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Author :
Publisher :
ISBN 13 :
Total Pages : 682 pages
Book Rating : 4.E/5 ( download)
Download or read book Health Care Market Research and Strategic Planning Handbook written by and published by . This book was released on 2001 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832454
Total Pages : 552 pages
Book Rating : 4.8/5 (324 download)
Download or read book Healthcare Business Market Research Handbook 2017-2018 written by Richard Kendall Miller and published by . This book was released on 2016 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831570
Total Pages : 286 pages
Book Rating : 4.8/5 (315 download)
Download or read book Healthcare Business Market Research Handbook 2010 written by Richard Kendall Miller and published by . This book was released on 2010-01-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Richard K. Miller & Associates
Publisher :
ISBN 13 : 9781577831785
Total Pages : 720 pages
Book Rating : 4.8/5 (317 download)
Download or read book The Healthcare Business Market Research Handook 2012 written by Richard K. Miller & Associates and published by . This book was released on 2012-01-15 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to identify market trends, present ideas to expand current business activities, and provide data to support strategic planning and market development efforts, this handbook provides the most recent statistics and data available in the $2.5 trillion U.S. healthcare marketplace.
Author : Steven G. Hillestad
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763747992
Total Pages : 322 pages
Book Rating : 4.7/5 (479 download)
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2004 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831440
Total Pages : 290 pages
Book Rating : 4.8/5 (314 download)
Download or read book Healthcare Business Market Research Handbook 2009 written by Richard Kendall Miller and published by . This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831686
Total Pages : 0 pages
Book Rating : 4.8/5 (316 download)
Download or read book The 2011 Healthcare Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831891
Total Pages : 718 pages
Book Rating : 4.8/5 (318 download)
Download or read book Healthcare Business Market Research Handbook 2013-2014 written by Richard Kendall Miller and published by . This book was released on 2013 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Stephen Orton
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763746215
Total Pages : 198 pages
Book Rating : 4.7/5 (637 download)
Download or read book Public Health Business Planning written by Stephen Orton and published by Jones & Bartlett Learning. This book was released on 2009-10-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577831174
Total Pages : 0 pages
Book Rating : 4.8/5 (311 download)
Download or read book The 2007 Healthcare Business Market Research Handbook written by Richard Kendall Miller and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Richard Kendall Miller
Publisher :
ISBN 13 : 9781577832225
Total Pages : 659 pages
Book Rating : 4.8/5 (322 download)
Download or read book Healthcare Business Market Research Handbook 2015-2016 written by Richard Kendall Miller and published by . This book was released on 2015 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic business planning resource for executives in medical and health care organizations. It identifies market trends, ideas to expand current business activities, and provides data to support strategic planning and market development efforts.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.1/5 (183 download)
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Author : Emmanuel Anene
Publisher : AuthorHouse
ISBN 13 : 1496936868
Total Pages : 52 pages
Book Rating : 4.4/5 (969 download)
Download or read book Marketing Handbook for Home Health Agencies written by Emmanuel Anene and published by AuthorHouse. This book was released on 2014-09-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.6/5 (14 download)
Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.
Author : Peter M. Ginter
Publisher : John Wiley & Sons
ISBN 13 : 1118466721
Total Pages : 504 pages
Book Rating : 4.1/5 (184 download)
Download or read book The Strategic Management of Health Care Organizations written by Peter M. Ginter and published by John Wiley & Sons. This book was released on 2013-03-05 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: A structured strategic management approach is what’s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations. The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment. It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.
Author : Steven G. Hillestad
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834201880
Total Pages : 282 pages
Book Rating : 4.2/5 (18 download)
Download or read book Health Care Marketing Plans written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 1991 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing Plans offers health care managers & marketeers step-by-step advice on how to develop & implement a successful marketing strategy for their facility.
Author : Berkowitz
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284094316
Total Pages : 609 pages
Book Rating : 4.2/5 (84 download)
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
