Handbook Of Research On The Role Of Tourism In Achieving Sustainable Development Goals

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Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals

Author : Brandão, Filipa
Publisher : IGI Global
ISBN 13 : 1799856933
Total Pages : 385 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals by : Brandão, Filipa

Download or read book Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals written by Brandão, Filipa and published by IGI Global. This book was released on 2020-09-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.

Research Anthology on Measuring and Achieving Sustainable Development Goals

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668438860
Total Pages : 1235 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Measuring and Achieving Sustainable Development Goals by : Management Association, Information Resources

Download or read book Research Anthology on Measuring and Achieving Sustainable Development Goals written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 1235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sustainable Development Goals are an ongoing focus around the world as the needs of people and society continue to evolve at a rapid pace. The need for a more sustainable future has never been more pressing as issues such as climate change, natural disasters, and overpopulation present unique difficulties for the decision makers of the world. In order for them to make the best decisions regarding current priorities and strategies, up-to-date and detailed research regarding where we currently are as a society, where we want to be, and the many challenges that stand in the way is crucial. The Research Anthology on Measuring and Achieving Sustainable Development Goals is a comprehensive assessment of the current innovative research and discussions on the challenges to achieving the UN’s Sustainable Development Goals and the measures that have already been put in place to achieve them. Covering topics such as green consumer behavior and peace promotion, this book is vital for academicians, scientists, researchers, students, postdoctoral students, specialists, practitioners, businesses, governmental institutions, decision makers, environmentalists, and policymakers.

Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization

Author : Castanho, Rui Alexandre
Publisher : IGI Global
ISBN 13 : 1799884848
Total Pages : 684 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization by : Castanho, Rui Alexandre

Download or read book Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization written by Castanho, Rui Alexandre and published by IGI Global. This book was released on 2021-11-12 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the world has been changing considerably. Within the many obstacles, barriers, and opportunities, three significant challenges should be considered for the future planning of our territories and cities: seeking to achieve Sustainable Development Goals (SDG), facing climate change, and performing a shift towards digitalization. Considering these three challenges, we can work toward a more sustainable future for the environment. The Handbook of Research on Sustainable Development Goals, Climate Change, and Digitalization elaborates on sustainability issues in the planning and development field regarding the environment. This text promotes understanding about the dynamics, challenges, and opportunities for the new decade regarding our common future planning. Covering topics such as circular economy, economic-ecological principles, and sustainable resilience, this book is essential for academicians, researchers, policymakers, environmentalists, scientists, technicians, decision makers, practitioners, and students.

Sustainable Consumption Experience and Business Models in the Modern World

Author : Machado Carvalho, Maria Amélia
Publisher : IGI Global
ISBN 13 : 1668492792
Total Pages : 274 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Sustainable Consumption Experience and Business Models in the Modern World by : Machado Carvalho, Maria Amélia

Download or read book Sustainable Consumption Experience and Business Models in the Modern World written by Machado Carvalho, Maria Amélia and published by IGI Global. This book was released on 2023-12-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.

COVID-19's Impact on the Cryptocurrency Market and the Digital Economy

Author : Mansour, Nadia
Publisher : IGI Global
ISBN 13 : 1799891194
Total Pages : 251 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis COVID-19's Impact on the Cryptocurrency Market and the Digital Economy by : Mansour, Nadia

Download or read book COVID-19's Impact on the Cryptocurrency Market and the Digital Economy written by Mansour, Nadia and published by IGI Global. This book was released on 2022-05-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution is impacting not only organizations but all areas of society. No sector of activity has been spared, and the survival of many organizations depends on their ability to transform and reinvent themselves in a new digital paradigm that is still very uncertain and relatively anxiety-provoking. Before tackling technological issues, it is important to ask the right questions and to acquire a minimum of digital culture that will enable the implementation of a transformation strategy and the use of appropriate technological tools. COVID-19’s Impact on the Cryptocurrency Market and the Digital Economy proposes a dive into the digital ecosystem through a historical, sociological, political, and economic approach that supplies readers with a foundation they can build their future digital skills on. Covering topics such as cryptocurrency and economic resiliency, it is ideal for industry professionals, researchers, practitioners, scholars, academicians, and students.

