Historical evolution of Olympic commercialism

Download Historical evolution of Olympic commercialism PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Historical evolution of Olympic commercialism by : Jonathan A. Jensen

Download or read book Historical evolution of Olympic commercialism written by Jonathan A. Jensen and published by . This book was released on 2015 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uneasy relationship between the long-standing amateur ideals of the Olympic Games and commercialism, including sponsorship, licensing, and television, is spotlighted via this historical perspective spanning 100 years of the Olympic movement. Utilizing primary sources such as personal correspondence and minutes of meetings of the International Olympic Committee (IOC) and its Executive Board, this paper demonstrates how attitudes towards commercialism within the U.S.-based Olympic movement evolved from the reign of former United States Olympic Committee (USOC) and IOC President Avery Brundage to Peter Ueberroth’s leadership of the 1984 Olympics. Included within is a historical overview of several important milestones in Olympic history, including commercialism that kickstarted the Games in the early 20th century, the rising influence of television in the 1970’s, ambush marketing in the 1980’s, the development of the sponsorship program for the 1984 Olympic Games, and events leading to the establishment of The Olympic Partners (TOP) program in 1985. Calling into dispute several long-standing assumptions about the motives of American leaders in the global Olympic movement as well as several seminal figures in the development of the TOP program, this research makes an important contribution to the burgeoning literature on the history of the Olympic Games.

Selling the Five Rings

Download Selling the Five Rings PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Selling the Five Rings by : Robert Knight Barney

Download or read book Selling the Five Rings written by Robert Knight Barney and published by . This book was released on 2002 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid. Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

The Gold in the Rings

Download The Gold in the Rings PDF Online Free

Author :
Publisher : University of Illinois Press
ISBN 13 : 9780252042683
Total Pages : 0 pages
Book Rating : 4.0/5 (426 download)

DOWNLOAD NOW!


Book Synopsis The Gold in the Rings by : Stephen R Wenn

Download or read book The Gold in the Rings written by Stephen R Wenn and published by University of Illinois Press. This book was released on 2020-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits.

Onward to the Olympics

Download Onward to the Olympics PDF Online Free

Author :
Publisher : Wilfrid Laurier Univ. Press
ISBN 13 : 1554587794
Total Pages : 408 pages
Book Rating : 4.5/5 (545 download)

DOWNLOAD NOW!


Book Synopsis Onward to the Olympics by : Gerald P. Schaus

Download or read book Onward to the Olympics written by Gerald P. Schaus and published by Wilfrid Laurier Univ. Press. This book was released on 2009-08-02 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have had two lives—the first lasted for a millennium with celebrations every four years at Olympia to honour the god Zeus. The second has blossomed over the past century, from a simple start in Athens in 1896 to a dazzling return to Greece in 2004. Onward to the Olympics provides both an overview and an array of insights into aspects of the Games’ history. Leading North American archaeologists and historians of sport explore the origins of the Games, compare the ancient and the modern, discuss the organization and financing of such massive athletic festivals, and examine the participation ,or the troubling lack of it, by women. Onward to the Olympics bridges the historical divide between the ancient and the modern and concludes with a thought-provoking final essay that attempts to predict the future of the Olympics over the twenty-first century.

The Historical Evolution of Olympic Games Legacy

Download The Historical Evolution of Olympic Games Legacy PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (718 download)

DOWNLOAD NOW!


Book Synopsis The Historical Evolution of Olympic Games Legacy by : Becca Leopkey

Download or read book The Historical Evolution of Olympic Games Legacy written by Becca Leopkey and published by . This book was released on 2009 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 1984 Los Angeles Olympic Games

Download The 1984 Los Angeles Olympic Games PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317502450
Total Pages : 386 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!


Book Synopsis The 1984 Los Angeles Olympic Games by : Matthew Llewellyn

Download or read book The 1984 Los Angeles Olympic Games written by Matthew Llewellyn and published by Routledge. This book was released on 2017-10-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1984 Los Angeles Olympic Games stand as the most profitable and arguably the most important event in the history of the modern Olympic movement. Fresh off the back of the financially disastrous Montreal Games of 1976 and the politically controversial Moscow Games of 1980, the Olympic movement returned to the United States for the sixth time in an attempt to salvage the economic viability and global prestige of the Olympics. The Los Angeles Olympics proved to be both provocative and polarizing. On the one hand they have been heralded as an overwhelming, transformative success, ushering the Olympic movement into the modern commercial age. On the other hand, critics have repudiated the Games as a manifestation of commercial excess and a platform for western political and cultural propaganda. In conjunction with the 30th anniversary of the Los Angeles Olympics, this volume examines their legacy. With an international collection of contributing scholars, this volume will span a range of global legacies, including the increasing commercialization of the Games, the changing participation of women, the Communist boycott movement, nationalism and sporting identity, and the modernization and California-cation of the Games. This book was originally published as a special issue of the International Journal of the History of Sport.

Olympic Marketing

Download Olympic Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!


Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

The Olympics

Download The Olympics PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Olympics by : Allen Guttmann

Download or read book The Olympics written by Allen Guttmann and published by . This book was released on 1994 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the intended and actual meaning of the modern Olympic games, from 1896 to 2000. Copyright © Libri GmbH. All rights reserved.

