Hot Branding

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How Cool Brands Stay Hot

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Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

Red Fire Branding

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Author : Liz Goodgold
Publisher : Happy About
ISBN 13 : 1600052045
Total Pages : 253 pages
Book Rating : 4.6/5 ( download)

Book Synopsis Red Fire Branding by : Liz Goodgold

Download or read book Red Fire Branding written by Liz Goodgold and published by Happy About. This book was released on 2011-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goodgold directs her work towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow.

Hot Branding

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Author : Richard L. Merrick
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Hot Branding by : Richard L. Merrick

Download or read book Hot Branding written by Richard L. Merrick and published by . This book was released on 1996 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hot branding provides a marking technique that meets the criteria to identify pinnipeds in long-term studies of population dynamics. Steller's sea lion pups were branded in 1987 to 1989 at rookeries in Alaska and Russia (Kuril Islands). This study reports on resightings of those pups at Marmot Island, Alaska (located east of Afognak Island) through 1994, although some resightings are located elsewhere

Branded

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Author : Eric Red
Publisher : Pinnacle Books
ISBN 13 : 0786046821
Total Pages : 320 pages
Book Rating : 4.7/5 (86 download)

Book Synopsis Branded by : Eric Red

Download or read book Branded written by Eric Red and published by Pinnacle Books. This book was released on 2021-01-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Noose hunts down the first known serial killer on the American frontier—in this trailblazing thriller from acclaimed author Eric Red . . . SCARRED FOR LIFE A new kind of evil has come to the Old West. A killer as cold and hard as the Wyoming winter. He wanders from town to town. Slaughters entire families along the way. With grotesque glee, he brands the letter Q in his victims’ flesh. Joe Noose knows the killer’s identity. He recognizes the killer’s brand. He bears the same scar from his childhood—and he’s determined to stop this madman once and for all. Two U.S. marshals have agreed to help Joe. But they’ve never hunted a killer like this before. A sadist who kills for pleasure—and scars you for life . . . Praise for the westerns of Eric Red “Keeps the reader turning pages . . . brilliant. Hanging Fire is indeed a classic Western.” —True WestMagazine “This teeth-grinding, bare-knuckling, swash-buckling adventure keeps readers turning pages. A terrific read. Allow plenty of time to read this. It’s hard to put down.” —Roundup Magazine on Hanging Fire “Exceptionally fast-paced and blood-spattered. Full of action, overflowing with defiant characters and deadly gunplay.”—Lansing State Journal on Noose

Power Branding

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Author : Steve McKee
Publisher : Macmillan
ISBN 13 : 1137278846
Total Pages : 258 pages
Book Rating : 4.1/5 (372 download)

Book Synopsis Power Branding by : Steve McKee

Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.

How Cool Brands Stay Hot

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Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 0749477210
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Face your brand! The visual language of branding explained

Author :
Publisher : Alex Greyling
ISBN 13 : 0620443103
Total Pages : 321 pages
Book Rating : 4.6/5 (24 download)

Book Synopsis Face your brand! The visual language of branding explained by :

Download or read book Face your brand! The visual language of branding explained written by and published by Alex Greyling. This book was released on with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Unconscious Branding

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Author : Douglas Van Praet
Publisher : St. Martin's Press
ISBN 13 : 1137042788
Total Pages : 358 pages
Book Rating : 4.1/5 (37 download)

Book Synopsis Unconscious Branding by : Douglas Van Praet

Download or read book Unconscious Branding written by Douglas Van Praet and published by St. Martin's Press. This book was released on 2012-11-13 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Selected Speeches and News Releases

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Author : United States. Department of Agriculture. Office of Information
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (3 download)

Book Synopsis Selected Speeches and News Releases by : United States. Department of Agriculture. Office of Information

Download or read book Selected Speeches and News Releases written by United States. Department of Agriculture. Office of Information and published by . This book was released on 1986 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding the Middle East

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Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741156
Total Pages : 468 pages
Book Rating : 4.1/5 (17 download)

Book Synopsis Branding the Middle East by : Steffen Wippel

Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Brands

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Author : Grace Ong Yan
Publisher : Lund Humphries Publishers Limited
ISBN 13 : 9781848224070
Total Pages : 208 pages
Book Rating : 4.2/5 (24 download)

Book Synopsis Building Brands by : Grace Ong Yan

Download or read book Building Brands written by Grace Ong Yan and published by Lund Humphries Publishers Limited. This book was released on 2021-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United States. Over this time, the design of corporate headquarters evolved from Beaux-Arts facades to bold modernist expressions. This book examines how clients and architects together crafted buildings to reflect their company's brand, carefully considering consumers' perception and their emotions towards the architecture and the messages they communicated. By focusing on four American corporate headquarters: the PSFS Building by George Howe and William Lescaze, the Johnson Wax Administration Building by Frank Lloyd Wright, Lever House by Skidmore, Owings & Merrill, and The Röhm & Haas Building by Pietro Belluschi, it shows how corporate modernism evolved. In the 1930s, architecture and branding were separate and distinct and by the 1960s, they were completely integrated. Drawing on interviews and original material from corporations' archives, it examines how company leaders, together with their architects, conceived of their corporate headquarters not only as the consolidation of employee workplaces, but as architectural mediums to communicate their corporate identities and brands.

