Hook Point

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Hook Point

Author : Brendan Kane
Publisher : Waterside Productions
ISBN 13 : 9781949001006
Total Pages : 0 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Hook Point by : Brendan Kane

Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

Hook Point

Author : Brendan Kane
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Hook Point by : Brendan Kane

Download or read book Hook Point written by Brendan Kane and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description

Hook Point

Author : Brendan Kane
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Hook Point by : Brendan Kane

Download or read book Hook Point written by Brendan Kane and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live"--Publisher description.

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Alias Hook

Author : Lisa Jensen
Publisher : Macmillan
ISBN 13 : 1466839716
Total Pages : 307 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Alias Hook by : Lisa Jensen

Download or read book Alias Hook written by Lisa Jensen and published by Macmillan. This book was released on 2014-07-08 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every child knows how the story ends. The wicked pirate captain is flung overboard, caught in the jaws of the monster crocodile who drags him down to a watery grave. But it was not yet my time to die. It's my fate to be trapped here forever, in a nightmare of childhood fancy, with that infernal, eternal boy." Meet Captain James Benjamin Hook, a witty, educated Restoration-era privateer cursed to play villain to a pack of malicious little boys in a pointless war that never ends. But everything changes when Stella Parrish, a forbidden grown woman, dreams her way to the Neverland in defiance of Pan's rules. From the glamour of the Fairy Revels, to the secret ceremonies of the First Tribes, to the mysterious underwater temple beneath the Mermaid Lagoon, the magical forces of the Neverland open up for Stella as they never have for Hook. And in the pirate captain himself, she begins to see someone far more complex than the storybook villain. With Stella's knowledge of folk and fairy tales, she might be Hook's last chance for redemption and release if they can break his curse before Pan and his warrior boys hunt her down and drag Hook back to their neverending game. Alias Hook by Lisa Jensen is a beautifully and romantically written adult fairy tale.

Jab, Jab, Jab, Right Hook

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0062273078
Total Pages : 282 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Jab, Jab, Jab, Right Hook by : Gary Vaynerchuk

Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

The Story Grid

Author : Shawn Coyne
Publisher : Black Irish Entertainment LLC
ISBN 13 : 1936891360
Total Pages : 459 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis The Story Grid by : Shawn Coyne

Download or read book The Story Grid written by Shawn Coyne and published by Black Irish Entertainment LLC. This book was released on 2015-05-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.

Hook's Tale

Author : John Leonard Pielmeier
Publisher : Simon and Schuster
ISBN 13 : 1501161075
Total Pages : 245 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Hook's Tale by : John Leonard Pielmeier

Download or read book Hook's Tale written by John Leonard Pielmeier and published by Simon and Schuster. This book was released on 2017-07-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rollicking debut novel from award-winning playwright and screenwriter John Pielmeier reimagines the childhood of the much-maligned Captain Hook: his quest for buried treasure, his friendship with Peter Pan, and the story behind the swashbuckling world of Neverland. Long defamed as a vicious pirate, Captain James Cook (a.k.a. Hook) was in fact a dazzling wordsmith who left behind a vibrant, wildly entertaining, and entirely truthful memoir. His chronicle offers a counter narrative to the works of J.M. Barrie, a “dour Scotsman” whose spurious accounts got it all wrong. Now, award-winning playwright John Pielmeier is proud to present this crucial historic artifact in its entirety for the first time. Cook’s story begins in London, where he lives with his widowed mother. At thirteen, he runs away from home, but is kidnapped and pressed into naval service as an unlikely cabin boy. Soon he discovers a treasure map that leads to a mysterious archipelago called the “Never-Isles” from which there appears to be no escape. In the course of his adventures he meets the pirates Smee and Starkey, falls in love with the enchanting Tiger Lily, adopts an oddly affectionate crocodile, and befriends a charming boy named Peter—who teaches him to fly. He battles monsters, fights in mutinies, swims with mermaids, and eventually learns both the sad and terrible tale of his mother’s life and the true story of his father’s disappearance. Like Gregory Maguire’s Wicked, Hook’s Tale offers a radical new version of a classic story, bringing readers into a much richer, darker, and enchanting version of Neverland than ever before. The characters that our hero meets—including the terrible Doctor Uriah Slinque and a little girl named Wendy—lead him to the most difficult decision of his life: whether to submit to the temptation of eternal youth, or to embrace the responsibilities of maturity and the inevitability of his own mortality. His choice, like his story, is not what you might expect.

Six Points of Light

Author : Kalynn Bayron
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533052544
Total Pages : 286 pages
Book Rating : 4.0/5 (525 download)

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Book Synopsis Six Points of Light by : Kalynn Bayron

Download or read book Six Points of Light written by Kalynn Bayron and published by Createspace Independent Publishing Platform. This book was released on 2016-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: St. Catherine's is a place for misfits, for the forgotten; it is also the only place fifteen-year-old James Cook has ever known. Abandoned on the front steps as an infant James is raised by Sister Maddie who loves him like the mother he never knew. James possesses a genius level intellect and a kind heart but his constant state of ill health has meant that he has never had an invitation to leave the orphanage and join a family. One evening, a young boy is delivered to St. Catherine's in the arms of his distraught mother. In her dying moments she calls out to her son the words that will set James and the young boy on a collision course with destiny, 'Never grow up Peter.' As James and Peter forge a seemingly unbreakable bond, James learns that his new friend is not who he appears to be. Peter is manipulative, mischievous and dangerous. As it turns out Peter is also harboring a secret whose repercussions will echo through time and pierce the veil that separates reality from make believe. Before he was Captain Hook, he was simply James, and as it turns out, he was not such a dastardly villain after all. Join some of the most beloved characters in literature as their roots are laid bare and the truth of their humble beginnings is revealed.

