How Cool Brands Stay Hot

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Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Red Fire Branding

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Author :
Publisher : Happy About
ISBN 13 : 1600052045
Total Pages : 253 pages
Book Rating : 4.6/5 ( download)

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Book Synopsis Red Fire Branding by : Liz Goodgold

Download or read book Red Fire Branding written by Liz Goodgold and published by Happy About. This book was released on 2011-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodgold directs her work towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow.

Branded

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Publisher : Pinnacle Books
ISBN 13 : 0786046821
Total Pages : 320 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Branded by : Eric Red

Download or read book Branded written by Eric Red and published by Pinnacle Books. This book was released on 2021-01-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Noose hunts down the first known serial killer on the American frontier—in this trailblazing thriller from acclaimed author Eric Red . . . SCARRED FOR LIFE A new kind of evil has come to the Old West. A killer as cold and hard as the Wyoming winter. He wanders from town to town. Slaughters entire families along the way. With grotesque glee, he brands the letter Q in his victims’ flesh. Joe Noose knows the killer’s identity. He recognizes the killer’s brand. He bears the same scar from his childhood—and he’s determined to stop this madman once and for all. Two U.S. marshals have agreed to help Joe. But they’ve never hunted a killer like this before. A sadist who kills for pleasure—and scars you for life . . . Praise for the westerns of Eric Red “Keeps the reader turning pages . . . brilliant. Hanging Fire is indeed a classic Western.” —True WestMagazine “This teeth-grinding, bare-knuckling, swash-buckling adventure keeps readers turning pages. A terrific read. Allow plenty of time to read this. It’s hard to put down.” —Roundup Magazine on Hanging Fire “Exceptionally fast-paced and blood-spattered. Full of action, overflowing with defiant characters and deadly gunplay.”—Lansing State Journal on Noose

Branding the Middle East

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Branding the Middle East by : Steffen Wippel

Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Progressive Fish Culturist

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Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Progressive Fish Culturist by : U.S. Fish and Wildlife Service

Download or read book The Progressive Fish Culturist written by U.S. Fish and Wildlife Service and published by . This book was released on 1989 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Milk Production Management

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Publisher : CRC Press
ISBN 13 : 100022466X
Total Pages : 226 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Milk Production Management by : Prafullakumar V. Patil

Download or read book Milk Production Management written by Prafullakumar V. Patil and published by CRC Press. This book was released on 2020-11-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milk Production Management, as the name implies, provides the information on different aspects related to Milk Production Management. The information in this book will be of practical utility for actual feeding of animals e.g. chapters on various rations, nutrient requirement tables, feeding of pregnant/lactating animals, feeding of calves, silage making, hydroponics technique, azolla production different feeds and fodders, fodder cultivation, computation of rations for dairy animals, feeding during scarcity periods etc. In this book different topics like common disease problems of dairy animals and their prevention and control, methods of selection, different breeding systems, semen collection and artificial insemination, different biotechniques used in animal husbandry, milking methods, embryo transfer technique, judging of cows and buffaloes, milk synthesis and milk secretion, record keeping at dairy farms, reproductive aspects of dairy animals etc. are also covered. The book also covers different terms related to animal husbandry. This book is written in simple understandable language with description of those concepts which are useful for actual management of animals. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

Power Branding

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Publisher : Macmillan
ISBN 13 : 1137278846
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Power Branding by : Steve McKee

Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

Reports of Cases in Criminal Law Argued and Determined in All the Courts in England and Ireland

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Publisher :
ISBN 13 :
Total Pages : 982 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Reports of Cases in Criminal Law Argued and Determined in All the Courts in England and Ireland by : Edward William Cox

Download or read book Reports of Cases in Criminal Law Argued and Determined in All the Courts in England and Ireland written by Edward William Cox and published by . This book was released on 1910 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cox's Reports of Cases in Criminal Law Argued and Determined in the Courts of England

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Author :
Publisher :
ISBN 13 :
Total Pages : 998 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Cox's Reports of Cases in Criminal Law Argued and Determined in the Courts of England by : Great Britain. Courts

Download or read book Cox's Reports of Cases in Criminal Law Argued and Determined in the Courts of England written by Great Britain. Courts and published by . This book was released on 1910 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Casein and Milk Protein Product Imports ; New Dairy Producing Facilities in the United States of Foreign Based Corporations ; U.S. Department of Agriculture's Implementation of the Orderly Marketing Provisions of the Food Security Act of 1985 ; Cheek Branding in the Milk Production Termination Program ; and Processed Products Inspection Improvement Act

