Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies

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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Author : Mih?e?, Lorena Clara
Publisher : IGI Global
ISBN 13 : 1799866076
Total Pages : 467 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1799851176
Total Pages : 696 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy by : Baporikar, Neeta

Download or read book Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy written by Baporikar, Neeta and published by IGI Global. This book was released on 2020-06-26 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Author : Farinha, Luís
Publisher : IGI Global
ISBN 13 : 1799836304
Total Pages : 335 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles by : Farinha, Luís

Download or read book Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles written by Farinha, Luís and published by IGI Global. This book was released on 2020-05-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Author : Miguélez-Juan, Blanca
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities

Author : Stacey, Emily
Publisher : IGI Global
ISBN 13 : 1799873455
Total Pages : 213 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities by : Stacey, Emily

Download or read book Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities written by Stacey, Emily and published by IGI Global. This book was released on 2021-01-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nationalist movements remain a force in contemporary American politics, regardless of political party. Recently, social issues have moved to the forefront of American society, and civilian participation in activism is at an all time high. The nationalism that the world started to experience pre-2016, but much more intently post-2016, has impacted international alliances, global strategies, and threatened the fragile stability that had been established in the post-September 11th world. Major political events in more recent times, such as the American election, have brought social issues into stark focus along with placing a spotlight on politics and nationalism in general. Thus, there is an updated need for research on the most current advances and information on nationalism, social movements, and activism in modern times. Global Politics, Political Participation, and the Rise of Nationalism: Emerging Research and Opportunities discusses the ways in which nationalism and nationalist ideologies have permeated throughout America and the international community. This work considers the rise of neo-nationalism stemming from the Tea Party in the United States, Brexit and the era of the Tory Divorce from Europe, contemporary electoral politics that are helping in the spread of nationalist policies and leaders (providing a normalization of policies that are sometimes anti-democratic), the 2020 resurgence of Black Lives Matter after the deaths of George Floyd and Breonna Taylor, and the role of the coronavirus pandemic in helping to shape the world order to come. This book will be ideal for activists, politicians, lawyers, political science professors and researchers, international relations and comparative politics professors and students, practitioners, policymakers, researchers, academicians, and anyone interested in the current state of global politics, nationalism, and activism in political participation.

Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities

Author : Stacey, Emily
Publisher : IGI Global
ISBN 13 : 1799876160
Total Pages : 167 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities by : Stacey, Emily

Download or read book Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities written by Stacey, Emily and published by IGI Global. This book was released on 2021-10-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..

Transmedia Change

Author : Kevin Moloney
Publisher : Routledge
ISBN 13 : 1000555941
Total Pages : 257 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Transmedia Change by : Kevin Moloney

Download or read book Transmedia Change written by Kevin Moloney and published by Routledge. This book was released on 2022-03-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.

Dynamic Strategic Thinking for Improved Competitiveness and Performance

Author : Andraz, Georgette
Publisher : IGI Global
ISBN 13 : 1799845532
Total Pages : 346 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Dynamic Strategic Thinking for Improved Competitiveness and Performance by : Andraz, Georgette

Download or read book Dynamic Strategic Thinking for Improved Competitiveness and Performance written by Andraz, Georgette and published by IGI Global. This book was released on 2020-06-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in today’s global economy has become more complex due to the adoption of digitization and advanced methods of performance. Firms are compelled to adapt to new challenges that are altering the economic scope while maintaining a competitive edge. Empirical research is needed that highlights innovative and dynamic strategies that will allow corporations to maintain a level of sustainability and remain competitive in the global market. Dynamic Strategic Thinking for Improved Competitiveness and Performance provides emerging research exploring the innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization. Featuring coverage on a broad range of topics such as digital business, social media, and human capital, this book is ideally designed for researchers, policymakers, managers, practitioners, executives, government officials, students, and academicians seeking research on modern strategic performance methods for improving corporate sustainability and competitiveness.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Author : Yeromin, Mykola Borysovych
Publisher : IGI Global
ISBN 13 : 1799838099
Total Pages : 209 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Universal Codes of Media in International Political Communications: Emerging Research and Opportunities by : Yeromin, Mykola Borysovych

Download or read book Universal Codes of Media in International Political Communications: Emerging Research and Opportunities written by Yeromin, Mykola Borysovych and published by IGI Global. This book was released on 2020-11-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities

Author : Madondo, Silas Memory
Publisher : IGI Global
ISBN 13 : 1799885518
Total Pages : 249 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities by : Madondo, Silas Memory

Download or read book Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities written by Madondo, Silas Memory and published by IGI Global. This book was released on 2021-04-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research projects. Undertaking research studies without adhering to ethics may be dangerous to researchers and research subjects. Therefore, it is important to understand and develop practical techniques for handling ethics with a specific focus on qualitative projects so that researchers conducting this type of research may continue to use ethical practices at every step of the project. Data Analysis and Methods of Qualitative Research: Emerging Research and Opportunities discusses in detail the methods related to the social constructionist paradigm that is popular with qualitative research projects. These methods help researchers undertake ideal qualitative projects that are free from quantitative research techniques/concepts all while acquiring practical skills in handling ethics and ethical issues in qualitative projects. The chapters each contain case studies, learning outcomes, question and answer sections, and discuss critical research philosophies in detail along with topics such as ethics, research design, data gathering and sampling methods, research outputs, data analysis, and report writing. Featuring a wide range of topics such as epistemology, probability sampling, and big data, this book is ideal for researchers, practitioners, computer scientists, academicians, analysts, coders, and students looking to become competent qualitative research specialists.

Cases on Performance Improvement Innovation

Author : Van Tiem, Darlene M.
Publisher : IGI Global
ISBN 13 : 1799836754
Total Pages : 404 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Performance Improvement Innovation by : Van Tiem, Darlene M.

Download or read book Cases on Performance Improvement Innovation written by Van Tiem, Darlene M. and published by IGI Global. This book was released on 2020-06-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies in today’s market are continually looking for techniques that will enhance and improve their overall performance. The rise of data analytics in recent years has changed the way managers are viewing performance methods within an organization. Innovative strategies in developing organizational execution are becoming more accessible; however, there remains a lack of research on performance improvement methods through scientific analysis. Cases on Performance Improvement Innovation is a collection of innovative research that illustrates many applications of performance improvement based on analysis, selection of strategy, monitoring, and evaluating results to accomplish organizational change through people, processes, and organizations. While highlighting topics including intervention analysis, organizational development, and human performance technology, this book is ideally designed for students, researchers, executives, managers, practitioners, educators, and academicians seeking current research on contemporary innovations in organizational performance.

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Author : Andrea Phillips
Publisher : McGraw Hill Professional
ISBN 13 : 0071791531
Total Pages : 288 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by : Andrea Phillips

Download or read book A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms written by Andrea Phillips and published by McGraw Hill Professional. This book was released on 2012-06-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Principles and Practices of Small-Scale Sport Event Management

Author : Fotiadis, Anestis
Publisher : IGI Global
ISBN 13 : 1799847586
Total Pages : 287 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Principles and Practices of Small-Scale Sport Event Management by : Fotiadis, Anestis

Download or read book Principles and Practices of Small-Scale Sport Event Management written by Fotiadis, Anestis and published by IGI Global. This book was released on 2020-05-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.