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The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher :
ISBN 13 : 9780415805681
Total Pages : 425 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by . This book was released on 2010 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Scent

Author : Isabel Costello
Publisher : Muswell Press
ISBN 13 : 1916207774
Total Pages : 325 pages
Book Rating : 4.9/5 (162 download)

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Book Synopsis Scent by : Isabel Costello

Download or read book Scent written by Isabel Costello and published by Muswell Press. This book was released on 2021-04-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Every day in Paris carries proof that love exists, in the air, on the streets and behind closed doors. Just not mine.' When Clémentine and Édouard's last child leaves home, the cracks in their marriage become impossible to ignore. Clémentine's work as an artisan perfumer is no longer rewarding and her sense of self is withering. Life tilts irreversibly when, decades after the disturbing end of a bisexual love triangle, her former lover Racha resurfaces. But what does she want from Clémentine, if not revenge? Set in Paris and Provence, this is a captivating and intimate portrait of a woman navigating conflicting desires and a troubled past whilst dreaming of a fulfilling future.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 9780805813777
Total Pages : 0 pages
Book Rating : 4.8/5 (137 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Fresh from the Farm 6pk

Author : Rigby
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jimmie the Kid

Author : Mike Paris
Publisher :
ISBN 13 :
Total Pages : 211 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Jimmie the Kid by : Mike Paris

Download or read book Jimmie the Kid written by Mike Paris and published by . This book was released on 1981 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:

3 Summers

Author : Lisa Robertson
Publisher : Coach House Books
ISBN 13 : 1770564802
Total Pages : 122 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis 3 Summers by : Lisa Robertson

Download or read book 3 Summers written by Lisa Robertson and published by Coach House Books. This book was released on 2016-09-26 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recite your poem to your aunt. I threw myself to the ground. Where were you in the night? In a school among the pines. What was the meaning of the dream? Organs, hormones, toxins, lesions: what is a body? In 3 Summers, Lisa Robertson takes up her earlier concerns with form and literary precedent, and turns toward the timeliness of embodiment. What is form's time? Here the form of life called a poem speaks with the body's mortality, its thickness, its play. The 10 poem-sequences in 3 Summers inflect a history of textual voices — Lucretius, Marx, Aby Warburg, Deleuze, the Sogdian Sutras — in a lyricism that insists on analysis and revolt, as well as the pleasures of description. The poet explores the mysterious oddness of the body, its languor and persistence, to test how it shapes the materiality of thinking, which includes rivers and forests. But in these poems' landscapes, the time of nature is inherently political. Now only time is wild, and only time — embodied here in Lisa Robertson’s forceful cadences — can tell. "Robertson proves hard to explain but easy to enjoy. . . . Dauntlessly and resourcefully intellectual, Robertson can also be playful or blunt. . . . She wields language expertly, even beautifully."—The New York Times "Robertson makes intellect seductive; only her poetry could turn swooning into a critical gesture."— The Village Voice Lisa Robertson's books include Cinema of the Present, Debbie: An Epic, The Men, The Weather, R's Boat and Occasional Works and Seven Walks from the Office for Soft Architecture. Lisa Robertson's Magenta Soul Whip was named one of The New York Times' 100 Notable Books. She lives in France.

Kumba Africa

Author : Sampson Ejike Odum
Publisher : iUniverse
ISBN 13 : 1663205043
Total Pages : 123 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Kumba Africa by : Sampson Ejike Odum

Download or read book Kumba Africa written by Sampson Ejike Odum and published by iUniverse. This book was released on 2020-11-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.

The Jesus Crisis

Author : Robert L. Thomas
Publisher : Kregel Academic & Professional
ISBN 13 : 9780825438110
Total Pages : 0 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis The Jesus Crisis by : Robert L. Thomas

Download or read book The Jesus Crisis written by Robert L. Thomas and published by Kregel Academic & Professional. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors examine dangerous trends that seem to be luring many . . . toward skeptical rationalism and theological liberalism." --John F. MacArthur Jr., pastor of Grace Community Church in Sun Valley, California, and president of the Master's College and Seminary.

Yvain

Author : Chretien de Troyes
Publisher : Yale University Press
ISBN 13 : 0300038380
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Yvain by : Chretien de Troyes

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love

Letters Against the Firmament

Author : Sean Bonney
Publisher :
ISBN 13 : 9781910392157
Total Pages : 0 pages
Book Rating : 4.3/5 (921 download)

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Book Synopsis Letters Against the Firmament by : Sean Bonney

Download or read book Letters Against the Firmament written by Sean Bonney and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sean Bonney offers a user's report on the end of the world, a treatise against Tory terror, a proposal for a new zodiac, a defence of poetry and a hex against the devourers of planet Earth. The letters and fierce epistolary poems provide a vivid account of the sheer panic and brutality of the austerity years.

