Hospitality And Restaurant Marketing

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Hospitality and Restaurant Marketing

Author : National Restaurant Association (U.S.)
Publisher : Pearson
ISBN 13 : 9780132181662
Total Pages : 0 pages
Book Rating : 4.1/5 (816 download)

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Book Synopsis Hospitality and Restaurant Marketing by : National Restaurant Association (U.S.)

Download or read book Hospitality and Restaurant Marketing written by National Restaurant Association (U.S.) and published by Pearson. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for HOSPITALITY & RESTAURANT MARKETING courses within Culinary Arts and Hospitality Management departments. This text focuses on HOSPITALITY & RESTAURANT MARKETING topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program(R) from the National Restaurant Association (NRA). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management. The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to effectively and efficiently run a safe and profitable operation. The ManageFirst Program training program is based on a set of competencies defined by the restaurant, hospitality and foodservice industry as those needed for success. This competency-based program features 10 topics each with a textbook, online exam prep for students, instructor resources, a certification exam, certificate, and credential.* The online exam prep for students is available with each textbook and includes helpful learning modules on test-taking strategies, practice tests for every chapter, a comprehensive cumulative practice test, and more! This textbook includes an exam answer sheet to be used with the paper-and-pencil version of the ManageFirst certification exam.

Marketing Management for the Hospitality Industry

Author : Allen Z. Reich
Publisher : John Wiley & Sons
ISBN 13 : 0471310123
Total Pages : 565 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Marketing Management for the Hospitality Industry by : Allen Z. Reich

Download or read book Marketing Management for the Hospitality Industry written by Allen Z. Reich and published by John Wiley & Sons. This book was released on 1997-04-07 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only advanced marketing textbook specifically focused on thehospitality industry . . . The time when you could run a hospitality business with nothingbut a friendly smile and a strong work ethic has passed. Dining,lodging, and entertaining habits are changing rapidly as theinformation age revolutionizes the world economy. More than ever,businesses must focus their marketing efforts on specific segmentswithin the market. Success in the hospitality industry demands thatyou develop the cutting-edge decision-making skills necessary foreffective strategic market management. Marketing Management for the Hospitality Industry providescomprehensive coverage of marketing from both long- and short-termperspectives. Each chapter is an actual component of an overallstrategic marketing model, and the book's easy-to-read, hands-onapproach simplifies complex material and enables you to graspdifficult concepts quickly and completely. Inside you'll find: * How-to's for planning long- and short-term marketingstrategies * Examples of successful marketing strategies * Specific techniques for analyzing markets * Strategic development and administrative aspects ofmarketing * Sample strategic marketing plans that clearly demonstrate howmarketing strategies are applied in both the lodging andfoodservice segments of the industry * Tips on integrating marketing strategy with overall businessstrategy * Numerous charts and tables that support the text and clarifydifficult points Whether you are a marketing manager, general manager of a hotelor restaurant, corporate manager, or a student eager to make yourmark on the industry, with this indispensable guide you willsharpen your competitive edge, reach the customers you need, andmake the most of every opportunity to help your business grow.

Restaurant Marketing for Owners and Managers

Author : Patti J. Shock
Publisher : Wiley Global Education
ISBN 13 : 1118395085
Total Pages : 242 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Restaurant Marketing for Owners and Managers by : Patti J. Shock

Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Hospitality Marketing

Author : David Bowie
Publisher : Routledge
ISBN 13 : 1136398295
Total Pages : 363 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Hospitality Marketing by : David Bowie

Download or read book Hospitality Marketing written by David Bowie and published by Routledge. This book was released on 2007-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

Hospitality Marketing Management, 6th Edition

Author : David C. Bojanic
Publisher : Wiley Global Education
ISBN 13 : 1119195152
Total Pages : 384 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hospitality Marketing Management, 6th Edition by : David C. Bojanic

Download or read book Hospitality Marketing Management, 6th Edition written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

The Marketing of Hospitality Services

Author : Peter J. Stevens
Publisher : Hospitality Publications, Incorporated
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Marketing of Hospitality Services by : Peter J. Stevens

Download or read book The Marketing of Hospitality Services written by Peter J. Stevens and published by Hospitality Publications, Incorporated. This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hospitality Marketing Management

