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History Of Coca
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Book Synopsis History of Coca by : W. Golden Mortimer
Download or read book History of Coca written by W. Golden Mortimer and published by . This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1901, the following description comes from the first edition: This work, although of a scientific nature, has not been written exclusively for scientists, for the theme is of so universal a scope as to be worthy the attention of all who are concerned in lessening the trials of humanity, or who which to shape the necessities of life through a more useful and consequently a more happy being. Centuries before the introduction of cocaine to anaesthetic uses, the world had been amazed by accounts of the energy creating properties ascribed to a plant intimately associated with the rites and customs of the ancient Peruvians, and first made known through the chroniclers of Spanish conquest in America. The history of this plant, known as Coca, is the history of the Incan race and is entwined throughout the associations of the vast socialistic Empire of those early people of Peru. The characteristics and botanical peculiarities of Coca, and the economic uses of plants of the family to which it belongs are described, and an effort is made to harmonize the early uses of the substance -- which are now shown to been of necessity, and not of luxury -- with its present employment, through facts of modern physiology. No effort has been made to make this work in any sense a book of Coca therapy, but a study of the early necessities and the hypothesis here advanced as to the rationale of its empirical uses will doubtless be ample to impress the true status of Coca, and will suggest its application in the affairs of modern life for conditions similar to those which originally demanded.
Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by Basic Books. This book was released on 2013-05-14 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, "The Real Thing."
Book Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast
Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.
Book Synopsis A Brief History of Cocaine by : Steven B. Karch MD FFFLM
Download or read book A Brief History of Cocaine written by Steven B. Karch MD FFFLM and published by CRC Press. This book was released on 2017-09-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brief History of Cocaine, Second Edition provides a fascinating historical insight into the reasons why cocaine use is increasing in popularity and why the rise of the cocaine trade is tightly linked with the rise of terrorism The author illustrates the challenges faced by today's governments and explains why current anti-drug efforts have had on
Book Synopsis The Origins of Cocaine by : Paul Gootenberg
Download or read book The Origins of Cocaine written by Paul Gootenberg and published by Routledge. This book was released on 2018-06-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.
Download or read book Andean Cocaine written by Paul Gootenberg and published by Univ of North Carolina Press. This book was released on 2009-06-01 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Download or read book Peru written by William Golden Mortimer and published by . This book was released on 1901 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Brief History of Cocaine by : Steven B. Karch
Download or read book A Brief History of Cocaine written by Steven B. Karch and published by CRC Press. This book was released on 1998-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facts about the exploitation of the coca leaf and cocaine.
Book Synopsis Inside Coca-Cola by : Neville Isdell
Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Download or read book Coca-Cola written by Howard Applegate and published by Enthusiast Books. This book was released on 1996-03-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection.
Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Book Synopsis A History of Cocaine by : Steven B. Karch
Download or read book A History of Cocaine written by Steven B. Karch and published by Royal Society of Medicine Press. This book was released on 2003 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sheds light into the early history of the cocaine industry when cocaine was a legal drug manufactured by major pharmaceutical companies. This book contains annotated translations of three rare, previously untranslated, late nineteenth and early twentieth century books on the chemistry, botany and ceonomics of the cocaine industry, with emphasis on the little known role of Netherlands and Indonesia.
Download or read book White Mischief written by Tim Madge and published by Running PressBook Pub. This book was released on 2001 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of one of America's most persistent illegal drugs follows the emergence of cocaine in America, from its revered use among the Inca and its initial inroads into North America as an ingredient in Coca-Cola through its rise to prominence as a status drug in the 1980s and its current popularity on the street. Original.
Download or read book Cocaine written by Dominic Streatfeild and published by Random House. This book was released on 2002 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the history of cocaine from its discovery in 1499 - when it was used to cure everything from stomach maladies to snow blindness - to the worldwide chaos it causes in the 21st century.
Download or read book Coca-Cola written by Pat Watters and published by Doubleday Books. This book was released on 1978 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
Book Synopsis Coca-Colonization and the Cold War by : Reinhold Wagnleitner
Download or read book Coca-Colonization and the Cold War written by Reinhold Wagnleitner and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, he shows that 'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States. Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals. For Europeans, says Wagnleitner, the result was a second discovery of America. This book is a translation of the Austrian edition, published in 1991, which won the Ludwig Jedlicka Memorial Prize.