Story Engineering

Author : Larry Brooks
Publisher : Penguin
ISBN 13 : 1599632810
Total Pages : 288 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Story Engineering by : Larry Brooks

Download or read book Story Engineering written by Larry Brooks and published by Penguin. This book was released on 2011-01-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!

Lost Boy

Author : Christina Henry
Publisher : Penguin
ISBN 13 : 0399584021
Total Pages : 306 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Lost Boy by : Christina Henry

Download or read book Lost Boy written by Christina Henry and published by Penguin. This book was released on 2017-07-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the national bestselling author of Alice comes a familiar story with a dark hook—a tale about Peter Pan and the friend who became his nemesis, a nemesis who may not be the blackhearted villain Peter says he is… There is one version of my story that everyone knows. And then there is the truth. This is how it happened. How I went from being Peter Pan’s first—and favorite—lost boy to his greatest enemy. Peter brought me to his island because there were no rules and no grownups to make us mind. He brought boys from the Other Place to join in the fun, but Peter's idea of fun is sharper than a pirate’s sword. Because it’s never been all fun and games on the island. Our neighbors are pirates and monsters. Our toys are knife and stick and rock—the kinds of playthings that bite. Peter promised we would all be young and happy forever. Peter lies.

How to Get Your Point Across in 30 Seconds Or Less

Author : Milo O. Frank
Publisher : Simon and Schuster
ISBN 13 : 0671727524
Total Pages : 132 pages
Book Rating : 4.6/5 (717 download)

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Book Synopsis How to Get Your Point Across in 30 Seconds Or Less by : Milo O. Frank

Download or read book How to Get Your Point Across in 30 Seconds Or Less written by Milo O. Frank and published by Simon and Schuster. This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!

The Book of Hook

Author : Amy Cook
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.6/5 (926 download)

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Book Synopsis The Book of Hook by : Amy Cook

Download or read book The Book of Hook written by Amy Cook and published by . This book was released on 2020-11-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+

Left / Write // Hook

Author : Donna Lyon
Publisher : Loving Healing Press
ISBN 13 : 1615995803
Total Pages : 298 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Left / Write // Hook by : Donna Lyon

Download or read book Left / Write // Hook written by Donna Lyon and published by Loving Healing Press. This book was released on 2021-09-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEFT / WRITE // HOOK shows that sexual abuse survivors are everywhere, that trauma lives in the body, and it needs to be expressed. "By no choice of their own, survivors of childhood sexual abuse spend the entirety of their lives 'in the ring', fighting. Left / Write // Hook offers visceral insight into survivors' fierce, compelling and ultimately triumphant stories" --. Dr Joy Townsend, Learning Consent "Donna Lyon has the ability to get women to open up and reveal all, and in the process begin the journey to healing. Boxing is a violent sport, but projects like Left / Write // Hook take the violence out of it, so that it becomes therapeutic and gives you power". --Tommy Hopkins, Fitlife Boxing Club, Melbourne Australia. Fueled with the voices and lived experiences of adult survivors of childhood sexual abuse, whose lives and work have been positively impacted by the combination of writing and boxing, readers will experience: * a profound understanding of the complexity and depth of trauma through the lived experiences of survivors * insights into the tenacious long-term impacts of abuse and trauma on the mind, body, and spirit * personalised and collective accounts of how trauma manifests in the experiences of survivors and their sense of self * hope and courage as to the resilience and strength of survivors who live with the daily effects of their trauma * new insight into how the combination of physical, mental, and creative programs of expression are vital to healing * dozens of powerful writing prompts that unearth hidden feelings, thoughts, and beliefs to recover your true self. Learn more at: www.leftwritehook.com From Loving Healing Press www.LHPress.com

Hook

Author : Randall Horton
Publisher :
ISBN 13 : 9780988735569
Total Pages : 0 pages
Book Rating : 4.7/5 (355 download)

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Book Synopsis Hook by : Randall Horton

Download or read book Hook written by Randall Horton and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Nonfiction. African & African American Studies. Latino/Latina Studies. Winner of the Great Lakes Colleges Association "Discover" Award for Creative Nonfiction. HOOK: A MEMOIR is a gripping story of transformation. Without excuse or indulgence, author and educator Randall Horton explores his downward spiral from unassuming Howard University undergraduate to homeless drug addict, international cocaine smuggler, and incarcerated felon--before showing us the redemptive role that writing and literature played in helping him reclaim his life. The multilayered narrative bridges past and present through both the vivid portrayal of Horton's singular experiences and his correspondence in letters with the anonymous Lxxxx, a Latina woman awaiting trial. HOOK explores race and social construction in America, the forgotten lives within the prison industrial complex, and the resilience of the human spirit.

SHOW BOAT

Author : EDNA FERBER
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4./5 ( download)

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Book Synopsis SHOW BOAT by : EDNA FERBER

Download or read book SHOW BOAT written by EDNA FERBER and published by . This book was released on 1926 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Red Hook

Author : Gabriel Cohen
Publisher : Macmillan
ISBN 13 : 0312274580
Total Pages : 310 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Red Hook by : Gabriel Cohen

Download or read book Red Hook written by Gabriel Cohen and published by Macmillan. This book was released on 2001-10-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning debut that combines the mystery and action of a first-rate police thriller with a deep and sympathetic picture of one man's futile effort to escape his past. A Minotaur First Edition Selection.