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Heartfelt Marketing
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Book Synopsis Heartfelt Marketing by : Jacquie Jordan
Download or read book Heartfelt Marketing written by Jacquie Jordan and published by Jacquie Jordan. This book was released on 2010-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heartfelt Marketing is for the self-inspired entrepreneur who understands their skill set: however, promotion isn't their forte. Heartfelt Marketing is for the self-inspired entrepreneur who understands their skill set; however, promotion isn't their forte. * Learn how to get out of your own way and generate business by being of service to others. * Release the 5 Pitfalls that spell doom for your revenue. * Discover how the language and intention make a HUGE difference in sale. * Let go of the energetic tackiness in your business exchanges that screams inferiority. * Explore the blocks that are getting in the way of business expansion.
Book Synopsis GRASPED Cosmic Marketing by : Steven Brough
Download or read book GRASPED Cosmic Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-20 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Cosmic Marketing - Aligning Strategy with the Stars" is a unique exploration into integrating astrological insights with marketing strategies. It aligns each zodiac sign's characteristics with specific marketing approaches, offering a creative and novel perspective on digital marketing. "GRASPED Cosmic Marketing" offers an innovative approach to marketing by harnessing astrological insights. This guide dives into the unique traits of each zodiac sign to craft tailored marketing strategies that resonate on a deeper level, blending cosmic understanding with practical marketing techniques for a truly dynamic approach. What sets "GRASPED Cosmic Marketing" apart is its fusion of astrology with marketing strategies, providing a fresh lens through which businesses can engage with their audience. This approach not only stands out in its originality but also offers personalized strategies that speak to the diverse nature of consumers. The introduction invites readers on a journey where the cosmos meets marketing strategy, outlining how astrological insights can offer a profound and personalized approach to connecting with audiences and crafting marketing campaigns that resonate on a deeper level.
Book Synopsis Marketing for Rainmakers by : Phil Fragasso
Download or read book Marketing for Rainmakers written by Phil Fragasso and published by John Wiley & Sons. This book was released on 2008-06-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
Book Synopsis Cases and Materials on Business Entities by : Eric A. Chiappinelli
Download or read book Cases and Materials on Business Entities written by Eric A. Chiappinelli and published by Aspen Publishing. This book was released on 2018-03-30 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for the basic course in Business Organizations, Cases and Materials on Business Entities encompasses corporations, agency, partnership, and LLCs. Its extended coverage of alternative business entities distinguishes it from the more limited corporations-focused coverage of many business organizations texts. The author includes elaborate problems designed to help students become practice-ready as well as enhanced coverage of LLCs and principal cases that were decided within the last 20 years. The recipient of numerous teaching awards and a former clerk at the California Supreme Court and the U.S. District court, author Eric Chiappinelli has taught, written, and practiced extensively in business entities, corporate law, securities regulation, and civil procedure. Key Features: Over 20 new cases, including Shawe v. Elting (Del. 2017). All principal cases are less than 20 years old. Corporation chapters reflect MBCA (2016), and Partnership materials reflect UPA (2013). LLC chapter has been revised and updated. New materials on ultra vires and ultimate beneficiaries. New discussion of DGCL §§ 204 and 205 and MBCA (2016) Subchapter E (ratifying defective acts) New real-life examples: Kate Spade acquired by Coach and Toys “R” Us bankruptcy.
Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Book Synopsis Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts by : Raymond P. Fisk
Download or read book Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts written by Raymond P. Fisk and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Joël Desgrippes and Marc Gobé on the Emotional Brand Experience by : Anne Hellman, Marc Gobé, Joël Desgrippes
Download or read book Joël Desgrippes and Marc Gobé on the Emotional Brand Experience written by Anne Hellman, Marc Gobé, Joël Desgrippes and published by . This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social eCommerce by : Stephan Spencer
Download or read book Social eCommerce written by Stephan Spencer and published by "O'Reilly Media, Inc.". This book was released on 2014-08-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn’t know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself
Download or read book Marketing written by and published by . This book was released on 1998-04 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Like We're Human by : Sarah Santacroce
Download or read book Marketing Like We're Human written by Sarah Santacroce and published by Sarah Santacroce. This book was released on 2021-09-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: --> This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change. Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the ‘less is more’ approach and stop feeling overwhelmed use ‘proven’ marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online!Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact—they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business
Book Synopsis BRAND NIRMANAM by : ABBEY THOM SUNIL
Download or read book BRAND NIRMANAM written by ABBEY THOM SUNIL and published by The Opus Coliseum. This book was released on 2024-04-16 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: यत्र वेदाः कथयन्ति ब्रह्मणः चरितं च, तत्रैव लब्धं विपणनं धर्ममार्गेण च ।। Burning out in the corporate world, Maya, a young marketing whiz, seeks solace in the serene Himalayas. There, under the tutelage of a wise sage, she embarks on an extraordinary journey. Through his teachings, Maya unlocks the secrets of ancient Indian knowledge – myths, philosophies, and time-tested educational methods – and discovers their profound connection to the art of branding. “Brand Nirmāṇaṁ” is not just Maya's diary; it's a revelation for you. Prepare to be surprised and inspired as you explore the power of ancient storytelling, archetypal characters, and the timeless principles of customer connection. This book reveals the source of branding brilliance – the rich tapestry of Indian wisdom – and empowers you to create brands that resonate and fulfill their purpose.
Author :Dr. Pooja Mishra Publisher :Research Culture Society and Publication ISBN 13 :9392504063 Total Pages :10 pages Book Rating :4.3/5 (925 download)
Book Synopsis Reengineering Concept for Innovative Product Marketing by : Dr. Pooja Mishra
Download or read book Reengineering Concept for Innovative Product Marketing written by Dr. Pooja Mishra and published by Research Culture Society and Publication. This book was released on 2022-06-15 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reengineering should eventually lead to considerable improvements in an organization's critical ‘measures of performance.' The study of reengineering is important since it is a critical component of company operations. Reengineering serves as a health drink for businesses in today's shifting and challenging environment. So the author tried work on it into the form of Research, and amazing results can help readers to understand Reengineering concept.
Book Synopsis Campaigning for Hearts and Minds by : Ted Brader
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Book Synopsis Global Brand Management by : Laurence Minsky
Download or read book Global Brand Management written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Book Synopsis Guerrilla Marketing by : Jason Myers
Download or read book Guerrilla Marketing written by Jason Myers and published by Morgan James Publishing. This book was released on 2022-03-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.
Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