Olympic Legacies: Intended and Unintended

Download Olympic Legacies: Intended and Unintended PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317966619
Total Pages : 314 pages
Book Rating : 4.3/5 (179 download)

DOWNLOAD NOW!


Book Synopsis Olympic Legacies: Intended and Unintended by : J A Mangan

Download or read book Olympic Legacies: Intended and Unintended written by J A Mangan and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, the Olympics have been the modern world's most significant sporting event. Indeed, they deserve much credit for globalizing sport beyond the boundaries of the Anglo-American universe, where it originated, into broader global realms. By the 1930s, the Olympics had become a global mega-event that occupied the attention of the media, the interest of the public and the energies of nation-states. Since then, projected by television, funded by global capital and fattened by the desires of nations to garner international prestige, the Olympics have grown to gargantuan dimensions. In the course of its epic history, the Olympics have left numerous legacies, from unforgettable feats to monumental stadiums, from shining triumphs to searing tragedies, from the dazzling debuts on the world's stage of new cities and nations to notorious campaigns of national propaganda. The Olympics represent an essential component of modern global history. The Olympic movement itself has, since the 1990s, recognized and sought to shape its numerous legacies with mixed success as this book makes clear. It offers ground-breaking analyses of the power of Olympic legacies, positive and negative, and surveys the subject from Athens in 1896 to Beijing in 2008, and indeed beyond. This book was published as a special issue of the International Journal of the History of Sport.

A Companion to American Sport History

Download A Companion to American Sport History PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118609409
Total Pages : 921 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!


Book Synopsis A Companion to American Sport History by : Steven A. Riess

Download or read book A Companion to American Sport History written by Steven A. Riess and published by John Wiley & Sons. This book was released on 2014-03-26 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to American Sport History presents a collection of original essays that represent the first comprehensive analysis of scholarship relating to the growing field of American sport history. Presents the first complete analysis of the scholarship relating to the academic history of American sport Features contributions from many of the finest scholars working in the field of American sport history Includes coverage of the chronology of sports from colonial times to the present day, including major sports such as baseball, football, basketball, boxing, golf, motor racing, tennis, and track and field Addresses the relationship of sports to urbanization, technology, gender, race, social class, and genres such as sports biography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)

A Brief History of the Olympic Games

Download A Brief History of the Olympic Games PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470777753
Total Pages : 200 pages
Book Rating : 4.4/5 (77 download)

DOWNLOAD NOW!


Book Synopsis A Brief History of the Olympic Games by : David C. Young

Download or read book A Brief History of the Olympic Games written by David C. Young and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a millennium, the ancient Olympics captured the imaginations of the Greeks, until a Christianized Rome terminated the competitions in the fourth century AD. But the Olympic ideal did not die and this book is a succinct history of the ancient Olympics and their modern resurgence. Classics professor David Young, who has researched the subject for over 25 years, reveals how the ancient Olympics evolved from modest beginnings into a grand festival, attracting hundreds of highly trained athletes, tens of thousands of spectators, and the finest artists and poets.

The Olympics

Download The Olympics PDF Online Free

Author :
Publisher : Edwin Cano
ISBN 13 :
Total Pages : 143 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis The Olympics by : Edwin Cano

Download or read book The Olympics written by Edwin Cano and published by Edwin Cano. This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the rich history, profound impact, and future of the Olympic Games in this detailed and insightful book by Edwin Cano. "The Olympics: A Comprehensive History and Analysis", offers an in-depth exploration of one of the world's most celebrated traditions, providing readers with a thorough understanding of its origins, evolution, and lasting significance. Key Features: Historical Foundations: Dive into the ancient origins of the Olympic Games in Greece and learn about their cultural and religious significance. Follow the journey to the modern era, spearheaded by Pierre de Coubertin and the formation of the International Olympic Committee (IOC). Modern Olympic Movement: Trace the transformation of the Olympics from the first modern Games in 1896 to the present day. Understand the major milestones, the introduction of new sports, and the impact of global events like the World Wars and the Cold War. Notable Figures and Performances: Get acquainted with iconic Olympic athletes and their groundbreaking achievements. Delve into historic performances and world records that have defined the Games. Economic and Political Dimensions: Analyze the economic aspects of hosting the Olympics, including costs, funding, and the impact on host cities and countries. Examine the political controversies, boycotts, and the influence of politics on the Olympic movement. Media and Cultural Significance: Explore the evolution of media coverage from early reports to modern television and social media. Reflect on the cultural impact of the Olympics and their legacy in host cities and countries. Future of the Olympics: Stay informed about emerging trends, innovations, and future challenges facing the Olympics. Consider potential changes and directions for the Games. In-Depth Case Studies: Gain insights from detailed analyses of key Olympic Games, such as Berlin 1936, Tokyo 1964, and Sydney 2000, highlighting their unique aspects and historical significance. Additional Resources: Appendices with lists of all Olympic Games and host cities, medal tables, and records. A glossary of Olympic terms for quick reference. An extensive bibliography for further reading and research. A detailed index for easy navigation of key terms and topics.

