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Author : Richard S. Hodgson
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Post Office
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book Handbook on direct mail advertising written by Post Office and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Clyde Everhardt
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (12 download)
Download or read book The Handbook of Business Direct Mail Advertising written by Clyde Everhardt and published by . This book was released on 1983 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author : National Industrial Advertisers Association
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (639 download)
Download or read book Handbook of Industrial Direct Mail Advertising written by National Industrial Advertisers Association and published by . This book was released on 1954 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Brian S. Garvey
Publisher :
ISBN 13 :
Total Pages : 447 pages
Book Rating : 4.:/5 (61 download)
Download or read book The Handbook of Direct Mail Advertising and Selling written by Brian S. Garvey and published by . This book was released on 1960 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Newton Mayer
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (218 download)
Download or read book The Handbook of Industrial Direct Mail Advertising written by Edward Newton Mayer and published by . This book was released on 1972 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Melcher
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)
Download or read book Printing and Promotion Handbook written by Daniel Melcher and published by . This book was released on 1949 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1984 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Stone
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (9 download)
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Newton Mayer
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (113 download)
Download or read book Handbook of Industrial Direct Mail Advertising written by Edward Newton Mayer and published by . This book was released on 1954 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nat G. Bodian
Publisher : Oryx Press
ISBN 13 : 9780894950797
Total Pages : 256 pages
Book Rating : 4.9/5 (57 download)
Download or read book The Publisher's Direct Mail Handbook written by Nat G. Bodian and published by Oryx Press. This book was released on 1987-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first reference volume devoted solely to the subject as it applies to the publishing industry.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Author : Richard Goldsmith
Publisher : For Dummies
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (555 download)
Download or read book Direct Mail for Dummies written by Richard Goldsmith and published by For Dummies. This book was released on 2000 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover money-saving postage strategies Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably. Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your results The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily(TM) e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers
Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (334 download)
Download or read book Year Book of Direct Advertising written by and published by . This book was released on 1919 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
