High Intensity Marketing

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High Intensity Marketing

Author : Idris Mootee
Publisher : Hushion House
ISBN 13 : 9780973130805
Total Pages : 192 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis High Intensity Marketing by : Idris Mootee

Download or read book High Intensity Marketing written by Idris Mootee and published by Hushion House. This book was released on 2004-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets are changing at a rapid speed. Industry boundaries are blurring. Customers are getting increasingly sophisticated and demanding. How do these phenomena impact upon strategic marketing thinking?This book focuses on these challenges and provides CEOs and senior executives with managerially relevant frameworks and strategic perspectives on marketing. It complements marketing courses leading MBA schools teach, delivering the latest in strategic marketing thinking. What you're going to get is not a collection of sleight-of-hand tricks or mumbo-jumbo incantations. This book will help you gain the core knowledge you need to understand and apply advanced techniques of strategic marketing, including developing strategic positioning, managing brands, selecting pricing strategies, planning the marketing mix and promoting customer adoptions. This book also specifically addresses the challenges associated with launching innovative new products and technologies. It allows executives to understand the uncertainties and try to minimize them. And how understanding consumer behavior and adoption patterns can be critical to commercial success. In fact, this book is the shortcut to marketing mastery for those steering towards the fast track. This book not only benefits executives across the organization (in engineering, finance, product development, operations, sales and other areas), it also provides a common marketing language and understanding, that greatly facilitates the marketing strategy development process and is an excellent guide to a comprehensive overhaul of an organization's marketing strategy.

High Impact Marketing That Gets Results

Author : Ardi Kolah
Publisher : Kogan Page Publishers
ISBN 13 : 0749464534
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis High Impact Marketing That Gets Results by : Ardi Kolah

Download or read book High Impact Marketing That Gets Results written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

High Impact Marketing Manifesto

Author : Mike Capuzzi
Publisher : CreateSpace
ISBN 13 : 9781496129109
Total Pages : 72 pages
Book Rating : 4.1/5 (291 download)

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Book Synopsis High Impact Marketing Manifesto by : Mike Capuzzi

Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by CreateSpace. This book was released on 2014-03-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.

Kick it Up a Notch Marketing

Author : Al Latenslager
Publisher : Cameo Publications
ISBN 13 : 0977465934
Total Pages : 146 pages
Book Rating : 4.9/5 (774 download)

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Book Synopsis Kick it Up a Notch Marketing by : Al Latenslager

Download or read book Kick it Up a Notch Marketing written by Al Latenslager and published by Cameo Publications. This book was released on 2006 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing High Technology

Author : William H. Davidow
Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 235 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Marketing High Technology by : William H. Davidow

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Real Impact Marketing 2e

Author : Stefan Michel
Publisher :
ISBN 13 : 9783907311004
Total Pages : 174 pages
Book Rating : 4.3/5 (11 download)

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Book Synopsis Real Impact Marketing 2e by : Stefan Michel

Download or read book Real Impact Marketing 2e written by Stefan Michel and published by . This book was released on 2021-08-30 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.

High Impact Marketing Manifesto

Author : Michael Capuzzi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981612437
Total Pages : 68 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis High Impact Marketing Manifesto by : Michael Capuzzi

Download or read book High Impact Marketing Manifesto written by Michael Capuzzi and published by Createspace Independent Publishing Platform. This book was released on 2017-12-10 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this short, easy-to-read book, you'll discover 21 High Impact Marketing rules for creating more personal and relevant ways to attract, connect with and WOW! your leads, prospects and customers. Follow these time-tested rules and you and your business will instantly rise above any competition and be the "go to" choice in your community.

Knowledge and Systems Sciences

Author : Jian Chen
Publisher : Springer
ISBN 13 : 9811069891
Total Pages : 285 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Knowledge and Systems Sciences by : Jian Chen

Download or read book Knowledge and Systems Sciences written by Jian Chen and published by Springer. This book was released on 2017-11-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 18th International Symposium, KSS 2017, held in Bangkok, Thailand, in November 2017. The 21 revised full papers presented were carefully reviewed and selected from 63 submissions. This year KSS 2017 provides opportunities for presenting interesting new research results, facilitating interdisciplinary discussions, and leading to knowledge transfer under the theme of "Artificial Intelligence and Information Systems for Knowledge, Technology and Service Management".

High-Impact Content Marketing

Author : Purna Virji
Publisher : Kogan Page Publishers
ISBN 13 : 1398608440
Total Pages : 353 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis High-Impact Content Marketing by : Purna Virji

Download or read book High-Impact Content Marketing written by Purna Virji and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.

Marketing Planning by Design

Author : Ralf Strauss
Publisher : John Wiley & Sons
ISBN 13 : 0470745614
Total Pages : 368 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Marketing Planning by Design by : Ralf Strauss

Download or read book Marketing Planning by Design written by Ralf Strauss and published by John Wiley & Sons. This book was released on 2010-04-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

Marketing Public Health: Strategies to Promote Social Change

Author : Michael Siegel
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449664938
Total Pages : 633 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Marketing Public Health: Strategies to Promote Social Change by : Michael Siegel

Download or read book Marketing Public Health: Strategies to Promote Social Change written by Michael Siegel and published by Jones & Bartlett Publishers. This book was released on 2008-07-07 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Research Handbook on Export Marketing

Author : Craig C. Julian
Publisher : Edward Elgar Publishing
ISBN 13 : 1781954399
Total Pages : 449 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Research Handbook on Export Marketing by : Craig C. Julian

Download or read book Research Handbook on Export Marketing written by Craig C. Julian and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Proceedings of the 1988 International Conference of Services Marketing

Author : Edward G. Thomas
Publisher : Springer
ISBN 13 : 3319173170
Total Pages : 378 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1988 International Conference of Services Marketing by : Edward G. Thomas

Download or read book Proceedings of the 1988 International Conference of Services Marketing written by Edward G. Thomas and published by Springer. This book was released on 2015-05-27 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

60-Minute Brand Strategist

Author : Idris Mootee
Publisher : John Wiley & Sons
ISBN 13 : 1118659961
Total Pages : 256 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis 60-Minute Brand Strategist by : Idris Mootee

Download or read book 60-Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

Social Marketing and Advertising in the Age of Social Media

Author : Lukas Parker
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434679
Total Pages : 192 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Social Marketing and Advertising in the Age of Social Media by : Lukas Parker

Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

International Marketing Management

Author : Ralph Berndt
Publisher : Springer Nature
ISBN 13 : 3662668009
Total Pages : 604 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis International Marketing Management by : Ralph Berndt

Download or read book International Marketing Management written by Ralph Berndt and published by Springer Nature. This book was released on 2023-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

High-intensity Participation

Author : Paul Whiteley
Publisher : University of Michigan Press
ISBN 13 : 9780472106202
Total Pages : 272 pages
Book Rating : 4.1/5 (62 download)

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Book Synopsis High-intensity Participation by : Paul Whiteley

Download or read book High-intensity Participation written by Paul Whiteley and published by University of Michigan Press. This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an explanation for political activism and general political participation