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Author : Wolfgang Repenn
Publisher :
ISBN 13 : 9783406473289
Total Pages : 296 pages
Book Rating : 4.4/5 (732 download)
Download or read book Handbuch der Markenbewertung und -verwertung. written by Wolfgang Repenn and published by . This book was released on 1998-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1588 pages
Book Rating : 4.3/5 (91 download)
Download or read book German books in print written by and published by . This book was released on 1998 with total page 1588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 1270 pages
Book Rating : 4.3/5 (91 download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2000 with total page 1270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ed Bowker Staff
Publisher : R. R. Bowker
ISBN 13 : 9780835246422
Total Pages : 3274 pages
Book Rating : 4.2/5 (464 download)
Download or read book Books In Print 2004-2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)
Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.
Author : Roland T. Rust
Publisher : Prentice Hall
ISBN 13 : 9780131419292
Total Pages : 552 pages
Book Rating : 4.4/5 (192 download)
Download or read book Customer Equity Management written by Roland T. Rust and published by Prentice Hall. This book was released on 2005 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a practical framework with applied cases, and award-winning research.
Author : Ulrike Arnhold
Publisher : Springer Science & Business Media
ISBN 13 : 383498857X
Total Pages : 477 pages
Book Rating : 4.8/5 (349 download)
Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Author : Jonas Larsen
Publisher : Routledge
ISBN 13 : 1000213374
Total Pages : 200 pages
Book Rating : 4.0/5 (2 download)
Download or read book Digital Snaps written by Jonas Larsen and published by Routledge. This book was released on 2020-08-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photography as an everyday practice is once again changing dramatically. At this moment of transition from analogue to digital, Digital Snaps aims to develop a new media ecology that can accommodate these changes to photography 'as we know it'. Expert contributors representing varied disciplines demonstrate how and to what extent the traditional social practices, technologies and images of analogue photography are being transformed with the movement to digital photography. They zoom in on typical, vernacular, everyday practices: the development of the family photo album from a physical object in the living room to a digital practice on the Internet; the use of mobile phones in everyday life; photo communities on the Internet; photo booth photography; studio photography; and fine arts' appropriation of amateur photography. They explore how this media convergence transforms the media ecology - the networks, objects, performances, meanings and circulations - of vernacular photography, as we research it through ordinary people's use of such new cameras and interactive Internet spaces as part of their everyday lives.