Navigating the New Normal of Business With Enhanced Human Resource Management Strategies

Author : Aquino Jr., Perfecto Gatbonton
Publisher : IGI Global
ISBN 13 : 1799884538
Total Pages : 313 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Navigating the New Normal of Business With Enhanced Human Resource Management Strategies by : Aquino Jr., Perfecto Gatbonton

Download or read book Navigating the New Normal of Business With Enhanced Human Resource Management Strategies written by Aquino Jr., Perfecto Gatbonton and published by IGI Global. This book was released on 2022-02-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ill effects of COVID-19 and the temporary closure of business operations worldwide, some organizations, such as the food and pharmaceutical industries, are still functioning, and their need to resume operations is dire. Managing the workforce and performing other functions of human resource management, such as recruitment and hiring, is a continuous process, and today’s organizations must be adaptive and careful in employing the practices of human resource management for any unforeseen events that trigger uncertainty and threats to the company’s workforce performance and hinder organizational effectiveness. Navigating the New Normal of Business With Enhanced Human Resource Management Strategies shares effective strategies in human resource management from organizations worldwide to shed light and ideas on how existing organizations have managed to continue their operations in a post-COVID-19 world, as well as how they have enhanced their strategies and prospects for the future. Covering a range of topics such as employee rights, labor markets, and talent management, it is an ideal resource for instructors, administrators, managers, industry professionals, academicians, practitioners, researchers, and students.

Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance

Author : Ohlson, Matthew
Publisher : IGI Global
ISBN 13 : 1668434555
Total Pages : 272 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance by : Ohlson, Matthew

Download or read book Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance written by Ohlson, Matthew and published by IGI Global. This book was released on 2022-06-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global shift of the business world and the way the workforce navigates jobs is a powerful consequence of the global pandemic. Moreover, occupational health and safety initiatives are at the forefront of managerial discussions. Workplace trends show that the flexibility and adaptability demonstrated during the COVID-19 pandemic may prove to offer organizations new insights into employee recruitment, retention, and production. Leadership Strategies for the Hybrid Workforce: Best Practices for Fostering Employee Safety and Significance shares the strategies and best practices in making employees feel valued and significanta key factor in both employee recruitment and retention and one that goes far beyond mere pay increases. It uses lessons learned from the COVID-19 pandemic to discuss these new organizational strategies. Covering topics such as digital change, employee significance, and organizational DNA, this book is an essential resource for business leaders, students and educators of higher education, human resource managers, CEOs, managers, researchers, and academicians.

Intelligent Methods and Alternative Economic Models for Sustainability

Author : Dekhici, Latifa
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Intelligent Methods and Alternative Economic Models for Sustainability by : Dekhici, Latifa

Download or read book Intelligent Methods and Alternative Economic Models for Sustainability written by Dekhici, Latifa and published by IGI Global. This book was released on 2024-04-22 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of a world overwhelmed by environmental challenges, the need for sustainability has reached a critical juncture. This multidimensional concept demands a delicate equilibrium between environmental preservation, economic viability, and social equity. Navigating this intricate terrain necessitates innovative solutions that bridge the present and the future. The urgency is palpable as we grapple with the repercussions of unsustainable practices. Intelligent Methods and Alternative Economic Models for Sustainability emerges as the definitive solution to this urgent problem. By synergizing intelligent methods and alternative economic models, the book provides a cohesive framework to address the multifaceted challenges of sustainability. It delves into the transformative power of metaheuristics, big data, and the Internet of Things (IoT) in optimizing complex systems while advocating for circular economic models that minimize waste and maximize resource efficiency. The book transcends theoretical discourse, offering real-world insights into successful sustainability initiatives. This comprehensive approach caters not only to researchers in computer sciences, economics, and sustainability but also empowers policymakers with actionable strategies and engages the broader public, fostering awareness and understanding of sustainability issues that impact us all.

Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion

Author : Al A'ali, Ebtihaj Ahmed
Publisher : IGI Global
ISBN 13 : 1668490153
Total Pages : 233 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion by : Al A'ali, Ebtihaj Ahmed

Download or read book Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion written by Al A'ali, Ebtihaj Ahmed and published by IGI Global. This book was released on 2023-08-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced world, fostering diversity, equity, and inclusion in organizations has become a challenge. The lack of understanding and implementation of these critical values can lead to negative consequences, such as a toxic work environment, high employee turnover, and decreased productivity. To tackle this problem, leaders and practitioners need to have a comprehensive understanding of the benefits of diversity, equity, and inclusion, and the strategies to promote them effectively. Corporate Psychology and Its Impact on Diversity, Equity, and Inclusion offers a solution to the lack of understanding around diversity, equity, and inclusion by investigating the psychological impacts of organizational functions, processes, and procedures on individual perceptions of diversity, equity, and inclusion. Edited by experts Ebtihaj Al A’Ali, Meryem Masmoudi, and Gardenia Alsaffar, this book provides reflections on theories related to diversity, equity, and inclusion, organizational strategies to enhance diversity, equity, and inclusion, and tackles various issues such as racial and special needs issues, gender impacts, age diversity, ethnic and religious diversity, implicit bias, and prejudice, and sexual diversity. This broad consideration of the issues and offers strategies for building a positive corporate psychology that fosters diversity, equity, and inclusion is an essential resource for leaders, human resource managers, academicians, researchers, and students of different disciplines who seek to promote diversity orientations in their future workforce employment and boost diversity, equity, and inclusion in all fields of life.

Digital Capitalism in the New Media Era

Author : Topçu, Çiçek
Publisher : IGI Global
ISBN 13 :
Total Pages : 289 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Capitalism in the New Media Era by : Topçu, Çiçek

Download or read book Digital Capitalism in the New Media Era written by Topçu, Çiçek and published by IGI Global. This book was released on 2024-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do digital capitalism and the evolving landscape of new media intersect, and what does this mean for the future of media? It is necessary to begin the excavation process, to unearth the insights of experts in these fields to better understand the transformation of the globalized world. In Digital Capitalism in the New Media Era, the intricate relationship between media and society takes center stage, examined through the lens of contemporary technology's impact on this dynamic. Within the confines of this meticulously researched book lies a comprehensive analysis of how the established political economy of traditional media has adapted and responded to the surge of new technologies. The rise of new tools has inadvertently ushered in a new age of surveillance, marked by sophisticated techniques like digital trace tracking and micro-targeting strategies. This book covers comprehensive topics, including exploiting personal data for both commercial and political ends, the pervasive influence of algorithmic mechanisms and filter bubbles, and the dominion of tech giants in this digital landscape. By offering a panoramic view of the contemporary media landscape, this book not only equips researchers, sociologists, and media professionals with an understanding of the intricate interplay between technology and society but also facilitates a deeper comprehension of pressing concerns such as open science, gender equality, and the digital divide.

Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668488698
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by : Tarnanidis, Theodore

Download or read book Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.

AI Innovation in Services Marketing

Author : Correia, Ricardo
Publisher : IGI Global
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Innovation in Services Marketing by : Correia, Ricardo

Download or read book AI Innovation in Services Marketing written by Correia, Ricardo and published by IGI Global. This book was released on 2024-05-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

Demystifying the Dark Side of AI in Business

Author : Dadwal, Sumesh
Publisher : IGI Global
ISBN 13 :
Total Pages : 291 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Demystifying the Dark Side of AI in Business by : Dadwal, Sumesh

Download or read book Demystifying the Dark Side of AI in Business written by Dadwal, Sumesh and published by IGI Global. This book was released on 2024-03-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.

Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line

Author : Chandan, Harish Chandra
Publisher : IGI Global
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line by : Chandan, Harish Chandra

Download or read book Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line written by Chandan, Harish Chandra and published by IGI Global. This book was released on 2024-04-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in remote and hybrid work arrangements has sparked a paradigm shift in the employment ecosystem. While remote work offers employees the coveted flexibility and freedom from daily commutes, it also introduces challenges such as isolation, reduced visibility, and questions about productivity. Impact of Teleworking and Remote Work on Business: Productivity, Retention, Advancement, and Bottom Line delves into the multifaceted impact of teleworking on businesses, exploring how different organizations grapple with these challenges, drawing on the experiences of industry giants like Google and IBM. It carefully dissects the advantages and disadvantages of teleworking, addressing distractions, cybersecurity concerns, and the polarized nature of remote work across global and skill dimensions. The book presents an exploration of solutions tailored for diverse stakeholders. From strategies to enhance employee productivity and maintain confidentiality to fostering human connections and tackling the challenges faced by new hires, each chapter offers actionable insights. Employers, employees, and management teams will find guidance on creating a collaborative and innovative remote work culture, mitigating distractions, and striking a balance between work and personal life. The suggested topics span the gamut of remote work intricacies, from the relationship between remote work and job satisfaction to strategies for maintaining connections between managers and remote employees. With small, medium, and large companies, government agencies, and universities as the target audience, the book serves as a strategic guide for entities seeking to harness the potential of remote work while mitigating its challenges.

Advanced Businesses in Industry 6.0

Author : Oskounejad, Mohammad Mehdi
Publisher : IGI Global
ISBN 13 :
Total Pages : 297 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Advanced Businesses in Industry 6.0 by : Oskounejad, Mohammad Mehdi

Download or read book Advanced Businesses in Industry 6.0 written by Oskounejad, Mohammad Mehdi and published by IGI Global. This book was released on 2024-04-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era dominated by technology, our world is experiencing a radical transformation through the relentless expansion of industrial generations. The advent of the fourth industrial generation unleashed transformative technologies that revolutionized businesses, enabling access to unprecedented data and analytical capabilities. As we transition into the fifth industrial generation, concepts like sustainability, resilience, and value take center stage, laying the foundation for what is now known as Industry 6.0. In this landscape, processes are intelligently managed without human intervention, and artificial intelligence burgeons, promising a future where calculations and analyses occur at unprecedented speeds through quantum computing. Advanced Businesses in Industry 6.0 emerges as a comprehensive guide to decipher the intricacies of Industry 6.0. With a focus on ultra-advanced concepts, we aim to provide a roadmap for scholars and professionals, offering insights into the opportunities and challenges within this ultra-smart environment. Tailored for students and professionals alike, this book delves into essential topics such as super smart businesses, supply chain advancements, smart factories, production, procurement, information logistics, distribution, interactions, marketing, finance, agriculture, and health systems in Industry 6.0.

Understanding, Implementing, and Evaluating Knowledge Management in Business Settings

Author : Merlo, Tereza Raquel
Publisher : IGI Global
ISBN 13 : 166844433X
Total Pages : 307 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Understanding, Implementing, and Evaluating Knowledge Management in Business Settings by : Merlo, Tereza Raquel

Download or read book Understanding, Implementing, and Evaluating Knowledge Management in Business Settings written by Merlo, Tereza Raquel and published by IGI Global. This book was released on 2022-06-24 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are numerous publications in the field of knowledge management (KM), there are still gaps in the literature regarding the aspects of KM that reflect new technology adoption and a deeper analysis discussing the interlinked process between KM and data analytics in business process improvement. It is essential for business leaders to understand the role and responsibilities of leaders for the adoption and consolidation of a KM system that is effective and profitable. Understanding, Implementing, and Evaluating Knowledge Management in Business Settings provides a comprehensive approach to KM concepts and practices in corporations and business organizations. Covering topics such as information overload, knowledge sharing adoption, and collective wisdom, this premier reference source is a comprehensive and essential resource for business executives, managers, IT specialists and consultants, libraries, students, entrepreneurs, researchers, and academicians.

Adoption of NFTs and Cryptocurrency in Marketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.