Author : Robert D. Reid
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Hospitality Marketing Management by : Robert D. Reid

Download or read book Hospitality Marketing Management written by Robert D. Reid and published by Van Nostrand Reinhold Company. This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Hospitality Marketing

Author : Francis Buttle
Publisher : Taylor & Francis
ISBN 13 : 1317403495
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Hospitality Marketing by : Francis Buttle

Download or read book Hospitality Marketing written by Francis Buttle and published by Taylor & Francis. This book was released on 2016-10-04 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Hospitality and Restaurant Marketing

Author : National Restaurant Association
Publisher : Pearson
ISBN 13 : 9780134720470
Total Pages : pages
Book Rating : 4.7/5 (24 download)

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Book Synopsis Hospitality and Restaurant Marketing by : National Restaurant Association

Download or read book Hospitality and Restaurant Marketing written by National Restaurant Association and published by Pearson. This book was released on 2016-12-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Restaurant Marketing

Author : Ehsan Zarei
Publisher : DMA4U
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4./5 ( download)

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Book Synopsis Restaurant Marketing by : Ehsan Zarei

Download or read book Restaurant Marketing written by Ehsan Zarei and published by DMA4U. This book was released on 2023-11-12 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to Restaurant marketing? Your search ends here with this comprehensive book! This book offers 18 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your Restaurant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your Restaurant marketing to the next level.

Hospitality Sales and Marketing

Author : James R. Abbey
Publisher : Educational Institute
ISBN 13 : 9780133594508
Total Pages : 0 pages
Book Rating : 4.5/5 (945 download)

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Book Synopsis Hospitality Sales and Marketing by : James R. Abbey

Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by Educational Institute. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Setting the Table

Author : Danny Meyer
Publisher : Harper Collins
ISBN 13 : 0061868248
Total Pages : 244 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Setting the Table by : Danny Meyer

Download or read book Setting the Table written by Danny Meyer and published by Harper Collins. This book was released on 2009-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

The Next Frontier of Restaurant Management

Author : Alex M. Susskind
Publisher : Cornell University Press
ISBN 13 : 1501736523
Total Pages : 254 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Next Frontier of Restaurant Management by : Alex M. Susskind

Download or read book The Next Frontier of Restaurant Management written by Alex M. Susskind and published by Cornell University Press. This book was released on 2019-06-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.

Marketing Leadership in Hospitality and Tourism

Author : Stowe Shoemaker
Publisher : Prentice Hall
ISBN 13 : 9780131182400
Total Pages : 662 pages
Book Rating : 4.1/5 (824 download)

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Book Synopsis Marketing Leadership in Hospitality and Tourism by : Stowe Shoemaker

Download or read book Marketing Leadership in Hospitality and Tourism written by Stowe Shoemaker and published by Prentice Hall. This book was released on 2007 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.

The Ultimate Guide To Marketing Your Restaurant Or Bar- How To Improve Guest Counts

Author : Clay Klimaszewski
Publisher : Independently Published
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.5/5 (863 download)

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Book Synopsis The Ultimate Guide To Marketing Your Restaurant Or Bar- How To Improve Guest Counts by : Clay Klimaszewski

Download or read book The Ultimate Guide To Marketing Your Restaurant Or Bar- How To Improve Guest Counts written by Clay Klimaszewski and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!

Marketing for Hospitality and Tourism

Author : Philip Kotler
Publisher :
ISBN 13 : 9780134151922
Total Pages : 0 pages
Book Rating : 4.1/5 (519 download)

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Book Synopsis Marketing for Hospitality and Tourism by : Philip Kotler

Download or read book Marketing for Hospitality and Tourism written by Philip Kotler and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.

Restaurant Marketing and Advertising

Author : Amy S. Jorgensen
Publisher : Atlantic Publishing Company
ISBN 13 : 9780910627139
Total Pages : 148 pages
Book Rating : 4.6/5 (271 download)

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Book Synopsis Restaurant Marketing and Advertising by : Amy S. Jorgensen

Download or read book Restaurant Marketing and Advertising written by Amy S. Jorgensen and published by Atlantic Publishing Company. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory. Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended! Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.