Happy Labor Day Gift For Marketing Manager

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Ask a Manager

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Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Global Marketing Management

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Author : Kiefer Lee
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)

Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Marketing Management

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Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135184534
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)

Book Synopsis Marketing Management by : Robert E Stevens

Download or read book Marketing Management written by Robert E Stevens and published by Routledge. This book was released on 2012-11-12 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Marketing Management

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Author : K. Muthukumar
Publisher : Thakur Publication Private Limited
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

Book Synopsis Marketing Management by : K. Muthukumar

Download or read book Marketing Management written by K. Muthukumar and published by Thakur Publication Private Limited. This book was released on 2022-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book.

Pharma Marketing Management

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Author : Dr. Ritu Kataria
Publisher : Thakur Publication Private Limited
ISBN 13 : 9390570069
Total Pages : 296 pages
Book Rating : 4.3/5 (95 download)

Book Synopsis Pharma Marketing Management by : Dr. Ritu Kataria

Download or read book Pharma Marketing Management written by Dr. Ritu Kataria and published by Thakur Publication Private Limited. This book was released on 2021-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities

Marketing Management

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Author : R S N Pillai
Publisher : S. Chand Publishing
ISBN 13 : 8121932440
Total Pages : 560 pages
Book Rating : 4.1/5 (219 download)

Book Synopsis Marketing Management by : R S N Pillai

Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

EMPOWERED

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Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

MARKETING MANAGEMENT

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Author : Dr. Saroj Kumar
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361804138
Total Pages : 200 pages
Book Rating : 4.3/5 (618 download)

Book Synopsis MARKETING MANAGEMENT by : Dr. Saroj Kumar

Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP

Marketing Management: Text and Cases Indian Context

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Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Outer Order, Inner Calm

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Author : Gretchen Rubin
Publisher : Harmony
ISBN 13 : 1984822802
Total Pages : 242 pages
Book Rating : 4.9/5 (848 download)

Book Synopsis Outer Order, Inner Calm by : Gretchen Rubin

Download or read book Outer Order, Inner Calm written by Gretchen Rubin and published by Harmony. This book was released on 2019-03-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • In this lovely, easy-to-use illustrated guide to decluttering, the beloved author of The Happiness Project shows us how to take control of our stuff—and, by extension, our lives. Gretchen Rubin knows firsthand that creating order can make our lives happier, healthier, more productive, and more creative. But for most of us, a rigid, one-size-fits-all solution doesn't work. When we tailor our approach to suit our own particular challenges and habits, we can find inner calm. With a sense of fun, and a clear idea of what’s realistic for most people, Rubin suggests dozens of manageable tips and tricks for creating a more serene, orderly environment, including: • Never label anything “miscellaneous.” • Ask yourself, “Do I need more than one?” • Don’t aim for minimalism. • Remember: If you can’t retrieve it, you won’t use it. • Stay current with a child’s interests. • Beware the urge to “procrasticlear.” By getting rid of things we don’t use, don’t need, or don’t love, we free our minds (and our shelves) for what we truly value.

Marketing Strategy

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Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)

Book Synopsis Marketing Strategy by : Robert W. Palmatier

Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

Islands Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

Book Synopsis Islands Magazine by :

Download or read book Islands Magazine written by and published by . This book was released on 2002-09 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Donor-Centered Planned Gift Marketing

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Author : Michael J. Rosen
Publisher : John Wiley & Sons
ISBN 13 : 0470581581
Total Pages : 390 pages
Book Rating : 4.4/5 (75 download)

Book Synopsis Donor-Centered Planned Gift Marketing by : Michael J. Rosen

Download or read book Donor-Centered Planned Gift Marketing written by Michael J. Rosen and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.

Modern Marketing Management

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Author : Ferdinand F. Mauser
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis Modern Marketing Management by : Ferdinand F. Mauser

Download or read book Modern Marketing Management written by Ferdinand F. Mauser and published by . This book was released on 1961 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethics in Marketing

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Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 113647787X
Total Pages : 193 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Routledge. This book was released on 2012-02-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1284 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1926 with total page 1284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing/communications

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Author :
Publisher :
ISBN 13 :
Total Pages : 1152 pages
Book Rating : 4.X/5 (1 download)

Book Synopsis Marketing/communications by :

Download or read book Marketing/communications written by and published by . This book was released on 1898 with total page 1152 pages. Available in PDF, EPUB and Kindle. Book excerpt: