staffs on the actual empowerment practice at Sheraton Grande Sukhumvit Hotel in three main departments: Front Office, Food and Beverage, and Housekeeping. This will be beneficial for the management in assessing the current hotel operation under the empowerment concept, which will lead to improvement process for full advantage in employing this concept."--Abstract.

Innovation Implementations in the Thai Hotel Industry

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Publisher :
ISBN 13 :
Total Pages : 175 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis Innovation Implementations in the Thai Hotel Industry by : Nate-tra Dhevabanchachai

Download or read book Innovation Implementations in the Thai Hotel Industry written by Nate-tra Dhevabanchachai and published by . This book was released on 2018 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Opportunities for Investment in the Thai Hotel Industry

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (223 download)

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Book Synopsis Opportunities for Investment in the Thai Hotel Industry by : Jatuporn Pongnoparat

Download or read book Opportunities for Investment in the Thai Hotel Industry written by Jatuporn Pongnoparat and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Using the Internet for B2C Relationship Marketing in the Hotel Industry in Thailand

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Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.:/5 (224 download)

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Book Synopsis Using the Internet for B2C Relationship Marketing in the Hotel Industry in Thailand by : Thitiporn Parnma

Download or read book Using the Internet for B2C Relationship Marketing in the Hotel Industry in Thailand written by Thitiporn Parnma and published by . This book was released on 2003 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Marketing

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (86 download)

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Book Synopsis Entrepreneurial Marketing by : Pattana Boonchoo

Download or read book Entrepreneurial Marketing written by Pattana Boonchoo and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The present thesis seeks to contribute to a relatively new area of research examining the interface between entrepreneurship and marketing, which is commonly referred to as entrepreneurial marketing (EM). The main aims of the study are twofold: (1) to explore and integrate the key dimensions of EM found in major EM literature in order to develop a new conceptual framework based on a resource-based view and the contingency theory in explaining the EM characteristics and behaviour of Thai hotels, and (2) to provide empirical evidence substantiating the interrelationships between the key dimensions of EM using exploratory and explanatory studies. To achieve these objectives, four major quantitative and qualitative studies were conducted, all of which complemented one another and contributed to the overall understanding of the proposed EM model. Through the use of cluster and regression analyses, the first two studies sought to explore the possible clusters of Thai hotels, based on key EM variables, and to test the interrelationships between the major variables governing cluster formations and selected EM variables. The third study explained and assessed the causal relationships and overall fit of the main EM model through structural equation modelling analysis. The last study was a qualitative study that sought to extend the explanations of marketing variables included in the model. It particularly aimed to explain the factors affecting managers' decisions to make changes to their marketing strategies, as well as the processes through which they make these changes. The data for the quantitative analyses were obtained through a mailed survey, with the final sample comprising 369 hotels across Thailand. Qualitative data were collected through semi- structured interviews with 40 hotel managers in five regions of the country. The overall findings supported the major claim of this thesis that organisations that are more entrepreneurially market- oriented tend to achieve better levels of organisational performance.