The Rise and Fall of Olympic Amateurism

Download The Rise and Fall of Olympic Amateurism PDF Online Free

Author :
Publisher : University of Illinois Press
ISBN 13 : 0252098773
Total Pages : 371 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!


Book Synopsis The Rise and Fall of Olympic Amateurism by : Matthew P Llewellyn

Download or read book The Rise and Fall of Olympic Amateurism written by Matthew P Llewellyn and published by University of Illinois Press. This book was released on 2016-08-15 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.

The Evolution of the Olympic Games

Download The Evolution of the Olympic Games PDF Online Free

Author :
Publisher : Forgotten Books
ISBN 13 : 9780267989867
Total Pages : 316 pages
Book Rating : 4.9/5 (898 download)

DOWNLOAD NOW!


Book Synopsis The Evolution of the Olympic Games by : F. A. M. Webster

Download or read book The Evolution of the Olympic Games written by F. A. M. Webster and published by Forgotten Books. This book was released on 2018-02-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Evolution of the Olympic Games: 1829 B. C. 1914 A. D IT is only since our dismal failure at Stockholm in 1912 that the Modern Olympic Games have aroused any vital interest in the mind of the man in the street, and even then it has been a mere passing feeling of shame that we should fall so low as to be beaten by even the lesser European nations, who for generations past have been our pupils 1n all sporting pastimes. Moreover, the judgment of the public has been passed upon the Olympic Games without a real knowledge of the ancient festivals, their purpose and practice, or why they have been revived in modern times. Through the genius and tactful care of Baron Pierre de Coubertin, and after years of careful research, the Modern Olympic Games are at' last reaching a pitch of perfection which will still more nearly approach its consummation after the International Congress held in Paris this year to celebrate the twentieth anniversary of the foundation of the Olympic movement. At the Congress it is hoped to arrive at an amateur definition which will be acceptable to all nations this should do much to clear away that which has been a source of some slight bitterness of feeling in the past. My desire, in offering this book to the public, is that abetter understanding of the Olympic movement may e acquired and a greater interest in athletics generated in the minds of the rising generation. Much misconception and many unfair hits have done much to retard a movement from which surely nothing but good can accrue, for the healthy cult of athletics is bound to raise the physical standard of the young manhood of the world, with all its attendant virtues of mind and body control engendered by the discipline of training. These great quadrennial meetings must also lead to a better under standing by the youths of the nations of each other's virtues, short comings, and limitations; and this in itself is good. For it must not be forgotten that these Games are not confined to one class, but are participated in by university students of all nations, who, in due course, will fill responsible posts in the councils and govern ments of their various countries. Surely the knowledge they have then gained of each other at the Olympic Games will enable them' to view each other's actions in international politics with tolerance, and with the understanding born of a clearer knowledge of the national peculiarities which have inspired the action. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The History of the Olympics

Download The History of the Olympics PDF Online Free

Author :
Publisher :
ISBN 13 : 9781856485449
Total Pages : 512 pages
Book Rating : 4.4/5 (854 download)

DOWNLOAD NOW!


Book Synopsis The History of the Olympics by : Nigel Blundell

Download or read book The History of the Olympics written by Nigel Blundell and published by . This book was released on 1999 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives a brief overview of the history of the games ; the first in 776 B.C., the year the names of winners were first recorded. "Today the Olympic Games is a global business of mind boggling proportions. Hundreds of millions of dollars change hands in negotiations for TV rights, merchandise sales, athletes' sponsorship, advertising contracts ... etc."

A Political History Of The Olympic Games

Download A Political History Of The Olympic Games PDF Online Free

Author :
Publisher : Westview Press
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis A Political History Of The Olympic Games by : David B Kanin

Download or read book A Political History Of The Olympic Games written by David B Kanin and published by Westview Press. This book was released on 1981-06-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding the Olympics

Download Understanding the Olympics PDF Online Free

Author :
Publisher :
ISBN 13 : 9780415558365
Total Pages : 0 pages
Book Rating : 4.5/5 (583 download)

DOWNLOAD NOW!


Book Synopsis Understanding the Olympics by : John Horne

Download or read book Understanding the Olympics written by John Horne and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is unquestionably the greatest sporting event on earth, with television audiences measured in billions of viewers. By what process did the Olympics evolve into this multi-national phenomenon? How can an understanding of the Olympic Games help us to better understand international sport and society? And what will be the true impact and legacy of the London Olympics in 2012? Understanding the Olympics answers all of these questions, and more, by exploring the full social, cultural, political, historical and economic context to the Olympic Games. It traces the history of the Olympic movement from its origins in ancient Greece, through its revival in the nineteenth century, to the modern mega-event of today. The book introduces the reader to all of the key themes in contemporary Olympic Studies, including: Olympic politics nationalism and internationalism access and equity festival and spectacle urban development political economy processes of commercialization the Olympics and the media Olympic futures. Written to engage and inform, the book includes illustrations, information boxes, chronologies, glossaries and âe~Olympic Storiesâe(tm) in every chapter. No other book offers such a comprehensive and thoughtful introduction to the Olympic Games and is therefore essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.