Handling The Media

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When the Headline Is You

Author : Jeff Ansell
Publisher : John Wiley & Sons
ISBN 13 : 0470543949
Total Pages : 256 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis When the Headline Is You by : Jeff Ansell

Download or read book When the Headline Is You written by Jeff Ansell and published by John Wiley & Sons. This book was released on 2010-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

The Manager’s Guide to Handling the Media in Crisis

Author : James E. Lukaszewski
Publisher : Rothstein Publishing
ISBN 13 : 1944480293
Total Pages : 141 pages
Book Rating : 4.9/5 (444 download)

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Book Synopsis The Manager’s Guide to Handling the Media in Crisis by : James E. Lukaszewski

Download or read book The Manager’s Guide to Handling the Media in Crisis written by James E. Lukaszewski and published by Rothstein Publishing. This book was released on 2016-08-02 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attracting media attention is surprisingly easy -- you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media. James (Jim) Lukaszewski, America’s Crisis Guru TM, is one of the most visible corporate go-to people for companies when there is trouble in the room or on the horizon. The Manager’s Guide to Handling the Media in a Crisis: Doing and Saying the Right Thing When it Matters Most, shares with you the skills he has developed in 30+ years of helping companies in crisis management, employee communications, ethics, media relations, public affairs, reputation preservation, leadership restoration, and recovery. Jim speaks annually before a wide variety of local, statewide, national and international organizations and associations heard by thousands of each year – and in this book, he is speaking directly to you. With this book as a guide, you will be able to: Create and deliver the message that best represents your organization. Understand what it takes to be an effective spokesperson. . Make sure everyone is aware of company policies and procedures relating to the press. . Be aware of the needs, deadlines, and priorities of reporters. . Prepare to give good answers to all sorts of questions. . Monitor social media, assess its impact. . Identify the ways social media could be used to attack your company. . Preserve company reputation amid a flurry of conflicting publicity. . Reading this book, you will see why, wherever there is or can be trouble and crisis, affected audiences and troubled leaders are waiting to learn the way out of their problems from Jim. The book is practical, easy to read, filled with real-world case studies, checklists, anecdotes, discussion questions, and easy-to-remember tips for success.

Making News

Author : Chris Urquhart
Publisher :
ISBN 13 : 9780645215205
Total Pages : pages
Book Rating : 4.2/5 (152 download)

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Book Synopsis Making News by : Chris Urquhart

Download or read book Making News written by Chris Urquhart and published by . This book was released on 2021-07-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Making News: The Ultimate Guide to Handling the Media" is a vital media training resource for executives, leaders and spokespeople. Making News draws on Chris Urquhart's vast experience as a journalist and media trainer to help give you the confidence you need to shine as a spokesperson. Making News helps you understand how journalists work, learn about different styles of interviews, set goals and choose key messages, cope with difficult questions, improve delivery and presentation and get strategies to remain calm and relaxed. The book covers preparation for television, radio, print and online interviews, and includes an easy, five-step plan to prepare for any media interview.

Dynamics of Public Relations and Journalism

Author : Annette Clear
Publisher : Juta and Company Ltd
ISBN 13 : 9780702156373
Total Pages : 232 pages
Book Rating : 4.1/5 (563 download)

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Book Synopsis Dynamics of Public Relations and Journalism by : Annette Clear

Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.

Professional Content Management Systems

Author : Andreas Mauthe
Publisher : John Wiley & Sons
ISBN 13 : 9780470855423
Total Pages : 334 pages
Book Rating : 4.8/5 (554 download)

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Book Synopsis Professional Content Management Systems by : Andreas Mauthe

Download or read book Professional Content Management Systems written by Andreas Mauthe and published by John Wiley & Sons. This book was released on 2004-03-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content und Content Management sind zentrale Themen der Informations- und Rundfunktechnologie. Dieses Buch bietet Lesern mit unterschiedlichem fachlichen Hintergrundwissen einen allgemeinen Überblick über das Gebiet und definiert potenzielle Probleme. Ein Architektur-Framework wird entwickelt, verschiedene Lösungen werden diskutiert und verglichen. Ausführliche Informationen finden sich auch zu Benutzerprofilen, Anwendungen und Workflows.

John Clare's Guide to Media Handling

Author : John Clare
Publisher : Taylor & Francis
ISBN 13 : 1040282628
Total Pages : 232 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis John Clare's Guide to Media Handling by : John Clare

Download or read book John Clare's Guide to Media Handling written by John Clare and published by Taylor & Francis. This book was released on 2024-11-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these. The different types of editorial pieces - news and features - are analyzed, along with the circumstances in which you should target each. The book includes coverage of the use of the Internet as a vehicle for news.