Rhetorical and Critical Approaches to Public Relations II

Author : Dr Robert L Heath
Publisher : Routledge
ISBN 13 : 1135464944
Total Pages : 347 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Rhetorical and Critical Approaches to Public Relations II by : Dr Robert L Heath

Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Calling in Sick

Author : William Talcott
Publisher : Bay Area Center for Art &
ISBN 13 : 9780926664029
Total Pages : 60 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Calling in Sick by : William Talcott

Download or read book Calling in Sick written by William Talcott and published by Bay Area Center for Art &. This book was released on 1989 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing the Generation Mix

Author : Carolyn A. Martin (Ph. D.)
Publisher : Human Resource Development
ISBN 13 : 0874256593
Total Pages : 266 pages
Book Rating : 4.8/5 (742 download)

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Book Synopsis Managing the Generation Mix by : Carolyn A. Martin (Ph. D.)

Download or read book Managing the Generation Mix written by Carolyn A. Martin (Ph. D.) and published by Human Resource Development. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: No doubt about it: The newest diversity issue in the workplace is age diversity. Many organizations have finally figured out how to recruit young talent only to watch them drive down a collision course with seasoned employees over issues like work ethic, respect for authority, dress code and every work arrangement imaginable. And they're not sure what to do about it. The fact is, generational conflicts are not merely a matter of young versus old. They mirror critical business issues every organization faces as it transitions from the workplace of the past to that of the future. Managing the Ge.

Paris Mon Amour

Author : Isabel Costello
Publisher : Muswell Press
ISBN 13 : 191636022X
Total Pages : 341 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Paris Mon Amour by : Isabel Costello

Download or read book Paris Mon Amour written by Isabel Costello and published by Muswell Press. This book was released on 2021-04-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexandra has built a new life in Paris, finding the happiness she never expected with her husband Phillipe. Philippe values the comfort and intimacy of his second marriage. Hard to believe he'd risk it all. Jean-Luc is the son of Philipe's best friend. He wants Alexandra and once she is involved only one of them will get the blame. Paris Mon Amour charts the passion and the price of inescapable desire, obsessive love and devastating betrayal.

The Whale Tattoo

Author : Jon Ransom
Publisher : Muswell Press
ISBN 13 : 1838340122
Total Pages : 206 pages
Book Rating : 4.8/5 (383 download)

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Book Synopsis The Whale Tattoo by : Jon Ransom

Download or read book The Whale Tattoo written by Jon Ransom and published by Muswell Press. This book was released on 2022-02-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a giant sperm whale washes up on the local beach it tells Joe Gunner that death will follow him wherever he goes. Joe knows that the place he needs to go is back home. Having stormed out two years ago, it won't be easy, nor will returning to the haunted river beside the house where words ripple beneath the surface washing up all sorts of memories. Joe turns to his sister, Birdee, the only person who has ever listened. But she can't help him, she drowned two years ago. Then there's Tim Fysh, local fisherman and long-time lover. But reviving their bond is bound to be trouble. As the water settles and Joe learns the truth about the river, he finds that we all have the capability to hate, and that we can all make the choice not to. Ransom's fractured, distinctive prose highlights the beauty and brutality of his story, his extraordinarily vivid sense of place saturates the reader with the wet of the river, and the salty tang of the sea.

The Human Journalist

Author : Jim Willis
Publisher : Praeger
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Human Journalist by : Jim Willis

Download or read book The Human Journalist written by Jim Willis and published by Praeger. This book was released on 2003-10-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Willis examines the many orientations and perspectives of reporters that gather and present the news of the day. Debunking the notion that there are limited perspectives journalists may use, Willis examines up to 15 different orientations that reporters bring to their work. These perspectives run the gamut, from the traditional approach of distancing oneself completely from events and people involved to becoming part of the story's fabric to ascertain the story's true essence. Willis also suggests that, for many stories, it is wholly appropriate for journalists to feel what a non-professional would experience at such an event, and to allow those emotions to fuel the reporting and writing of the story. Several examples are discussed in detail, including the coverage of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City on April 19, 1995, and the terrorist attacks of September 11, 2001.