God-The Mantra of Branding

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Author : Dr Vipul Jain
Publisher : Notion Press
ISBN 13 : 1947752235
Total Pages : 222 pages
Book Rating : 4.9/5 (477 download)

Book Synopsis God-The Mantra of Branding by : Dr Vipul Jain

Download or read book God-The Mantra of Branding written by Dr Vipul Jain and published by Notion Press. This book was released on 2017-09-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to be a brand, what are you waiting for, want to know whether brands are born or made. All this and lot more is hiding in “God-The Mantra Of Branding”. Experience the art of branding with some of the most popular brands and see it through the eyes of “Mahabharata”, the greatest epic of earth. Come with me I will take you to your most wonderful experience of your life time. Let us start the journey of becoming a brand

Milk Production Management

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Author : Prafullakumar V. Patil
Publisher : CRC Press
ISBN 13 : 100022466X
Total Pages : 226 pages
Book Rating : 4.0/5 (2 download)

Book Synopsis Milk Production Management by : Prafullakumar V. Patil

Download or read book Milk Production Management written by Prafullakumar V. Patil and published by CRC Press. This book was released on 2020-11-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Milk Production Management, as the name implies, provides the information on different aspects related to Milk Production Management. The information in this book will be of practical utility for actual feeding of animals e.g. chapters on various rations, nutrient requirement tables, feeding of pregnant/lactating animals, feeding of calves, silage making, hydroponics technique, azolla production different feeds and fodders, fodder cultivation, computation of rations for dairy animals, feeding during scarcity periods etc. In this book different topics like common disease problems of dairy animals and their prevention and control, methods of selection, different breeding systems, semen collection and artificial insemination, different biotechniques used in animal husbandry, milking methods, embryo transfer technique, judging of cows and buffaloes, milk synthesis and milk secretion, record keeping at dairy farms, reproductive aspects of dairy animals etc. are also covered. The book also covers different terms related to animal husbandry. This book is written in simple understandable language with description of those concepts which are useful for actual management of animals. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

The Wildlife Techniques Manual

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Author : Nova J. Silvy
Publisher : JHU Press
ISBN 13 : 1421401592
Total Pages : 1133 pages
Book Rating : 4.4/5 (214 download)

Book Synopsis The Wildlife Techniques Manual by : Nova J. Silvy

Download or read book The Wildlife Techniques Manual written by Nova J. Silvy and published by JHU Press. This book was released on 2012-03 with total page 1133 pages. Available in PDF, EPUB and Kindle. Book excerpt: A standard text in a variety of courses, the Techniques Manual, as it is commonly called, covers every aspect of modern wildlife management and provides practical information for applying the hundreds of methods described in its pages. To effectively incorporate the explosion of new information in the wildlife profession, this latest edition is logically organized into a two-volume set: Volume 1 is devoted to research techniques and Volume 2 focuses on management methodologies.

Livestock identification and traceability systems in the Intergovernmental Authority on Development (IGAD) region: Proceedings of a regional workshop, Addis Ababa, Ethiopia, 4-5 February 2014

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Author : ILRI
Publisher : ILRI (aka ILCA and ILRAD)
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

Book Synopsis Livestock identification and traceability systems in the Intergovernmental Authority on Development (IGAD) region: Proceedings of a regional workshop, Addis Ababa, Ethiopia, 4-5 February 2014 by : ILRI

Download or read book Livestock identification and traceability systems in the Intergovernmental Authority on Development (IGAD) region: Proceedings of a regional workshop, Addis Ababa, Ethiopia, 4-5 February 2014 written by ILRI and published by ILRI (aka ILCA and ILRAD). This book was released on 2014-05-15 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Producer Compliance Regulations and Procedures of the U.S. Department of Agriculture's Milk Production Termination Program

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Author : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (121 download)

Book Synopsis Producer Compliance Regulations and Procedures of the U.S. Department of Agriculture's Milk Production Termination Program by : United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry

Download or read book Producer Compliance Regulations and Procedures of the U.S. Department of Agriculture's Milk Production Termination Program written by United States. Congress. House. Committee on Agriculture. Subcommittee on Livestock, Dairy, and Poultry and published by . This book was released on 1987 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Cool Brands Stay Hot

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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (17 download)

Book Synopsis How Cool Brands Stay Hot by :

Download or read book How Cool Brands Stay Hot written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: