Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

The Marketing Interview

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Author :
Publisher :
ISBN 13 : 9780998120454
Total Pages : 252 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis The Marketing Interview by : Lewis Lin

Download or read book The Marketing Interview written by Lewis Lin and published by . This book was released on 2018-05-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal: Answers to marketing interview questions Frameworks on how to tackle marketing case questions Biggest mistakes marketing candidates make at the interview Understand what interviewers are looking for, why they're looking for it, and how to deliver it This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services: CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered, And more... Questions and answers covered in the book include: What promotional strategies would you use for a Honey Nut Cheerios campaign? Develop a social good campaign for Teavana. Should Hidden Valley increase the price of its ranch dressing? Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? Tell me about a terrible product that's marketed well. And more... This new second edition includes chapters on digital marketing including: A/B Testing Landing Page Testing Lead Scoring And more...

FCS marketing communication L2

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Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868917402
Total Pages : 148 pages
Book Rating : 4.9/5 (174 download)

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Book Synopsis FCS marketing communication L2 by :

Download or read book FCS marketing communication L2 written by and published by Pearson South Africa. This book was released on 2007 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who

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Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Who by : Geoff Smart

Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced

Download Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced PDF Online Free

Author :
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 2135 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics

Download or read book Marketing Manager Diploma (Master's level) - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The ultimate course in marketing. Nothing will be uncovered. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - And many more Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. ​​​​​​​ Study material The study material will be provided in separate files by email / download link.

Strategic Marketing Decisions 2008-2009

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Author :
Publisher : Routledge
ISBN 13 : 0750689722
Total Pages : 254 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategic Marketing Decisions 2008-2009 by : Isobel Doole

Download or read book Strategic Marketing Decisions 2008-2009 written by Isobel Doole and published by Routledge. This book was released on 2008 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

EBOOK: Principles and Practice of Marketing

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Author :
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

A project leader's guide to recruitment and selection

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Author :
Publisher : Lulu.com
ISBN 13 : 0993250408
Total Pages : 123 pages
Book Rating : 4.9/5 (932 download)

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Book Synopsis A project leader's guide to recruitment and selection by : Eddie Lunn

Download or read book A project leader's guide to recruitment and selection written by Eddie Lunn and published by Lulu.com. This book was released on 2015-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruitment and selection can be expensive; getting it wrong is even more so. Based on their real-world experiences, EddieLunn and AlanSarsby guide you through the whole project to recruit and select the best person for the role. Includes: - The benefits of a project oriented approach. - How to lead and manage the recruitment and selection project. - How to design assessments, questions, and interviews. - How an applicant centred approach brings out the best in candidates and makes the assessment easier for you."

Fundamentals of Marketing

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Author :
Publisher : Nelson Thornes
ISBN 13 : 9780748703883
Total Pages : 306 pages
Book Rating : 4.7/5 (38 download)

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Book Synopsis Fundamentals of Marketing by : W. G. Leader

Download or read book Fundamentals of Marketing written by W. G. Leader and published by Nelson Thornes. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136362584
Total Pages : 350 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Marketing by : Graeme Drummond

Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2010-05-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

Succession Planning in the Library

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Author :
Publisher : American Library Association
ISBN 13 : 083891036X
Total Pages : 147 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Succession Planning in the Library by : Paula M. Singer

Download or read book Succession Planning in the Library written by Paula M. Singer and published by American Library Association. This book was released on 2010-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice to administrators of libraries of all sizes to dealing with succession planning and other aspects of change, detailing how to spot potential leaders, encourage professional growth, motivate employees, and develop high-quality performers.

Chief Marketing Officers at Work

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Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

TOGAF® Business Architecture Level 1 Study Guide

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Author :
Publisher : Van Haren
ISBN 13 : 9401804834
Total Pages : 200 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis TOGAF® Business Architecture Level 1 Study Guide by : Andrew Josey

Download or read book TOGAF® Business Architecture Level 1 Study Guide written by Andrew Josey and published by Van Haren. This book was released on 2019-07-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is the Study Guide for the TOGAF® Business Architecture Part 1 Examination. It gives an overview of every learning objective for the TOGAF Business Architecture Syllabus and in-depth coverage on preparing and taking the TOGAF Business Architecture Part 1 Examination. It is specifically designed to help individuals prepare for certification. This Study Guide is excellent material for: • Individuals who require knowledge and understanding of TOGAF Business Architecture techniques; • Professionals who are working in roles associated with an architecture project such as those responsible for planning, execution, development, delivery, and operation; • Architects who are looking to achieve the TOGAF Business Architecture Level 1 credential; • Architects who want to specialize in development of a Business Architecture based on the TOGAF Standard, Version 9.2; It covers the following topics: • Business Modeling • Business Capabilities • Value Streams • Information Mapping • TOGAF Business Scenarios and how to apply them in development of a Business Architecture based on the TOGAF Standard, Version 9.2. A prior knowledge of Enterprise Architecture is advantageous but not required. While reading this Study Guide, the reader should also refer to the TOGAF Standard, Version 9.2 documentation (manual), available as hard copy and eBook, from www.vanharen.net and online booksellers, and also available online at www.opengroup.org.

EBOOK: Principles and Practice of Marketing

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Author :
Publisher : McGraw Hill
ISBN 13 : 0077174151
Total Pages : 845 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

The Certified Manager of Quality/Organizational Excellence Handbook, Fourth Edition

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Author :
Publisher : Quality Press
ISBN 13 : 0873898613
Total Pages : 513 pages
Book Rating : 4.8/5 (738 download)

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Book Synopsis The Certified Manager of Quality/Organizational Excellence Handbook, Fourth Edition by : Russell T. Westcott

Download or read book The Certified Manager of Quality/Organizational Excellence Handbook, Fourth Edition written by Russell T. Westcott and published by Quality Press. This book was released on 2013-10-07 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a comprehensive reference source designed to help professionals address organizational issues from the application of the basic principles of management to the development of strategies needed to deal with the technological and societal concerns of the new millennium. The content of this fourth edition has been revised to reflect a more current global perspective and to match the updated Body of Knowledge (BoK) of ASQ’s Certified Manager of Quality/Organizational Excellence (CMQ/OE). In order to provide a broad perspective of quality management, this book has specifically been written to address: • Historical perspectives relating to the evolution of particular aspects of quality management, including recognized experts and their contributions • Key principles, concepts, and terminology relevant in providing quality leadership, and communicating quality needs and results • Benefits associated with the application of key concepts and quality management principles • Best practices describing recognized approaches for good quality management • Barriers to success, including common problems that the quality manager might experience when designing and implementing quality management, and insights as to why some quality initiatives fail • Guidance for preparation to take the CMQ/OE examination. Organized to follow the BoK exactly, throughout each section of this handbook the categorical BoK requirements associated with good quality management practices for that section are shown in a box preceding the pertinent text. These BoK requirements represent the range of content and the cognitive level to which multiple-choice questions can be presented. Although this handbook thoroughly prepares individuals for the ASQ CMQ/OE exam, the real value resides in post-exam usage as a day-to-day reference source for assessing quality applications and methodologies in daily processes. The content is written from the perspective of practitioners, and its relevance extends beyond traditional product quality applications.

Interview Questions and Answers

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Author :
Publisher : How2Become Ltd
ISBN 13 : 1907558748
Total Pages : 161 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Interview Questions and Answers by : Richard McMunn

Download or read book Interview Questions and Answers written by Richard McMunn and published by How2Become Ltd. This book was released on 2013-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Consumer Decision Making

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Author :
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Understanding Consumer Decision Making by : Thomas J. Reynolds

Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.