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Author :
Publisher :
ISBN 13 :
Total Pages : 886 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Casein and Milk Protein Product Imports ; New Dairy Producing Facilities in the United States of Foreign Based Corporations ; U.S. Department of Agriculture's Implementation of the Orderly Marketing Provisions of the Food Security Act of 1985 ; Cheek Branding in the Milk Production Termination Program ; and Processed Products Inspection Improvement Act by : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry

Download or read book Casein and Milk Protein Product Imports ; New Dairy Producing Facilities in the United States of Foreign Based Corporations ; U.S. Department of Agriculture's Implementation of the Orderly Marketing Provisions of the Food Security Act of 1985 ; Cheek Branding in the Milk Production Termination Program ; and Processed Products Inspection Improvement Act written by United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry and published by . This book was released on 1987 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wildlife Techniques Manual

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Publisher : Johns Hopkins University Press
ISBN 13 : 1421436698
Total Pages : 1401 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis The Wildlife Techniques Manual by : Nova J. Silvy

Download or read book The Wildlife Techniques Manual written by Nova J. Silvy and published by Johns Hopkins University Press. This book was released on 2020-07-28 with total page 1401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 selling wildlife management book for 40 years, now updated for the next generation of professionals and students. Since its original publication in 1960, The Wildlife Techniques Manual has remained the cornerstone text for the professional wildlife biologist. Now fully revised and updated, this eighth edition promises to be the most comprehensive resource on wildlife biology, conservation, and management for years to come. Superbly edited by Nova J. Silvy and published in association with The Wildlife Society, the 50 authoritative chapters included in this work provide a full synthesis of methods used in the field and laboratory. Chapter authors, all leading wildlife professionals, explain and critique traditional and new methodologies and offer thorough discussions of a wide range of relevant topics. To effectively incorporate the explosion of new information in the wildlife profession, this latest edition is logically organized into a 2-volume set: Volume 1 is devoted to research techniques and Volume 2 focuses on pragmatic management methodologies. Volume 1 describes research design and proper analytic methods prior to conducting research, as well as methods and considerations for capturing and handling wild animals and information on identification and marking of captured animals. It also includes new chapters on nutritional research and field sign identification, and on emerging topics, including structured decision-making. Finally, Volume 1 addresses measurements of wildlife abundance and habitat and research on individual animals. Volume 2 begins with a section on the relationship between research and management including public outreach, described in a context that encourages engagement prior to initiation of management. An adaptive management approach is described as a cornerstone of natural resource management, followed by a section on managing landscapes and wildlife populations. The volume also includes new chapters on ethics in wildlife science and conservation, conflict resolution and management, and land reclamation. A standard text in a variety of courses, the Techniques Manual, as it is commonly called, covers every aspect of modern wildlife management and provides practical information for applying the hundreds of methods described in its pages. This deft and thorough update ensures that The Wildlife Techniques Manual will remain an indispensable resource, one that professionals and students in wildlife biology, conservation, and management simply cannot do without.

Federal Register

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Publisher :
ISBN 13 :
Total Pages : 1298 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 1963 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Forensic Human Identification

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Publisher : CRC Press
ISBN 13 : 1420005715
Total Pages : 550 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Forensic Human Identification by : Tim Thompson

Download or read book Forensic Human Identification written by Tim Thompson and published by CRC Press. This book was released on 2006-11-14 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity theft, criminal investigations of the dead or missing, mass disasters both by natural causes and by criminal intent with this as our day to day reality, the establishment and verification of human identity has never been more important or more prominent in our society. Maintaining and protecting the integrity of out identity has reached

The Man with the Branded Hand

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Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Man with the Branded Hand by : Frank Edward Kittredge

Download or read book The Man with the Branded Hand written by Frank Edward Kittredge and published by . This book was released on 1899 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Record Label Marketing

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Publisher : CRC Press
ISBN 13 : 1134705484
Total Pages : 492 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

The Marketing Gurus

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Publisher : Penguin
ISBN 13 : 9781591841050
Total Pages : 308 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Marketing Gurus by : Chris Murray

Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Marketing Communications

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Publisher : Kogan Page Publishers
ISBN 13 : 1398611727
Total Pages : 761 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Marketing Communications by : PR Smith

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.