Journalism and PR

Author : John Lloyd
Publisher : Bloomsbury Publishing
ISBN 13 : 0857725653
Total Pages : 152 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Journalism and PR by : John Lloyd

Download or read book Journalism and PR written by John Lloyd and published by Bloomsbury Publishing. This book was released on 2014-11-18 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

The Media Training Bible

Author : Brad Phillips
Publisher : Speakgood Press
ISBN 13 : 9780988322004
Total Pages : 256 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis The Media Training Bible by : Brad Phillips

Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

The Universal Journalist

Author : David Randall
Publisher : Pluto Press
ISBN 13 : 9780745330761
Total Pages : 0 pages
Book Rating : 4.3/5 (37 download)

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Book Synopsis The Universal Journalist by : David Randall

Download or read book The Universal Journalist written by David Randall and published by Pluto Press. This book was released on 2011-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of the world's leading textbook on journalism. Translated into more than a dozen languages, David Randall's handbook is an invaluable guide to the "universals" of good journalistic practice for professional and trainee journalists worldwide. Irrespective of language or culture, good journalists share a common commitment to the search for truth, often in difficult circumstances. David Randall emphasizes that good journalism isn't just about universal objectives: it must also involve the acquisition of a range of skills that will empower journalists to operate in an industry where ownership, technology and information are constantly changing. This acclaimed handbook challenges old attitudes, procedures and techniques of journalism where they are seen as cynical and sloppy. This fully updated edition contains scores of new anecdotes and examples, drawing on the author's own experience as a national newspaper reporter and columnist.

Handbook of Media Management and Economics

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Manufacturing Consent

Author : Edward S. Herman
Publisher : Pantheon
ISBN 13 : 0307801624
Total Pages : 482 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Manufacturing Consent by : Edward S. Herman

Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.

Plant Cell, Tissue and Organ Culture

Author : Oluf Gamborg
Publisher : Springer Science & Business Media
ISBN 13 : 3642790488
Total Pages : 367 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Plant Cell, Tissue and Organ Culture by : Oluf Gamborg

Download or read book Plant Cell, Tissue and Organ Culture written by Oluf Gamborg and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual provides all relevant protocols for basic and applied plant cell and molecular technologies, such as histology, electron microscopy, cytology, virus diagnosis, gene transfer and PCR. Also included are chapters on laboratory facilities, operation and management as well as a glossary and all the information needed to set up and carry out any of the procedures without having to use other resource books. It is especially designed for professionals and advanced students who wish to acquire practical skills and first-hand experience in plant biotechnology.

Computing the News

Author : Sylvain Parasie
Publisher : Columbia University Press
ISBN 13 : 0231553277
Total Pages : 169 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Computing the News by : Sylvain Parasie

Download or read book Computing the News written by Sylvain Parasie and published by Columbia University Press. This book was released on 2022-10-11 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with a full-blown crisis, a growing number of journalists are engaging in seemingly unjournalistic practices such as creating and maintaining databases, handling algorithms, or designing online applications. “Data journalists” claim that these approaches help the profession demonstrate greater objectivity and fulfill its democratic mission. In their view, computational methods enable journalists to better inform their readers, more closely monitor those in power, and offer deeper analysis. In Computing the News, Sylvain Parasie examines how data journalists and news organizations have navigated the tensions between traditional journalistic values and new technologies. He traces the history of journalistic hopes for computing technology and contextualizes the surge of data journalism in the twenty-first century. By importing computational techniques and ways of knowing new to journalism, news organizations have come to depend on a broader array of human and nonhuman actors. Parasie draws on extensive fieldwork in the United States and France, including interviews with journalists and data scientists as well as a behind-the-scenes look at several acclaimed projects in both countries. Ultimately, he argues, fulfilling the promise of data journalism requires the renewal of journalistic standards and ethics. Offering an in-depth analysis of how computing has become part of the daily practices of journalists, this book proposes ways for journalism to evolve in order to serve democratic societies.

How to Be a Spin Doctor

Author : Paul Richards
Publisher : Biteback Publishing
ISBN 13 : 1785900773
Total Pages : 195 pages
Book Rating : 4.7/5 (859 download)

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Book Synopsis How to Be a Spin Doctor by : Paul Richards

Download or read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

The Future of the Public's Health in the 21st Century

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309133181
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Public's Health in the 21st Century by : Institute of Medicine

Download or read book The Future of the Public's Health in the 21st Century written by Institute of Medicine and published by National Academies Press. This book was released on 2003-02-01 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The anthrax incidents following the 9/11 terrorist attacks put the spotlight on the nation's public health agencies, placing it under an unprecedented scrutiny that added new dimensions to the complex issues considered in this report. The Future of the Public's Health in the 21st Century reaffirms the vision of Healthy People 2010, and outlines a systems approach to assuring the nation's health in practice, research, and policy. This approach focuses on joining the unique resources and perspectives of diverse sectors and entities and challenges these groups to work in a concerted, strategic way to promote and protect the public's health. Focusing on diverse partnerships as the framework for public health, the book discusses: The need for a shift from an individual to a population-based approach in practice, research, policy, and community engagement. The status of the governmental public health infrastructure and what needs to be improved, including its interface with the health care delivery system. The roles nongovernment actors, such as academia, business, local communities and the media can play in creating a healthy nation. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists.

Effective Media Relations

Author : Michael Bland
Publisher : Kogan Page Publishers
ISBN 13 : 9780749443801
Total Pages : 164 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Effective Media Relations by : Michael Bland

Download or read book Effective Media Relations written by Michael Bland and published by Kogan Page Publishers. This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

The Rowman & Littlefield Handbook of Media Management and Business

Author : L. Meghan Mahoney
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.